First/Last Mile Challenge: Perspectives of Millennials · PDF fileFIRST/LAST MILE CHALLENGE:...

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FIRST/LAST MILE CHALLENGE: PERSPECTIVES OF MILLENNIALS Jarrell Smith 20 SW 6 th Street, Apt. #204 Gainesville, FL, 32601 765-669-1383 Master of Urban and Regional Planning | University of Florida Course: Transportation Policy and Planning Originally Submitted: December 5, 2016

Transcript of First/Last Mile Challenge: Perspectives of Millennials · PDF fileFIRST/LAST MILE CHALLENGE:...

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FIRST/LAST MILE CHALLENGE: PERSPECTIVES OF MILLENNIALS

Jarrell Smith 20 SW 6th Street, Apt. #204 Gainesville, FL, 32601 765-669-1383 Master of Urban and Regional Planning | University of Florida Course: Transportation Policy and Planning Originally Submitted: December 5, 2016

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1 FIRST/LAST MILE CHALLENGE: PERSPECTIVES OF MILLENNIALS

ABSTRACT

According to the American Public Transportation Association (APTA), public

transportation use in the United States reduces the nation’s carbon emissions by 37

million metric tons. In addition, for every $1 invested in public transportation,

approximately $4 in economic returns is generated (APTA, 2015). Although public

transportation offers several benefits, one of the major drawbacks is connecting users

from their place of origin to transit nodes, and then to desired destinations, also known

as the ‘first and last mile’ (FLM) problem. Researchers have discovered the connecting

ends of the FLM to be the weakest link of transit systems (Krygsman, Dijst, & Arentze,

2004). However, one of the best approaches to addressing FLM is developing a multi-

modal network. Studies highlight that the millennial generation, those born between

1982 and 2003, the largest generation in American history, is attracted to multimodal

transportation options (APTA, 2013). This research explores the preferences of

millennials on a college campus to connect to transit nodes. The goal is to identify

millennials’ preferred methods to get to and from transit nodes in order to enhance the

FLM. In order to examine millennials’ preference, students attending the University of

Florida were selected as the study group and were surveyed. The findings suggest that

priority should be given to maintaining and enhancing pedestrian facilities to improve

the FLM experience.

Keywords:

First and Last Mile Transit Millennials University of Florida

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I. Public Transportation and the FLM Problem

1.1Background In the Unites States (U.S.), public transportation plays an essential role in

reducing the country’s carbon footprint and congestion costs, and stirring significant

economic growth. According to the American Public Transportation Association (APTA),

public transportation use in the United States reduces the nation’s carbon emissions by

37 million metric tons. If public

transportation was absent in 2011,

congestion costs would have risen by

nearly $21 billion in the U.S. (APTA,

2015). For instance, consider the

person capacity per lane equivalent of

a public bus and a single occupancy

vehicle (SOV). In the bus, 9,000

individuals could be transported over a

3.5 meter wide space in an urban

environment during a one-hour period,

while only 2,000 individuals could be transported via SOVs (see figure 1). Moreover,

public transportation enhances property values, provides critical support during

emergencies and disasters, provides access to all ages, and delivers essential health

and human services (Litman, 2015). Although public transportation offers several

benefits, one of the major drawbacks is connecting users from their place of origin to

transit nodes, and then to desired destinations, also known as the ‘first and last mile’

(FLM) problem (see figure 2). Researchers have discovered the connecting ends of the

Figure 1. Info-graphic explaining the number of people crossing a 3.5 meter wide space in an urban environment during a one-hour period.

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FLM to be the weakest link of transit systems. These connecting ends can significantly

influence an individual’s choice to use transit given the lengthy travel time and travel

discomfort often associated with FLM (Krygsman, et al., 2004) (Rietveld, 2000). In the

U.S., this problem is amplified due to sprawling land-use patterns that move more jobs

and people to lower-density suburbs that are often not within walking distance to

existing public transportation (Lesh, 2013). Consequently, a reliance on cars is

strengthened, which results in more traffic congestion, pollution, and urban sprawl.

