Basic Entrepreneurial Marketing Principles CSU Northridge Dept. of Marketing Franck VIGNERON.
FIRST PRINCIPLES: THE ENTREPRENEURIAL MANAGER · First Principles: The Entrepreneurial Manager, ©...
Transcript of FIRST PRINCIPLES: THE ENTREPRENEURIAL MANAGER · First Principles: The Entrepreneurial Manager, ©...
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 1
FIRST PRINCIPLES : THE
ENTREPRENEURIAL MANAGER
It begins with the individual manager. Contemporary organizations, with their leanerhierarchies and global markets, require more than ever that managers be the authors oftheir jobs. Successful managers better read their organization to figure out what to do,and who to involve in getting it done. Such managers have social capital. This sessionis an introduction to social capital and issues associated with its management.
Monday Morning Session Outline: 8:30 - 8:45 Overview of Program (15) 8:45 - 9:45 Introduction: Human and Social Capital in Manager Performance (60) 9:45-10:00 Case Video — John Clendenin (15)10:00-10:30 Morning Break (30)10:30-11:00 Group Preparation (30)11:00-11:50 Case Discussion — John Clendenin at Xerox (50)11:50-12:00 Wrap-Up & Transition to the Afternoon (10)
Preparation (case discussion questions on page 17):
J Read the Kotter article on his influential study of successful managers. This isan easy read valuable for its insights on the broad goals of successfulmanagers. The goals provide a starting point for this session.
J Read the Clendenin case carefully. I'll begin the session with an introductionto human and social capital success factors in manager performance withincontemporary organizations. Clendenin provides a case example of thefactors in operation, and so an occasion to discuss the substance, benefits,and costs of such managers.
Some Discussion Topics:
J What is social capital as distinct from human capital?
J How is social capital a manager's competitive advantage in adding value?
J What are the management implications of organizations relying more onsocial capital?
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 2
Framing the Issues
Task: Kotter’s influential work in the early 1980sidentified two goals for successful managers:
J What should I do? Read your organization and market to define anagenda (cf. Kotter, 1982, p. 160; "Figuring out what to do despiteuncertainty, great diversity, and an enormous amount of potentiallyrelevant information.").
J With whom should I do it? Read your organization and market toknow who to involve to implement the agenda (cf. Kotter, 1982, p. 160;"Getting things done through a large and diverse set of people despitehaving little direct control over most of them.").
Tools: Organizations, situations, and individualsvary in the extent to which they make the goalsdifficult:
Value Added = Investment x Rate of Return
Social Capital DefinesInvestment Opportunities
Financial and HumanCapital are Production
Investments
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 3
If a man can write a better book,preach a better sermon,or make a better mousetrap than his neighbor,though he builds his house in the woodsthe world will make a beaten path to his door.
attributed to Ralph Waldo Emerson (1855)by Sarah S. B. Yule and Mary S. Keene, Borrowings (1889).
Human Capital Hypothesis:Success Is Determined by Intrinsic Merit
(aka Waldo Hypothesis)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 4
Illustrative Evidence
Illustration is the front cover of the October 27th issue of Fortune magazine, 1986.
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 5
Rank (P = .04) Highest 41.2 (34-56) Higher 39.6 (30-54) High 38.8 (26-52) Entry 38.2 (28-53)
Function (P = .29; .03 for younger in sales/service) Sales 37.7 (27-52) Service 38.6 (28-56) Manufacturing 38.9 (28-54) Engineering 39.7 (26-53) Marketing 41.3 (28-50) MIS 41.3 (34-47) Finance 39.0 (30-50) Human Resources 39.4 (32-49)
Plant Location (P = .07) Core 39.7 (28-56) Remote 38.3 (26-52)
Mean Age (min-max)
All 39.3 (26-56)
Education (P = .17) College or less 38.4 (28-52) Graduate 39.6 (26-56)
Race (P = .55) White 39.4 (26-56) Nonwhite 38.5 (28-50)
Sex (P < .001) Men 40.0 (28-56) Women 36.6 (26-51)
Seniority (P = .05) Recent hire 38.5 (26-56) Long with the firm 40.5 (28-52)
Some Managers Are Promoted Early,Others Lag Behind
Expected age at promotion is the average age at which a person with a specific personal backgroundis promoted to a specific rank within a specific corporate function (below). Managers promoted totheir current rank ahead of other managers with the same personal background have positive valueson the early promotion variable (above). Managers promoted late to their current rank have negativevalues (R = .34; see pp. 126-131 in Structural Holes).
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 6
Survey subscribers to Consumers' Union, from pp. 179-180 in Gary S. Becker (1975) Human Capital. Things have changed.Insert graph shows spouse income predicted by Chicago GSB alumnae income in 1998 with both capped at $300,000 (dashedline is regression: spouse = 80,094 + .245 alumna). Knowing alumna's income tells you little about spouse's (.05 R2).
Returns to Human Capital
income regressed over education: I = a + bE + i; expected income: I = a + bE,
Regression coefficient b is the average rate of income returns to education, which varies across kindsof individuals; e.g., higher for managers than for workers. More generally, each individual earnsan income return to education, R, defined by the extent to which their income exceeds level expectedfor someone of their educational level:
R = I - I,
where R = 0 refers to people earning exactly what is expected for their level of education, R > 0 refersto people making more than expected from their education, R < 0 for people making less thanexpected from their education (see p. below or pp. 115-118 in Structural Holes).
