Fish and Seafood Profile[1] - Croatia

March 2014

Produced by the Canadian Trade Commissioner Service

1. Sector Overview

In 2012, total imports of frozen fish & seafood were valued at 53 million € or almost 26 million tons. Small pelagic fish is the

most imported frozen fish & seafood product (in 2012, pelagic fish amounted to 45% in the total import structure).

Crustaceans amounted to 4,2% in the structure of total import of frozen fish & seafood in Croatia. Total import of frozen fish

& seafood surpasses total import of fresh fish & seafood in Croatia.

The export of fresh fish & seafood was 15,6 thousand tons (77.5 million €) in 2012 but decreasing since 2010. Fresh small

pelagic fish is the most exported fish segment in Croatia (in 2012, it amounted to 57% in the structure of total export). Total

export of fresh fish & seafood is above total export of frozen fish & seafood in Croatia.

The Hotel Restaurant Institutional (HRI) channel in Croatia is very important for foreign importers since hotels and restaurants

prefer buying imported fish & seafood over domestic fish & seafood. When supplying fish & seafood, restaurants and hotels put

fish freshness as the most imported element while, additionally, hotels search for quality fish.

Among leading importers and distributors, two stand out as the most important in HRI channel with programs adapted to the

needs of restaurants and hotels – Velpro and Metro Cash & Carry.

Domestic consumption of fish & seafood products in Croatia in the past 10 years has increased largely due to increasing

production and fish & seafood catching in Croatia. If we compare tons of caught fish & seafood in 2011 with the amount

caught in 2004, there is a significant increase of 94% (43.347 tons in 2004 compared to 84.012 tons in 2011). By the

calculation for 2011, estimated domestic consumption of fish & seafood in Croatia is 20,8 kg per capita.

The rising awareness of the importance and benefits of fish & seafood consumption that is resulting in increasing domestic

consumption of fish & seafood and increasing number of foreign tourists each season at the Adriatic Sea are some of the

important positive indicators for further sector growth.

In regards to the HRI channel, in hotel restaurants, 45% of sea fish is non-domestic i.e. imported from other countries. That

makes HRI of great importance for foreign exporters of fish & seafood to Croatia.[2]

Domestic Consumption of Fish & Seafood

To estimate the value of domestic consumption of fresh and frozen fish & seafood in Croatia, we need to know how much fish

& seafood was exported and imported and how much was produced in Croatia. The numbers for exports and imports were

presented in subheadings 4.2.1.-4.3.2. and the value of production is presented in tables 1.1 and 1.3.

Table 1.1: Production of fresh fish & seafood in the period 2009-2011 (in tonnes)

2009 2010 2011 Average Annual Rate of Change

Fish 62,796 59,601 75,644 9.75%

Small Pelagic Fish 53,659 50,303 64,306 9.47%

Other Sea Fish 9,137 9,298 9,026 -0.61%

Oysters and Other Molluscs and Shellfish 3,294 3,108 1,580 -30.74%

Crustaceans 529 543 505 -2.29%

Lobsters 15 17 15 0.00%

Shrimps 371 328 284 -12.51%

Prawns and Other Crustaceans 143 198 206 20.02%

Saltwater Fish 5,066 5,048 6,283 11.37%

1

Total Production 71,685 68,300 84,012 8.26%

Table 1.2: Growth index of fresh fish & seafood production

2011/2009 Index 2011/2010 Index

Fish 120 127

Small Pelagic Fish 120 128

Other Sea Fish 99 97

Oysters and Other Molluscs and Shellfish 48 51

Crustaceans 95 93

Lobsters 100 88

Shrimps 77 87

Prawns and Other Crustaceans 144 104

Saltwater Fish 124 124

Total Production 117 123

Table 1.3: Production of frozen fish & seafood in the period 2009-2011 (in tonnes)

2009 2010 2011 Average Annual Rate of Change

Sea Fish 4,958 4,480 10,820 47.73%

Molluscs 1,426 1,414 1,249 -6.41%

Freshwater Fish 78 68 26 -42.26%

Crustaceans 28 22 18 -19.82%

Total Production 6,490 5,984 12,113 36.62%

Calculation of Domestic Consumption

(Import) + (Domestic Production) - (Export) = Domestic Consumption

To estimate domestic production using the formula presented above, official data for total import, production and total export

for both fresh and frozen fish & seafood was used for the years 2011 and 2010 (since the last year for which we have

available official domestic production data is 2011).[3]

In 2011, estimated domestic consumption in Croatia was valued at around 89.3 thousand tons or 20.8 kg per capita.

