Finished media evaluation
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Transcript of Finished media evaluation
- 1. My Media Evaluation
By Eleanor Dawson
2. Our target Audience
Two Door Cinema Club is an alternative indie rock band . Our target
audience is based at teenagers and young adults aged 16-24 and to
people who like this genre of music. We have targeted our audience
and have created a website, Album cover and video to promote the
band.
3. 1. In what ways does your media product use, develop or
challenge forms and conventions of real media products
Our media products has developed and challenged the forms of
conventions of real media products in many ways such as :
Two Door cinema Club are a alternative indie rock band ,we have
kept to the genre characteristics and have created aperformance/
narrative based video to suit alternative and indie rock genres. We
did research beforehand into this genre to gain ideas and keep to
concepts from the genres style which is shown on our blog . We have
made ours similar to the alternative genre by using a concept and
manipulating whilst telling a story. We have even adapted the same
clothes changing scene as All American Rejects in our video. We
have made our video keep to the indie characteristics by showing
the artist performing in a relaxed setting of a range of different
angles and views of the instruments and artists . Here are some
similar screenshots from our video matching to the two different
genre characteristics.
Alternative idea : Indie Idea:
Ours All American RejectsOurs Razorlight
4. We have used and developed Goodwins principals of establishing a
relationships between visuals and lyrics in two ways. The first is
basing the story/narrative shown from what is said in the lyrics
which we have annotated on our blog
http://ellieda2media.blogspot.com/search/label/Music%20video%20research.The
second is to actually show the lyrics in the video such as the
images below.
Lyrics on the cake about to be thrown and main character/actor at
the same time said in the music.
Picture which we held up as a sign and filmed across as the word is
exaggerated in the music to the same timing we pan the
camera.
5. I have used star image motifs and close ups of the band and
characters used to represent the band , to fit the conventions of a
music video in order to help brand the music and artist image like
in real media products. I have used the star image motifs of a
clown, heart balloon and smiley heart air freshener as they fit the
simple happy sun setting Ideology I pictured for the band and would
attract to the target audience as being cute ,fun simple and
outgoing which was the aim for the video and outlook of band.
The heart balloon shown in this picture and the picture below is
featured across all three products and is our main star image
motif.
Smiley air freshener used throughout video, as a star image motif
to this track represents the romance element of this track compared
to others.
The clown and main character of narrative based story our also
featured throughout. The Clown is used as a motif itself to help
represent the main characters reactions in order to the
story.
This is a close up of the band instrument as in alternative indie
rock bands the instruments they play promote the image
aswell.
6. I have developed a visual style and brand identity across the
three products through matching the typography between the album
cover and Website , the house colors, band logo and similar mise en
scene across all three products. I have also included the star
image motif of the red heart balloon across all three
products.
Same logo for band name
House colors of red , white and blue.
Star image motif
Same use of text font candy buzz keeping to two fonts to brand
artist image.
Same mise en scene, one picture landscape and further away and one
close up portrait.
7. We have also created a set of characters/actors in the music
video which represent the band and video in characters and act for
someone for the audience to relate to .
Clown
Girl
Spends most of video rejecting the main protagonist in our video,
until accepting his offer and falling in love at the end.
Boy
Main character tries to continuously attempt to get the girl
through a range of actions and gestures such as giving her gifts,
changing outfits to her liking and trying to get her attention by
webcam and meeting her.
The clown is used to represent the main charactersfeeling towards
the girls, it adds a element of humour to keep the video
light-hearted and is a unusual character and can be used to
represent the band. Fallout boy use a similar idea with a moose
character in sugar were going down.
8. I have also created brand identity by keeping to house colors of
blue white and red from what the characters wear , the instruments
they play ,props and the same two door image in the ancillary task.
The heart icon is used visually and as a star image motif. The
characters help to create brand identity as they are used all three
tasksaswell as the star image motif which is the use of the red
balloon. We have also kept a similar setting with theidea of nature
and green hedging, grass, outdoor sunny feelto create a mise en
scene. Below are images that show this.
Red heart ,icon and house colour aswell as the characters.
Mise en scene setting, clown in red main character in blue ,heart
balloon star image motif.
Characters in heart again, heart balloon ,red slide and mise en
scene setting.
Mise en scene setting house colors of blue and red, heart balloon
star image motif. Same image setting as the website
background
Guitarist wearing red tie and white shirt using red guitar drummer
in white both in house colors filmed in a blue room .
Blue and red cars , using house colors.
9. We have also used Goodwins principle in the notion of looking
and voyeurism.
Using a screen within a screen and another screen within that to
create the notion of looking and engage the audiences attention and
create relationship between artist and audience.
Using appealing actors to create sex appeal and voyeurism to
promote the band brand image. It appeals to the target audience and
makes more people likely to watch it. Like Green days when
September ends using the actor Jamie Bell. Or the concept of
selling an artist based on their image like Jedward with twins
wearing the same and quiff hair or other x factor artist Matt
Cardle, both selling for image rather than quality of music.