However, research highlights that the millennial generation, those born between

1982 and 2003, the largest generation in American history, is attracted to multimodal

transportation options (APTA, 2013). A Google Scholar search suggests that there are

few studies overall, and even fewer peer reviewed studies concerning millennials’

preference in using FLM connectors. By enhancing not only the quality and attributes of

the main mode of transit, but also the influence of connectors, the appeal of using public

transportation will likely increase.

1.2 Scope of Study and Organization Students attending the University of Florida (UF) rely heavily on the Regional

Transit System (RTS) to travel to and from school. However, accessing the transit

nodes can be quite challenging. This research will explore the preferences of millennials

on a college campus to connect to transit nodes. UF is striving to reduce the need for

Accessing Egressing

Figure 2. Graphic showing the first and last mile of transit

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additional parking spaces and limit vehicular emissions on campus to promote a more

sustainable campus (University of Florida, 2016). In fact, a recent survey of

undergraduate students in the U.S. concerning the most prevalent issues on college

campuses identified that the lack of adequate parking is the seventh major concern

among students (Student Monitor, 2014). Transit represents a viable option for reducing

reliance on private vehicles for college students. However, the effectiveness of public

transport as a mode depends largely on the connecting ends. Researchers studying the

multimodal public transportation chain have generally found the connecting ends to be

influential enough to encourage or discourage a person to ride transit. (Krygsman, et al.,

2004) (Rietveld, 2000).

This study will focus on trip making during the morning and evening peak hours

on a weekday. Students will be targeted to participate in a survey throughout UF’s

campus. The primary reason for choosing the morning and evening hours is because

these hours are typically associated with the highest travel volumes. Below is an outline

of the logic model summarizing the study:

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In the subsequent chapter, a literature review on the following will be provided:

the FLM of public transportation and its importance in the public transport trip chain;

services used to connect to transit; solutions to the FLM challenge; and a review of FLM

initiatives throughout the United States. Research data and methodology will be

covered in Chapter 3 and Chapter 4 highlights the results from the survey. Following

Inputs

•Literature Review

•Students Attending UF

•Questionnaire: Preference for FLM Connectors

Activities •Review Past Literature

•Survey Students

Outputs•Data on FLM Strategies and Initiatives Throughout the USA

•Descriptive Statistics: Preference of Students at UF

Outcome

•Improved Understanding of the Needs of Student Transit Riders

•Data that will Influence Local Policies

•Prioritized Strategy for Addressing FLM Connections

Impact

•Enhanced Network for Transit Use

•More Individuals Attracted to Using Transit

•Decreased Reliance on Private Vehicles

•Less Traffic Congestion and Carbon Emissions

•Increased Use of Active Transportation

•Knowledge Added to Planning Theory

Figure 3. Logic model outlining the overall study

Logic Model

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chapter 4, chapter 5 will discuss the implications and limitations of the results for future

planning initiatives. Lastly, Chapter 6 will conclude the research with a critique and

provide suggestions for future directions in the area of FLM research.

1.3 Objective This paper examines millennials’ preferred methods to get to and from transit

stations and bus stops in order to enhance the FLM. To do so, the following questions

are asked:

● What are the established solutions to address the FLM issue?

● Which mode do millennials prefer using to connect to transit?

● Which features of bicycle, pedestrian, and station facilities are most

important to millennial riders?

II. Literature Review

2.1 FLM and Its Importance in Transit FLM in public transportation revolves around two main phases: access mode and

egress mode. The access mode refers to connectivity between the origin (home-end) of

a user's journey and the transit node. The egress mode refers to connectivity between

the transit node and the destination (trip-end) of a user's journey (Tay, 2012) (see figure

2).

Research continues to emphasize that the convenience of a FLM trip depends on

three key factors:

Distance- length of travel between transit services and the origin and/or

destination

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Modal Integration- the ease of pairing a transit trip with bicycling, driving, or a

ridesharing service

Network Quality- the physical conditions of biking and pedestrian

infrastructure between the origin/destination and the transit facility

The distance variable is often quite clear cut; a transit agency should strive to have

transit nodes as close to desired destinations and starting points as much as possible.