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 7
Social Capital Hypothesis:Success Is Determined by Opportunities
I. INFORMATION BENEFITS
Access(getting information & knowing who can use it)
Given a limit to the financing and skills that we each possess individually, mostcomplex projects will require your coordination with other people as staff, col-
leagues, clients, or investors.
Timing(knowing early)
Given a limit to volume of information that you can monitor continually, yournetwork is your principal screening device:
an army of people screening diverse pools of information for items affecting you,and
your only insurance of getting personally significant information early.
Referrals(time constraint & legitimacy)
Given the limited number of places where you can appear in person, most of yourbusiness and career opportunities come to you through referrals.
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 8
from Figures 1.1 and 1.3 in Structural Holes
Building a Network(numbers versus diversity)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 9
from Figure 1.2 in Structural Holes
Contact Redundancy
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 10
Soc
ial C
apita
l, S
truc
tura
l Hol
es, a
nd E
ntre
pren
eurs
(see
App
endi
x I,
pp. 2
0-21
, for
an
intr
oduc
tion
to s
ocia
l cap
ital &
str
uctu
ral h
oles
; App
endi
x II,
pp.
22-
23, f
or m
easu
rem
ent)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 11
MORE INFORMATION BENEFITS:
Better Benefits from Broader Coveragereferral, access, information
Early Exposure as the Intermediaryopportunities to act early on fresh information
opportunities to profit by bringing people together who could benefit from oneanother
SOCIAL CAPITAL II.CONTROL BENEFITS
Tertius Gaudensthe third who benefits
literal meaning of entrepreneur
Two Tertius StrategiesCreate Competition for Same Relationship
(e.g., two sellers competing for transaction with buyer)
Create Competition between Alternative Relationships(e.g., mother and peers competing to define a child's behavior)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 12
Social Capital Matters:Entrepreneurial Managers Promoted Early
structural hole is the disconnection between contactsstructural hole provides information and control benefits
information and control benefits mean better performance (create and implement needed agenda)which means higher rate of return on human capitalnetwork constraint measures lack of structural holes
therefore, rate of return should decrease with network constraint
clique-managers(James)
entrepreneurs(Robert)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 13
Soc
ial C
apita
l Mat
ters
: Eva
luat
ion,
Pro
mot
ion,
Com
pens
atio
n
from Burt, "The network structure of social capital" (1999 Wharton Economic Sociology Conference)
(see Appendix II on pp. 22-23 for details on measuring social capital in terms of network constraint,and Appendix IV on pp. 26-27 for results on the contingent value of social capital.)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 14
Two Network Forms of Social Capital
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 15
In other words, manager self-diagnosis is unreliable.(Network Entrepreneur Personality Index is defined in Appendix III, pages 24-25)
Summary Evidence on the Two Forms
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 16
John A. Clendenin at XeroxIntroduction from Clendenin’s October 1997 resumé: “John is an executive at Xerox Corporationwhere he is responsible for the coordination and management of the worldwide Integrated SupplyChain Strategy and Business Process as part of the Integrated Supply Chain Competency Center.John’s previous assignments include Marketing Support Manager for DocuTech; Manager, StrategicAlliances; Manager, Supply Chain and Asset Management; Manager, Multinational InventoryOptimization; Director of the Multinational Development Center; and Manager, Administration, Controland Systems in the Parts and Supplies Business Area.”
The case for discussion is Clendenin’s management of the Multinational Distribution Center (MDC).*After a stint in the Marine Corps and graduation from business school, Clendenin joined Xerox in1984. A series of successful projects earned Clendenin promotion in December 1984 to administrativemanager for the parts and supply area.
He found, hidden away within his domain a small subunit, the Multinational SystemsDevelopment Center (MSDC), which was responsible for developing and maintaining systems toimprove communication between the logistics and distribution operations within each of Xerox'sworldwide operating units. Before the MSDC was created (in the mid-1970s as part of Xerox’smovement toward the worldwide integration of copier design, development and manufacturing), Xerox’smajor operating units in the United States, Europe, Asia, and Latin America each produced and marketedtheir own copiers. The operating units even had different protocols for naming parts. Though notviewed as an important part of Xerox’s operations, the MDSC was responsible for tracking thedistribution of Xerox’s $8 billion per year in copiers and spare parts from 23 manufacturing plants in15 countries. Analyzing the existing system, Clendenin calculated that the MSDC had the potential toreduce operating costs by approximately $100 million per year.
In response to resistance from regional purchasing and systems managers, Clendenin negotiateda mandate from the president of Xerox to restructure multinational distribution into three organizationcomponents: (a) A multinational distribution steering committee composed of the vice presidentsof logistics and distribution for Xerox’s worldwide operating units (headed by an officer two levelsabove Clendenin), (b) A multinational working group composed of managers from the operatingunits (at the level of Clendenin’s boss) who would flesh out these strategies with detailed implementationplans, and (c) A multinational development center (MDC, formerly the MSDC) that would identifyfor the steering committee promising opportunities for improvements in logistics. It would also beresponsible for developing and maintaining computer systems for multinational logistics. Clendeninwas appointed to lead the MDC.
