#FindTriathlete Concept /

TRIAWeb Data Analysis & Research

Unique & Innovative Triathlon Marketing Concept

www.JuricaCvjetko.com

Innovative Tri:Marketing Concept by Juricacvjetko.com,

Triathlon is seen as the fastest growing sport in the world today?

Triathletes (Professional & Age Group) as individual athletes are leaders with numbers of the personal websites in world?

Eventbrite Endurance Sports Participant Study

Over 25% of web traffic worldwide now comes from mobile, and endurance athlete participants are increasingly searching for and registering for events on the go (KPCB Internet Trends Report, 2014).

Endurance athlete mobile behaviors are broken down as follows:

89% use mobile to manage email

82% use mobile to search for endurance events

81% read endurance event information on mobile

70% use mobile to post updates on social

51% have registered for an endurance event on mobile

At #FindTriathlete every triathlete is part of the big global triathlon community

• What are the names of triathletes that you follow them with more interest on Web?

• Did you know web links of these triathletes?

• Which one is your favorite Triathlete?

• Are there any that you’d like recommend to follow and has not shown here at #FindTriathlete?

New, unique digital platform as triathlete-fans engagement tool. Think bigger and different than selfies and bog standard social media!

Why brand new & unique concept?

Comparing yourself with other competitors on market is always useful, but being able to peek into what other aim to do and therefore become leader in the market, gives you different and innovative points of view how to approach reporting issues in triathlon business!

It's true that such new platform with all social media links and websites of triathletes around the world, does not exist yet!

Brand new marketing platform to 'engage' more with all triathlon fans and the triathlon community in world.

You can’t find so easy all professional and age group triathletes with own web domain somewhere on web today!

Duration of work so far more than 3 years – „Do it with passion, or not at all!” Passion is pushing yourself when no one else is it around, and this knows every triathlete!

„No data! = No seat at our table!

Do you know exactly how many triathletes in world have own

website ?

Yes, I know! Could I now take a seat at your table, please?”

Business intelligence means efficiently managing and processing everything in one place. In terms of business software, applications should be user-friendly, fast and well designed.

After 3 years of hard-working, I've finally created an easy-to-use - and easy to customize - database software for all available data of triathletes as individuals and for all available data of triathlon clubs and triathlon teams in the market. With the simplicity of a spreadsheet, database provides all the in depth features of a relational database with dozens of advanced features. That was designed from ground up with flexibility in mind. Now it's easy to create custom forms and reports with calculations, table relations, printing, charts, data management - to name just a few.

Everybody sees the glamour of professional triathlon, but many brands in triathlon business are run on limited budgets. That means that many sport franchises are not willing to pay for expensive enterprise CRM systems that often require a great deal of customization and a team of IT people to maintain.

I stopped with „number” more than „12.000" triathletes with some details including:

Accurate name;

Website contact / Mailing address;

Country;

Link of website / blog / FB page / FB profile / Twitter link and Instagram link (A number of Triathletes have just website, some have website and Facebook page, some write blogs, some have just Facebook page as their web address for promotion)

Current Status - Information if Triathlete is PRO (Professional), Age group Triathlete, Paratriathlete, Duathlete, Ultratriathlete, Ex PRO, or Coach, or if they are both coach & triathlete;

The new #FindTriathlete is used to achieve s important goals. Just to named a few: identify and establish the definition of profitable customers in triathlon business worldwide; understand online/offline behavior of triathletes; increase sales and affinity though real-time, one-to-one marketing campaigns; help retain the "right" customers; help increase fan loyalty and affinity; maximize overall revenue generated per customer through all channels; target and increase value for your brand through data mining. Treating a sports fan like a customer in a commercial enterprise does not make sense. Triathletes are fundamentally different and the mechanism for reaching out to them and managing them have to be driven by a separate strategy!

Do you know how many Triathlon Clubs are in world today?

Connected with my #FindTriathlete project (More on link: http://www.juricacvjetko.com/tri-m/findtriathletes) I finished also new big, research with currently working title #TriClub. This collection of Triathlon Clubs / Teams is the most complete and comprehensive list of tri-specific clubs worldwide.

Brand New #TriClub database have details including:

name of club / team

website contact;

country;

city where each club is based

name of president or sports manager of club / team

website/blog/FB page/Twitter/Instagram;

information with which coaching service / triathlon training camp / triathlon friendly hotel club is already connected

some "other secret" details...

Remember that every Professional Triathlete was once an Age group triathlete!

Interesting facts

Before I started with this project, I saw that International Triathlon Union in 'Athlete search' on triathlon.org don't have such updated data. Same situation is also with European Triathlon Union and each National Triathlon Federation

For example: K226.com and old Professional Triathlon Association (PROTA – Protriathlon.org) have online maybe 5% of triathletes with their personal websites. New Professional Triathlon Union (Protriunion.com) don't have such database.., actually PTU Public Pro Database is coming Janaury 2016! They have plan to create an athlete database showing stats, races, results, etc., but database will just be for Pros and PTU members!

Why innovative Tri:Marketing Analysis & Research in world of Triathlon Business

Triathlon is one of world's fastest growing sports, very quickly becoming mainstream!

Innovative market analysis & research – Triathletes as individual athletes are really the leaders with having own personal websites in world of sports marketing! Yes, this is some fact which could be also interesting and help triathlon with global promotion in world of sports business! This is also very valuable research and could be useful to show how triathlon is growing also in website presence spectrum. Many triathletes in world are writing about their races, experiences or how to apply for some sponsorship.

Triathlon is currently enjoying an outstanding period of growth and success, both at a grassroots and elite level, and I believe this unique concept would offer relevant and exciting new marketing platforn to prospective partners looking to engage more with Triathlon!