In 2010, estimated domestic consumption in Croatia was valued at around 80.6 thousand tons or 18.8 kg per capita.

The HRI Channel

Croatian fish & seafood market organization by channels of sales consists of 4 main channels: retailers,[4] HRI, wholesalers

and traditional fish market. The focus in this research is HRI channel.

Restaurant features when it comes to ordering fish & seafood products are:

The fall in the amount of fish & seafood ordered mainly for the following reasons: the recession, fewer people go to

restaurants (especially fish restaurants)

"Aversion" towards farmed fish

2

Billing – problems like non-compliance with terms of payment, company or business getting closed, the inability of

insurance claims

Buying at net price

Buying a fish in the "black market'' - pushing manufacturers in the grey zone

Shipping 24/7, unplanned

Hotel features are:

They are not interested in buying quality local fish. They prefer cheap imported fish, mostly frozen.

Billing - the longest terms of payment, the delay from the end of the season to the beginning of the next season, the

inability of insurance of claims

The pressure on prices (i.e. on lowering the prices for fish & seafood), net prices

Distribution to all kitchens in each hotel

The main requirement for restaurants and hotel houses is fish freshness. Quality of fish & seafood products is another

important requirement for hotel houses.[5]

Leading Importers and Distributors

When it comes to the HRI channel, there are two leading distributors of food products (fish included) – Velpro and Metro

Cash & Carry.[6] Velpro dominates as a distributor to hotels while Metro Cash & Carry is growing in its importance for

restaurants.

Ledo d.d.

Among other food products, Ledo is the largest distributor in Croatia of frozen fish. They have 2 warehouses – in Zagreb and

Dugopolje. Ledo distributes frozen fish and other products to 20 thousand retail stores, hotels and restaurants and their own

stores.

Stanić d.o.o.

A distributor of domestic and foreign brands of food products, including frozen fish, present in Croatian market for 20 years.

Their distribution network consists of 7 regional centres in Croatia's biggest cities – Zagreb, Rijeka, Pula, Zadar, Split,

Dubrovnik, and Osijek. Focused on the HRI sector.

Meduza d.o.o.

An importer and distributor of fresh and frozen fish & seafood for Croatia. They have 3 warehouses located in Zagreb, Poreč

and Umag. They distribute products to retail chains, different institutions, hotels and restaurants and cooperate with dozen

foreign and local importers and manufacturers of frozen and fresh fish. Meduza d.o.o. imports and exports fish from Italy,

Bosnia and Herzegovina, Spain and Slovenia.

Euro-Alfa d.o.o.

A distributor of frozen fish. They collaborate with domestic and foreign companies. They have 6 distribution centres - one in

each of the following cities: Zagreb, Rijeka, Pula, Split, Bjelovar and Osijek.

Intercommerce d.o.o.

Intercommerce is a distributor of fresh and frozen sea fish (among other food products and other business sectors).

Jambo d.o.o.

A Croatian importer and distributer of frozen fish and seafood. They have two large distribution centres – in Zagreb and in

Metković.

2. Market and Sector Challenges (Strengths and Weaknesses)

Strengths

Tradition in fishing, aquaculture and production of fish & seafood

3

Fish & seafood consumption in Croatia has been increasing throughout the years

Geographical position of Croatia – the Adriatic Sea for catching fresh fish & seafood

Harbours (the biggest one in Rijeka) capable to support large amount of products delivery

Frozen and fresh fish & seafood is now more available in retail chain stores

Decrease in prices of certain fish species

Sea tourism in Croatia brings a lot of customers to hotels and restaurants along the Adriatic Sea where fish is

traditionally more consumed than meat

Hotels and restaurants in Croatia prefer buying imported fish

Weaknesses

Poor investment climate due to economic crisis

Grey market

Croatian guests at restaurants still prefer ordering meat rather than fish (due to higher price of fish meals and eating

habits in continental part of Croatia)

Decreasing number of domestic guests at restaurants due to higher restaurant meal cost

