Fine Art Connoisseur Advertising Guide 2014
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Transcript of Fine Art Connoisseur Advertising Guide 2014
T H E P R E M I E R M A G A Z I N E F O R I N F O R M E D C O L L E C T O R S
2 0 1 4 A D V E R T I S I N G G U I D E
STILL L IFE TODAY | ROBERT STRONG WOODWARD | ARCHITECTURE IN ART | TED MINOFF | DUTCH REALISM NOW | MARTÍN RICO
Selling Art Is ParamountEach year thousands of the world’s top collectors turn to
Fine Art Connoisseur advertisers to purchase quality artworks. The primary purpose of the publication is to help collectors
connect with art dealers, galleries, and auction houses to acquire both historical and living artists.
R e a c h i n g N e w M a r k e t s
CirculationFine Art Connoisseur has carefully built a readership of quality art-buying collectors since it was established in 2006. Each issue reaches an average of 75,000 loyal readers who are passionate about discovering the finest in representational art.
Desirable Readers and Active Collectors:
*Source: Harker Research 2013
Lifestyle:64% Married52% have a Master’s Degree or Higher
Age:16% under age 4554% between the ages of 45 and 6430% are over 64
Income:300 Billionaires1,500 Deca-millionaires30% Earn Over $500,000 Per Year
Private versus Public Collection:73% Private Collection10% Public Display15% Both Private Collection and Public Display
Collection Value:51% Collections Over $100,00020% Greater Than $500,000
Primary Focus of Collection:79% Painting19% Sculpture17% Fine Furnishings and Antiques
Who Our Readers Collect:83% Collect Traditional Representational Artwork41% Collect Deceased Artists72% Collect Living Artists
Average Number of Purchases in the Past Year:96% of Readers Made One or More Purchases17% Made Six or More Purchases
Where They Purchase:85% Galleries59% Art Fairs35% Charitable Auctions35% Auction Houses
Average Number of Events Where Fine Art is Sold:68% Attend Three or More Per Year
Fine Art Connoisseur Subscriber Demographics:
• Top-quality writers, rich aesthetics, and credible editorial content are critically important to the magazine’s readers. Fine Art Connoisseur offers elegant paper, rich color plates, and a beautiful design.
• Editor Peter Trippi is an art historian, curator, author, and former New York museum director. He and his team of expert writers ensure the editorial excellence, impeccable quality, and high integrity embraced and appreciated by Fine Art Connoisseur readers.
W h y C o l l e c t o r s E m b r a c e F i n e A r t C o n n o i s s e u r
• Editor Peter Trippi is an art historian, curator, author, and former New York museum director. He and his team of expert writers ensure the editorial excellence, impeccable quality, and high integrity embraced and appreciated by Fine Art Connoisseur readers.
• Each of our six annual issues focuses on outstanding historical and contemporary representational artwork — primarily American, European, and Russian paintings, sculpture, drawings, and objets d’art.
• Fine Art Connoisseur has a long shelf life, serving as a continuing resource for readers who maintain a library of previous issues and refer frequently to earlier articles and advertisers.
W h y C o l l e c t o r s E m b r a c e F i n e A r t C o n n o i s s e u r
Desirable Readersand Active Collectors
W h y Y o u S h o u l d C o n s i d e r F i n e A r t C o n n o i s s e u r
Fine Art Connoisseur is a bi-monthly magazine that informs and inspires collectors of representational painting, sculpture, drawings, and prints, both historical and contemporary, particularly in the arena of realism and the academic tradition.
Our key objectives are to inspire collectors of art by highlighting role models worthy of their emulation, and to steer these collectors toward opportunities to acquire high-quality artworks “off the beaten track.” A key theme visible in every issue is the obvious connection between art of the past and art of the present; we believe that no artist works in a vacuum. We are particularly eager to shine light on lesser-known figures from the past who are worthy of study in their own right, and also for what their work might mean for artists and viewers living today.
