First Information Technology

FIT Egypt

In spite of the rapid growth of communication technologies and the relentless

competition of telecommunications operators to present additional options

that keep customers in service and attract more to their lists, FIT is one of the

pioneering companies in the kingdom of Saudi Arabia, Egypt, Sudan and

Morocco with offices over there that offer information technology since 2005.

FIT was the first in establishing digital content to be presented via mobile

communication networks as value-added technology. Nationally and

internationally, this process made unrivaled success in the field of value-

added technology that made our company at the top of Islamic digital content

world.

About us.

In 2007, FIT was the pioneering company that offered downloadable direct

publishing content

FIT goes along towards the universality, keeping up with its position in an

accompaniment of latest technologies that invest a vast amount of digital

content. It built this large amount of data through strategic partnership with

major establishment in the field of knowledge and culture, in addition to the

intimate partnership with a group of media companies, network operators

and internet websites entirely in the kingdom and abroad all over the world.

About us.

Our Vision

FIT is one of the top service providers in the world of

digital content and value-added services.

FIT provides high quality value-added services and

keeps up with the latest techniques and enriches digital

content library by establishing partnerships with leading

Arabic culture intellectuals, the missionary and religious

symbols in the Arab world, and through a team of

excellence in the manufacture and production of

content.

Our Mission

FIT Content Strategy

Customized

Localized

Content Youth

Community

Portal

Live Contests

Women

Islamic Professionals

Financial &

Breaking

News

Operators 3G Premium Services?...

FIT strategy is to provide unique, attractive,

relevant, authentic and localized 3G

content with New

Go–to–market

approach

Content Business Way Forward

Entertainment

devices are

taking over

Sponsored

content…. A

step towards

Mobile

Advertising

Subscription

Models…. Pay a

fixed monthly fee

and eat as much

as you can

Harameen’s content.

What sets us apart

FIT owns on exclusive basis the Islamic content of Harameen worldwide.

FIT Egypt is ranked on Vodafone RBT platform the 1st by hits with 3 tracks

for the Sudeis, Maher El-Meakly & Al-Hozaify.

Mobile Applications

Mobile Applications is Windows of

Mobile

Mobile Applications

will be a pillar to Mobile Advertising…

•Service Features:

•Al Haramein Anecdotes

•Al Haramein broadcasting

•Al Haramein Directory •Lessons from the Haramein

•Important Numbers •Speeches

•Prayers and Takbir •Ramadan

•Haj and Umrah •Recitations

•Ring back tones (RBT) •Outstanding Blessings

Al Haramein Mobile App

More than just basic telephony

Drives broadband usage

Triggers entrepreneurship/employment generation

Ultimately, drives the growth of the economy

Benefits of Value Added Services

Generic Mobile Value Added Services Categories

Mobile VAS

Entertainment

Information

M-commerce

The benefits of value

added services cannot be

overestimated

Alert Subscription Models

One click easy-to-use service

Secure and very personal connection

People love watching video on PC and they want to be

able to do the same on the go

After sending only one SMS, the subscriber will

receive a daily alert

The alert can be in any format; text SMS, MMS, Video

link, downloadable content, streaming content…etc

Automatic subscription renewal

The advent of new technologies in the field of Telecommunications together

with the explosive growth of consumer demand for digital content has

sparked the innovation and creation of new exciting services that were not

possible in the past years.

MediaWave is the brainchild of this latest convergence that is happening

between the web, mobile telecommunications, digital content and media

channels.

MediaWave is a one of a kind IPR (Intellectual Property Rights) protected

application that allows consumers to directly request digital content in “real-

time” or via short codes from Radio, TV, Web or print Medias. The request

is done via SMS and/or IVR and the content delivered to either their mobile

or their personal email inbox. (Dual Delivery)

Imagine this……you are listening to the radio or watching a music video

on TV…..you want the song…..you pick up your mobile, send a blank

SMS while the song is playing and the digital file is sent to your

personal email box or your mobile…..the same applies to a print based

digital catalogue, you browse through, you find a song or video you

like….SMS the short code and the file is sent to your personal email box

or your mobile…...its impulse based instant gratification.