Opportunities

Fish & seafood consumption in Croatia is still low compared to meat consumption, therefore there is a space for further

growth of fish market

With Croatia entering the EU in July 2013, fish exports and imports between Croatia and other EU countries are much

faster, simpler and cheaper, Canadian companies already exporting to the EU can supply the Croatian market

Using EU funds for investments in the sector

Increasing awareness of Croatian consumers on benefits of consuming fish & seafood

Interest in using new technologies

Number of foreign tourists in Croatia increases every year which means hotels and restaurants will have continue

having more and more foreign guest who do not insist on local fish when choosing a fish meal

Croatian fishers are having difficulties with too high costs for catching and selling lobsters so that leaves space for

importing more lobsters in the market

A lot of fishers in Croatia depend on country's subventions and there is a possibility for the subsidies to be terminated

which would lead to decreased domestic supply from local fishing industry

Threats

Climate changes (global warming)

Potential ecological catastrophes

The effects of international economic crisis

Decrease of employees in the sector due to the economic situation in the country (increasing rate of employment in

Croatia)

Competitor businesses from other EU countries

3. Sub-Sector Identification

Frozen Fish & Seafood

Table 3.1: Frozen fish & seafood import in the period 2010-2012 (in tonnes)

Fish Type 2010 2011 2012 Average Annual Rate of Change

Small Pelagic Fish 18,734.21 14,085.73 11,546.36 -21.49%

White Fish 3,728.85 4,083.88 3,742.20 0.18%

Cartilaginous Fish 534.59 526.62 187.80 -40.73%

Crustaceans 750.04 782.74 1,073.98 19.66%

Molluscs 7,064.48 8,458.73 8,065.01 6.85%

4

Other Sea Fish 430.16 934.47 253.89 -23.17%

Freshwater Fish 338.22 340.38 894.71 62.64%

Other Seafood 1.54 2.83 2.80 -

Total Import 31,841.59 29,466.23 25,989.19 -9.66%

Total import in 2012 compared to 2010 has decreased by 18% or compared to 2011 by 12%. In the observed period, import of

frozen fish & seafood was decreasing by the average annual rate of 9,66%.

The decrease in import of frozen fish & seafood is represented mainly by the fall in import of frozen small pelagic fish. This

segment alone amounted for 45% of all frozen fish & seafood in 2012 while in 2010 it amounted for 60% (as seen in graph

3.1).

The highest growth was recorded in the frozen freshwater fish segment. Around 164% more frozen freshwater fish was

imported in 2012 compared to either 2011 or 2010. The segment of frozen crustaceans had a 43% higher import in 2012

than in 2010 and 37% when comparing 2012 to previous 2011. The average growth rate for that segment is 20% per year.

14% more frozenmolluscs was imported in 2012 than in 2010 with the average annual growth rate of 7% for the period from

2010 to 2012.

Table 3.2: Growth index of frozen fish & seafood import

Fish Type 2012/2010 Index 2012/2011 Index

Small Pelagic Fish 62 82

White Fish 100 92

Cartilaginous Fish 35 36

Crustaceans 143 137

Molluscs 114 95

Other Sea Fish 59 27

Freshwater Fish 265 263

Other Seafood 182 99

Total Import 82 88

Graph 3.1: Structure of frozen fish & seafood import in the period 2010-2012

5

In the structure of imports, small pelagic fish segment dominates through all 3 years observed, followed by molluscs and white

fish segments. In 2012, almost half of imports consisted of small pelagic fish, while molluscs accounted for 31% and white fish

for 15% in total imports.

Graph 3.2: Countries of import of frozen fish products in 2012

Import structure (frozen)

Fish Type 2010 2011 2012

Small Pelagic Fish 59.3% 48.2% 44.8%

White Fish 11.8% 14.0% 14.5%

Cartilaginous Fish 1.7% 1.8% 0.7%

Crustaceans 2.4% 2.7% 4.2%

Molluscs 22.4% 29.0% 31.3%

Other Sea Fish 1.4% 3.2% 1.0%

Freshwater Fish 1.1% 1.2% 3.5%

Other Seafood 0.0 0.0 0.0

Total Import 100.0% 100.0% 100.0%

6

The highest share of frozen fish & seafood in 2012 was imported from Spain and Sweden – each country accounts for 20% of

total import (in tons), followed by The Republic of Korea (11%), Falkland Islands (8%) and Argentina (7%).