#FindTriathlete allows visitors and fans of triathletes to easy display all available information about triathletes worldwide

TRIAWeb provides the complete web, mobile and desktop solution for enabling smart and effective triathlon community all around the world. This is the final step forward in the professionalization of status of all triathletes and their presence throughout the digital consumer journey.

The updates to the “#FindTriathlete" allow triathletes to follow other triathletes year over year and make adjustments in their time management, which has never been available until now!

For visitors, TRIAWeb provides the most comprehensive worldwide database to find, learn about all triathletes with their own web links. and is designed to bring triathletes and newcomers in triathlon together.

#FindTriathlete – A community for all triathletes worldwide - developed by Triathletes for Triathletes

Promotes consistency and compliance of being „a triathlete“ in

new digital world

Store all triathletes data in one place!

Monitor triathlete's new reports from websites / blogs and social links in the

real time with live streaming!

All triathletes around the world and data at one platform

Include triathlete logs (websites, blogs, Facebook pages, Twitter, Instagram links) and all online triathlon magazines

Biography of the best professional triathletes and role models in triathlon,

triathletes who inspires others!

Live tracking all professional triathletes to create new fan base that will

attract new followers of triathlon

Live streaming of all new reports from triathletes websites and blogs with making selection depends text is about race report, nutrition, sponsorship

advices etc.

Engage triathletes by delivering marketing resources and educational content (especially to new first timers in triathlon!)

Video and document library

Nutrition and hydration information

Rules changes and race guidelines

Platform rules and requirements to grow membership

Organize and collect new data by creating and assigning sessions from a custom activity library

Customizable active forum

Create and administer custom evaluations

Monitor current athlete status (is it still professional triathlete, or now is already triathlon coach and Ex PRO?)

It features all-in one framework for professional and private communication between triathletes, coaches as well as tri-club management. Using this platform, you’ll be able to:

• Engage in easy and efficient communication with Triathletes and Tri-club members with messaging, file sharing, training plan management and race information updates.

• Manage training plans and upload data directly from your computer to your smartphone.

• Work easily with a software solution tailored specifically to the needs of triathletes, coaches and tri-clubs

• Create and update training programs while maintaining direct contact with athletes.

• Save precious time using a tool tailored to the needs of coaches and athletes.

• Interact with athletes and coaches to strike a perfect balance between your training schedule and personal life. Sync training calendars with your smartphone.

• Sync workout data from wearable devices to your phone in a few clicks.

Q&A

Q: Every day there is a new triathlon website (or social page) and there are a lot of websites and pages which they are no longer cared. It's necessary to have a lot of persons who’ll control all data.. How do you think to do this hard hard work?

A: I have idea to launch some special mobile app, so that every triathlete in world could send some short details including link of his/her website which would be more easier to control and update database.

Q: What do you aim to accomplish with this database?

A: I think it’s of the global triathlon interest that we have all in the one place such triathlon community. So, you couldn't find so easy all professional and age group triathletes with own web domain somewhere on same place on web today. It may be interesting to build this as a directory and make it more 'live' than, say, as a static Excel. This might make keeping it up to date a bit easier too.

To summarise about #FindTriathletes:

I have built a database of over 13,000 active blogging triathletes worldwide

Last update was on January 1 2017

Sports data research is saying: "Triathletes as individual athletes are leaders with numbers of personal web page links today".. Triathlon is extremely growing as sport in sports marketing today!

The branding on this has yet to be confirmed and the working title is currently #FindTriathletes

The positioning would be special directory / website platform with mobile App - helping Triathletes connect with each other; and helping the triathlon industry connect with them too

As I pointed out before, this new #FindTriathletes concept could help establish a more authentic connection to the highly active triathlon community - enabling followers to reach easily triathletes.

…. sought to create an ‘engaging, fan-centric experience that would ignite interest in the triathlon, drive engagement and bring fans closer to the athletes than ever before’. To meet these objectives, Revbox designed and developed app features that include a comprehensive triathlete area dedicated to blogging. Each athlete profile includes biographical information, nationality, images and a link to their social media feeds. Additionally, there is a dedicated media section featuring all the latest news articles, video and photo highlights and social streams.

Interested in being exclusive partner?

Triathlon is a modern sport and it’s important that we keep innovating! Triathlon is all about excellent relationship with pro and age group triathletes and database management must be one of key objectives of ITU, IRONMAN and Challenge Family and all others involved in endurance sports community today. At the end of the day is all about adding value to the world of triathlon, changing the game, become more professional sport and improve brands to be more helpful to each competitor. If you are interesting in advertisement, or you just require any further information, feel free to contact me. Mr. Jurica Cvjetko www.juricacvjetko.com Direct Tel: 00385914441765 Twitter: @jcvjetko Skype: j.cvjetko

Copyright © 2017 Jurica Cvjetko,

All rights reserved.

Confidentiality Statement

This document and the concepts within it are the property of Tri:M. Copyright is reserved by them. It is issued on the condition that the document is not copied, reproduced, retained or disclosed to any unauthorized person, either wholly or in part, without the written consent of TRI:M. While the information is believed to be accurate, any and all liability for representations, express or implied, contained in or omitted from, this document or for any other written or oral communications transmitted to any interested party in the course of evaluation of the proposal outlined herein is expressly excluded. The recipient, in consideration for receiving this document, hereby agrees to keep permanently confidential all information contained herein or otherwise provided in the course of negotiations or discussions. This undertaking shall not apply to information already known by the recipient prior to disclosure or to information in the public domain at the time of disclosure or information that enters the public domain after disclosure for any reason not attributable to the recipient.

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