FIRST STEPS TOWARDS SUSTAINABLE MOBILITY IN TOURISM – THE SEEMORE PROJECT IEE-0110951/ From April...
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Transcript of FIRST STEPS TOWARDS SUSTAINABLE MOBILITY IN TOURISM – THE SEEMORE PROJECT IEE-0110951/ From April...
FIRST STEPS TOWARDS SUSTAINABLE
MOBILITY IN TOURISM – THE SEEMORE PROJECTIEE-0110951/FromApril2012toApril2015
Project Summary
SEEMOREintroducesenergyefficienttransportsolutionsforvisitorsineightcoastalregionswiththegoaltoreducethenumberofcartripsmadebytouristsduringtheirholidays.
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Implementationregions
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Background
• Leisuretransportaccountsfor50%ofalltravelinindustrializedcountriesandisexpectedtorise•Touristregionsarevulnerable,because:
- Evenlargershareofleisurerelatedtrips- Seasonpeaksleadtocapacityproblemsandcongestion- Trendofmoreindividualizedholidaysfavorsprivatecaruse- Balancebetweenaccessibilityandattractivenaturalenvironment
•SEEMOREoffers(informationon)alternativestothecar
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Objectives and main steps• Objectives:
- Increasedtourists´awarenessaboutsustainablemobility- Co-operationbetweenthetourismandmobilitysectors- Ashiftoftouriststowardsmoresustainablemodes- ShareknowledgewithotherEuropeanregions
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• MainSteps:- Overviewofgoodpracticesandsetuptheco-operationframeworkintheregions
- Implementationofactionsin8regions- Evaluationandtransferofexperiencetootherregions
Expected Impacts
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• Increased co-operation between tourism and mobility sectors• Change in travel behavior of targeted visitors:• 5-15% reduction of car use for leisure trips• 5% increase in non-motorized leisure trips• Increase in public transport use• Inspire other regions to implement similar actions• Reduction of annual primary energy use with 796
toe/year and of greenhouse gas emissions with 2.170t CO2 e/year
PartnersCINESI Transport Consultants Spain
Mallorca Transports Consortium Spain
Trivector Traffic AB Sweden
Association of Local Authorities Fyrbodal Sweden
FGM-AMOR Austrian Mobility Research Austria
Common Europe Pomeranian Association Poland
Municipality of Choczewo Poland
Club Sustainable Development of Civil Society Bulgaria
Province of Forlì-Cesena Italy
Central European Initiative Italy
Limassol Tourism Development and Promotion Co Ltd Cyprus
Stratagem Energy Ltd Cyprus
Horários do Funchal Public Transport Portugal
Local Councils’ Association Malta
SELECTED BULGARIAN REGION - DOBRICH
8Dobrichregion,Bulgaria
General description of the tourist region
Mainattractions:spaciousbeachesoffinegoldensand,shallowseaalongthebeaches,curativepowerofmineralwatersandmudbaths,picturesqueprotectedareasandnaturalpreservedzoneswithrarebirthsandvegetation,anthropogenicresourcesfromdifferenthistoriceras,ruraltourisminsmallvillages,facilitiesforwatersportsandgolf,manyluxuryhotels,restaurantsandnightclubs.
9Dobrichregion,Bulgaria
Relevant results and findings from the regional survey
Modal split among the target group
Theaveragenumberofdaytripsperyearinthetargetareais1400.Percentageofdaytripsmadefromtouristsintargetedareabydifferentmodesoftransportis:
-Walking–11%;-Cycling–3.5%;-publictransport–29%;-car–56.5%;-ship/ferry–0;-others–0;
10Dobrichregion,Bulgaria
Relevant results and findings : Needs and preferences of tourists
Tohavemorewellmaintained(andenlightenedbynight)pedestrianalleysTohavebetterconstructedandmaintainedbicyclepathsTohavemorepossibilitiesforbikerentalatreasonablepricesToorganizeelectricalvehicletransport(smalltrains)fortransportationinsideAlbenaresortandwatertransport(boats)amongtheresorts
Tohavemoreparkingplacesaroundthemainattractions(Balchikpalace,KaliakraCap)
Tohavemoreinformationabouttheresortareas(mapswithmostinterestingsites)andindicationhowtoreachthembydifferentmodeoftransportation
TohavemoreinformationaboutthetimetablesofthePTForeigntouristswouldliketohavethisinformationatleastinEnglishand,ifpossible,inotherlanguages(Russian,Romanian).
11Dobrichregion,Bulgaria
Local strategy developed by the project team and discussed and approved by local decision makers
Thestakeholdersfullyagreedwiththeproposedlocalvision:“MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND TRANSPORT”
Themaingoalsweredefinedasfollows:1. Todevelopastronginformationandpromotioncampaignthus
introducingtheterm“MobilityManagement’intheregionandexplainingthebenefitsofsustainabletourismandtransportdevelopment.
2. Tointroducenewmobilitymeasuresinresortareasthuslinkingtourismandtransportsectors
3. Toincreasetheenergyeffectivenessofthetransport
12Dobrichregion,Bulgaria
Main conclusions (6)DOBRICH STRATEGY AND ACTION PLAN (FINAL – 04.11.2012)
13Dobrichregion,Bulgaria
Axis 1 – Information and marketing actions concerning sustainable mobilityThisaxiscontainedmanymeasures,aimingtoimprovethequalityandaccessibilityto
informationaboutmobilitymanagement(MM)ingeneralandthepossiblemobilityoptionsintourismsector.Animportantsteptoreachthisgoalistheincreasedco-operationbetweenlocalauthorities,transportandtourismcompaniesinprovidingmobilityinformation.Thisaxisincludes6measures.