New viral voice communication platform

Embraces industry shifts toward:

Social networking

Group messaging

Community building

User generated content

Bringing social media to audio

Explosive traffic growth & revenue potential

Bubbly is like “Twitter with Voice”

Bubbly - User Experience

Sender dials *1*,

records audio

to update

their ‘blog’

1

Receiver dials *5nnn* to

listen to status

& and ‘subscribe’

2

3 Subscribed users

receive SMS whenever

blog is updated

Dial *2* to listen

‘pull’

‘push’

Blog post notification appears

In blogger’s twitter & facebook page

Bringing Many Categories of Celebs to their Fans

Focus on several categories:

Sports stars

Movie/ TV stars

Musicians

Regional celebs

Political leaders

Government agencies

Musicians

Movies Media / News

Regional Celebs

Movie Stars Sports Stars

Mobile Advertising

Future Forecast

1. Total mobile ad spend grew from

$1.3bn in 2008 to more than

$7.6bn in 2013.

2. Mobile search revenues (including

data charges) reached $4.8bn by

2013.

Mobile Advertising concept is to take the advantage of the mobile medium to

direct advertisement to a subscriber wherever they are, in addition to creating

new sources for revenue from free services.

As mobile data revenues take-off, over and above P2P, Mobile Advertising will

find its space “piggy backing” on new formats as they become main stream

Mobile Ad Spend By Region 2008-2013

Internet traffic by type, PC VS

Mobile

Advertisement sponsored calls help Telcos reduce call costs. Whether

permanently or just for the duration of a particular promotion, customers

might appreciate the opportunity to use a dial-around service to cut the

costs of calling cellular networks, landlines, and international numbers.

In this scenario, advertising inserts before or during calls can be used to

generate revenue for the service provider, which is then passed on to the

customer in full or in part. The advertiser pays for each advertisement

played and gets exact statistics specifying which advert was played how

often to which type of customer profile.

Increase affordability of phone calls with advertisement

sponsoring

Advertising Sponsored Calls

(ASC Service)

Advertising Sponsored Calls

(ASC Service)

Needs

Offer favorable tariffs for price sensible target groups

Ad sponsored bundles and promotions

Flexible advertising inserts before and during the call

Tariff announcement for enhanced consumer protection

Solution

CreaLog Ad Sponsored Call Platform for advertising campaigns

Permanent, subscriber specific, or dial-around service

Toll-free or discounted calling

Management console to plan campaigns and insert advertising

Advertising Sponsored Calls

(ASC Service)

Benefits

Easy configuration by provider and advertisers

Adds campaigns depending on date, time, and/or caller location

Multi-tenancy for MVNOs and resellers

Time and caller based scheduling

Advertising Sponsored Calls

(ASC Service)

Micro Ads Service

(MAS Services)

FIT Egypt is introducing a new SMS advertising vehicle consisting of the

famous CMB (Call Me Back Message), ECN (End of Call Notification Flash

Message).

Call Me Back and End of Call Notification is a service that the operators

provides to its customers. The “call me back” text message appears on the

“receiver's” screen informing him/her to contact the sender, usually a close

friend or relative.

Operators usually provides its customers with 3 free CMB messages daily.

Micro Ad Advantage

CMB messages are commonly used amongst various social classes.

Millions of messages are circulated on a daily basis.

CMB messages in particular are usually

sent between users with close relations &

thus are considered with high importance

compared to regular advertising messages

which are ignored as soon as received.

High

Importance

Micro Ad Platform

MicroAd

Platform

(SMS Based)

ECN

CMB

MCA ….

….

Services (SMS) can be added dynamically

New service(s) can be added to the Micro Ad without the need to reengineer

the application

For any new service, Micro Ad can be configured to customize new service

Missed Call Alert

Call Me Back

End of Call Notification

Where we are ?

Morroco KSA Sudan

Libya Egypt Jordan

Clients

• Zain (KSA)

• STC (KSA)

• Mobily (KSA)

• Vodafone (Egypt)

• Etisalat (Egypt)

• Mobinil (Egypt)

• MTN (Sudan)

• Sudatel (Sudan)

• Umniah (Jordan)

• Zain (Jordan)

• Orange (Jordan)

Part of our clients

Thank You