SRISHTI LABS MOBILE STUDY – RECRUITMENT CRITERIA

Recruitment

Total No of participants to be recruited – 10

Bangalore Rural - 5

Bangalore Urban – 5

Equal balance of male and female participants

Profile – Typology

Profile 1 30 – 40 years old

Home maker

Profile 2 20 – 22 Years Old

Recent Graduate

Profile 3 25-30 Years old

working, 2 years of experience;

Any field of work/business, could be an employee or have a small business

Profile 4 35 - 40 Years old

5- 10 years of work experience;

Any field of work/business, could be an employee or have a small business

Profile 5 Above 45 Years old

10-15 years of work experience;

Any field of work/business, could be an employee or have a small business

RECRUIT 5 Participants who fit the above profile each for Rural and Urban;

The next question will be used to establish articulateness. If respondent seems inarticulate, or unable to speak clearly and form complete thoughts, thank and end the call. If talkative & articulate - continue.

1. What is the favorite piece of technology in your life right now? Why? How does it help you or make your life easier?

Srishti Labs-Mobile study 1 4/12/2023

Determine - Typology

I am a simple person with basic needs YES/NO Yes - Continue

I love to share my views/hobbies/ and/or personal experiences with others

YES/NO Yes - Continue

For me, success is being able to pay the bills every month

YES/NO Yes - Continue

Home Purchase process:

1) I am the primary decision maker

2) I influence and give my opinion in the purchase process

3) I do not involve in the purchase process

YES/NO

1 & 2 – YES – Continue

3 – Yes - Terminate

I always buy top of the line products YES/NO YES - Terminate

I don't know a lot about technology YES/NO YES - Continue

What Equipments do you own?

1) Mobile Phone

2) TV, Music System, CD/DVD player, MP3 player

3) Digital camera, PC

4) Washing Machine

5) Black berry, iPod, Laptop

YES/NO 1 - 4 – YES – Continue

5 – Yes - Terminate

Daily Commuting?

1) I use Public Transport for my Daily commuting (Bus, Auto etc.,)

2) I use a Two wheeler for my Daily commuting

3) I use a CAR for my Daily Commuting

Yes/No 1 & 2 – YES – Continue

3 – Yes - Terminate

Srishti Labs-Mobile study 2 4/12/2023

Demographics1. Do you or does any member of your family or close friends work in any of theFollowing industries?

Any manufacturer / distributor / retailer of computers / new technologies

TERMINATE

Any manufacturer / distributor / retailer of telecoms products

TERMINATE

Mobile Phone provider TERMINATE

None of these CONTINUENote: no family members or close friends to work in these industries.2. Have you attended a market research discussion in the technology field in the last 6 months?

Yes TERMINATE

No CONTINUENote: None to have attended a market research discussion during past 6 months.3. What is your gender?

Male SEE BELOW

Female SEE BELOWNote: RECRUIT about 50% males and 50% females.4. How old are you?

Record Age and map to the above listed profiling

Continue

5. What is your native language?

Note: Any Indian Language is ok - continue 6.Which of these income categories includes your monthly ?

INR 15000 Continue

INR 20000 Continue

INR 30000 DECLINE

Above INR 40000 DECLINENote: Income levels of Student can be mapped to parents income levelMobile phone usage7. Do you own mobile telephone?

Yes CONTINUE

No TERMINATENote: Participants should own a mobile telephone8. What did you pay for your mobile telephone?

Rs.3000 – Rs.5000 CONTINUE

Rs.5000-Rs.10000 CONTINUE

Rs.10000 – Rs.15000 TERMINATE

> 15000 TERMINATE9. What brand is your mobile phone?Note: Make a note of the brand, Recruit good mix of participants with different brands of phone10. How often do you change your Mobile phone?

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Never, this is the first one and I am using it since

TERMINATE

Once in Two Years Continue

Not until I have a problem with my phone

Continue

11. How much time do you spend daily on your Mobile phone?

< 1 hour TERMINATE

2-3 hours Continue

> 4 hours Continue12. What functions and features do you use mainly in your Mobile phone?

Only voice calls, no text messages, TERMINATE

Calls and text messages Continue

Calls, messages, Music, photos ContinueNote: Participants should use their mobile phone for more activities than just making calls.

Srishti Labs-Mobile study 4 4/12/2023

13. Can you divide work and personal use on your cell phone? Yes/NoHow? Mention Features/Method.

14. How would you like to manage your contact information?GroupsNo GroupsDifferent RingtonesPicturesStars/Highlights - Showing importanceSave accordingly to sim/phoneOther15. Do you have a password for your phone? Is security of information on your phone important? How do ensure this?Yes/No

Explain:

16. Are you able to save large files on your phone memory card?Yes/NoWhat kind of files do you save?

17. Does your phone sync easily with your email?Yes/No18. Does your phone sync easily with your laptop/desktop?Yes/No19. Do you miss any work related features/ applications that would be useful?Yes/NoDescribe:

20. Do you find your phone convenient for taking notes, saving and transferring data?

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Yes/No If No – Then what can help to improve this?

21. Do you wish there was any service that could help you get work done easier/faster? Describe Service

22. Do you use your mobile phone for mobile banking?Yes/No23. Do you find financial transactions via cell phones safe?Yes/No If No – Why not?

24. Do you use your phone to plan out your day/shopping list/schedules?Yes/NoWhich feature do you use?

25. Do you use your phone for references frequently? (ex: calculators/maps/spellings)Yes/NoWhich feature do you find unsatisfactory in these terms? Why?

26. Thinking about new technologies such as mobile phones, computers, or mp3 players, which of the following statements best applies to you?

I am interested in new technologies and follow the digital trends.

CONTINUE

I am somewhat interested CONTINUE

I am not interested in new technologies at all and do not buy the technology products

TERMINATE

27. What attracts you in a phone? Is Brand important to you?Yes/NoDescribe:

28. Do you like phones with multitasking abilities?Yes/No29. Does everyone in your family have a cell phone?

Yes/No

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30. When do you think the cell phone is incapable of doing something and wish it could?

Note: Each of the statements should be chosen for each of the profile we are recruitingImportant – please read to all respondentsHere is some background information about the research session. This is an in-home research session and 2 – 3 researchers /interpreter will be coming to visit you at your home. The researchers will be asking you a wide variety of questions about your lifestyle and technology such as how you incorporate technology into your life (e.g., cell phone, home technology products.) and where and how you use technology inside and outside your home. They will also be asking questions about your daily and weekly schedule and routines. They will be audio taping the session and this audio and photographs will be used for the sole purpose of reviewing and evaluating the research sessions afterwards. The audio files/photos will not be shared with third parties or made public in any way. Also, the researchers will be taking photographs of different areas of your home to document your home environment. Are you still interested in participating in this research?( ) Yes( ) No

Srishti Labs-Mobile study 7 4/12/2023