Clendenin builds the social capital of the MDC and himself over the subsequent years. Managingthrough the self-interest of others, he nurtures subordinates in a lively, competitive work environment,and adds value to internal clients with cost reduction programs that coordinate across the structuralholes between Xerox’s regional logistic operations.
The result is a quotable success story: The MDC grows from four to 42 people before Clendeninis rotated in 1989 into a new management position in logistics. The MDC’s budget grows from $400Kto $4.3M. Over Clendenin’s tenure, the MDC is credited with taking $700M in inventory costs out ofXerox’s operating expenses.
*More detail can be obtained from Russell Eisenstat’s case“Managing Xerox’s Multinational Development Center” (Harvard Business School Press, case number 9-490-029).
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 17
Discussion withan M.B.A.study group*
A. hello John (5 minutes)
B. entrepreneur thrives in differentiatedorganization (8 minutes)
C. negotiated control within workgroup(7 minutes)
D. negotiated control beyond workgroup(9 minutes)
E. whose interests are served by theentrepreneur? (8 minutes)
Case Discussion Questions
1. Clendenin seems to be a master at creating resources wherenone existed before (for example, the growth of the MDC). Howdoes he do it?
2. Would you want to work for someone like Clendenin? Upside?Downside?
3. Would you hire someone like Clendenin to work for you? Howdo you manage this kind of talent?
*Stills are from the video shown during the session.
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 18
In Sum,
It has become clear that social capital in organizations and markets isless a function of connections with people, than it is a function of thestructural holes between people. It is by building bridges across theholes that individuals add value. Managers (like Robert on page 10)whose networks span structural holes (making them "networkentrepreneurs" or "entrepreneurial" managers) have information andcontrol advantages in realizing Kotter's two goals for successfulmanagers. Such managers turn out to be the people more rewardedby their firms. They receive more positive job evaluations, highercompensation, earlier promotions, and serve on more productiveteams.*
Entrepreneurial managers operate somewherebetween the force of corporate authority,
and the dexterity of markets,
rushing coordinationto disconnected parts of the firm
that could be productively brought together.
(*See Appendix V on pp. 28-29 for a 360˚ summary of social capital's costs and benefits.)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 19
More Specifically, Four Summary Points
1. Separate human capital from social capital.
Human capital — ability to work
Social capital — opportunities to add value with work
2. Social capital is indexed by the bridges that a person can buildbetween others.
It is not a function of one’s connections to others, so much asit is a function of the structural holes between one’sconnections.
It is the diversity of contacts that generates social capital. Ifeveryone you know is well-known to one another, youdon’t have social capital.
3. Managers are now, more than ever, the authors of their ownjobs, so the information and control benefits of social capital havebecome essential success factors, and the new frontier in HRmanagement.
Brokers do better.
4. This situation can be expected to continue through the nextdecade (as organizations adapt to technological advances inlogistics that allow near-instantaneous shipping andcommunication), and perhaps for generations to come (if the rateof advance does not slow).
In other words, we could be witness to a new era of businesscompetition in which leaders will be the seniorexecutives who know how to manage and develop thesocial capital of their people.
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 20
Rec
ent y
ears
hav
e se
en a
dra
mat
icsh
ift in
the
way
com
pani
eso
rgan
ize.
The
shi
ft is
aw
ay f
rom
bu
reau
crac
y.
Laye
rs o
f fo
rmal
cont
rol w
ithin
and
acr
oss
func
tions
are
bein
g re
plac
ed w
ith fe
wer
laye
rs o
f neg
otia
ted
info
rmal
cont
rol. T
he s
hift
away
from
bure
aucr
acy
mea
ns th
at m
anag
ers
cann
ot r
ely
as m
uch
on d
irect
ives
from
abo
ve.
The
y ar
e no
w m
ore
than
eve
r th
e au
thor
s of
thei
r ow
nw
ork
. Th
e up
side
is th
at f
irms
can
iden
tify,
and
ada
pt m
ore
read
ily t
o,
need
ed p
rodu
ctio
n ch
ange
s an
dm
arke
t shi
fts.
The
dow
nsid
e is
new
cos
ts fo
r m
anag
ers.
Th
eco
ordi
natio
n co
sts
once
bor
ne b
yco
rpor
ate
bure
aucr
acy
— e
ach
pers
on h
avin
g re
spon
sibi
lity
for
coor
dina
tion
with
in a
lim
ited
deve
lop
need
ed s
kills
in a
bro
ader
rang
e of
you
nger
man
ager
s, (
c)id
entif
y th
e rig
ht p
eopl
e to
man
age
cros
s-fu
nctio
nal t
eam
s an
dtr
ansi
tion
s fro
m th
e ol
d to
th
e n
ew,
(d)
unde
rsta
nd d
iver
sity
issu
es, a
nd(e
) an
ticip
ate
cata
lyst
s an
db
ottl
enec
ks to
org
aniz
atio
n c
han
ge(i.
e.,
how
ree
ngin
eerin
g,d
ow
nsiz
ing
, m
ergi
ng,
acq
uirin
g,an
d th
e lik
e w
ill b
e re
ceiv
ed b
y th
eo
rgan
izat
ion)
.T
here
are
two
way
s to
unde
rsta
nd s
ocia
l cap
ital;
rela
tive
to h
uman
cap
ital,
and
as a
form
of
netw
ork
stru
ctur
e.