10. The type of editing uses includes fast cuts and transitions to
keep the audience interested. Click on the hyperlink below to see a
clip of our video and how our editing has made use of the
conventions of a music video.
http://www.youtube.com/watch?v=oInx0nWYm_w
11. The conventions I followed to create the Digi- pack .
No white space allows for one main image to introduce and set
album.
Band name larger than
Album name to sell band rather than album.
Simple image text only ever featured at bottom or top of inside
cover.
No writing necessary as main focus on cd package with plastic
casing on top.
Artist information and thanks usually featured on either this side
or back of album.
12. Simple image used to not drag away emphasis of cd back purpose
which is to show song lists but keeps brand and imagery to
album.
Barcode featured on all Cd backs to establish as a product .
Song lists featured on backs of Cds to identify name of track with
number on track and show content of Cd.
All rights reserved and copyright information
Record label logo to identify artist and sell artist through
label.
13. The conventions I used to create the web page .
Rule of three fonts.
House colours of red white and blue
Artist name logo positioned near header at top
Header link bar
Album release and where to buy.
Latest news
Here is the link to our website
http://www.twodoorcinemaclub.angelcities.com
Mise en scene backgrounds
14. 2. How effective is the combination of your main product and
ancillary tasks?
I think the combination of the three pieces of media are very
complementary to one another. They strongly promote the brand
identity and give the audience a strong idea of imagery , forms and
actions to recognise this brand with.
We have created this with house colours of blue white and red shown
across all three types of media.
We have created this with typography of candy buzz and another font
called
TPF Rubber duckyfrom www.cooltext.com we used the rule of three
fonts and using only these fonts to promote across the
product.
15. We have created this with image motifs
We have created this with genre characteristics shown in slide
1.
We have used the use of industry information at the beginning of
our music video, the back of our album cover and at the bottom of
the website using the record label logo to brand them .
We have also used a similar layout design in ancillary tasks which
are compared in slide 5 .
We have used a range of still shots from the video in our digi pack
and website and have used image motif and imagery from the video to
create the website and digi-pack using the same and edited image
between the album cover and website to create a difference between
album and single but keep the artist brand .
Red heart balloon and clown
Audio Commentary
16. 3.What have you learned from your audience feedback ?
Feedback is key to making a media product it is useful to know
while making media products what youre target audience will like
and dislike.
We managed to get feedback twice while making our product, once
when we were planning and we pitched our idea to the audience to
see what they thought. The Video of this can be found on our blog .
We also showcased and posted our video online and asked people to
fill in surveys online and on paper to say what they thought here
is and overview of the feedback.
Here our some of our results from survey monkey.com
1. What did you think of the video ?
i liked it :)
a very well put together amateur music video demonstrating a strong
use of story telling backed up with well placed performance
pieces.
main actor was fantastic. timings of the video all fit in very well
with the music showing it has been edited together very well.
I like the story and the performance parts
2. Did you think the editing was fast and effective ? did you ever
find yourself getting bored with the video?
yes. no.
I thought there were lots of editing to keep you interested
:)
never get bored!!!!!!!!!!!!!!!
the video was well paced throughout
3. Did you understand the narrative of the video ? if so what was
your impression of it ?
yes. that the guy was trying to get with the girl but kept failing
but got her in the end.
the narrative was well put across allowing for character
development
I thought the story worked really well with the song and genre of
music
17. 6. Is there anything, if you were making the video , that you
would do differently ?
maybe make some shots brighter? some were quite dark and hard to
see.
more close ups of the gorgeous main actor
Maybe in the chorus have more effects?
7. Were the shot transitions/cuts in time with the music?
Even yes and mostly
8. House colours are colours that appear often to brand the band ?
looking at the video what colours would you say were our house
colours ?
red and blue
although not put across in the strongest manner through out i would
be pushed towards choosing red.
red and blue?
Red, yellow and blue
9. Were there any shots/images that stood out from the video e.g. :
featured allot/were quite remarkable/repeated
clown and balloon
The shot which was slowed down when the music changed I thought
worked really well
10. What did you enjoy/least enjoy about the video ?
enjoyed: cake throwing and heart drawn around couple least enjoyed:
webcam bit as it was hard to see
The music to visuals and lyrics to visuals :)
i enjoyed seeing the clown dance :)
the opening shot was good.
Here is a word cloud link to the majority of responses from the
paper survey
"http://www.wordle.net/show/wrdl/2981739/ellie_is_gay"
18. Feedback from our video
Most of the feedback we received was positive, which is good as it
show a large amount of our target audience will like our video.
