Firmenprofil von Kimbo
-
Upload
stefano-misischia -
Category
Documents
-
view
227 -
download
4
description
Transcript of Firmenprofil von Kimbo
1950s The Rubino family sets up a coffee bar in Naples along with a small roasting plant, for the sale of roasted coffee to the cafes
1963 Café do Brasil was founded in Naples
1965 The introduction of tin and vacuumpacks allows Cafè do Brasil to enlarge the distribution and grow rapidely
1960s the roasting plan in Melito becomes one of the most innovative onein the world, while Cafè do Brasil reachesa leading position in southern Italy
History
2
The shop in Via Arena alla Sanità. Napoli,1950
The Founders of the Company. Napoli, 1955
1971 The brand “Caffè KIMBO” is created.
Amazing success of “Kimbo Macinato fresco”
1974: introduction of Kimbo in Horeca
1975-1980
The brand is launched in Italy nationwide. First
export activities
1985: Kimbo in Tv for the first time on national
channels
1989: famous showman Pippo Baudo becomes
testimonial. Kimbo keeps on growing
History
3
1994 Kimbo becomes second player on Italian retail Market. The plant continue to be expanded
1999: popolar actor Gigi Proietti is the new testimonial
2002: partnership with Heineken in France.
2006: Perfect Italian espresso arrives at home with Konsuelo.
2009: start up of Kimbo UK in London
2012 : Kimbo becomes partner of Autogrill in 13 countries. Kimbo is present in 52 countries in the world. Kimbo Kompatta is launched
History
4
Respect for its own origin:Kimbo was born in the city where the espresso coffee is a Cult
Genuine quality:
the quality of our product is a result of the careful selection of raw materials, artful blending and fine roasting
Pleasure:
thanks to its wide range of products, Kimbo is able to offer a unique sensorial experience to every single consumer
Identity
5
Structure of the group
6
Interkom Cafè do Brasil Beyers
Rubino Family
Kimbo
uk LTD
La tazza
d’oro
S.r.l.
Headquarter: Naples
Core business: selecting and importingGreen coffee
Headquarter: Melito di Napoli
Core business: production and distribution of Kimbo and Kose
Headquarter :
Benelux
Headquarter: Belgium
Core business: production of Private Labelsand distributionof Kimbo in Benelux
Headquarter :
Kimbo in uk
Headquarter: LondonCore business: distribution of Kimbo in uk
Headquarter :
Karalis
Headquarter: SardiniaCore business: production of brand La tazza d’oro and Karalis
Turnover: 310 million euro
Total Turnover 2012: € 170.000.000 (+7%)
Roasted coffee 2012: 22.000.000 kg
Export: + 23% in 2012
Employees: 143 (+ 22%)
Cafè do Brasil
7
Italian market:
Retail: number 2 with 10,8% market share
Foodservice: leader with sales of 1.700.000 kg
Single serve sales: 15,2% market share
Ocs and Vending: partner of IVS Group, the biggest Italian vendingoperator
Lavazza 43%Kimbo 10,4%Kraft 9,1%Segafredo 3,4%Vergnano 1,4%Illy 1,5%Private lbl 13,7%Others 17,5%
In the World
8
L’Alsace. Paris
•presence in over 52 countries
•leader in France with over 11.000 outlet
served
•subsidiary in London, UK
•prestigious accounts serve Kimbo throughout
the world
Teatro La Scala - Milano Buddha Bar – Paris
Chelsea club – London
L’Alsace. ParisEuphorium Bakery - UK
Partnership
9
• Unilever Italia promotes KIMBO as sole coffee for
Hotellerie market in Italy
•Heineken France (France Boissons) is the exclusive
distributor of KIMBO
•DE LONGHI world leader in automatic espresso
machines, chose KIMBO as main partner to promote
its “bean-to-cup”machines worldwide
•AUTOGRILL world leader in travel hospitality has
picked KIMBO as exclusive coffee supplier for all of
its outlet in Europe
Quality at source
10
• The sister company Interkom controls the green coffee
directly in the producing countries ensuring quality and low
fluctuation of prices
• Coffee plants are carefully monitored and inspected at
every step
•Our experts select the best raw coffees on site and
immediately send the samples to Naples
•In our laboratories, the green coffee beans are submitted
for laboratory, product analysis and cup testing
• The base of all our blend is Natural Santos, prestigious
origin appreciated for its sweetness and flavor.
Production process
11
Every stage of the production process is computerized
and monitored from a control room
Samples are taken throughout the process to ensure proper
roasting. Arabica and Robusta are roasted separately in
order to reach the perfect roasting degree for each beans
Roasting process uses the air convective system in order to
have an homogeneous cooking of the bean
After the production, coffee is stored in Kimbo warehouse in
Nola (10.000 Pallet places) under perfect control of light and
temperature.
Kimbo has obtained the UNI EN ISO 9001:2000 and
14001:2006 Quality System Certification for the entire
production process
Kimbo offer: Horeca
12
- 12 high quality blends in 3kg tins and 1kg Bags
- Different blends in terms of Arabica/robusta composition and roasting
degree in order to match all the possible request
- Wide and beatiful Pos material
Point of sale
13
High quality products and a complete range of POS material have persuaded
more and more establishments to win over their customers with the
unmistakable aroma of Kimbo
• Kimbo is introducing in January 2013 a complitely new range for international markets with a consistent and premium packages
•Clear indication of the main characteristics of the products
•With range of blends to match of the different taste of coffee lovers
•Wide range of formats (Ground,beans Paper pods and Capsules
• Beautiful promotional materials
Kimbo offer: retail
14
New promotional materials
15
Retail Display
Sampling Station
Roll up banner
Kimbo offer: ocs and Vending
16
• A reliable and attractive capsule system made of a wide range of
machines and wide assortment of capsules (3 coffee blends + 4
complementary products)
• 3 blends of paper pods
• A range of 3 Vending Beans Blends to match all the needs