However, addressing the modal integration and network quality can be a bit more

complicated since transit users express varying preferences on ways to enhance modal

integration and network quality.

2.2 Types of FLM Connections Public transit agencies continue to recognize the challenge of addressing the

FLM problem in order to maintain and increase ridership. Historically, transit riders

focused mainly on using walking, bicycling, public and private shuttles, or private

vehicles as means to connect to transit. In recent years, publicly operated Flex Bus

services― on demand door to door bus service―, private rideshare companies such as

Uber and Lyft, and private car rental companies such as Zip Car and Car2Go have

expanded the options to address the FLM problem.

In general, walking is the most popular way people access transit. According to

APTA’s 2007 Profile of Public Transportation Passengers, nearly 60% of transit users

walk to and from transit. Notably, several studies assert that most transit riders have

little to no problem walking approximately 0.25 miles to access transit or to get home

(Advocacy Advance, 2014). However, if the infrastructure such as sidewalks, traffic

mediums, and refuge islands are absent, the desire to walk declines. For potential riders

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who do not live or work within close walking distance to transit services, the prospect of

a long walk before or after their transit ride may be enough to deter transit use entirely

(Lesh, 2013).

Along with walking, biking is another form of active transportation commonly

used to reach transit. Commuters using cycling as a feeder mode to transit can be

classified in one of two categories: bike and ride (B&R); or bike, park, and ride (B, P&

R). B&R involves bringing the bike on the main mode of transit while B, P, & R entails

parking bikes at a transit stops. Similar to walking, cycling is often used to connect to

transit nodes that are in close proximity, about 1.24 - 3.10 miles (see table 1) (Martens,

2004).

Apart from the above-mentioned active transportation forms, commuters use

personal vehicles to connect to transit nodes. This connection is often associated with

park and ride facilities or the commuter being dropped off at a transit node, also known

as ‘kiss and ride.’ Markedly, the ‘kiss and ride’ method of station access requires no

parking spaces and since this is a motorized mode, the catchment area is much larger

than the catchment area for non-motorized modes. The catchment area for ‘kiss and

ride’ services range between 0.62 - 4.35 miles (see table 1) (Gil and Read, 2012).

In addition to using personal vehicles, shuttles and feeder buses serve as options

to address the first and last mile issue. A great example of the success of a shuttle

service is present in Oakland, California. Oakland’s Broadway shuttle, owned by the

City of Oakland’s Community and Economic Development Agency, connects the Bay

Area Rapid Transit (BART) with the Jack London Square, a popular entertainment and

business destination. After the Broadway shuttle was introduced, authorities noted that

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ridership was higher than expected and requested that the program be expanded

(Gomez, 2010).

Table 1.Catchment area for transit based on mode choice

On the other hand, private ridesharing companies such as Uber and Lyft,

represent a novel option to addressing FLM issues. For instance, in Dallas, riders on the

Dallas Area Rapid Transit (DART) system can now access Uber via the agency’s

mobile ticketing application (app), a program intended to simplify connections at transit

stations (Dallas Area Rapid Transit, 2015). The main idea is that Uber will act as a

feeder option to and from transit stops. Apart from the Uber app being integrated within

a transit agency’s app, transit agencies in Minneapolis and Los Angeles have signed

deals with Uber to cover trip costs on Uber as part of their respective guaranteed ride

home programs (Simes, 2016).

2.3 FLM Strategy Toolbox As aforementioned, several forms of connectors exist that commuters rely on to

connect to transit nodes. Each connector relies on various elements that improve the

travel experience of end users. Generally, the elements used to improve FLM fall under

Mode Range (miles) Source

Walk 0.01 - .5 mile (Guerra, Cervero, & Tischler, 2011)

Cycle 1.24 - 3.10 miles (Martens, 2004)

Public Transport (Feeder Buses) 1.24 -3.73 miles (Gil & Read, 2012)

Car (kiss and ride) 0.62 - 4.35 miles (Gil & Read, 2012)

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one of the following categories: pedestrian tools; bicycle tools; transportation demand

management tools; transit access information tools; and auto access tools (Utah Transit