Since Canada's main fish & seafood segment of exports are crustaceans (lobsters, shrimps, prawns, crabs), the structure of

frozen crustaceans imports in Croatia is presented in graph 3.3. In 2012, the highest share of frozen crustaceans was

imported from UK (37%) and China (34%).

Graph 3.3: Countries of import of frozen crustaceans in 2012

Spain: 20%

Sweden: 20%

Republic of Korea: 11%

Falkland Islands (Malvinas): 8%

Argentina: 7%

New Zealand: 5%

USA: 4%

China: 4%

Poland: 3%

Vietnam: 3%

Iceland: 2%

UK: 2%

France: 2%

Portugal: 1%

Italy: 1%

Other countries: 8%

7

The total export of frozen fish & seafood in 2012 was around 7 thousand tons. The amount of export in tons was increasing at

the rate of 21% in the period 2010-2012.

Small pelagic fish is the most exported segment, with an average annual rate of change 24%. In 2012, 5,7 thousand tons of

small pelagic fish was exported to other countries.

Table 3.3: Frozen fish & seafood export in the period 2010-2012 (in tonnes)

Fish Type 2010 2011 2012 Average Annual Rate of Change

Small Pelagic Fish 3,731.61 5,458.72 5,757.58 24.21%

White Fish 307.40 369.18 327.37 3.20%

Cartilaginous Fish 17.33 11.03 8.15 -31.42%

Crustaceans 43.38 23.48 25.19 -23.80%

Molluscs 579.41 657.17 656.07 6.41%

Other Sea Fish 7.36 66.89 132.32 324.10%

Freshwater Fish 51.06 26.54 83.09 27.57%

Other Seafood 0.00 0.28 0.00 -

Total Export 4,822.52 6,703.86 7,084.26 21.20%

UK: 37%

China: 34%

Italy: 11%

Denmark: 6%

Argentina: 3%

Equador: 2%

Spain: 1%

Ireland: 1%

Cuba: 1%

Albania: 1%

Other countries: 3%

8

Table 3.4: Growth index of frozen fish & seafood export

Fish Type 2012/2010 Index 2012/2011 Index

Small Pelagic Fish 154 105

White Fish 113 100

Cartilaginous Fish 106 89

Crustaceans 163 313

Molluscs 58 107

Other Sea Fish 47 74

Freshwater Fish 1,799 198

Other Seafood - 0

Total Export 148 106

Fresh Fish & Seafood

Value (in tons) of total imports of fresh fish & seafood through all three years observed has stayed almost unchanged –

around 1.5 thousand tons. Among 5 main segments, the one with the highest average annual rate of change is fresh small

pelagic fish – the imports were increasing by 14% per year. Freshwater fish was the most imported segment (in tons) through

2010–2012 with 7% increase from 2011 to 2012 or 3% from 2010 to 2012.

Table 3.5: Fresh fish & seafood import in the period 2010-2012 (in tonnes)

Fish Type 2010 2011 2012 Average Annual Rate of Change

Small Pelagic Fish 263.07 246.14 344.81 14.49%

White Fish 200.15 198.87 211.31 2.75%

Cartilaginous Fish 122.77 171.85 1.09 -90.56%

Crustaceans 84.83 46.25 68.89 -9.88%

Molluscs 182.81 189.12 159.32 -6.65%

Other Sea Fish 124.80 149.39 94.02 -13.20%

Freshwater Fish 574.61 549.27 589.05 1.25%

Other Seafood 3.68 1.53 54.46 284.67%

Total Import 1,565.68 1,560.94 1,574.32 0.28%

Table 3.6: Growth index of fresh fish & seafood import

Fish Type 2012/2010 Index 2012/2011 Index

Small Pelagic Fish 131 140

White Fish 106 106

Cartilaginous Fish 1 1

Crustaceans 81 149

9

Molluscs 87 84

Other Sea Fish 75 63

Freshwater Fish 103 107

Other Seafood 1,480 3,559

Total Import 98 98

Graph 3.4: Countries of import of fresh fish products in 2012

In 2012, Bosnia and Herzegovina and Italy together amounted to 36% of total fresh fish & seafood import. Norway held 14%

of total import while 10% of fresh fish & seafood was imported from Spain and Vietnam.