SO
CIA
L C
AP
ITA
L R
ELA
TIV
ET
O H
UM
AN
CA
PIT
AL
Hum
an c
apita
l and
soc
ial c
apita
lar
gum
ents
exp
lain
why
som
e
cap
ital r
efer
s to
opp
ortu
nity
.M
anag
ers
with
mor
e so
cial
cap
ital
get h
ighe
r re
turn
s to
thei
r hu
man
capi
tal b
ecau
se th
ey c
an id
entif
yan
d de
velo
p m
ore
rew
ardi
ngop
port
uniti
es.
SO
CIA
L C
AP
ITA
L A
S A
FO
RM
OF
NE
TW
OR
K S
TR
UC
TU
RE
Str
uctu
ral h
ole
theo
ry g
ives
conc
rete
mea
ning
to th
e so
cial
cap
ital m
etap
hor.
Hol
e th
eory
desc
ribes
how
the
stru
ctur
e of
ane
twor
k is
a c
ompe
titiv
e ad
vant
age
for
cert
ain
peop
le o
ver
othe
rs.
In a
perf
ect m
arke
t, on
e ra
te o
f ret
urn
clea
rs th
e m
arke
t. In
an
impe
rfec
tm
arke
t, th
ere
can
be m
ultip
le r
ates
of r
etur
n be
caus
e di
scon
nect
ions
betw
een
indi
vidu
als,
hol
es in
the
stru
ctur
e of
the
mar
ket,
leav
e so
me
stru
ctur
es r
ich
in d
isco
nnec
tions
betw
een
peop
le a
re r
ich
in th
een
trep
rene
uria
l opp
ortu
nitie
s of
stru
ctur
al h
oles
.P
eopl
e be
tter
conn
ecte
dac
ross
str
uctu
ral h
oles
are
bet
ter
posi
tione
d to
bro
ker
othe
rwis
ed
iffic
ult
or u
nlik
ely
exch
ange
s, a
ndso
are
like
ly to
enj
oy h
ighe
r re
turn
sto
thei
r hu
man
cap
ital.
Sp
ecifi
cally
,m
anag
ers
with
con
tact
net
wor
ksric
h in
str
uctu
ral h
oles
are
the
indi
vidu
als
who
kno
w a
bout
, hav
e a
han
d in
, and
exe
rcis
e co
ntro
l ove
r,m
ore
rew
ardi
ng o
ppor
tuni
ties.
The
y ha
ve b
road
er a
cces
s to
info
rmat
ion
beca
use
of th
eir
dive
rse
cont
acts
(in
form
atio
n ac
cess
ben
efit
of
hole
s).
Th
at m
eans
they
are
mor
e of
ten
awar
e of
new
oppo
rtun
ities
, and
aw
are
earli
erth
an th
eir
peer
s (in
form
atio
n tim
ing
The
Soc
ial C
apita
l of E
ntre
pren
euria
l Man
ager
s
Fro
m 5
/10/
96F
inan
cial
Tim
es(E
urop
ean
Edi
tion)
Ron
ald
Bur
t is
the
Hob
art W
. Willi
ams
Pro
fess
or o
fS
ocio
logy
and
Str
ateg
y at
the
Uni
vers
ity o
f Chi
cago
Gra
duat
e S
choo
l of
Bus
ines
s.
His
theo
retic
alw
ork
desc
ribes
pref
eren
ce fo
rmat
ion
and
entr
epre
neur
ial
oppo
rtun
ities
inco
mpe
titiv
een
viro
nmen
ts.
App
licat
ions
focu
son
the
cont
act
netw
orks
of h
igh-
perf
orm
ance
man
ager
s (h
ow p
eopl
eof
div
erse
back
grou
nds
crea
teso
cial
cap
ital)
and
the
netw
ork
stru
ctur
e of
mar
ket p
rofit
s (h
owth
e st
ruct
ure
ofpr
oduc
er, s
uppl
ier,
and
cust
omer
rel
atio
nsde
fines
com
petit
ive
adva
ntag
e am
ong
prod
ucer
s).
Answer key to page 24 — Add 1 for each of the following you circled: 1A, 2B, 3A, 4B, 5B, 6A, 7A, 8B, 9B, 10A
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 21
Furth
er re
adin
g:
R. S
. Bur
tS
truct
ural
Hol
es:
The
Soc
ial
Stru
ctur
e of
Com
petit
ion
.H
arva
rd U
nive
rsity
Pre
ss (1
992)
R. S
. Bur
t, "L
eca
pita
l soc
ial,
les
trous
stru
ctur
aux,
et l'
entre
pren
eur,"
(tran
s. b
y E
.La
zega
). R
evue
Fran
çais
e de
Soc
iolo
gie
(199
5).
H. J
. Rai
der
& R
. S. B
urt,
"Bou
ndar
yles
sca
reer
s an
d so
cial
capi
tal,"
In T
heB
ound
aryl
ess
Car
eer:
A N
ewE
mpl
oym
ent
Prin
cipl
e fo
r aN
ewO
rgan
izat
iona
lE
ra, M
. B. A
rthur
and
D. M
.R
ouss
eau
(eds
).O
xfor
d U
nive
rsity
Pre
ss (1
996)
.
dom
ain
of r
espo
nsib
ility
— a
reno
w b
orne
by
indi
vidu
al m
anag
ers
who
hav
e re
spon
sibi
lity
for
coor
dina
tion
acro
ss b
road
erd
om
ains
of b
usin
ess
activ
ity.