The magazine was founded by publisher B. Eric Rhoads, whose com- pany, Streamline Publishing, is best known for its reinvention of Radio Ink magazine. Fine Art Connoisseur is edited by Peter Trippi, a scholar of 19th-century art and former director of the Dahesh Museum of Art in New York City. Peter Trippi
Eric Rhoads
Distribution in Prestigious Thoroughfares of the Affluent
• Hundreds of copies of each issue are placed on private jet flights and supplied to the busiest and most prominent private jet port waiting rooms in America, including those of more than 60 Signature Flight Support and Million Air locations.
• These readers own an average of 2.5 homes, worth more than $2 million. Thirty percent of them make fine art purchases averaging $1.75 million per year, and 89 percent purchase fine jewelry, spending an average of $248,000.
• Fine Art Connoisseur is also available at luxury hotels and resorts, including top art destinations.
*List available on request*2008 readership study. New data available later this year.
W h y Y o u S h o u l d C o n s i d e r F i n e A r t C o n n o i s s e u r
Fine Art Connoisseur is a bi-monthly magazine that informs and inspires collectors of representational painting, sculpture, drawings, and prints, both historical and contemporary, particularly in the arena of realism and the academic tradition.
Our key objectives are to inspire collectors of art by highlighting role models worthy of their emulation, and to steer these collectors toward opportunities to acquire high-quality artworks “off the beaten track.” A key theme visible in every issue is the obvious connection between art of the past and art of the present; we believe that no artist works in a vacuum. We are particularly eager to shine light on lesser-known figures from the past who are worthy of study in their own right, and also for what their work might mean for artists and viewers living today.
The magazine was founded by publisher B. Eric Rhoads, whose com- pany, Streamline Publishing, is best known for its reinvention of Radio Ink magazine. Fine Art Connoisseur is edited by Peter Trippi, a scholar of 19th-century art and former director of the Dahesh Museum of Art in New York City.
E x p a n d e d D i s t r i b u t i o n O p p o r t u n i t i e s
Nationwide Newsstand Distribution• Fine Art Connoisseur is available at 631 of 688 Barnes & Noble locations from coast to coast. Plus it is distributed in hundreds of newsstands through Ingram and Hudson Booksellers, including Grand Central Station in New York.
• Fine Art Connoisseur is also available at 114 retail locations in Canada.
Fine Art Connoisseur is committed to helping you sell more art by bringing your message to affluent art buyers and known art collectors from coast to coast. We accomplish this through distribution and sampling opportunities at top-tier art events, premium newsstand placement, and outreach to collectors.
Unique Print Marketing Solutions• In addition to our standard print advertising products, we can offer free-standing inserts and other custom alternatives.
E x p a n d e d D i s t r i b u t i o n O p p o r t u n i t i e s
New and Expanding Online Opportunities• FineArtConnoisseur.com features
improved design and functionality, with fresh content on important artists, exhibitions, events, and opportunities.
• Fine Art Today, our new weekly e-newsletter, contains timely news items, artist profiles, exhibition announcements, auction and fair coverage, and more.
• There are advertising and promotional opportunities for galleries, artists, artwork, events, and listings through both of our online formats.
Digital Versions• A digital version of each issue with
expanded content is available via Zinio for iPad, iPhone, Android, Mac, PC, and Windows Phone platforms.
Special Event Distribution• Fine Art Connoisseur can be found at top private art affairs, gallery and museum openings, and in many art markets where it is chosen as the exclusive media partner.
• Fine Art Connoisseur also sponsors top worldwide art events* featuring fine art, antiques, and objets d’art.
* See editorial calendar for a list of this year’s events, subject to change.
EACH ISSUE of Fine Art Connoisseur features outstanding living representational artists, as well as historical representational artists from the Americas, Europe, and Russia dating to the 18th, 19th, and 20th centuries. Our editorial content encompasses paintings, sculpture, drawings, and prints, but because collectors of these art forms also acquire in other areas, we frequently include articles focused on design or luxury goods. In addition, each issue contains a page highlighting an up coming auction or sale that readers should follow; these occur nationwide and at various types of venues.