Authority, 2015). Given that such a wide variety of tools are available, the question

arises, which ones should receive priority? Julian Lauzan, a transit planner at the RTS

asserts that the funding and the bureaucratic process required for implementing the

improvement generally dictates which enhancement will be made. In fact, in many

instances, the grants transit agencies apply for usually outline the scope of

improvements that can be made. Other than costs and the required bureaucratic

process, the typology of the area can be used to guide the prioritization improvements

for transit connections as well (Utah Transit Authority, 2015). For instance, some transit

nodes may be concentrated in downtown areas characterized by high densities and

more pedestrian traffic.

2.4 FLM Initiatives Throughout the United States Throughout the U.S., transit agencies are expanding efforts to increase the

convenience for individuals to use transit. In fact, considering the volatility of gasoline,

combined with the millennials’ desire to use multi-modal travel options and the Baby

Boomers’ return to urban areas, the environment is quite conducive for growth in transit

(APTA, 2016). In order to increase the attractiveness of transit, localities are focusing

significantly on enacting FLM initiatives. The table and graphic (see table 2 and figure 4)

below outline the latest initiatives taken by transit agencies in the U.S. to address FLM

issues.

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Table 2. The latest trends for addressing FLM issues

Latest Trends for Addressing First/Last Mile Issues

Pinellas Suncoast Authority (PSA)

In February of 2016, PSA became the first public transit agency in Florida to partner directly with a ridesharing company. As part of the partnership, riders pay $3 to take trips to or from select transit stations — with the agency picking up the rest of the fare — making the first and last mile trips affordable to riders. Uber’s technology allows the agency to target specific geographic areas making it possible for the agency to choose where they would like to provide service (Natural Resources Defense Council, 2016).

The Regional Transportation District (RTD) in Colorado

Colorado’s RTD is exploring a pilot project to provide residents and workers with free (grant-subsidized) Lyft rides to and from a suburban light rail station. RTD estimates that the passenger subsidies will cost less than the agency’s current costs for its own Call-n-Ride bus operations, while greatly improving response times for customers (RTD, 2016).

TriMet in Portland Lyft recently launched a partnership with TriMet to integrate real-time Lyft availability and pricing information directly into the TriMet Tickets app, enabled by Moovel’s RideTap. By surfacing Lyft information in the same app where riders buy transit tickets, this partnership reduces friction for multimodal travelers, encouraging commuters to leave their cars at home (Natural Resources Defense Council, 2016).

Maryland Transit Administration (MTA)

MTA has partnered with Baltimore City to install bike share stations at targeted MARC Train, Light Rail Link, and Metro Subway Link stations. MTA is also encouraging a platform for car sharing to more than 20 MARC Train, Light Rail Link, and Metro Subway Link parking facilities. Moreover, MTA is testing the viability of Micro-transit― an emerging, scaled down version of mass transit that provides a shared, on-demand, and tech-enabled ride (Natural Resources Defense Council, 2016).

MARTA in Atlanta, Georgia

MARTA has focused significantly on pedestrian accessibility improvements, bike parking improvements, improving curb channels to move bikes up stairwells, and instituting wind shelters. MARTA also focused on improving its real-time transit information system. Furthermore, MARTA has partnered with the Atlanta Regional Commission (ARC) to create the Livable Centers Initiative (LCI) ― a unique competitive planning grant program to provide communities with access to various modes of travel (including public transit, roadways, walking, and biking) and to cultivate outreach processes that involve all stakeholders (Natural Resources Defense Council, 2016).

