Course Guide 2019

1 year International PGDM inDIGITAL MARKETING

FIRST TIME IN INDIA

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in collaboration with

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Today’s marketer needs a combination of practical experience and the sound theoretical framework that is gained from studying for a marketing qualification. Digital disruption and marketing technologies are changing the tools available to us, but the principles of our profession remain the same. A sound underpinning of theory is essential in the shining sands of changing fashion. Gaining a marketing qualification is the best thing you can do to enhance your career prospects – and it can be fun too!

TERRY NICKLIN, FCIM Digital Course Leader, Cambridge marketing College

Thank you for your interest in the Cambridge Marketing College. For 27 years, we have helped marketing and PR professionals to gain new knowledge, insights and qualifications to perform better in their workplaces. We are accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR), and in addition to their qualifications, we offer our own short-courses, in-house corporate training and apprenticeships. Our 49 tutors are all practicing professionals who bring real world, practical experience to their teaching via eLearning, blended learning and classrooms. Our learners tell us this brings the theory to life and enables them to immediately apply theory to their own organisation, no matter the sector.

We deliver training for Amsterdam Business School and Nottingham Business School, as well as our own classes around the world. In the last year alone, we have run programmes in Cambridge, Hamburg, Heidelberg, Qatar, Dubai, Khartoum, Cairo, Mumbai and Kolkata.

KIRAN KAPURCEO, Cambridge Marketing College

It is a dream come true for me as you are going through this prospectus to announce the first ever batch of International PG Diploma in Digital Marketing, which we are proud to bring, in collaboration with Cambridge Marketing College, UK and IIIM, Jaipur. This 1-year full-time classroom programme is first of its kind in India.

The programme is unique due to several reasons

• The PG Diploma will be awarded by Cambridge Marketing College, UK in association with IIIM, Jaipur

• All the classes will be delivered in the classrooms at IIIM campus at Jaipur by industry professionals with few of them being alumni of IIT/II

DEEPAK PRAMANIKDirector, SEED Academy

Digital marketing is undoubtedly the most talked about keyword these days. Right from the young students of the business management programmes to a great number of business professionals wade through the disruptive and ever-changing digital space of today’s world. In practice, the digital marketing space has opportunities to apply many skills, some of which seem rather unconventional. To name a few, students/professionals from the areas of commerce, technology, science, humanities, linguistics, creative art, cinematography, sound editing and many more

NANDAN SENGUPTACollege Ambassador for IndiaCambridge Marketing College

• Tutors from Cambridge Marketing College, UK will also take a few classes through live video streaming with two-way communication

• The content has been designed with latest inputs from Cambridge Marketing College and prospective employers in India

• The rich content gives an overview of marketing, brand management, media, advertising and sales along with digital marketing so that the student has a comprehensive overview to succeed at their workplace

• During the course, students will be able to work on live data to understand and practice their concepts

• Projects and internships are an integral part of the curriculum design

• Confidence counselling, which is needed for enhancing self-confidence, is built into the programme and will be delivered by experienced and highly competent faculty members

• 100% placement assistance will be provided to each and every student subject to the student complying with the terms and conditions which are stipulated in the placement section of this document

• Minimum starting salary benchmark is set at `2.5 lakhs per annum. This implies that the student recovers his investment in tuition fees within a year of working after the programme

• The batch size will be restricted to at the most 40 students so that individual attention can be provided to every student

• The tuition fees for an international PG Diploma is affordable at `2.1 lakhs + 18% GST

• There is an option for a week-long exchange programme to Cambridge Marketing College campus in UK, at an additional fee. Terms and conditions apply for this

This initiative is the result of months of planning and thorough understanding of the prospective employers who are likely to employ the students at the end of the programme.

We believe if the student cooperates and abides by the guidelines and teaching methods of the experienced tutors, getting a relevant job will not be difficult.