Total export in tons has been decreasing by an average rate of 1,96% per year from 2010 to 2012. Small pelagic fish

amounted to 57% of total export in 2012 hence being the most represented fish segment exported from Croatia. However,

compared to 2011, there was a decrease in export of small pelagic fish of 26% (21% compared to 2010). Export of

cartilaginous fish, crustaceans and molluscs increased by 35-40% in 2012 compared to 2011 but all three segments are small

in their share in total export.

Table 3.7: Fresh fish & seafood export in the period 2010-2012 (in tonnes)

Bosnia and Herzegovina: 18%

Italy: 18%

Norway: 14%

Spain: 10%

Vietnam: 10%

France: 7%

Greece: 7%

Ecuador: 5%

UK: 2%

Morocco: 2%

Tunisia: 1%

New Zealand: 1%

Mexico: 1%

Turkey: 1%

Other countries: 3%

10

Fish Type 2010 2011 2012 Average Annual Rate of Change

Small Pelagic Fish 11,220.83 11,936.09 8,878.39 -11.05%

White Fish 2,318.82 3,080.81 2,959.93 12.98%

Cartilaginous Fish 24.38 35.58 49.69 42.77%

Crustaceans 26.06 26.61 35.85 17.30%

Molluscs 726.29 625.21 845.70 7.91%

Other Sea Fish 1,174.75 1,598.99 213.78 -57.34%

Freshwater Fish 723.48 1,705.02 1,093.19 22.92%

Other Seafood 0.30 2.59 1,497.87 6,979.04%

Total Export 16,234.39 19,024.12 15,605.61 -1.96%

Table 3.8: Growth index of fresh fish & seafood export

Fish Type 2012/2010 Index 2012/2011 Index

Small Pelagic Fish 79 74

White Fish 128 96

Cartilaginous Fish 204 140

Crustaceans 138 135

Molluscs 116 135

Other Sea Fish 18 13

Freshwater Fish 151 64

Other Seafood 501,129 57,925

Total Export 96 82

Revenues, profits and number of employees for distributors and

importers in the period 2008-2012

2008 2009 2010 2011 2012

Metro Cash & Carry

Employees 1,179 966 966 886 1,078

Revenue (in billions of kuna) 2.59 2.39 2.26 2.08 1.85

Profit (in millions of kuna) 67.21 91.77 91.45 84 21.25

Ledo d.d.

Employees 1,133 999 999 1,095 1,090

Revenue (in billions of kuna) 1.2 1.17 1.14 1.26 1.23

Profit (in millions of kuna) 109.37 124.28 122.52 153.85 161.4

11

Meduza d.o.o.

Employees 25 22 22 24 23

Revenue (in millions of kuna) 38.4 32.47 33.33 36.66 38.01

Profit (in thousands of kuna) 83.5 104.48 123.33 145.34 935.66

Intercommerce d.o.o.

Employees 36 38 38 36 33

Revenue (in millions of kuna) 102.79 66.49 66.34 63.62 56.51

Profit (in millions of kuna) 1.94 0.04 0.001 0.004 0.003

Euro-Alfa d.o.o.

Employees 91 94 96 43 3

Revenue (in millions of kuna) 181.05 143.79 129.45 90.63 18.74

Profit (in millions of kuna) 771.26 98.63 149.92 333.6 83.76

Pescamar d.o.o.

Employees 14 14 14 13 13

Revenue (in millions of kuna) 27.18 19.35 18.3 20.09 19.53

Profit (in millions of kuna) 1.71 1.26 1.12 0.48 -0.02

Jambo d.o.o.

Employees 153 30 13 9 7

Revenue (in millions of kuna) 71.34 15.02 4.4 2.96 34.11

Profit (in millions of kuna) -30.37 -16.78 -8.27 -6.61 16.9

Stefanutti d.o.o.

