Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
-
Upload
jeph-maystruck -
Category
Business
-
view
159 -
download
1
description
Transcript of Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan
![Page 1: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/1.jpg)
![Page 2: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/2.jpg)
![Page 3: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/3.jpg)
Finding your !
mustache !by jeph maystruck
![Page 4: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/4.jpg)
let’s start a !business
![Page 5: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/5.jpg)
we don’t need to go to a bank for
financing
![Page 6: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/6.jpg)
![Page 7: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/7.jpg)
![Page 8: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/8.jpg)
we don’t need an expensive credit card terminal
![Page 9: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/9.jpg)
![Page 10: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/10.jpg)
you don’t need to hire
people
![Page 11: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/11.jpg)
![Page 12: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/12.jpg)
you don’t need a building or pay for an entire
office
![Page 13: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/13.jpg)
![Page 14: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/14.jpg)
now lets celebrate!
![Page 15: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/15.jpg)
we don’t need a taxi
![Page 16: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/16.jpg)
![Page 17: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/17.jpg)
![Page 18: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/18.jpg)
we don’t need to
stay at a hotel
![Page 19: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/19.jpg)
![Page 20: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/20.jpg)
![Page 21: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/21.jpg)
we don’t have to go to a
restaurant
![Page 22: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/22.jpg)
![Page 23: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/23.jpg)
our world has
changed
![Page 24: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/24.jpg)
![Page 25: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/25.jpg)
what happened?
![Page 26: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/26.jpg)
we’re getting
smarter
![Page 27: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/27.jpg)
the flynn effect
![Page 28: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/28.jpg)
what happened to the
media?
![Page 29: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/29.jpg)
the pope’s inauguration
![Page 30: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/30.jpg)
![Page 31: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/31.jpg)
![Page 32: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/32.jpg)
![Page 33: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/33.jpg)
do you believe !everything see on !
tv?
![Page 34: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/34.jpg)
![Page 35: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/35.jpg)
what is the most !powerful form of!
marketing?
![Page 36: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/36.jpg)
word of mouth is still the most powerful form of marketing. !
it’s just easier now
![Page 37: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/37.jpg)
there are only two types of businesses !
the cost leader or the differentiator
![Page 38: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/38.jpg)
what’s your
mustache?
![Page 39: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/39.jpg)
![Page 40: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/40.jpg)
![Page 41: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/41.jpg)
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million raised
![Page 42: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/42.jpg)
![Page 43: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/43.jpg)
proving “fun” is core part of a successful strategy.
![Page 44: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/44.jpg)
![Page 45: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/45.jpg)
never say no to panda.
![Page 46: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/46.jpg)
one person caring can change an entire company
![Page 47: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/47.jpg)
![Page 48: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/48.jpg)
![Page 49: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/49.jpg)
![Page 50: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/50.jpg)
people only go on the! internet for two reasons, to either !
solve a problem or to be entertained. !
nothing else.
![Page 51: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/51.jpg)
![Page 52: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/52.jpg)
![Page 53: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/53.jpg)
![Page 54: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/54.jpg)
![Page 55: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/55.jpg)
![Page 56: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/56.jpg)
![Page 57: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/57.jpg)
![Page 58: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/58.jpg)
true leadership is the willingness to fail and the courage to admit it
![Page 59: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/59.jpg)
![Page 60: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/60.jpg)
don’t be afraid if some people doing like your idea.
![Page 61: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/61.jpg)
go do something impossible
![Page 62: Finding your mustache - Presented to the Canadian Public Relations Professionals of Saskatchewan](https://reader033.fdocuments.in/reader033/viewer/2022060107/55499f93b4c90507608b4f7b/html5/thumbnails/62.jpg)
e-mail: [email protected] !website: www.strategylab.ca !twitter: @jephmaystruck !