Whi
ch is
why
the
adag
eab
out w
orki
ng th
roug
h ot
hers
ista
king
mor
e co
ncre
te fo
rm a
tle
adin
g bu
sine
ss s
choo
ls.
Soc
ial
scie
nce
has
mad
e st
rikin
g ad
vanc
esin
theo
ry a
nd r
esea
rch
over
the
last
twen
ty y
ears
on
the
prin
cipl
es o
fad
ding
val
ue th
roug
h ot
her
peop
le.
The
cor
e co
ncep
t is
soci
al c
apita
l,th
e U
nive
rsity
of C
hica
go is
at t
hefr
ontie
r of
theo
ry a
nd r
esea
rch
onth
e is
sue,
and
the
GS
B is
at t
hefr
ontie
r of
cra
fting
cou
rses
that
brin
g th
e w
ork
to th
e cl
assr
oom
.M
anag
ers
diff
er in
thei
rab
ility
to s
urvi
ve a
nd th
rive
with
out
bu
reau
crac
y. W
hat i
s an
oppo
rtun
ity fo
r so
me
man
ager
s, is
dist
ress
for
man
y ot
hers
.C
oord
inat
ion
task
s ar
e no
wb
road
er, w
ith a
cor
resp
ondi
ngin
crea
se in
unc
erta
inty
, st
ress
, an
dpo
tent
ially
dis
rupt
ive
conf
lict.
New
issu
es e
mer
ge f
or h
uman
reso
urce
man
agem
ent.
Whi
ch is
why
soc
ial c
apita
lan
alys
is c
an b
e us
eful
. In
soc
ial
scie
nce
term
s, th
e sh
ift a
way
from
bure
aucr
acy
is a
shi
ft to
soc
ial
capi
tal a
s a
criti
cal p
erfo
rman
cefa
ctor
. S
ocia
l cap
ital r
efer
s to
the
wea
lth o
f a m
anag
er’s
rela
tion
ship
sw
ithin
and
bey
ond
the
firm
. T
his
form
of c
apita
l can
be
mea
sure
d,an
d en
hanc
ed, s
o an
alys
is c
an b
e a
pow
erfu
l too
l in
hum
an r
esou
rce
man
agem
ent.
Spe
cific
ally
, soc
ial
capi
tal a
naly
sis
has
been
use
ful t
o:(a
) un
ders
tand
how
a c
ompa
nyre
ally
wor
ks (
how
peo
ple
com
mun
icat
e, h
ow in
form
atio
nflo
ws,
and
so
on),
(b)
iden
tify
and
man
ager
s ad
d m
ore
valu
e to
thei
rco
mpa
nie
s. B
oth
argu
men
ts b
egin
with
ineq
ualit
y. S
ome
man
ager
sen
joy
high
er in
com
es.
Som
e ar
ep
rom
oted
fas
ter.
Som
e ar
e le
ader
son
the
mor
e im
port
ant p
roje
cts.
The
hum
an c
apita
l sto
ry is
that
such
ineq
ualit
ies
resu
lt fr
omd
iffer
ence
s in
indi
vidu
al a
bilit
y.T
he m
ore
rew
arde
d m
anag
ers
are
smar
ter,
or b
ette
r ed
ucat
ed, o
r m
ore
expe
rienc
ed.
Soc
ial c
apita
l foc
uses
on
the
valu
e a
man
ager
add
s th
roug
h ot
her
peo
ple.
Th
e so
cial
cap
ital s
tory
isth
at in
equa
litie
s re
sult
from
con
text
ual d
iffer
ence
s b
etw
een
peop
le.
Ret
urns
to in
telli
genc
e,ed
ucat
ion,
and
sen
iorit
y de
pend
on
a m
anag
er’s
loca
tion
in th
e so
cial
stru
ctur
e o
f an
org
aniz
atio
n. S
ome
port
ion
of th
e va
lue
a m
anag
er a
dds
to a
firm
is h
is o
r he
r ab
ility
toco
ordi
nate
oth
er p
eopl
e, w
here
coor
dina
tion
refe
rs to
iden
tifyi
ngop
port
uniti
es to
add
val
ue w
ithin
an o
rgan
izat
ion,
and
get
ting
the
right
peo
ple
toge
ther
to ta
kead
vant
age
of th
e op
port
uniti
es.
Cer
tain
net
wor
k st
ruct
ures
of
rela
tions
hips
— d
eem
ed s
ocia
lca
pita
l — c
an e
nha
nce
a m
anag
er’s
abili
ty to
iden
tify
and
deve
lop
oppo
rtun
ities
.T
he s
umm
ary
poin
ts a
retw
o:
(a) S
ocia
l cap
ital d
iffer
s fro
mhu
man
cap
ital.
Soc
ial c
apita
l is
aqu
ality
cre
ated
bet
wee
n pe
ople
whi
le h
uman
cap
ital i
s a
qual
ity o
fin
divi
dual
s.
