Finding the Time for Web 2.0
-
Upload
anne-welsh -
Category
Business
-
view
6 -
download
1
description
Transcript of Finding the Time for Web 2.0
![Page 1: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/1.jpg)
Finding the Time
Anne Welsh
NCVO Publishers’ Forum, March 2008Make Web 2.0 Work for You
![Page 2: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/2.jpg)
2.0 For All?
• DON’T do it because it’s 2.0
• DON’T do it because everyone else is 2.0
• Do it because it meets your business needs
– Meet customer expectations
– Improve existing services
– Get the job done quicker / more easily
![Page 3: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/3.jpg)
Feed Me!
Save your customers time and catch them when they’re in a good mood / ready for you
‘Cookies’ by abielskas, http://www.flickr.com/photos/abielskas/22134354/
![Page 4: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/4.jpg)
Print Catalogues
I file hundreds, yearly – on receipt:
‘Oscar the Grouch Cliche’ by Ben Scicluna, http://www.flickr.com/photos/ben-sci/707184267/
![Page 5: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/5.jpg)
Law Library CampaignNovember 2007
![Page 6: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/6.jpg)
*Bookshop* Meets Demand,February 2008
![Page 7: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/7.jpg)
Customer Needs
What the Law Librarians wanted:
i.e. All the stuff you normally use to make a purchase decision – they just wanted it faster
Excerpt from ‘Dear Publisher, we want RSS now!’, Binary Law, 2 November 2007http://www.binarylaw.co.uk/index.php/2007/11/02/dear-publisher-we-want-rss-now/
![Page 8: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/8.jpg)
You Make the Data
“Recycle” it for RSS!
Excerpt from ‘Dear Publisher, we want RSS now!’, Binary Law, 2 November 2007http://www.binarylaw.co.uk/index.php/2007/11/02/dear-publisher-we-want-rss-now/
![Page 9: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/9.jpg)
Money for Old Rope?
Create a feed for your data:• Website manager / publisher
(Most CMS have RSS)• Buy software & create
e.g. Feed-for-all, http://www.feedforall.com/
• Use free softwaree.g. RSS-xpress, http://rssxpress.ukoln.ac.uk/
Image: ‘Ropes on the Beach’ by extranoise, http://www.flickr.com/photos/extranoise/490460126/
![Page 10: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/10.jpg)
Too Technical?Too Political?
Image: from ‘Finding Your Life Work’ (1940), http://www.youtube.com/watch?v=jBANGqNZ8_g
![Page 11: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/11.jpg)
Blog It!
The feed is generated automatically, for free
![Page 12: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/12.jpg)
Image: ‘Typewriter Letters’ by Laineys Repertoire, http://www.flickr.com/photos/76283671@N00/184612848/
![Page 13: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/13.jpg)
Work as a Group
*Always* have clear guidelines on what to includeImage: ‘More Muppets’ by mj*laflaca, http://www.flickr.com/photos/mjlaflaca/197703284/
![Page 14: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/14.jpg)
Original Content?
• Most time-consuming to produce• In surveys, readers prefer it• Be regular (once a month, once a week, etc.
AND / OR
• Pad it out (cf. Magazines)
![Page 15: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/15.jpg)
Overall Strategy
• How does it fit with existing work?• If it’s not part of your main website, where are you going to make the links?• Navigation – even if you’re doing this yourself, draw on others’ skills to help
– Webmaster– Information staff
![Page 16: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/16.jpg)
Email newsletters
• You could replace these with 2.0 BUT
• Users can be loyal, sticking with the mailshot as well as / instead of RSS
• How tech-savvy is your audience?
![Page 17: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/17.jpg)
• Do you use your enewsletter to maintain a mailing list? • Is it useful to have an accurate count of subscribers to an ebulletin when you apply for funding?• Do you carry advertisements in your enews?
![Page 18: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/18.jpg)
Just Another Channel?
This blog links to authors’ blogs, the catalogue & relevant news on the main website
![Page 19: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/19.jpg)
Competition?
![Page 20: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/20.jpg)
Time-Saving 2.0
1. Developers always have a wishlist
![Page 21: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/21.jpg)
Time-Saving 2.0
2. Think BIG ... ... then scale to your needs & budget
![Page 22: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/22.jpg)
Time-Saving 2.0
3. Watch your wealthy competitors
... feeds work for competitive intelligence, too
![Page 23: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/23.jpg)
Time-Saving 2.0
4. Keep up with new technology– New, difficult things get easier over time
– People write help notes & programmes
![Page 24: Finding the Time for Web 2.0](https://reader035.fdocuments.in/reader035/viewer/2022062510/544fe223af7959e1108bab66/html5/thumbnails/24.jpg)
Time-Saving 2.0
5. Re-use, repurpose & redirect