Fireside Chat: Cultivating an Innovative Mindset · Fireside Chat: Cultivating an Innovative...
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Matthew HowdenFounder / CEO
Fireside Chat:Cultivating an Innovative Mindset
Craig DixonCo-Founder, Programme Director and Entrepreneur-in-Residence
INNOVATION LES S ONS
FROM THE S TARTUP
WORLD THAT YOU CAN
APPLY TO YOUR
BUS INES S
Getting st done
BARRIERS TO INNOVATING
Too comfortable/No need
Staff not motivated or incentivized
How to innovate?
QUESTIONS TO ASK YOURSELF
Do you know who your customers are?
How does your company manage goal setting?
Do management and staff have mentors?
Are staff encouraged to innovate?
• How Fujifilm survived the digital age
• Find your "Why"
• Demographics vs. Psychographics
• Learn from your customers
• AGILE basics
• Measure whatmatters