Inve
stm
ents
that
crea
te s
ocia
l cap
ital a
refu
ndam
enta
lly d
iffer
ent f
rom
the
inve
stm
ents
that
cre
ate
hum
anca
pita
l. (
b) S
ocia
l cap
ital i
s th
eco
ntex
tual
com
plem
ent t
o hu
man
cap
ital.
Whe
re h
uman
cap
ital
refe
rs to
indi
vidu
al a
bilit
y, s
ocia
l
man
ager
s un
awar
e of
the
bene
fits
they
offe
r one
ano
ther
. C
erta
inm
anag
ers
are
conn
ecte
d to
cer
tain
othe
rs, t
rust
ing
cert
ain
othe
rs,
oblig
ated
to s
uppo
rt c
erta
in o
ther
s,de
pend
ent o
n ex
chan
ge w
ith c
erta
inot
hers
. In th
e ab
ove
diag
ram
, Jam
esha
s a
netw
ork
that
spa
ns o
nest
ruct
ural
hol
e (t
he r
elat
ivel
y w
eak
conn
ectio
n be
twee
n a
clus
ter
reac
hed
thro
ugh
cont
acts
1, 2
, and
3ve
rsus
the
othe
r cl
uste
r re
ache
dth
roug
h co
ntac
ts 4
and
5).
The
stru
ctur
al h
ole
betw
een
the
two
clus
ters
doe
s no
t mea
n th
at p
eopl
ein
the
two
clus
ters
are
una
war
e of
on
e an
othe
r. I
t sim
ply
mea
ns th
atpe
ople
in e
ach
clus
ter
are
sofo
cuse
d on
the
pres
s of
bus
ines
sw
ithin
thei
r ow
n cl
uste
r th
at th
eypa
y re
lativ
ely
less
atte
ntio
n to
the
activ
ities
of p
eopl
e in
oth
er c
lust
ers.
Rob
ert t
ook
over
Jam
es' j
ob.
Rob
ert p
rese
rves
con
nect
ion
with
both
clu
ster
s in
Jam
es' n
etw
ork,
but
expa
nds
the
netw
ork
to a
mor
edi
vers
e se
t of c
onta
cts.
Rob
ert's
netw
ork,
add
ing
thre
e ne
w c
lust
ers
of p
eopl
e sp
ans
ten
stru
ctur
al h
oles
.T
hese
str
uctu
ral h
oles
betw
een
peop
le a
re e
ntre
pren
euria
lop
port
uniti
es fo
r th
ird p
artie
s to
brok
er th
e flo
w o
f info
rmat
ion
betw
een
peop
le o
n op
posi
te s
ides
of
the
stru
ctur
al h
ole,
and
co
ntro
l the
form
of p
roje
cts
that
brin
g to
geth
erpe
ople
on
oppo
site
sid
es o
f the
stru
ctur
al h
ole.
Str
uctu
ral h
oles
sepa
rate
non
redu
ndan
t con
tact
s.E
ach
hol
e is
a b
uffe
r, lik
e an
insu
lato
r in
an
ele
ctric
circ
uit.
As
are
sult
of th
e st
ruct
ural
hol
e be
twee
nth
em, t
wo
cont
acts
pro
vide
net
wor
k(in
form
atio
n an
d co
ntro
l) be
nefit
sth
at a
re in
som
e de
gree
add
itive
rath
er th
an o
verla
ppin
g. S
ocia
l
ben
efits
). T
hey
are
also
mor
e lik
ely
to b
e th
e pe
ople
dis
cuss
ed a
ssu
itabl
e ca
ndid
ates
for
incl
usio
n in
new
opp
ortu
nitie
s (r
efer
ral
ben
efits
). T
hey
are
also
mor
e lik
ely
to h
ave
shar
pene
d an
d di
spla
yed
thei
r ca
pabi
litie
s be
caus
e th
ey h
ave
mor
e co
ntro
l ove
r th
e su
bsta
nce
ofth
eir
wor
k de
fined
by
rela
tions
hips
with
sub
ordi
nate
s, s
uper
iors
, and
colle
ague
s (c
ont
rol b
enef
its).
The
sebe
nefit
s re
info
rce
one
anot
her
atan
y m
omen
t in
time,
and
cum
ulat
eto
geth
er o
ver
time.
Thr
ough
thei
ren
trep
rene
uria
l opp
ortu
nitie
s,m
anag
ers
with
con
tact
net
wor
ksric
h in
str
uctu
ral h
oles
can
add
valu
e ab
ove
and
beyo
nd th
e va
lue
of t
heir
hum
an c
apita
l. T
hey
mon
itor
info
rmat
ion
mor
eef
fect
ivel
y th
an b
urea
ucr
atic
cont
rol.
Gos
sip
mov
es fa
ster
, an
dto
mor
e pe
ople
, tha
n m
emos
.E
ntre
pren
euria
l man
ager
s kn
ow th
ep
aram
eter
s of
org
aniz
atio
np
robl
ems
early
. T
hey
are
hig
hly
mo
bile
rel
ativ
e to
bur
eauc
racy
,ea
sily
shi
fting
net
wor
k tim
e an
den
ergy
from
one
sol
utio
n to
anot
her.