Employees 17 14 12 10 4

Revenue (in millions of kuna) 6.94 3.13 2.06 1.96 1.47

Profit (in thousands of kuna) 10.99 2.92 -203.09 -151.36 236.18

Graph 3.5: Structure of frozen fish & seafood export in the period 2010-2012

12

Graph 3.6: Structure of fresh fish & seafood export in the period 2010-2012

Export structure (frozen)

Fish Type 2010 2011 2012

Small Pelagic Fish 78.8% 82.5% 82.4%

White Fish 6.5% 5.6% 4.7%

Cartilaginous Fish 0.4% 0.2% 0.1%

Crustaceans 0.9% 0.4% 0.4%

Molluscs 12.2% 9.9% 9.4%

Other Sea Fish 0.2% 1.0% 1.9%

Freshwater Fish 1.1% 0.4% 1.2%

Other Seafood 0.0 0.0 0.0

Total Export 100.0% 100.0% 100.0%

13

Graph 3.7: Structure of fresh fish & seafood import in the period 2010-2012

Export structure (fresh)

Fish Type 2010 2011 2012

Small Pelagic Fish 69.2% 62.8% 57.0%

White Fish 14.3% 16.2% 19.0%

Cartilaginous Fish 0.2% 0.2% 0.3%

Crustaceans 0.2% 0.1% 0.2%

Molluscs 4.5% 3.3% 5.4%

Other Sea Fish 7.2% 8.4% 1.4%

Freshwater Fish 4.5% 9.0% 7.0%

Other Seafood 0.0 0.0 9.6%

Total Export 100.0% 100.0% 100.0%

14

Structure of frozen fish & seafood exports and imports in tons and euro (€) in the period 2010-

2012

Frozen fish & seafood exports - 2010-2012

Fish Type 2010 2011 2012

t € Share

(t)

t € Share

(t)

t € Share

(t)

Small Pelagic

Fish

3,731.61 3,648,625 78.8% 5,458.72 4,791,581 82.5% 5,757.58 5,259,322 82.4%

White Fish 307.40 662,945 6.5% 369.18 1,010,795 5.6% 327.37 1,013,005 4.7%

Cartilaginous

Fish

17.33 40,881 0.4% 11.03 26,355 0.2% 8.15 20,302 0.1%

Crustaceans 43.38 628,704 0.9% 23.48 407,658 0.4% 25.19 304,697 0.4%

Import structure (fresh)

Fish Type 2010 2011 2012

Small Pelagic Fish 16.9% 15.9% 22.6%

White Fish 12.9% 12.8% 13.9%

Cartilaginous Fish 7.9% 11.1% 0.1%

Crustaceans 5.4% 3.0% 4.5%

Molluscs 11.7% 12.2% 10.5%

Other Sea Fish 8.0% 9.6% 6.2%

Freshwater Fish 36.9% 35.4% 38.7%

Other Seafood 0.2% 0.1% 3.6%

Total Import 100.0% 100.0% 100.0%

15

Molluscs 579.41 1,968,251 12.2% 657.17 2,577,505 9.9% 656.07 2,776,345 9.4%

Other Sea Fish 7.36 21,226 0.2% 66.89 179,570 1.0% 132.32 444,343 1.9%

Freshwater

Fish

51.06 157,063 1.1% 26.54 120,620 0.4% 83.09 355,872 1.2%

Other Seafood 0.00 0 0.0% 0.28 1,159 0.0 0.00 0 0.0

Total Export 4,737.54 7,127,695 100% 6,613.29 9,115,243 100% 6,989.76 10,173,886 100%

Frozen fish & seafood imports - 2010-2012

Fish Type 2010 2011 2012

t € Share

(t)

t € Share

(t)

t € Share

(t)

Small

Pelagic Fish

18,734.21 12,330,718 59.3% 14,085.73 11,353,980 48.2% 11,546.36 11,613,696 44.8%

White Fish 3,728.85 7,897,470 11.8% 4,083.88 9,878,175 14.0% 3,742.20 10,034,418 14.5%

Cartilaginous

Fish

534.59 883,600 1.7% 526.62 1,010,643 1.8% 187.80 282,798 0.7%

Crustaceans 338.22 982,607 1.1% 340.38 1,116,053 1.2% 894.71 2,057,247 3.5%

Molluscs 7,064.48 15,387,850 22.4% 8,458.73 20,496,715 29.0% 8,065.01 20,866,146 31.3%

Other Sea

Fish

430.16 883,480 1.4% 934.47 1,878,980 3.2% 253.89 1,031,996 1.0%

Freshwater

Fish

750.04 3,764,189 2.4% 782.74 5,278,813 2.7% 1,073.98 7,088,232 4.2%

Other

Seafood

1.54 3,692 0.0 2.83 10,159 0.0 2.80 6,232 0.0

Total

Import

31,582.09 42,133,606 100% 29,215.40 51,023,518 100% 25,766.75 52,980,765 100%

Structure of fresh fish & seafood exports and imports in tons and euro (€) in the period 2010-2012