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Los Angeles County Metropolitan Transportation Authority( LA Metro)

LA Metro recently conducted an in depth FLM study to identify the best ways to improve connections to transit. As a result of the study, LA Metro is increasing its focus on improving the following: crossing and connections (enhance existing crosswalks, mid-block & additional intersection crossings, raised crossings, cut-throughs & shortcuts, curb extensions at intersections, & scramble crossings); signage and wayfinding (metro signage & maps, medallion signage, time-to-station signage, real-time signage adjacent to station, & smart technologies); safety and comfort (street furniture, landscaping & shade, lighting, enhanced bus waiting areas, freeway underpass & overpass enhancements, traffic calming, sidewalk paving & surface enhancements); allocation of street-space (reduced lane width, enhanced bike facilities, bus enhancements, the “Green Zone”, signal modifications, sidewalk widening, rolling lane); and plug-in components (car share, neighborhood electric vehicles (NEVs), bike share & bike station, van pool & feeder bus, high visibility bicycle parking, electronic bicycle & pedestrian counters, kiss & ride, micro park-and-ride) (Los Angeles County Metropolitan Transportation Authority, 2013)

Figure 4. A comparison of FLM strategies with peer transit agencies

Source: Utah Transit Authority

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Based on both the table and the graphic above, transportation agencies are evidently

committing significant effort to enhancing pedestrian and bicycle facilities to address

FLM challenges. Some agencies are also exploring partnerships with ridesharing

companies such as Uber and Lyft as a means of attracting more ridership on transit. As

ridesharing companies continue to evolve, transit agencies should seek opportunities to

further enhance transit use.

III. Methodology

3.1 Overview of Research Design In this chapter, the methodology used to conduct this research is described. The

study design is cross-sectional and focused on studying and drawing inferences from

the existing differences among the student population at UF. Moreover, it should be

noted that data was collected at and concerning one point in time. The main tool used to

collect data was a brief survey (see appendix). Both the findings of the literature on FLM

and conversations with transit officials at the RTS in Gainesville, Florida were used to

refine the issues to be explored. The survey is made up of 10 questions with five

implicit sections: the first section focuses on the respondents’ usage of transit; the

second section collects demographic information; the third section collects information

on the respondents’ preference to connect to transit; the fourth section investigates the

students’ opinion concerning the importance of bicycle, pedestrian, and transit station

facilities; and the final section asks participants to identify any additional barriers of

connecting to transit that were not highlighted in the questionnaire.

3.2 Study Population and Sampling The study population consisted of millennial students attending the University of

Florida. In this study, the millennial generation is defined as persons born in 1982 –

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2003. In order to determine if a participant was classified as a millennial, the participant

was asked to select the range that included their respective birth year. If the participant

was not born in 1982 – 2003, the survey was destroyed. Students waiting at bus stops,

exiting classes, and throughout the UF campus were randomly selected to participate in

the survey.

3.3 Data Collection A ten question survey was the only tool used to collect data from participants.

The variables being examined include: the frequency of using public transit; preferred

method to get to and from bus stations/stops; and preference for bicycle, pedestrian,

and station facilities at or near transit nodes. The researcher printed the survey and

issued it to participants to answer. A paper survey was issued instead of an online

survey mainly because the researcher had no access to an email listserv for students.

In addition, the researcher realized that having a paper survey would allow more

participants to be surveyed in one sitting, in comparison to asking students one-by-one

to answer the survey on a smart device such as a tablet. In total, eighty-five individuals

agreed to participate in the survey over a two week period. Out of the eight-five, ten

respondents were outside of the established classification for millennials and as a

result, those ten surveys were destroyed (see figure 5).

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Figure 5. Total students surveyed on UF's campus

3.2 Data Analysis Each answer to a question was given a numerical value which allowed

descriptive statistics to be gathered. The responses to the survey were entered in

Microsoft Excel, and several pivot tables and charts were created to visualize the

descriptive statistics.

IV. Results After entering the data in Microsoft Excel and generating a pivot table, the

researcher was able to gather the desired descriptive statistics. The results show that

77% of millennials attending UF prefer walking as the mode to connect to transit, while

13% prefer bicycling and 8% prefer using a private automobile. No respondent chose

the options: shuttles (both private and public); publicly operated Flex Bus services; or

private rideshare companies such as Uber and Lyft (see figure 6). In addition,

noticeable variation existed in the respondents’ preference for connecting to transit

based on the respondents’ frequency of using transit (see figure 7). Finally, most

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participants valued pedestrian and transit facilities near transit nodes as either very

important or important, while a few expressed neutrality or aversion to pedestrian and

transit facilities (see figure 8 and 9). On the other hand, a striking amount of

respondents disregarded bike facilities (see figure 10).

