First meeting of the ESCB informal network of Money Museum Directors
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Transcript of First meeting of the ESCB informal network of Money Museum Directors
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First meeting of the ESCB informal network of Money Museum Directors
Brussels, 14 December 2009
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Philippe Quintin
Brussels, 14-12-2009
Why have a Money Museumat the NBB?
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Presentation
► the Museum is part of the Communication Department ► plays important role in the NBB's communication policy► is a tool in the accountability of the central bank
The Museum as a communication tool
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Presentation
► Action plan
internal communication:
intranet site, staff newspaper
external communication:
house style, press contacts, internet, leaflet and DVD, exhibition
Work programme
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Presentation
Money, quite a story
► showcase exhibition launched on the last day of the Belgian franc
► first target group: children between 10 and 16► information campaigns covering all schools► schools are given free guided tours, an educational file and games
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Presentation
Histoires d'argent / Geld, een verhaal / A story of money
• 15 rooms• 11 audio presentations• 1 educational file + audio guides• 6 guides
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Presentation
► The history of money, the role it plays in the economy► The importance of price stability & the role of a central bank► Different types of money► How financial markets
and payment systems operate
► The history of financial crises and the way towards European integration► Money is not only
an economic phenomenon
15 rooms dealing with
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Presentation
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Presentation
In history: money helps to develop exchanges in three ways
► Money is a medium of exchange
► It is a unit of account
► People can save it
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Presentation
War and financial crises
► Price stability can protect the economy against financial crises
Antonien, 3rd century A.D.
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Presentation
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Presentation
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Presentation
So, what doesmoney stand for ?
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Presentation
The relationship between the Bank and school children began with the euro
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Presentation
Human contact...
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Presentation
Presentations adapted to the tools
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Presentation
... and to the public
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Presentation
Curiosity and variety to keep people interested
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Presentation
And why not funny too?
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NBB Money Museum
Some facts and figures
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Presentation
The Museum, facts and figures
► Museum staff
● Museum coordinator● Senior staff (2):
public relations and guided tours permanent staff members of the Bank
● Ancillary staff (2): documentalist receptionist
5 Permanent staff members of the Bank
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Presentation
The Museum, facts and figures
Temporary staff:
● 4 university graduates (historians or economists)
● 1 ticketing office
● one-year non-renewable contracts, government grant
● 4 have specific working days and hours (dependent on Museum opening hours)
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The Museum, facts and figures
Logistical staff:
● wardens (2), provided by the NBB security service, internal invoicing
● cleaning: external firm● technical maintenance:
maintenance contract with external firm (providing technical update of installations) and in-house staff on a regular basis
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The Museum, facts and figures
► Evolution of vistor numbers
0
5000
10000
15000
20000
25000
30000
35000
40000
2002 2003 2004 2005 2006 2007 2008
Visitors to the museum
Number of visitors
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The Museum, facts and figures
► Mainly secondary schools, although primary schools are attracted by "museum game"
0
10
20
30
40
50
60
70
80
90
2002 2003 2004 2005 2006 2007 2008
Perc
ent
Breakdown of visiting schools
Primary schools Secondary and colleges
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The Museum, facts and figures
0,0
20,0
40,0
60,0
80,0
100,0
120,0
2002 2003 2004 2005 2006 2007 2008
in p
erce
nt
Visitor Typeindividual visitsgroups
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NBB Money Museum
Some challenges and opportunities
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Presentation
Challenges
► Keep Museum attractive! (for all types of visitors) updating & renewal of presentations acquisitions new website (virtual guided tour) temporary exhibitions
► Provide tools for teachers● integrated presentation in school curriculum● close link with seminars for teachers
► Widen target groups
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External challenges
► Widen the target public:● social organisations● cultural events (with other museums)● temporary exhibitions● individual visitors & families
● Customer-oriented visits (flexibility)
● Activities during school holidays
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Presentation
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Presentation
Internal challenges
► Outside the core business of the institution► Reinforce the Museum's role in external
communication policy► External feedback► Ensure cost-effective management► Keep on top of technology► (Money) Museum needs money ...