Why Firefly ?What is different?What are our goals?

30 Years of

So Why Firefly and what’s different

The Power of Community

THE MEDIA

• We all witnessed Upsee.• When you emotionally connect with your audience

you have their vote.• The Media love emotive content• They can pick up on our Campaigns/Lobbying• Their power to get around the world.• They know us now…our voice will never be

stronger

Power of Community along with an AuthorityTOGETHER WE MAKE A DIFFERENCEAdd the Media to that!

Stacey Lewis and Firefly – shopping trolley

• August ’13 we had approached UK supermarkets• September ’13 we approached German trolley manufacturer, Wanzl• January ’14 Started prototyping a solution for Wanzl• February ‘14 highlighted issue to Stacie Lewis• February ’14, Stacie Lewis blog, Sainsbury’s response, Sun Newspaper & Radio 4• March / April ’14 Sainsbury’s agree to 6 week trial

Sainsbury's Story and the GoTo Trolley Seat

What is the Firefly Garden for?

• Change - Policy/Campaigns/Lobbying• Support - Advice and knowledge and comfort and friendship• Development - Ideas/products/trials

What do you guys bring to the forum?

• Advisory – You are a Parent – People want to talk to you• You are a “Big Knowledge Hub”• Your blogs say it all – Look at your following• Comfort – friendship – loyalty

• Tell us?

What is in it for you?

• Traffic to your blog? Does it? are we fighting for traffic?

• SEO• The Badge? Authority• Access to marketing support for your own projects• Event Promotion• Webinar Hosting• Video Production• Design work

• Is this enough? What is missing? What do you want?

Let’s take a sneak peak of what the forum looks like – First phase

Top 10 key issues

• 1. Portable toilet seat• 2. Changing facilities• 3. Accessible housing/home modifications• 4. Funding for respite care• 5. Air travel support• 6. Public perceptions• 7. Accessible playgrounds• 8. Disability vehicle assistance• 9. Affordable equipment• 10. Community/family participation

Campaign no 1 suggestion

• DISABLED CHANGING FACILITIES IN PUBLIC PLACE

• Two pronged

• Disabled changing facilities need to be provided• Potential mobile toileting product – Lets look at development

Commercial or not?

• Never even considered this as an option.• Looking at Mum’s net and what they turn over $64 million!!!!!• Is this something we want to consider? Or not?• Could we have a board/trustees/deciding on how the money is spent• Respite centres everywhere being built with the funds?• What’s your opinion?

Want Authority?

• The Firefly Garden will offer a ‘badge’ of authority• 5 stages• Work your way to authority• Granted to top contributors and campaigners• Badge becomes synonymous with special needs campaigners,

experts and influencers

Where’s our starting point?

• Enter the garden as a hedgehog - go on to be a rabbit, a squirrel, a fox or an owl• Serious element to what it means but also a little fun and a sense of

community• Have a look

The Badge – The Hedgehog Level 1

The Hedgehog is new, they watch and observe others, learning how the Firefly Garden works.

The Badge – The Squirrel Level 3

The Squirrel is everyone’s friend. They’re resourceful, have more access to the Firefly Garden and go outside their comfort zone.

The Badge – The Owl Level 5

The Owl is seen as the elder, the wise figure. The Owl observes and sits over the Firefly Garden keeping watch.