Finding Market Research
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Transcript of Finding Market Research
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Knowledge Now!Finding Market
ResearchFeldberg Library
Anne EslerRichard Felver
Karen Sluzenski
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Demographics Consumer Behavior Industry Info Info on Major Players Statistics Trends Market Size, Share, Segmentation Pricing Advertising and Promotion Distribution and Retailing
What is Market Research?Gathering and analyzing information about a market, its customers, and competitors.
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US Census Bureau Industry Associations Trade & Professional Organizations Department of Commerce Journal Articles Surveys Industry Reports Analyst Reports Packaged Market Research Reports
Where to look?
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Mintel OxygenMintel Global Market NavigatorGlobal Business BrowserFrost & SullivanBCC ResearchGartnerForresterISI Emerging MarketsIBISWorldMarketline AdvantagePassport (Euromonitor)Business Source Complete
Databases for Packaged Research Reports
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Coverage:◦ Consumer focused (Beauty and Personal Care, Drink, Finance, Food,
Foodservice, Health and Wellbeing, Household, Lifestyles, Retailing and Apparel, Technology, Travel)
◦ US, UK, Europe Sources:
◦ Mintel Proprietary Research Tip:
◦ Check out Lifestyles Reports◦ Use “Export to Basket” feature to download whole
report
Mintel Oxygen
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Coverage:◦ Consumer goods focused (Alcoholic Drinks & Tobacco, Automotive,
Beauty, Personal Goods, Toiletries, Clothing, Footwear, Consumer Electronics, Electrical Goods, Finance, Food, Holidays & Travel, Household/Home, Insurance, Leisure & Entertainment, Media, Non-alcoholic Drinks, Pharmaceuticals, Retail, Telecommunications)
◦ World/Global Sources:
◦ Mintel Proprietary Research Tip:
◦ Use Search tab to quickly select from menus to build your search
Mintel Global Market Navigator
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Coverage: ◦ Wide-ranging◦ US and Global
Sources:◦ Datamonitor◦ Freedonia◦ STAT-USA◦ Business Monitor International (BMI)
Tip:◦ Try Industry Browse > OneSource Industry◦ Go to News & Reports > Basic Search >
Limit to Market Research
Global Business Browser (OneSource)
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Coverage: ◦ Wide-ranging (Aerospace & Defense; Automotive &
Transportation; Business & Financial Services; Chemicals, Materials and Food; Education; Electronics & Security; Energy & Power Systems; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation)
◦ US and Global◦ 1998 to date
Sources:◦ Frost & Sullivan Proprietary Research
Tip:◦ Restrictions on downloading; full text is
viewable online, but you cannot export PDFs. If you need the PDF of a report email [email protected] with your request and include the title of the report.
Frost & Sullivan
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Coverage: ◦ Wide-ranging (Advanced Materials; Advanced Transportation
Technologies; Biotechnology; Chemicals; Energy And Resources; Engineering; Environment; Food And Beverage; Fuel Cell And Battery Technologies; Healthcare; Information Technology; Instrumentation And Sensors; Manufacturing; Membrane And Separation Technology; Nanotechnology; Pharmaceuticals; Plastics; Safety And Security; Semiconductor Manufacturing)
◦ US and Global Sources:
◦ BCC Proprietary Research Tip:
◦ Browse through “My Categories”◦ Includes previous versions of reports
BCC Research
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Coverage:◦ IT only:
Application Development & Integration; Business Intelligence; Business Process Management; Consumer Technologies; Customer Relationship Management; Data Management and Integration; Emerging Trends and Technologies; Enterprise Architecture; ERP & Supply Chain Management; High-Performance Workplace; IT Asset Management; IT Management; IT Operations; IT Services; Mobile and Wireless; Networking and Communications Equipment; Networking and Communications Services; Open Source; Outsourcing; PCs, Laptops and Handheld Devices; Regulatory Compliance; Security and Privacy; Servers and Storage; Web Services
Banking & Investment Services; Education; Energy and Utilities; Government; Healthcare Providers; Insurance; Manufacturing; Media; Retail
Sources:◦ Gartner Proprietary Research
Tip:◦ Use Other Options (under search box) & Select Content:
Best Practices Data and Statistics Forecasts Market Analysis Market Share MarketScopes SWOT Analysis Surveys
Gartner
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Coverage:◦ IT: Impact of technology on business (across
industries)◦ Global
Sources:◦ Forrester Proprietary Research
Tip:◦ Try a keyword search and then narrow by technology
or industry
Forrester Research
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Coverage:◦ Wide-ranging◦ Emerging market countries
Sources:◦ Multiple, varies by country & industry
Tip:◦ Search > Publication Type = Analysis/Research◦ Go to Industry Tab > Analysis/Research: Industry
ISI Emerging Markets
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Coverage:◦ Wide-ranging◦ US, Global, China
Resources:◦ IBIS Proprietary Research
Tip:◦ Try a keyword search◦ Click on “more results”◦ Try searching by major industry competitor
company name
IBISWorld
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Coverage:◦ Wide-ranging (Aerospace & Defense, Agriculture & Forestery, Automotive, Business &
Consumer Services, Chemicals, Communications, Construction & Real Estate, Consumer Packaged Goods, Energy and Utilities, Environmental & Waste Management Services, Financial Services, General Business, Government & Non-Profit Organizations, Industrial Goods & Manufacturing, Ingredients, Leisure & Arts, Media, Materials & Mining, Paper and Packaging, Pharmaceuticals & Healthcare, Retailing, Sourcing, Technology and Services, Textiles, Transport & Logistics, Wholesale)
◦ US, Global Resources:
◦ Marketline Proprietary Research Tip:
◦ Includes Five Forces Analysis◦ Narrow search by keyword, industry, etc.
Marketline Advantage
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Coverage:◦ Wide-ranging (alcoholic drinks, apparel, automotive, beauty &
personal care, consumer appliances & electronics, health, eyewear, food, home & garden, hot drinks, luxury goods, pet care, soft drinks, toys & games, finance, retailing, travel & tourism, ingredients, packaging)
◦ US, Global Resources:
◦ Euromonitor International Tip:
◦ Keyword search: consumer lifestyles
Passport (Euromonitor)
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Coverage:◦ Wide-ranging◦ US, Global
Resources:◦ Datamonitor, C. Barnes & Co., Economist
Intelligence Unit, ICON Group International, Business Monitor International (BMI)
Tip:◦ Try a keyword search◦ Limit by:
Source Type = Industry Profiles Source Type = Market Research Reports
Business Source Complete
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www.marketresearch.com
If the publisher is: Try finding the report in this database:
BARNES Report Business Source Complete
BCC Research BCC Research
MarketLine MarketLine Advantage
Business Monitor International (BMI) Global Business Browser; Business Source Complete
Datamonitor Business Source Complete; Global Business Browser; MarketLine Advantage; ISI Emerging Markets
Economist Intelligence Unit Business Source Complete
Euromonitor International Business Source Complete; MarketLine Advantage
Frost & Sullivan Frost & Sullivan
IBISWorld IBISWorld
ICON Group International Business Source Complete
Freedonia Global Business Browser
First Research, Inc. Thomson ONE
GlobalData Thomson ONE
Mintel Mintel
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Beyond Packaged Reports
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Contact a Feldberg Librarian:
◦ In person! ◦ By email: [email protected]
◦ By phone: 646-3653◦ Make an appointment
Questions?