We believe that fluency in speaking the English language is not mandatory to enrol in this course. We want students who can communicate effectively in Indian languages but have the attitude to learn and develop. We are confident that our experienced faculty members will bring about a life-changing transformation in every student which will help them embark and pursue a successful career.

I promise you all a life-changing experience with us.

I am excited at the prospect of your career after this 1-Year PG Diploma programme on Digital Marketing which we are offering in collaboration with Cambridge Marketing College, UK.

Let me assure you that what we will teach you is absolutely latest in content, globally. The academic board has experts from all related disciplines to make your understanding and application of marketing, media and digital marketing, comprehensive and as the industry wants.

Our teaching methodologies are as per internationally acclaimed teaching standards. All the tutors are industry practitioners with vast experience and expertise. In order to get the best out of me and the other tutors, you need to be fully involved with us. We can only promise to make learning enjoyable for you.

Finally, you will have tutors based in Cambridge delivering sessions over interactive video on few subjects. We will also provide you live data to practice your concepts as you learn them. Internship and confidence development programmes will only make you a complete package for the prospective recruiters.

Believe me, nobody can stop you from a bright and exciting career after this programme provided you put in your sincere efforts and cooperate with us.

ATANU GHOSHChairperson, Academics

DR ASHOK GUPTADirector, IIIM, Jaipur

The turn of millennium has brought in its wake a new dawn, brighter faces, higher hopes and soaring dreams. Our country has entered this millennium with a revitalized vigour, vitality and strength.The vibrancy is electrifying and almost tangible. However, the legacy of the past turmoil continues to dampen our spirits and slow down our pace of growth.

Corporate India is still at a crossroad, the promise of delivering cherished dreams and hopes seems to be fading in distant horizon. In such a testing time, the responsibility being shouldered by an educationist is perhaps of immeasurable magnitude. The need of the hour today is a responsible and disciplined army of youngsters, equipped with vision, competence, character, incisive purposiveness and an attitude to scale altitudes.

can contribute significantly and make it a worthwhile profession. Digital marketing, or digitalization in general, provides a huge opportunity for those who are willing to take up the necessary training programme and learn the subject. Our programmes are specifically designed just for such people providing the most updated tools and practices. Run by the practicing industry professionals, it offers a distinctive edge to our students in terms of employability confidence and career growth.

ATANU GHOSHBE Jadavpur University, PGDM IIM - Chairperson, Visiting faculty - IIM and other top B Schools

TERRY NICKLINMBA, FCIM, Digital Course Leader, Cambridge Marketing College

NANDAN SENGUPTA MBA, MCIMCollege Ambassador for India,Cambridge Marketing College

SIDHARTHA ROYAIMA, CEO Response IndiaVisiting Faculty St Xavier’s College Autonomous and University, IISWBM & CMI. Member Board of Studies St Xavier’s University, IISWBM & CMI

DR MANJU NAIRMBA, PhD - Principal, IIIM

DR KAVALDEEP DIXITMBA, PhD - Vice Principal IIIM

NAVARUN SENPGDM IIM - Lucknow Executive Business Head – Panels Century Plyboards(I) Ltd

BASABDATTACHOWDHURI Media Expertex COO - Publicis, Madison

ACADEMIC BOARD MEMBERS

Founded in 1991, we have grown to become an international expert provider of Marketing knowledge, skills and development. For more than 27 years, we have worked with students across all sectors including private, public and not-for-profit organisations to develop their PR and marketing skills and capabilities.

Our faculty of 49 tutors has helped over 8,000 students enhance their careers. We successfully operate out of 10 study centres around the world and tutor students from over 100 different countries.

In the last 20 years, we have pioneered distance learning. Over two thirds of our students are distance learners. Our students and tutors have consistently achieved outstanding results for their CIM and CIPR qualifications and our pass rate across all CIM qualifications is currently 95% and for CIPR 98%.

We have helped marketing and PR professionals to gain new knowledge, insights and qualifications to perform better in their workplaces. We are accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR).

