Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop...
Transcript of Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop...
![Page 1: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/1.jpg)
Firebase Analytics
![Page 2: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/2.jpg)
Proprietary + ConfidentialProprietary + Confidential
Market Overview on Firebase
![Page 3: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/3.jpg)
Proprietary + ConfidentialProprietary + Confidential
Google’s Global Partners using Firebase
![Page 4: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/4.jpg)
Used Firebase Predictions to boost retention by 20% in their hit game Dan the Man using the Churn Prediction.
![Page 5: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/5.jpg)
Used Firebase Analytics to boost revenue by 15% in their mid-core game Boxing Star by optimizing for the highest eCPM.
![Page 6: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/6.jpg)
Proprietary + ConfidentialProprietary + Confidential
What is Firebase?Google's mobile platform to help develop high-quality apps & grow your business
Grow your app
Analytics
Predictions
Cloud Messaging
Remote Config
A/B Testing
DynamicLinks
Build better apps
Auth
Cloud Functions
Cloud Firestore
Cloud Storage
Hosting
RealtimeDatabase
Improve app quality
Crashlytics
Performance Monitoring
Test Lab
ML Kit
![Page 7: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/7.jpg)
Confidential + ProprietaryConfidential + Proprietary
● Free and unlimited app analytics
● User segmentation and analysis
● Data export to Google BigQuery
![Page 8: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/8.jpg)
Proprietary + ConfidentialProprietary + Confidential
Verticalized Firebase Metrics
![Page 9: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/9.jpg)
Proprietary + ConfidentialProprietary + ConfidentialKey Apps/Ads Monetization Metrics
Metric Section Definition
DAU Dashboard Total Unique User / day
D+7, 28 Retention Retention % of users returning after X days
Av. session time/user Dashboard Time spent per user per day on an app
IAP Revenue Dashboard the sum of ecommerce_purchase and in_app_purchase event values
AdMob Revenue Dashboard Ad revenue estimated from the AdMob network.
![Page 10: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/10.jpg)
Proprietary + ConfidentialProprietary + Confidential
![Page 11: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/11.jpg)
Proprietary + ConfidentialProprietary + Confidential
Case Studies/References
Halfbrick Games (Slides, 1-pager): [Prediction case study - Retention focused] - Used predictions to give users who were predicted to churn a free in-game gift, - Saw a 20% boost in 7-day retention rate
Four Thirty Three (PDF): [Audience, Custom Events, Remote Config] - Implemented rewarded ads and Google Analytics for Firebase- Grew their revenue 15%, user engagement by 38%, and retention by 8% — without hurting IAP
![Page 12: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/12.jpg)
Proprietary + ConfidentialProprietary + Confidential
Active Users
% of users that have interacted at least once with your app in a certain time frame
![Page 13: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/13.jpg)
Proprietary + ConfidentialProprietary + Confidential
Active Users
Monthly (28-day), Weekly (7-day), and Daily (1-day) active users for the date range, including fluctuation by percentage from the previous date range.
The number of people using your app in the last 30 minutes (updated real-time).
Trend should be to increase with time. Deep dive needed for 1-2%
delta in Active Users
![Page 14: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/14.jpg)
Proprietary + ConfidentialProprietary + Confidential
User Retention
% of returning users
![Page 15: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/15.jpg)
Proprietary + ConfidentialProprietary + Confidential
User Retention
D7 Retention:% of returning new users after a week
% of new users returning from a particular week
Aim for increasing the D7 retention over time
![Page 16: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/16.jpg)
Proprietary + ConfidentialProprietary + Confidential
User Demographics
![Page 17: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/17.jpg)
Proprietary + ConfidentialProprietary + Confidential
User Demographics
% of sessions from a particular country, gender, age group or mobile OS platform
![Page 18: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/18.jpg)
Proprietary + ConfidentialProprietary + Confidential
Average daily engagement for the selected time period
% of engagement at a screen level and average time spent per screen
User Engagement
Aim for increasing trend for Daily User Engagement. Deep dive for
a delta of 5% or higher
Analyse the screens with high and low engagement. Deep dive
for low engagement screens
![Page 19: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/19.jpg)
Proprietary + ConfidentialProprietary + Confidential
Revenue
Revenue per user and revenue per paid user for the time period selected. Will include AdMob earnings if integrated
![Page 20: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/20.jpg)
Proprietary + ConfidentialProprietary + Confidential
IAP Revenue
% of users converting for the in app purchase event
Details of top purchases made by users
![Page 21: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/21.jpg)
Proprietary + ConfidentialProprietary + Confidential
AdMob Revenue
![Page 22: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/22.jpg)
Proprietary + ConfidentialProprietary + Confidential
AdMob Revenue
Estimated ad revenue from impressions and clicks on particular ad units
![Page 23: Firebase Analytics - services.google.com€¦ · Google's mobile platform to help develop high-quality apps & grow your business Grow your app ... Key Apps/Ads Monetization Metrics](https://reader036.fdocuments.in/reader036/viewer/2022062603/5f1eecccc1bba12ffd1a5e49/html5/thumbnails/23.jpg)
Proprietary + ConfidentialProprietary + Confidential
AdMob Revenue
% of ad click event triggered by top countries indicates ad revenue by top countries
% of ad click event triggered by each age group and gender indicates the revenue from different user segments