Ent
rep
ren
euria
l man
ager
sta
ilor
solu
tions
to th
e sp
ecifi
cin
divi
dual
s be
ing
coor
dina
ted,
rep
laci
ng th
e bo
iler-
pla
te s
olut
ions
of f
orm
al b
urea
ucra
cy.
To
thes
eb
enef
its o
f fas
ter,
bette
r so
lutio
ns,
add
cost
; ent
repr
eneu
rial m
anag
ers
offe
r in
expe
nsiv
e co
ordi
natio
nre
lativ
e to
the
bure
aucr
atic
alte
rnat
ive.
In
shor
t,en
trep
rene
uria
l man
ager
s op
erat
eso
mew
here
bet
wee
n th
e fo
rce
ofco
rpor
ate
auth
ority
and
the
dext
erity
of m
arke
ts, r
ushi
ngco
ordi
natio
n to
dis
conn
ecte
d pa
rts
of th
e fir
m th
at c
ould
be
pro
duct
ivel
y br
oug
ht to
geth
er.
Appendix I: Social Capital in Brief
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 22
Name Generators on Short Form:
Q2. Personal discussion
Q3. Informal socializing
Q4 & Q5. Formal authority
Q6. Most valued
Q7. Most difficult
Q8. Essential political support
Q9. Competitors
Q10. Discuss exit (trust)
Q11. N.E.C.
Name Interpreters on Short Form:
Q12. Strength of relation with eachcontact
Q13. Strength of relations betweencontacts
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 23
from Figure 2.2 in Structural Holes
Appendix II: Measurement
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 24
Network Entrepreneur Personality IndexSelect the phrase under each item thatbetter describes you (circle A or B).Select only one phrase per item. Ifyou disagree with both phrases, selectthe one with which you disagree less.With so few questions, it is importantto select phrases that describe how youactually operate, rather than how youfeel you should or would like tooperate. There are no right or wronganswers. When you are finished, youshould have a total of ten phrasescircled. (To get your score, see the noteat the bottom of page 20.)
1. When evaluating opportunities, I am likely to look . . .
A. for a chance to be in a position of authority
B. for the long-run implications
2. My strength lies in the fact that I have a knack for . . .
A. being easygoing
B. getting a point across clearly
3. In discussions among peers, I am probably seen as . . .
A. an outspoken advocate
B. motivating people to my views
4. I believe that people get into more trouble by . . .
A. being unwilling to compromise
B. not letting others know what they really think
5. In a leadership role, I think my strength would lie in the fact that I . . .
A. won people over to my views
B. kept everyone informed
6. In evaluating my aims in my career, I probably put more emphasis on . . .
A. my ability to create an aura of excitement
B. being in control of my own destiny
7. As a member of a project team, I . . .
A. seek the advice of colleagues
B. closely follow the original mandate of the group
8. Others are likely to notice that I . . .
A. let well enough alone
B. let people know what I think of them
9. In an emergency, I . . .
A. take the safe approach
B. am quite willing to help
10. I look to the future with . . .
A. unshakable resolve
B. a willingness to let others give me a hand
from Burt et al., "Personality correlates of structural holes" (1998 Social Networks)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 25
Identifying Employees Who HaveEntrepreneurial Networks
(staff employees in large bank, S is a dummy variable for employees in senior ranks)
For the purposes here, an employee has an entrepreneurial networkif their network constraint score is no more than the average for all respondents.
from Burt et al., "Personality correlates of structural holes" (1998 Social Networks)
Appendix III: Personality
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 26
Social Capital Matters Morein Higher Ranks
(same axes as on page 12)
from Figure 4.6 in Structural Holes
Expected Years Early = 20.81 - .79(C)
Expected Years Early = 12.34 - .44(C)
Expected Years Early = 6.87 - .25(C)
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 27
(figure 5 isn't in this handout, itrefers to the managers on thepreceding page)
More Generally, Social Capital Matters More
for Managers with Unique Job Assignments
from Burt, "The contingent value of social capital" (1997 Administrative Science Quarterly)
Appendix IV: Contingent Value
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 28
Orie
ntin
g qu
estio
n
Pot
entia
l Ben
efits
Pot
entia
l Cos
ts
Opt
imiz
ing
ques
tion
To a
Sub
ordi
nate
Wou
ld y
ou a
void
a jo
b su
perv
ised
by
an e
ntre
pren
eur?
proj
ect m
ore
visi
ble
mor
e re
sour
ces
mor
e lik
ely
succ
ess
mor
e fu
ture
opp
s?pr
ojec
t mor
e pr
otec
ted
stro
ng in
form
al c
ontr
olw
ithin
team
mea
ns
subo
rdin
ate
posi
tion
co
hesi
ve c
ult
subo
rdin
ate
disa
ppea
rs
To a
Col
leag
ue
Wou
ld y
ou a
void
a pr
ojec
t with
an e
ntre
pren
eur?
proj
ect m
ore
visi
ble
mor
e re
sour
ces
mor
e lik
ely
succ
ess
mor
e fu
ture
opp
s?
entr
epre
neur
get
scr
edit
for
the
proj
ect
& b
est f
utur
e op
ps.
