FirstHive walkthrough v3 · Simple, Intuitive Channel setup Aggregate all your marketing...
Transcript of FirstHive walkthrough v3 · Simple, Intuitive Channel setup Aggregate all your marketing...
Key 4 Stage Process as Differentiator
Making marketing decisions
The power of a Customer Data Platform combined with the agility required by a true B2C Marketing Automation platform
Simple, Intuitive Channel setup
Aggregate all your marketing touchpoints
Simple integration bridges with email, SMS, Voice, website, mobile applications, social, PoS, CRM, landing pages, shopping platform, ad networks, databases, et al.
‘Tag’ all the incoming streams
Powerful Tag ConstructUse Natural Language References to ‘tag’ each unique row of customer data being pulled in from any channel, to complement the system level tags that FH applies for qualification
Our secret sauce
UniquificationCustomer Identity Creation from the disparate breadcrumbs of data being pulled in
Comprehensive Cohort creation
Segmentation Functionality
Create static or dynamic cohorts basis any parameter or behaviour captured by FirstHive. Use tags to create focussed cohorts.
Create campaigns in Firsthive, Execute from anywhere
Create campaigns across any channel
Reach your customers on the channel most relevant to them
Create cross channel journey orchestration flows
Intuitive Journey Orchestration
Respond to triggers on a particular channel with a nudge on the most relevant channel to drive your ROI, at scale.
Nurture customer relationships, at scale
A variety of communication triggers across every deployed customer touchpoint
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Manage your social from a single interface
Create and schedule posts across multiple channels, create search streams for your hashtags, and even geofence the engagement
Create Ad Audiences in FirstHive
FirstHive Ad BridgeManage your custom ad audiences in real-time with FirstHive. Dynamically add conversions across any channel to a master exclusion list and stop wasting marketing dollars on redundant retargeting
Detailed Actionable Analytics
Channel/ Campaign Analytics
Get detailed analytics of your executed campaigns. Click on any metric to create a new segment. Even if the campaign was not executed via FirstHive. All in real-time.
Follow your customers
Geo footprintCapture your customers geo footprint basis the interactions or transactions across any connected channel
Unnamed Customer Identity creation & mapping
Customer CentralNot reliant on primary parameters like First name, Last name, etc. to identify customer. Identity creation captures and showcases each unique persona captured
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Customer Profile Mapping
View the uniquified view of all the personas attached to any customer identity. Understand the channel coverage and named response to campaigns
All metrics - tagged to named shopper
Device, Time of day, Day of week, geo, past engagement, all tracked and stored to act as a feed to the Machine Learning layer
Predictive CohortsMachine Learning powered predictive cohorts showcasing the split between named and anonymous personas and enabling better targeting.
Uniquification Dashboard
See how the various personas being created interact with each other and create named customer identities
Web Behaviour Analysis
Get access to named customer clusters basis actions, longevity, locations, and more