In addition to the qualifications, we offer our own short-courses, in-house corporate training and apprenticeships. Going beyond the classroom, we publish our own study material, deliver a weekly radio show, and host many conferences.

SEED is an acronym - Skill Enhancement for Employability and Development. An initiative by IIT/IIM alumni, SEED Academy is a group company of Aidias Consulting Group which has been in existence since 2004. Aidias Consulting Group is a consulting and training services firm which specialises in brand consulting, HR consulting, customised training, market research and digital marketing services. SEED Academy is an outcome of the acute need for ‘industry-relevant’ manpower which is in extreme short supply.

Most of the curricula currently being used in colleges are geared up to enhance the subject knowledge with little attempt to train the students in industry relevant skills. SEED Academy intends to bridge this gap by identifying areas where the need for trained manpower is acute and growing with every passing day.

Digital marketing is one such area. SEED Academy has collaborated with Cambridge Marketing College, UK and has already started imparting short duration training in digital marketing. Few students who have undergone this certificate programme have been absorbed as interns at Aidias Consulting Group where they are working on different clients to apply and sharpen their knowledge and skills regarding digital marketing.

Placement of students after the training is the cornerstone of existence for SEED Academy. The curricula of all the programmes which will be offered at SEED Academy will be designed in consultation with industry leaders for content and job opportunities. Apart from digital marketing programmes, SEED Academy will launch short-term programmes for training students for customer care and sales careers for automobile, health care, real estate and premium retail industries. All the programmes will be launched after back to back tie up with prospective employers for placement immediately after the completion of the programme.

Working professionals are also an important area of focus for SEED Academy. Shortly, several programmes will be introduced which can be availed by working professionals to enhance their skills or develop their personality in order to accelerate their career growth.

Finally, both for students as well as working professionals’ self-confidence and career counselling are important to steer them forward in their lives. Professional counsellors will be available through SEED Academy to guide them as well as build their self-confidence through individualised attention, mentoring and coaching.

Like a SEED grows into a big tree with proper care and nurturing; we believe that SEED Academy will live up to its name both figuratively as well as literally in the days to come.

Established in 1995, IIIM is among the top three Management & IT institutions of Rajasthan which has been imparting quality education for over a decade. The milestones achieved in this journey towards academic excellence include recognition among top 50 Business Schools in the country by the Business World survey, 2013 and CSR GHRDC survey 2008 -2014. The Institute received 'A' rating in Business Standard Best B-school Survey 2013 and 2014. IIIM is one of the constituents of the IIS Institutional Network promoted by the Indian Council for International Amity (ICFIA).

The institute has emerged as an integrated professional institute where learning is an optimal blend of 'value based growth' and 'future-preparedness'. IIIM offers MBA and MCA programmes duly approved by the All India Council For Technical Education (AICTE), New Delhi and affiliated to the Rajasthan Technical University, Kota. The institute has also been recognized by Rajasthan Technical University, Kota as the research centre for PhD Programme in Management and Computer Applications.

At IIIM, students learn to approach the world with confidence, diligence and ingenuity, a natural outcome of the curriculum and beyond the curriculum activities that inspire intellectual and creative growth. The vibrant student community is a rich amalgamation of varied lifestyles and personalities.

The student committee incharge for co-curricular activities organizes a wide range of mind boggling quizzes, seminars, panel discussions, symposiums, open house sessions that provide opportunities for interaction and learning. A kaleidoscope of mesmerizing and colourful cultural activities is organized for students to nurture and enhance their diverse abilities and encourage development of multifaceted personalities.

In this time of extraordinary change throughout the world, our clarity of purpose gives the Institute an unmatched strength and influence.

RULES AND REGULATIONSThese rules and regulations pertain to the admission process. Once the student enrolls for the programme he/she will be guided by the code of conduct and discipline which will be shared during the time of admission. The rules pertaining to the admission process are listed below

• The application can be submitted until 17:00 hours on March 31, 2019. It is encouraged that the application is submitted online in order to save paper. However, applications on paper can be submitted at IIIM, Jaipur campus.