To th
e E
ntre
pren
eur
Wou
ld y
ou a
void
actin
g lik
ean
ent
repr
eneu
r?
info
rmat
ion
& c
ontr
olE
ntre
pren
eur’s
ada
ptiv
e,tim
ely
coor
dina
tion
yiel
ds h
ighe
r re
turn
s to
his
or h
er h
uman
cap
ital
= s
atis
fctn
of i
nsid
er, s
pot a
ndde
velo
p op
ps, r
eput
atio
n,m
ore
rew
ards
and
job
choi
ce
stre
ss (
high
ene
rgy)
repu
tatio
n (v
isib
le fa
ilure
)al
iena
tion
from
col
leag
ues
hurt
feel
ings
& je
alou
syen
emie
sfr
agile
?
slea
zy?
In w
hat b
usin
ess
situ
atio
nsis
ent
repr
eneu
rial b
ehav
ior
mos
t fea
sibl
e an
d be
nefi-
cial
?
high
or
low
diff
eren
tiatio
n?
high
or
low
am
bigu
ity?
m
any
or fe
w p
eers
?
To th
e S
uper
viso
r
Wou
ld y
ou a
void
hirin
gan
ent
repr
eneu
r?
adap
tive,
tim
ely
coor
dina
tion
ofre
sour
ces
mea
nsco
st s
avin
gs, c
ycle
redu
ctio
n, e
tc. b
ecau
sesu
perv
isor
nee
d no
t tel
len
tre
wha
t nee
ds d
oing
-ent
repr
eneu
r ge
tscr
edit
for
the
proj
ect
-col
leag
ue je
alou
sy-e
ntre
pren
eur
dive
rts
reso
urce
s to
his
/her
own
inte
rest
s aw
ayfr
om fi
rm’s
inte
rest
s
How
do
I kee
p th
een
trep
rene
ur c
on-
fined
to th
e fir
m’s
inte
rest
s?
man
y or
few
pee
rs?
Cos
ts a
nd B
enef
its o
f the
Ent
repr
eneu
r(f
rom
with
in, b
esid
e, b
elow
, and
abo
ve th
e en
trep
rene
ur)
In w
hat b
usin
ess
situ
atio
nsis
ther
e ro
om fo
r tw
o en
trep
rene
urs?
high
or
low
diff
eren
tiatio
n?hi
gh o
r lo
w a
mbi
guity
?m
any
or fe
w p
eers
?
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 29
Whose InterestsAre Served by the Entrepreneur?
At Merrill Lynch, there was no doubt about it: Edson Mitchell was a star. Largely under hisdirection, the investment bank’s fixed-income division leapt from nowhere in the 1980s to become thenumber one global player. Using swaps and derivatives talent hired from JP Morgan and MorganStanley, Merrill surprised its competitors by becoming one of the most creative and innovative playerson Wall Street. By 1995, the charismatic Mitchell was said to be in command of a $1 billion revenuestream — the driving force behind Merrill’s international expansion in recent years.
But last January, Merrill embarked on a strategic reorganization, and the future of Mitchell’sstar status seemed to be thrown into question. He was asked to head equities, a move his superiorssaid was designed to broaden his management capabilities. But outsiders interpreted the reassignmentas a way of breaking down Mitchell’s power base, as part of an attempt to rid Merrill of the fiefdomsthey say had plagued it for years. After weeks of negotiations, Mitchell turned down the new assignmentand defected in May to Deutsche Morgan Grenfell in London. He was the most senior person to leaveMerrill in more than a decade.
Michell’s departure, followed by more than a dozen of his most gifted subordinates, dismayedmany senior Merrill executives, including president David Komansky. “He was the most creativeperson in fixed income,” sighs Komansky, “Believe me, I wish he hadn’t gone.” Over the next fewmonths, such highly-regarded Merrill executives as Grant Kvalheim, who had headed capital markets,and Henry Yordan, a managing director, joined Deutsche Morgan Grenfell in New York. Top-flightdebt salesman Michael Phillips went to work with his former boss in London. Admits Komansky: “Iregret losing many of them.”
It seems obvious now that Mitchell inspired deep loyalty in his division, where former employeessay he fostered an incredible team spirit. For years, Merrill’s inferiority complex in investment bankingwas what propelled his drive. But it may also have inhibited Mitchell from extending his team spiritto many other parts of the institutional side of the firm, which former fixed-income professionalsadmit they viewed as mediocre and inferior. Under Mitchell, says one individual close to Merrill:“Fixed income was much less cooperative with other parts of the firm. They thought investmentbankers didn’t add value. They wanted to do their own deals, and print their own tickets.”
To Komansky, and no doubt to many others on the Merrill executive team, that meant onething. “Edson’s myopic drive to build his businesses” resulted in a “perception of a lack of what wecall teamwork” explains the president. But, as even Komansky acknowledges, Mitchell’s defectionpoints to one of the most difficult issues facing Wall Street in general and Merrill in particular. Andthat is the inevitable tension between the creative entrepreneurial spirit — with its accompanying egos— that drives the best of Wall Street, and the organizational structure needed to keep a colossus likeMerrill from imploding.
from Euromoney, January 1996, page 24
Appendix V: Value for Whom?
Effective Management in Contemporary Organizations, University of ChicagoFirst Principles: The Entrepreneurial Manager, © Ronald S. Burt, July 1999, Page 30
Appendix VI: National Variationsin Business Culture
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