Finnish lifestyle growth program introduction, calendar and membership information
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Finnish Lifestyle Asia Team Finland Growth Program
Transcript of Finnish lifestyle growth program introduction, calendar and membership information
Finnish Lifestyle Asia Team Finland Growth Program
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What is Finnish Lifestyle Asia Growth Program?
• A growth program targeting Finnish lifestyle companies including fashion and design companies.
• Targeted activities for industrial design & service design companies in China
• Cooperation with Music Finland, the Finnish Film Foundation, Finnish Textile & Fashion and the Ministry of Foreign Affairs.
• Funded by the Ministry of Economy and Employment.
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Why a Finnish Asia Lifestyle Growth program?
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• The number of opportunities for Finnish Lifestyle brands have increased steadily during the last two years
• Large interest from Finnish Lifestyle brands: over 30 pre- registrations to growth program
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Target markets
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Program Timeline
Finnish Lifestyle Asia is a three year program.
The content and activities of 2017 and 2018 will be planned based on feedback and learnings from 2016.
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The program aims to:
• Enable market entry and continuous growth in Japan, South Korea & China
• Helping Finnish SMEs expand their networks in Japan, South Korea & China
• Raise awareness of Finnish Lifestyle brands in the target markets
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How we do it:Creating networking paths for opening or expanding sales in South Korea, Japan
and China
Q1 Q2 Q3 Q4FINLAND Launch Event
China Showroom session
China Showroom brand selection (MAY 23-27)
Korean buyers visit (MAY 23-27)
IFFT Information session (MAY 31)
Asia Coaching Day (JUNE 16)
Members meeting at EARS (AUG 26)
South Korea information session (AUG 31)
Music B2B visit (from Korea)
Japanese & Korean buyers visit Finland (TBC)
Members networking event (DEC)
Japanese & Korean buyers visit Finland (TBC)
ASIA Delegation trip to South Korea & Japan Minister Rehn (MAY 16-20)
Showroom ExecutionHong Kong (SEP 10-13)
Showroom ExecutionShanghai & Taipei, China (OCT 12-20 TBC)
Nordic Lifestyle, Shisegae South Korea (OCT 13-16)
Finland Lifestyle Week Week/IFFT Japan (NOV 7-9)
Lifestyle Music event, South Korea (EARLY DEC)
Industrial/Service design track
Service/Industrial design workshop (JUNE 15)
Design Business fact-finding trip to China (TBC)
Finnish Lifestyle Asia Activity Calendar
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Recent trip to South Korea/Japan with member companies –Finland week & B2B Matchmaking event
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Interested to join? Want to find out more?
• Annual full membership for SMEs is 1000€ (large companies 2000€). Fee covers participation to activities, excluding traveling, logistic/duties and some fair participation fees (IFFT will be partly subsidized by Finpro)
• Companies can join individual activities but for non-members there will be separate cost for each event (500-1500€).
• For limited tracks covering only activities for industrial design /service design and music membership 500€
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Registration information/contact
Register here: http://www.exportfinland.fi/web/eng/finnish-lifestyle-asia
Jonna Wibelius, Program Director (Swe/Eng/Chi)Email: [email protected]: +358 504 681 764
Sami Häikiö, Program Manager (Fi/Eng)Email: [email protected]: +358 505 762 245 Katriina Mäkipää, Program Coordinator (Fi/Eng/Jpn)Email: [email protected]: +358 504 063935