• The applicant does not have to pay any fees for applying. However, the application should be filled in correctly and all information provided must be correct.

• The shortlisted candidates who will be assessed for selection will be intimated on or before8 April 2019.

• The last date for paying the assessment fees of `2000 (two thousand only) have to be paid online or in person within 12 April 2019.

• The assessment will be held on one of the three dates - 19, 20 or 21 April 2019. The candidates will have to appear for a computer-based aptitude test followed by personal interview with a board in India and with a board at Cambridge Marketing College, UK through Skype.

• All the original copies of marksheet, identity proof and age proof along with photocopies must be carried by candidates to the assessment. These will be verified and returned to the candidate.

• The selection process will be conducted within a day and will be held at the IIIM campus.

• Candidates must reach the venue on time failing which they may be disqualified.

• The assessment scores will be declared on 22 April on the notice board of IIIM and will also be communicated individually to all the candidates through email.

• Selected candidates must pay the first instalment fee of `50000 (fifty thousand only) + 18% GST by 7 May 2019 to secure their admission.

• Refund of fees against cancellation is allowed till 7 June 2019. 40% of the fees i.e. `20000 (twenty thousand only) will be retained along with the amount paid as GST. The amount refunded will be `30000 (thirty thousand only). No refund will be made for cancellation after 7 June 2019.

• Please note that the maximum number of students who will be admitted in the first batch will be 40.

• The classes will commence on 8 July 2019.

• The age limit for students who do not possess any work experience is 25 years as on 01.04.2019and age limit for students with work experience is 27 years as on 01.04.2019.

• All decisions taken by the governing board of this programme are final and binding on all concerned.

This is an intense full time programme where classroom lectures will comprise 300 hours of classes which will be supplemented with case studies, projects, assignments and at least 4 weeks of internship at any client organization. The coaching for personality development and confidence enhancement is over and above the 300 hours of classroom sessions.

• Essentials of marketing

• Consumer behaviour

• Marketing management

• Marketing research

• Media-comprehensive overview

• Brand management

• Advertising and communication

• Integrated marketing communication

• Digital marketing strategies

• Digital research, content and digital assets

• Building digital assets including websites

• Monitoring principles and tools of digital marketing

• SEO & Social marketing

• Online advertising

• Digital channels

• Managing digital campaigns

• Managing digitalization and transformation

• Personality development and confidence building

• Projects

• Internship

INTERNATIONAL PG DIPLOMA INDIGITAL MARKETING

Content Marketing Manager Content Marketing Managers can earn between 10 to 15 lakh per annum. The experience required for this post is minimum 3 years to 5 years.

Search Engine Marketer/ Specialist There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, the companies can hire freshers but some established companies would be needing experts with several years of experience.

PLACEMENT ASSISTANCEPlacement is the cornerstone of existence for SEED Academy. We believe that successful placement is a combined effort of the tutors, students and placement team.

DIGITAL MARKETING CAREERS WITH ESTIMATED SALARYDigital Marketing Manager The salary package of digital marketing experts ranges from 15 to 20 lakh per annum. Depending upon the experience, it can go as high as 40 lakh.

Social Media Marketing Expert Social media jobs which are expected hot in next 2-3 years

