Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA...
-
Upload
insightinnovation -
Category
Business
-
view
170 -
download
0
description
Transcript of Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA...
![Page 1: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/1.jpg)
Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation
Speaker: Susan Abbott, Abbott Research + Consulting
IIeX PhiladelphiaJune 2013
![Page 2: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/2.jpg)
2
The joys of abundant data
![Page 3: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/3.jpg)
Big data is like gravelYou deal with it “in aggregate”Individual data points aren’t all that useful
It will point you in the right direction But will not lead you to innovation
![Page 4: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/4.jpg)
To find nuggetsyou must de-aggregate and de-average
You need nuggets of insight to innovate Small pieces of important stuff
![Page 5: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/5.jpg)
The situation:
Big financial firm, B2B spaceBig multi-year IT projectNeed to look out at least 5 years
![Page 6: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/6.jpg)
The IT development team
The insights development team
![Page 7: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/7.jpg)
Remember the blind men and the elephant?Who has relevant information?
Not only the customer, usually.
External professionals
(e.g. Auditors)
Internal staff that serve these
customers
Experts in systems
integration
Customers operating at the outside edge of
needs and requirements
![Page 8: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/8.jpg)
Discovery Labs
Expert Interviews
Analysis
Develop Concepts
Online community
Ethnography
Evolving plan and evolving methods changed as the project developed
Collaboration
![Page 9: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/9.jpg)
Discovery labs – 1 or 2 per segment
Project team in the room (no window!)
Lots of interactive projective exercises
Half-day sessions held in a pleasant
meeting space
Personal invitations extended
Immediate debriefs after
participants leave
Tons of Ah-Ha moments
![Page 10: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/10.jpg)
Client team and participants interacting to understand the participant’s business
![Page 11: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/11.jpg)
A slide from a concept development session: too many ideas!
![Page 12: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/12.jpg)
Capture moments, not meetings
Stories remind people of the insights later on, when they lose their way
![Page 13: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/13.jpg)
![Page 14: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/14.jpg)
Thank You!
![Page 15: Finding Nuggets When It All Looks Like Gravel: Bringing Insight to Innovation by Susan Abbott (QRCA Member) of Abbott Research + Consulting - Presented at the Insight Innovation eXchange](https://reader035.fdocuments.in/reader035/viewer/2022081602/554cd52db4c905d6488b4b18/html5/thumbnails/15.jpg)
QRCA is a vibrant global network of qualitative researchers immersed in the most exciting work being done in the field.
Need insights? One organization. One click. 1,000+ qualitative experts.
www.QRCA.org 888.ORG.QRCA