Finding the Needle in a Social Media Haystack · •Make event updates •Monitor incoming traffic...
Transcript of Finding the Needle in a Social Media Haystack · •Make event updates •Monitor incoming traffic...
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Finding the Needle in a Social Media Haystack
Trevor Boucher WFO Austin/San Antonio Twitter: @ZombieTrev5k
What we have learned in the weather world…
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Let’s remember what social media is…
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http://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
It’s quick…
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It’s easy…
80% of internet users visit
social media on their
mobile devices
https://smallbiztrends.com/2016/11/social-media-statistics-2016.html
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It’s fun…
https://smallbiztrends.com/2016/11/social-media-statistics-2016.html
82% of people who use social media
use it to keep up with friends/fill time.
“Oh boy!
This is fun!”
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It’s now…
https://smallbiztrends.com/2016/11/social-media-statistics-2016.html
~18 min Median tweet “life-span”
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Building a disaster kit
Is this preparedness action…
…quick? ….easy? ….fun? …now?
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Another thing important to remember…
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Credit: https://ambroisedebret.com/facebook-algorithm-boost-facebook-organic-reach/
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Credit: Alfred Lua of Buffer Social
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Twitter/Instagram/Snapchat are where the party’s at…
Live streaming too…
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October 21, 2015, National Weather Association Comments: @matthewdux #nwas15
Outlook Stage
(Preparedness/Awareness)
Alert Stage
Watch
Stage
Warning
Stage
Proposed “Social Media” Model
72+ Hours Out - More General Forecast Info
- Highlight Broad Areas
- Good opportunity for relevant
awareness info
72 to 24+ Hours Out - Add forecast details (amounts,
areas of focus, etc) and stress
impacts.
24 to 0+ Hours Ahead - Further strengthen wording
- Stress confidence, impacts,
calls to action.
Event Ongoing - Focus shifts away from
forecast to NOWcast
- Situational Awareness
(internal AND external)
Increased
Accuracy
&
Certainty
Post-Event Stage After Event
- Summarization and
further info gathering
*Adapted from Dux/Schumacher/Wolf (WFO Sioux Falls, SD)
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October 21, 2015, National Weather Association Comments: @matthewdux #nwas15
62% 32%
27%
39% 11%
27%
62% 32%
Outlook Stage
(Preparedness/Awareness)
Alert Stage
Watch
Stage
Warning
Stage
Which Medium is Best?
Post-Event Stage 2% 0%
*Percentage of top 25 posts total engagement
66% 38%
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During the Disaster… You’ll have to… • Make event updates • Monitor incoming traffic • Coordinate with partners • Rumor control • Data-mine • Monitor multiple platforms • Filter out fake and bogus posts
You’ll have to become a social media ninja!!
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Tweetdeck
• Free • Post scheduling • Sound & popup notifications • Real-time feed monitoring • Customizable columns built for data-mining
• Manage multiple Twitter accounts simultaneously
Hootsuite
• Free version • Monitor/post to multiple social networks
• Mobile App • Customizable columns for data mining.
• Multiple tabs for various platforms or search templates.
Pros Cons
• Monitor/post to Twitter only* • No Mobile App
Pros Cons
• No sound or popup notifications
• Near but not real-time feed monitoring
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How to search Twitter
● Keyword search
● weather words - tornado
● impact words - slippery or broken
● heavy rain - returns tweets with “heavy” and “rain”
● “heavy rain” - returns tweets with the phrase “heavy rain”
● hail OR damage - returns tweets with that mention “hail” or “damage”
● ice -cream - returns tweets that mention “ice” but not tweets that mention “ice” and “cream”
● #mswx - returns tweets that mention the “#mswx” hashtag
● @timbrice17 - returns tweets that mention user “timbrice17”
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How to search Twitter ● Geo-location search
● geocode:lat,lon,XXmi
● geocode:33.756,-84.390,50mi - 50 miles around Atlanta, GA
● near:”City,ST” within:XXmi
● (near:”Tulsa,OK” within:50mi) - 50 miles around Tulsa, OK
● Mileage will vary
● Miss non-geotagged tweets
● Sometime returns tweets from outside the search area
● Combine with keywords
● hail OR damage OR “broken window” geocode:31.79,-106.42,50mi returns tweets from
50 miles around El Paso that mention “hail” or damage or “broken window”
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Search Keywords
https://docs.google.com/spreadsheets/d/1TcW85Y7Py8bWyzeo2D860dHcknRszVH2FHcwX-non_s/edit?usp=sharing
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Other places to look
●Periscope* or Facebook Live
●Snapchat (map.snapchat.com)
●Google+
●YouTube
●Waze
●Google Maps
* can be filtered in Tweetdeck
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● Drop the image into Google image search
● http://images.google.com
● Do a Tineye image search
● http://tineye.com
● Look at the images meta data
● http://regex.info/exif.cgi or http://fotoforensics.com/
● Check if the photo has been edited
● http://fotoforensics.com/
● When in doubt don't pass it along
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Now go find all the reports!
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SA Display to Ops
NWSchat
Skype/Hangouts
(Briefings)
Social Media
(Facebook, Twitter,
Youtube, Instagram,
Waze, etc.)
Quickly Tweetable Radar
The phone
AWIPS Station
(LSRs, Radar SA)
WFO Austin/San Antonio 3
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What is a Virtual Operations Support Team?
“A VOST is a team of professional emergency managers and disaster volunteers around the country that lends
virtual support to those on the site of a disaster. - www.emergencymgmt.com
Why would we want to use this?
2
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Active s Across the Country
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What does this mean for the local WFO?
4
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EWX
FWD
5
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6
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Midland/Odessa, TX Lubbock, TX
Atmo Science
Students
Communications
Students
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Benefits of VOSTs
1. Can act as a message amplifier.
2. Participants can be trained for multiple purposes.
3. Can be activated or can be always active.
4. Turns one body into multiple. 5. Efficiently maximizes
workforce.
To learn more, visit vosg.us
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Thank you!
Questions?
Trevor Boucher WFO Austin/San Antonio Twitter: @ZombieTrev5k