Finding Value in ARTIFICAL INTELLIGENCE€¦ · Why now? It’s not about the TECHNOLOGY....
Transcript of Finding Value in ARTIFICAL INTELLIGENCE€¦ · Why now? It’s not about the TECHNOLOGY....
Finding Value in ARTIFICAL INTELLIGENCE
WE DELIVER INNOVATIVE SOLUTIONS TO TRANSFORM OUR CLIENTS’ BUSINESSES
25 YEARS
EXPERIENCE
1000+ PEOPLE
6 UK OFFICES
60+ LIVE
CLIENTS
WHAT IS AI?First coined by John McCarthy, an early
computer scientist, in 1955, he termed it
to mean computers that do things that
simulate what humans typically do.
Why now?
It’s not about the
TECHNOLOGY
AUTOMATION &
INNOVATION
EFFICIENY &
GROWTH
The conversation is
about VALUE
It takes the CIO to
the Top Table
The 4 Sources
of VALUE
1. Personalised
Experiences
2. Optimised
Marketing,
Promos & Ads
3. Optimised
Fulfilment &
Cost to Serve
4. New
Products,
Services &
Business
Models
Some examples
Over to YOU
1. Personalised Experiences
• Increased value per interaction
• Product upselling and cross-
selling
• Increased customer lifetime
value
• Tailored credit risk scoring
• Better fraud detection
2. Optimised Marketing, Promos
& Ads
• Better personalised advertising
• Bid price optimisation
• Real-time elastic pricing
• Optimal promotion timing
• Optimal product packaging
3. Optimised Fulfilment & Cost to
Serve
• Optimised demand forecasting
• Process & inventory
optimisation
• Improved availability
• Reduced cost to serve or
produce
• Customer churn avoidance
• Improved quality
4. New Products, Services &
Business Models
• Eco-systems – UBER
• New Digital Native–
Lemonade
• Lending for millennials – Zest
• Virtual GP - Babylon Health
• Personalised Healthcare -
Verily
1. Personalised Experiences
2. Optimised Marketing, Promos
& Ads
3. Optimised Fulfilment & Cost to
Serve
4. New Products, Services &
Business Models