Fresh fish & seafood exports - 2010-2012

Fish Type 2010 2011 2012

t € Share

(t)

t € Share

(t)

t € Share

(t)

Small

Pelagic Fish

11,220.83 39,317,690 69.2% 11,936.09 58,866,320 62.8% 8,878.39 52,083,779 57.0%

White Fish 2,318.82 10,921,168 14.3% 3,080.81 15,738,224 16.2% 2,959.93 15,290,834 19.0%

Cartilaginous

Fish

24.38 118,256 0.2% 35.58 189,604 0.2% 49.69 203,325 0.3%

Crustaceans 26.06 410,684 0.2% 26.61 477,929 0.1% 35.85 589,764 0.2%

16

Molluscs 726.29 1,881,155 4.5% 625.21 2,441,954 3.3% 845.70 2,784,026 5.4%

Other Sea

Fish

1,174.75 3,770,738 7.2% 1,598.99 4,577,061 8.4% 213.78 290,338 1.4%

Freshwater

Fish

723.48 1,204,679 4.5% 1,705.02 2,406,357 9.0% 1,093.19 1,850,353 7.0%

Other

Seafood

0.30 1,628 0.0% 2.59 4,967 0.0 1,497.87 4,336,519 9.6%

Total

Export

16,214.90 57,625,998 100% 19,010.89 84,702,415 100% 15,574.41 77,428,937 100%

Fresh fish & seafood imports - 2010-2012

Fish Type 2010 2011 2012

t € Share

(t)

t € Share

(t)

t € Share

(t)

Small Pelagic

Fish

263.07 1,071,155 16.9% 246.14 988,231 15.9% 344.81 1,464,298 22.6%

White Fish 200.15 1,965,594 12.9% 198.87 2,007,347 12.8% 211.31 2,043,287 13.9%

Cartilaginous

Fish

122.77 401,070 7.9% 171.85 575,197 11.1% 1.09 16,408 0.1%

Crustaceans 84.83 683,874 5.4% 46.25 507,463 3.0% 68.89 1,079,143 4.5%

Molluscs 182.81 723,630 11.7% 189.12 770,417 12.2% 159.32 671,700 10.5%

Other Sea

Fish

124.80 3,361,400 8.0% 149.39 4,531,697 9.6% 94.02 4,029,269 6.2%

Freshwater

Fish

574.61 1,525,508 36.9% 549.27 1,623,540 35.4% 589.05 1,787,238 38.7%

Other Seafood 3.68 24,811 0.2% 1.53 30,524 0.1% 54.46 520,820 3.6%

Total Import 1,556.71 9,757,042 100% 1,552.42 11,034,416 100% 1,522.94 11,612,163 100%

Canadian Government Contacts

Embassy of Canada in Zagreb

Synthia Dodig, Trade Commissioner

Trade Commissioner Service - Croatia

Foreign Affairs, Trade and Development Canada

125 Sussex Dr.

Ottawa, ON K1A 0G2

Agriculture and Agri-Food Canada

Sohrab Oshidar, Senior International Market Development Officer, EU, Russia-CIS & Middle East

Useful Internet Sites

Croatian Chamber of Economy

Croatian Employer's Association

Croatian Ministry of Agriculture

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Agriculture and Agri-Food Canada - Canada Brand

Canada's Agri-Food and Seafood Export Guide

[1] The Government of Canada has prepared this report based on primary and secondary sources of information. Readers

should take note that the Government of Canada does not guarantee the accuracy of any of the information contained in this

report, nor does it necessarily endorse the organizations listed herein. Readers should independently verify the accuracy and

reliability of the information.

[2] While smaller suppliers unite and divide, Velpro progresses

[3] In calculation, the value of domestic production of frozen fish & seafood was subtracted from the value of domestic

production of fresh fish & seafood since frozen fish products made in Croatia are most likely frozen fish & seafood that was

caught at the Adriatic sea

[4] In 2013, there were around 120 retailers in Croatian fish & seafood market

[5] National Workshop - Aquaculture products in Croatian market and the EU market, Zadar, June 7 2013 (created and

organized by Cromaris - a company dedicated to breeding, selling and processing of fish)

[6] While smaller suppliers unite and divide, Velpro progresses

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