SEO Suggestions and Keywords Report

www.systematixinfotech.com

Date: 26 November,2015

http://www.fslending.com.au/

SEARCH ENGINE OPTIMIZATION (SEO)

What is SEO ? SEO stands for “search engine optimization.” It is the process of getting traffic from

the “free,” “organic,” “editorial” or “natural” search results on search engines.

A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

Search engine optimization is broken down into two basic areas: On-page, and Off-page optimization

SEARCH ENGINE OPTIMIZATION (SEO)

Why do you need SEO ?To get Top Organic Rankings and Relevant Users from search engine (Google)

to given business website. SEO will give you better online visibility on your target key terms.

Most Important elements of SEO are: Website Structure, Website Content for users, Website Loading Speed, Mobile Responsiveness, Social Presence

1. Title and Meta Analysis(Home Page)2. Alt and Title image attribution analysis.3. Heading Tag Optimization.4. Internal Link Status.5. Back-Link Status.6. Other SEO On Page Issues with website(Technical).7. Other Marketing Solutions.8. Conclusion.

This report will have analysis of mentioned factors in outline for given website. This is called a initial website SEO health check up in layman terms. More detailed analysis will be done once we start work on project.

OUTLINE OF THE REPORT

TITLE AND META DESCRIPTION TAGS

The title of Page has a lot of importance to Search Engine. Ideally title of every page should be optimized as per target keywords and searches.

Alt and Title attributes of images

Need to optimize Alt and Title according to the images for all pages.

Heading Tag Optimization

Need to optimize heading tags for all the content on the website.

Internal Links

Need to optimize internal links. It helps the user to navigate the website and a website must not have more than 100 internal links.

Back Links

Back links are an important factor in making the website SEO friendly and helps in retaining the TOP position on the search engine.

Navigation Optimization

It is important to optimize the main navigation for ease of users. Currently the navigation is looking unprofessional.

Conversion Optimization

Reduce the width of the banner and add an inquiry form on all pages.

Content Optimization

Content plays an very important role in search engine rankings.

Update content on all pages based on the target service and the target keywords.

Regular Update Blog

It is very important to keep updating new and unique content on the website. It indicates to the search engines that the website is updated.

Speed Optimization

We need to optimize the website speed. It should be less than 2 seconds but currently it is showing 5.80s.

OTHER ON PAGE ISSUES (TECHNICAL)

On Page SEO Factor Status Recommendation(s)

W3C CSS validation 88 Errors Need to Optimize.

W3C HTML Validation 2 Errors and 2 Warnings

Need to Optimize.

Publisher tag Missing Website should have Publisher tag for all pages.

Page Speed 11.19 seconds Too slow. Need to optimize.

Index Follow Tag Missing Website should have index follow tag.

OTHER ON PAGE ISSUES (TECHNICAL)

On Page SEO Factor Status Recommendation(s)

Social Accounts Found Need to optimize the social accounts.

Live Chat Missing Need to add Live chat Option.

W3C Broken links validation Issues Need to be fixed and optimized.

NOODP, NOYDIR Missing Website must have these tags.

Navigation tab Missing It makes the user interface easy.

OTHER ON PAGE ISSUES (TECHNICAL)

On Page SEO Factor Status Recommendation(s)

Open Graphs Tags Missing Need to add Open Graphs Tags for all Pages.

Footer Missing The footer should have all the contact details.

SSL Certificate Missing HTTPS now have been considered as a ranking signal.

Suggested Keywords

Keywords Avg. monthly searches (Australia)

AdWords Competition

Suggested Bids (AUD)

refinancing home loan 210 0.93 41.9refinance home loan 590 0.9 38.65refinancing mortgage 20 1 41.79refinancing home loans 20 0.89 38.13refinancing my home 10 0 0home loan refinancing 30 0.9 32.27home loan refinance 70 0.93 32.28mortgage refinancing 20 0.96 32.38mortgage refinance 50 0.77 29.66

Off-Page PromotionEven after several spam fighting updates from Google, backlinks still plays an important role.

We will analyse your business, target customers with you and competitors to come up with a strong Off-Page promotion strategy. Below are some activities to build high quality links which would benefit in top rankings in Google.

• Local Business Listing• Blog Posting on Your Website• Micro Blogging• Social Bookmarking• Discussion in Communities/Forums• Press Release• Guest Blogging• Niche Directory Submission• Social Link Sharing• Image Sharing• File Sharing• Video Submission• Competitors Backlinks Analysis

Short Action Plan of SEO

Research and Planning

Competitor Analysis

On Page SEO Findings & Suggestions

On Page SEO Implementation

Keyword Research

Title Meta & Content Optimization

Off Page Promotion Strategy & Execution Plan

Monitor Project Progress, Goals and Optimize the Campaign

Other Marketing Solutions

Social Media MarketingCurrent Social Media Presence

Facebook- 58 likesTwitter- 59 followers

Competitor’s Social Media Presence

Facebook- 11,867 likesTwitter- 5,182 followersGoogle Plus- 270 followers

Overview of SMO Activities

Business Profile Maintenance Sharing Promotional Links and Content Add New Members Follow Influencers Interact with Members in Social Circle Undertake Social Media Ad Marketing Ensure the Use of Properly Optimized Images Manage / Create Trends (With the Use of Hashtags Wherever Applicable) Achieve a Strong Social Presence for the Brand

SOCIAL SHARE STATUSFacebookLikes: 0Shares: 0Comments: 0Total: 0

Twitter Tweets: 1Google +1s: 0Pinterest Pinned: 0LinkedIn Shares: 0StumbleUpon Stumbles: 0 Data from Sharedcount.com & Quicksprout.com

Today, Social Media Performance is very big contribution to SEO success.

Facebook Advertising

Creative's with engaging content will be created that will be targeted for re-financing home loans for Sydney with family income range of $100k per annum. These ads will generate potential leads for the business and increases the chances of conversions.

Google Advertising

Search Ads by the competitors

Google AdWords Search Ads has enough scope of getting leads by targeting relevant keywords. We can manage the top positions by optimizing the campaign . It has the lowest CPC. We can start with low budget with 1000$ per month and increase the budget based on the results. We will have full control over CPC and costing associated, so will not loose any single money.

Overview of Ad Campaign Activities

Account set up + Management cost Competitor’s Analysis Keywords Research Bids Management Ads Creation A/B Ads Testing Campaign Level Negative Keywords Geo Targeting Conversion Code Set Up and Tracking

Thank You!

We do appreciate your feedback on report.