E d i t o r i a l C o n t e n t E d i t o r i a l C a l e n d a r
HIDDEN COLLECTIONS A look into private homes and clubs
containing important art rarely or never seen by the public.
TODAY’S MASTERS In-depth articles about the most important
representational artists working now.
HISTORIC MASTERSWell-researched overviews of representational
masters of the past.
ARTISTS MAKING THEIR MARKOur editor highlights three contemporary
artists whose careers should be closely watched.
MY fAvORITE THINGSA well-known personality explains why a
particular artwork matters so deeply, focusing on a specific feature.
THE fAIR GAMEInsights into the most significant art fairs
occurring around the world.
COLLECTOR SAvvY AND COLLECTING & INvESTING
Commentaries by key art experts, providing useful information for collectors about building
and managing their holdings.
Off THE WALLSA lively survey of auction results, museum and gallery exhibition openings, and other
art world milestones.
ONGOING FEATURES AND SECTIONS
E d i t o r i a l C o n t e n t E d i t o r i a l C a l e n d a r
JANuARY/FEbRuARY 2014Space deadline: December 6, 2013 Special Focus: The Art of Hospitality (scenes of wining, dining, cooking, cafés, and picnics)Destination Focus: Washington, D.C. Bonus Distribution: Fairs in New York, Los Angeles, Charleston, and Florida
MARCh/APRIL 2014Space deadline: January 31, 2014 Special Focus: Artists’ Self-Portraits (how artists see and present themselves)Destination Focus: DallasBonus Distribution: Fairs in New York, Boston, and Chicago, and antique shows in Philadelphia
MAY/JuNE 2014 Space deadline: March 21, 2014 Special Focus: Flowers in Art (still lifes, and also floral scenes in the great outdoors)Destination Focus: Toronto Bonus Distribution: Shows in Los Angeles, Vermont, and Mid-Atlantic states
JuLY/AuguST 2014Space deadline: May 30, 2014Special Focus: Parks in Art (how artists engage with national parks, urban parks, sculpture parks, and other such green zones)Destination Focus: San Francisco Bonus Distribution: Fairs in Baltimore, sculpture shows in Colorado
SEPTEMbER/OCTObER 2014Space deadline: August 1, 2014Special Focus: Women in Art (female artists, collectors, and art world professionals)Destination Focus: Ohio Bonus Distribution: Major Western art auctions and events in Wyoming and New Mexico, fairs in New York and Boston
NOVEMbER/DECEMbER 2014Space deadline: September 26, 2014Special Focus: Nautical Art (ships, boats, and sailors in art)Destination Focus: New Orleans Bonus Distribution: Fairs in New York, Boston, Dallas, and Greenwich, ConnecticutWe invite you to advertise to reach our exclusive audience. Our professional marketing consultants can assist you in developing a customized solution to help you reach your goals. 1901 South Congress Avenue • Suite 118 • Boynton Beach • FL • 33426 • p. 561.655.8778 • f. 561.655.6164
1901 South Congress Avenue • Suite 118 • Boynton Beach • FL • 33426 • p. 561.655.8778 • f. 561.655.6164
Copyright 2013 Streamline Publishing, Inc. All Rights Reserved.
We Invite You to Advertise to Reach Our Exclusive Audience. Our professional marketing consultants can assist you in developing
a customized solution to help you reach your goals.
STILL L IFE TODAY | ROBERT STRONG WOODWARD | ARCHITECTURE IN ART | TED MINOFF | DUTCH REALISM NOW | MARTÍN RICO
OCTOBER 2012
Volume 9, Issue 5
SCULPTURE TODAY | GEORGE CARLSON | BOSTON ’S ART | R ICHARD SCHMID | TOM N ICHOLAS | OR IENTAL IST PA INT ING
ANDERS ZORN | ANIMAL ART | DRAWINGS & ILLUSTRATIONS | MINNESOTA’S ART | PRE-RAPHAELITES ON TOUR | CRUISING ITALY
APRIL 2013$6.95 U.S. | $8.95 CAN.
Volume 10, Issue 2