Finding & Measuring Disruption Potential
description
Transcript of Finding & Measuring Disruption Potential
![Page 1: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/1.jpg)
Finding & Measuring Disruption Potential
2005 Luca Bruno, 2013 Michael Sohn - AP
![Page 2: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/2.jpg)
1800s
DarwinThe Expression of Emotions in
Man and Animals
![Page 3: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/3.jpg)
1960s
!
EkmanFacial Action
Coding System(FACS)
![Page 4: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/4.jpg)
2010s1800s 1960s
CodingAutomated
Facial Coding
Emotions
![Page 5: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/5.jpg)
![Page 6: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/6.jpg)
15” to 5’content length
20+categories
Facial Coding in Advertising
1,000+videos tested30+
countries
![Page 7: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/7.jpg)
Tap into the mind of millions
![Page 8: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/8.jpg)
Subconscious reaction to whole categories
80
70
60
50
40
30
20
% h
appi
ness
Months
Stagnation
Disruption
![Page 9: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/9.jpg)
Validate ideas quickly with true behavioural data
48hQuick
turnaround
300Hundreds of
people
5Minutes to order
a study
10xFaster than traditional methods
![Page 10: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/10.jpg)
85%Likelihood of brand Recommendation
60%Likelihood of
making a purchase
74%Likelihood of
becoming a fan of the category
Get actionable insights and predict behavior
![Page 11: Finding & Measuring Disruption Potential](https://reader035.fdocuments.in/reader035/viewer/2022062323/56815e3d550346895dcca676/html5/thumbnails/11.jpg)