Figure 7. Most preferred method to get to and from transit nodes by respondents

Figure 6. Most preferred method to connect to transit nodes based on respondent's frequency of riding transit

13% 1% 8% 77%

MOST PREFFERED METHOD TO GET TO AND FROM TRANSIT NODES

Bicycling No Response Private automobile Walking

Note: 0% of respondents chose the following options: Shuttles (both public and private); Publicly Operated FlexBus Services; and Private Rideshare Companies (Uber & Lyft)

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Figure 8. Importance of pedestrian facilities based on students’ responses

64%

47%

68%

45%

20% 21%16%

23%

3%

15%

3%

16%

0% 1% 0% 1%0% 1% 0% 1%0% 1% 0% 0%

Improved Crosswalks Pedestrian SpecificSignage

Street Lighting forPedestrians

Landscape ImprovementsAlong Sidewalks

Pedestrian Facilities

Very Important Important Neutral Less Important Not Important No Response

59%61%

77%

32%

21%17%

9%15%

5%0% 1% 0%0% 1% 0%0% 0% 0%

Passenger Waiting Areas Wayfinding and Signage Lighting Near Transit Stops

Transit Stop Facilities

Very Important Important Neutral Less Important Not Important No response

Figure 9. Importance of transit stop facilities based on students’ responses

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Figure 9. Importance of bike facilities based on students’ responses

V. Discussion

5.1 Interpretation of Results and Implications The results indicate that the majority of students attending UF prefer walking as

the main mode to access transit. Considering that the FLM trip is substantially impacted

primarily by distance, modal integration, and network quality, the question arises, which

categories are influencing the students’ preference the most? By analyzing the location

of the majority of student housing developments in relation to bus stops, it is evident

that a relatively short distance exists between a student’s origin and a transit node.

Lauzan, the transit planner at RTS explained that most routes offered by RTS are

created to cater to students for increased convenience. Consequently, walking to transit

is likely more attractive for potential transit users. In terms of modal integration, RTS

has instituted park and ride facilities and most buses are able to carry at most, two bikes

on bike racks attached to the front of the bus. The limited capacity to carry bikes

onboard buses may discourage the use of bikes to connect to transit. Also, the network

15%

45%47%

36%35%

25%

21%

32%31%

16%

21%

13%

7%4% 4%

5%

11%

4%7%

5%3%

5%

0%

8%

Bike Sharing Bike Paths (Separatedtrail)

Onboard Bike Racks (onbus)

Bike Racks and Lockers

Bike Facilities

Very Important Important Neutral Less Important Not Important No response

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quality may further deter using bikes to connect with transit due to the lack of bike

facilities such as bike paths, lanes, lockers, and stations.

Notably, none of the respondents of the survey chose the following connector

options: shuttles (both public and private); publicly operated flex-bus Services; and

private rideshare companies (Uber & Lyft). Once again, the present modal network may

have influenced the correspondents’ choice for not choosing shuttles (both public and

private) and publicly operated flex-bus services as connectors to transit. The culture of

using ridesharing along with the close distance between one’s origin and the transit

node are likely factors that influenced the students’ disfavor for using Uber to connect to

transit. According to a student attending UF who wanted to maintain anonymity, “Uber is

for weekend fun; and whenever you are too drunk to drive home.”

Along with selecting a preference for a mode to connect to transit, respondents

were asked to rate the importance of bike, pedestrian, and transit facilities. The

participants’ appreciation for pedestrian facilities supports their preference to walking as

the main mode to connect to public transportation. Street lighting for pedestrians and

improved crosswalks garnered the larger support as most important, while respondents

were notably neutral to pedestrian specific signage and landscape improvements.

Markedly, the easy access to real time information via smart phones may be meeting

the purpose of printed wayfinding and signage. For instance, by providing the schedules

and bus stop coordinates to Google, RTS gives transit riders the option to use Google

Maps for directions to nearby bus stops and to obtain the expected arrival and

departure time. However, the high level of neutrality and the evident disregard towards

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bike facilities raises several questions. Bike facilities received the highest percentage of

ratings as less important or not important.

