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E-Learning: Digital Content and Digitalization

Readying for a New Generation of Education Delivery

Fiona O Carroll General Manager – New Ventures & Innovation May 24th , 2011

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Traditional Digital

Textbook Driven

Modular / Customized District Purchases in Print &

Digital

Static, Print Content

Interactive, Channel Agnostic, Digital

Content

One-to-many Learning

Experience

One-to-one Learning Experience

Digital content & platforms disjointed

Digital content & platforms viewed as

differentiators

Key Driver(s) Technology, increasing school flexibility and shift

in funding sources

Student-driven school demand for engaging content.

Technology solutions enabling better integration of instruction, assessment & reporting

supporting increased individualized instruction

School expectations of digital increasing, investment dollars shifting

Emphasis on quality of content

Emphasis on quality of content, delivery &

customer support

Movement from print to print/digital hybrid means a change in mobile delivery model and need for implementation & customer support expertise

Digital Content : The Journey so far

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Digital Content: Quality & Engagement Redefined Traditional Learning Model

  Age appropriate content/images   Respected authors   Standards-driven   Immersive, pre-determined, linear sequence   Static print quality   Product focus: physical book attributes, durability,

layout, integrated packaging, etc.   Program integration: assessment, tools, manipulatives,

professional development   Cyclical updates tied to introduction of new curriculum   Obsolescence tolerated   Enhanced by directed use by a teacher or SME

Emerging Digital Engagement Experience   Learner-paced, modularized content   Multiple accuracy definitions: facts, views, values   Dynamic, multi-media, multi-sensory and variety   Respected referrals by peers network   Anytime/Anywhere access and consumption using

mobile devices   Chunked, linked consumption based on learner-

determined breadth and depth   Multiple standards/ratings (multiple perspectives)   Selection breadth from diverse free/fee sources   Experience focus: personal, expansive consumption   Continuous real-time updates   Enhanced by facilitated, exploratory guidance

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Digital Learning Convergence: Impetus for Growth

Source: Ambient Insight’s US Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis, 2010

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Digital Content – Evolution

  High-value Content Media in Real-World Contexts

  Immersive Virtual Learning Experiences   Social/Collaboration Networks   Ubiquitous Mobile Experiences

  Peer-to-Peer/Mentor Communities   In School and Out of School Learning   Gamification of Content

  Remix   Augmented Reality   New Distribution Models

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A digital education network that empowers learners to aggregate and access their learning channel resources, curate and share in the mobile social strata, and provide sophisticated algorithms to map learning to the learning DNA of the user

Digital Education Network

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Example of Initiatives

  Localization of Destination Math, Reading & Science (interactive Curriculum) : Saudi

  Localization of Math & Science Textbooks : UAE

  Localization of Content (blended), provision of localized delivery platform, professional development, TV Delivery (Libya)

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Content Adaptation & Localization

  Cultural adaption   Graphic adaptation

  Content and Language Review   Text/Audio translation and reintegration   Curriculum Alignment

  Lesson Plans Customization

English عربي

English عربي

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CONTENT  ADAPTATION  &  LOCALIZATION

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Content Adaptation & Localization

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Vision – Digital Education

Positive force for advancing education globally

  Digital education solves teaching and learning challenges – personal, always on, on demand, reaches anyone regardless of physical location

  Digital education creates new forms of knowledge and ways of accessing it – user as consumer and creator – enabling more immediacy and engagement in how students learn

  Digital education creates new forms of commerce and economic activity – over two-thirds of 8-18 year olds (66%) own their own cell phone and 76% own an IPOD or MP3 player

  Digital learning opens up the world of education and provides an alternative and extension to the walled classroom – expanding learning networks and inviting participation, collaboration, remixing, learner exchange

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The Next Generation of

Teaching and Learning

Student Lifestyle

Institutional Infrastructure

Imagine the Possibilities …

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