Axis 2 – Introduction of new mobility optionsHereitisimportanttointroduceinrealpracticesomeconvenientmobilityoptionsinordertomakethetransportintourismareasmoresustainablethrough3measures.
Axis 3 – Achieving energy saving in tourism sector through mobility measuresThisaxisaimstoachieveenergysavingintourismsectorbyusingmorePT,bicycles
andwalkingbyfootandbyintroducingtheuseofelectricvehicleswherepossible.Ithas3measures.
Task Responsible actor Participants Timing
Measure 1.1.:Definition and elaboration of the integrated sustainable mobility information package for visitors (publictransport,urbanmobility,parking,pedestrianareasandroutes,guidedtours,etc.),withdescriptionoftheleisureactivitiesandhowtoreachthem.ElaboratedinBulgarian,Russian,EnglishandGerman.Distributionofupto2.500copies
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
June2013
Measure 1.2. Regional visitors’ sustainable mobility guide includingcompleteandintegratedinformationonmobilityandintegrationofmobilityinformationinhotels’packagetocustomersandinhotelservices.50hotelstobeinvolved.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
May2014
Measure 1.3. Training on integrated sustainable mobility optionsfor80professionalsindirectcontactwithvisitors(hotels,busdrivers,andleisureactivitiesstaff).
Projectteamandsubcontractor
Municipalities,districtadministration
Dec.2014
Measure 1.4. Organizing a photo-competition and exhibitioninAlbenaforpromotingthesustainablemobilitymeasures,insummer2014.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
June2014
Measure 1.5. Organizing 2 series of emission of video-spot for the region promotinglocalattractionsandthesustainableaccesstothem.-summer2013-2014.
Projectteamandsubcontractor RegionalTV-operators June2013–
September2014
Measure 1.6. Direct advertising – disseminationofadvertisingmaterials(posters, teaser-postcards,T-shirts,caps)amongthetargetgroups–tourists,hotelandrestaurantstaff,localyouth,etc.
Projectteamandsubcontractor
Tourismandtransportoperators,municipalitiesandAlbenaresortmana-gement
March2013–March2015
Task Responsible actor Participants Timing
Measure 2.1.Increased public transport selling points:hotels,regionaltransportterminals,travelagencies.Atleastfournewpoints.
Dobrichtransportoperator,municipalities
Albenaresortmanagement May2014
Measure 2.2. Integrated packages (sustainable mobility + leisure activities)withthegoalofsellingatleast1.000integratedpackagesduringthelastprojectsummer.
Projectteamandsubcontractor
Albenaresortmanagement;Tourismandtransportoperators,municipalities
Dec.2013
Measure 2.3. Parking policies to disincentives car use to access leisure destinationsandurbanareaswithvisitorsconcentration.5meetingswithlocalauthoritiestodiscusstheparkingpolicies,leadingtoadecreaseof200freeparkingspacesintowncentresorleisureattractions
Projectteamandmunicipalities
Albenaresortmanagement;Tourismandtransportoperators
May2014
Measure 3.1. Improving PT-services for visitors and local people in rural areas;PTservicesatleisure/touristdestinations;sustainablemobilityoptionstomajorevents.
Transportoperators Municipalities;projectteam
Dec.2014
Measure 3.2. Bicycle mobility transport and services:Introducingabicyclesharing/rentalschemesforvisitors;Complementaryinfrastructureandservicestosupportcycling:5kilometresofnewsegregatedbicyclelanesand100newpublicparkingplacesforbicycles
Municipalities Projectteam;Albenaresortmanagement;privatecompanies
Dec.2014
Measure 3.3.Training of up to 40 local planners on how to consider visitors when planning mobility measures andhowtoconsidermobilitywhenplanningtouristinfrastructureresultingintoSUMPforKavarna
Projectteam Albenaresortmanagement;Tourismandtransportoperators,municipalities
Dec.2014
Task Responsible actor Participants Timing
WHAT IS ACTUALLY IMPLEMENTED• Axis 1 – Information and marketing actions concerning
sustainable mobility:– MOBILITYPACKAGES(CONTAININGABROCHUREWITHLOCALPTTIMESCHEDULESANDCOACHEXCURSIONSANDLEAFLETWITHLOCALSITESTOBEVISITEDANDHOWTOREACHTHEMINASUSTAINABLEWAY)ELABORATED,PRINTEDANDDISSEMINATED;
– FIRSTWORKSHOPFORTOURISMSTAKEHOLDERSCONDUCTEDINBALCHIKINMARCH.MAINTOPIC:“SUSTAINABLEMOBILITY–INTRODUCTIONANDEUROPEANBESTPRACTICES);
– SECONDWORKSHOPPREPAIREDANDWILLBEHELDON28.06.2013INDOBRICHINTHEFRAMESOFTHEEUENERGYWEEK(LISTEDASANEUEVENT)
– T-SHIRTSANDCAPSPRODUCESANDWILLBEDISSEMINATEDDURINGTHEEVENTON28.06.2013,WHERETHEYOUTHWILLPARTICIPATEINOPEN-AIRMOBILITYEVENTS(VELO-COMPETITION,ETC.)
– POSTERSANDTEASERPOSTCARDSPREPAREDANDWILLBEPRINTEDANDDISSEMINATEDINBULGARIANANDENGLISH.