Brand/Product Management 12%

12%

15%

17%

17%

23%

24%

25%

40%

50%

Strategic Planning

Channel Strategy/Management

Online Content

Marketing-business Analytics

Web Analytics

Online Marketing Management

Search Marketing SEO/SEM

Marketing-mobile

Social Media Marketing

No of jobs availableJob Portal/JobDescription

AverageSalary PMNaukri Shine Times Job Monster

Content Marketing 35000 26500 61000 18540 18K to 1 lakh

Degital Marketing Sale 37000 53000 12627 8765 22K to 45K

Email Marketing 3693 31000 66110 14458 15K to 25K

Social Media Marketing 107243 32000 61936 10823 15K to 35K

SEO Marketing 116868 2800 59866 10319 12K to 35K

Digital Marketing 1093 58561 8000 2136 30K to 1.5 lakhManager

DIGITAL MARKETING SALARIES IN INDIA

DESIGNATION EXPERIENCE SALARY

DIGITAL MARKETING EXECUTIVE (0 TO 1 YEARS EXP) 1.5 TO 3 LAKH PER ANNUM

DIGITAL MARKETING SPECIALIST (1 TO 3 YEARS EXP) 2 TO 4 LAKH PER ANNUM

DIGITAL MARKETING TEAM LEADER (2 TO 5 YEARS EXP) 2.5 TO 5 LAKH PER ANNUM

DIGITAL MARKETING STRATEGIST (3 TO YEARS EXP) 4 TO 8 LAKH PER ANNUM

DIGITAL MARKETING MANAGER/HEAD (5 TO 10 YEARS EXP) 8 TO 25 LAKH PER ANNUM

DIGITAL MARKETING DIRECTOR (10 YEARS EXP) 25 TO 40 LAKH PER ANNUM WITH STAKES IN THE COMPANY

ROLE SALARY IN RUPEESSEO Manager 3 lakh to 7 lakh

SEM/PPC Expert 3 lakh to 5 lakh

Social Media Manager 3.5 lakh to 7 lakh

Web Developer/Designer 3 lakh to 6 lakh

Content Writer 2.5 lakh to 5 lakh

Digital Marketing Manager Salary (India)The average pay for a Digital Marketing Manager is `412492 per year. Most people moveon to other jobs if they have more than 10 years’ experience in this field. Experience stronglyinfluences income for this job. The highest paying skills associated with this job are web marketing, strategic marketing, web design, online marketing and social media optimization.

`180K ̀ 290K `420K `710K

10% 25% 50%

RangeSalary `181593 - `1133041

Bonus `1750 - `209778

Profit Sharing `0.00 - `194581

Commission `102439

Total Pay `182402 - `1206059

`0 `1M

75% 90%Show Hourly Rate

`1M

+city +experience +skill job

MEDIAN: `424155

SEED Academy commits the students to a minimum of three job interviews after the completion of the programme subject to the following terms and conditions which must be fulfilled by the student

• 85% attendance in class.

• Cumulative minimum marks of 60% across all subjects combined.

• 100% submission of all projects.

• Favourable feedback from companies during internship.

• Assessment rating of ‘B’ or above from confidence counselling faculty members.

Post programme support as an alumnus of the programme will be available as and when needed,which include the following

• Updation of knowledge for the next 12 months through video classes.

• Posting of any new job opportunities on the SEED Academy website.

• Guidance for settling down in career through mentoring. This is available on a case-to-case basis for three months after the completion of the programme.

The profile of the industry practitioners who are involved with this programme and their connect with the industry is the primary support for achieving the promised placement goals.

PLACEMENT

PlacementTeam

TutorStudent

TESTIMONIALS

DARSHAN SHARMAMCA, KIITI am now involved in planning and executing digital marketing campaigns for several clients after the certificate programme.

ANUSHRAV PRAMANIKMS, Sports Business & Innovation, Loughborough University, LondonI am often leading my group in projects at my MS programme courtesy the knowledge and experience that I have gathered from the classes of Mr Atanu Ghosh who has taught us what he normally teaches at IIM and other leading B Schools.

SUMITA HALDERBusinesswomanMy lessons in digital marketing are helping me in marketing for my businessmore effectively.

Scan to watch the video testimonials.

SHREYA CHAKRABORTYFinal Year, BA English Honours, Loreto House College, KolkataMy career choice has become marketing and advertising after doing the digital marketing certificate programme from Cambridge Marketing College.

RISHEN BASU2nd Year, BBA, Scottish Church College, KolkataI am enjoying my internship at Aidias Consulting Group after my certificate programmeand planning to upgrade myself to the 1-year PG Diploma.

seedacademyindia.comdigitalmarketing@seedacademyindia.com

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