There was negative feedback but was constructive rather than
criticising such as the comment about the lighting on the webcam or
using faster editing in the chorus. I agreed with the faster
editing and made some of the cuts between shots faster, I did not
agree with the webcam footage as we had tested the light beforehand
and looks fine to me and was the only comment on this.
Comments like it was funny, humorous comical were all quite obvious
responses from our video as that is exactly what we wanted the
video to be. There were some unexpected responses like the
storyline was confusing which was strange as we also have several
responses saying that they liked it and was easy to understand, so
this made us re-think our strategy to putting the storyline across
but we kept it in the end as the majority understood and the
storyline is only meant to feed through and not be present all the
time.
If I create the video again I would take into account to make the
storyline more understandable and use further character development
and make sure that all the shots were visible .
From the comments I am particularly pleased withthe editing and
most people being able to pick out the house colours of red ,blue
and white and I am also pleased with everyone enjoying it and
saying that it used effective variety of shots and angles. I am
most pleased with the feedback of the storyline and props saying
that it was cute funny romantic and sweet because this is the exact
feedback that I wanted and overall think I gained positive
constructive feedback that helped to make sure the video was right
for the audience and was effective.
19. 4. How did you use new media technologies in the construction
and research ,planning and evaluation stages?
We used the movie editing software ,I movie. On I movie we explored
the effects available and used them to change the colourisation
,feature transitions, precision editing to create lip-synching and
instrument synching ,edit time and speed of shots and to reverse
shots. We were sometimes limited using I movie as we had wished to
use split screens and text across the film to create an effect of
reality and expectations in different split screens to add to the
narrative like in the film 500 days of summer but these features
are not available on I movie.
Split screen effect we wanted to create.
Editing sound on shots.
Editing colourisation.
Editing speed of clips.
Editing transitions.
Print screen of us moving shots into video timeline.
20. We used desktop publishing software to create are ancillary
tasks. We used Serif Photo Plus and page plus. We used Serif Photo
Plus to edit the image taken for the front cover of our digi-pack
and background to website , to crop the picture and manipulate the
photography by exaggerating and brightening the two doors and
redness of balloon.
We also used still cameras to capture images for our ancillary
tasks and images of filming to update the blog.
Here are some of the pictures I took :
21. We used the canon digital cameras and tripod
We used the tripod for all shots where it was appropriate but we
had some difficulty with some shots, such as the high angle shotin
the first picture , where we didnthave enough space for the tripod
, so we would prop the camera on a steady surface instead or
handhold in cases where it was appropriate.
The cameras were difficult to use at times we found that a lot of
the time the atmosphere was a lot darker than the actual setting so
we chose to film most of our filming right in the middle of the day
to get the best effect.
There were also shots where we could not create the same effects
e.g swing, roundaboutwhere the camera needed to move so these shots
would be handheld, but this was not a problem as it created the
effect we wanted. Overall I think we found a variety of ways in
using the camera to its best ability.
22. We used weblog (blogger.com) as an online diary to document
decisions and changes throughout the filming and planning process
to keep an up to date account of research.
I Used blogger to organise and tab posts to different pages of
criteria. I also used software within my blog such as
Slideshare/flickr/youtube/wordle/imageshack.com which enabled me to
post images, slideshows, world cloud and videos to add to the
planning process and helped to extend and display my blog.
Using youtube to embed a video.
Slideshow from images on flickr
Using blogger- editing posts.
23. The Web design software we used was Serif Page Plusto create
our website which we used to create a template of our background,
hyperlinks and videos. We originally had problems using this as we
had to have an account space online to publish live through the
Serif.
24. We then found a host site, http://www.angelcities.com where we
didnt have to but a domain and could use for free. However we still
couldnt publish live through the domain settings, so we exported
the document in serif as a picture and uploaded it on
angelcities.com and managed to get our site live.We originally
tried using bandzooglewww.bandzoogle.com until we found out that it
was not a free service and after a month you have to pay membership
fees , it was a useful processto use the templates and plan the
idea we had of setting up a webpage. We have featured our usage of
bandzoogle on our blog .
25. If I could create this project again, I would use a different
website-design package such as Dreamweaver. Dreamweaver is another
package program but specifies in webpages and has more themes ,
animations, and embedding software .
Serif Page Plus cost us a lot of time and problems and was not easy
and effective to use. I would also think about breaking the
conventions a bit more as most of my work sticks to the conventions
and doesnt push them but as music videos develop nowadays you find
that they further push the conventions and I would like to do the
same. In creating this project I think we used the time effectively
to edit and film a good video with lots of footage to choose from.
I am also pleased with our ancillary tasks especially the album
cover. I think if we had more time to get the website right then it
could have been better but I still think it is effective and sticks
to the conventions and purpose of a website. I think my blog is
effective and like how I have managed to sort different post
subjects into a header. I think I have included a wide range of ICT
skills to show off my project and overall Im happy with the outcome
of my project.