This data suggest that in order to enhance the FLM experience for millennials

attending UF, priority should be directed to maintaining and enhancing pedestrian

facilities. However, transit and bicycle facilities should not be overlooked. The data also

indicate that 20% of respondents who never used transit would prefer biking to transit

nodes and another 20% would prefer using a private vehicle to connect to transit; these

respondents represent a segment of potential transit riders (see figure 7).

5.2 Limitations

One possible limitation may have been that respondents were not familiar with

certain terms used on the survey sheet. For instance, students may not have known

what are Flexbus services or bike lockers. In addition, the survey did not allow the

strength of preference for each stated connector type to be measured. Also, three

campus bus routes, route 46, 17, and 16 were not identified as routes taken by any of

the respondents who completed the questionnaire. As a result, the overall perceptions

of student transit riders may have been discounted. Finally, participants who answered

the survey in a group setting may have been influenced by others in close proximity.

VI. Conclusion This paper has analyzed millennials’ preferred means to connect to transit nodes

by surveying students attending UF. Based on the results of the survey, priority should

be given to maintaining and enhancing pedestrian facilities to improve the FLM

experience. Further studies should be pursued to examine why millennials at UF

consider biking facilities as unimportant; moreover, research should be conducted at the

micro-level to examine the strategies best suited for each bus route. Finally, when

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selecting strategies to improve the FLM, it is important to consider context and tailor the

network to the preference of the users.

VII. Appendix

Questionnaire Used to Survey Students

Preferred Methods for Riders to Get to and from Transit Stations

This study focuses on the preferred methods for millennial riders to get to and

from transit stations. The purpose of the study is to enhance the convenience of

using transit specifically for college students. Participating in this survey is

completely voluntary. At any time, you can opt to not answer a question. The

questionnaire will take about 2 – 3 minutes. All of the responses will be

confidential.

1) Select how frequently do you ride public transit?

1. Daily

2. A few times a week

3. A few times a month

4. A few times a year

5. Never

6. Other

2) Did you ride transit today?

1. Yes

2. No

3) If yes, what bus route(s) did you take to get to school?

4) Circle when were you born?

1. Before 1982

2. 1982 – 2003

3. After 2003

5) Select your gender?

1. Male

2. Female

3. Prefer not to specify

6) Circle your most preferred method to get to and from bus stations or bus stops

(Choose one)?

1. Walking

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22 FIRST/LAST MILE CHALLENGE: PERSPECTIVES OF MILLENNIALS

2. Bicycling

3. Private automobile

4. Shuttles, both public and private

5. Publicly operated Flex Bus services

6. Private rideshare companies, such as Uber and Lyft

7) Please tick how important these features of bicycle facilities at or near transit stops

and onboard buses are to you.

8) Please tick how important these features of pedestrian facilities at or near transit

stops are to you.

Very Important

Important Neutral Less Important

Not Important

Bike paths (separated trail)

Bike sharing (the ability to pick up a bicycle at any self-service bike-station and return it to any other bike station located within the system’s service area)

Bike racks/lockers

Onboard Bike racks (on bus)

Very Important

Important Neutral Less Important

Not Important

Improved Crosswalks (i.e. raised crosswalks, marked crosswalks, etc.)

Pedestrian specific signage (i.e. fixed maps, schedules, and instructions or brochures)

Street lighting for pedestrians

Landscape improvements along sidewalks (i.e. provide street trees, shrubs, etc.)

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23 FIRST/LAST MILE CHALLENGE: PERSPECTIVES OF MILLENNIALS

9) Please tick how important these features of station facilities at transit stops are to

you.

10) What other barriers (getting to and from bus stops and transfer stations) are not

identified?

Very Important

Important Neutral Less Important

Not Important

Lighting

Improved passenger waiting areas (i.e. covered shelters, real-time bus/train information, trash cans etc.)

Wayfinding and signage (i.e., information about transit routes, availability of services, etc.)

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