Finding a product that people want to buy and use
-
Upload
marko-taipale -
Category
Business
-
view
104 -
download
1
description
Transcript of Finding a product that people want to buy and use
![Page 1: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/1.jpg)
Finding a product that people want to buy and
useMarko Taipale @markotaipale
![Page 2: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/2.jpg)
Imagine…
![Page 3: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/3.jpg)
Idea
Magic Fairy in 15 mins
3 years old being sick
HELP!
Mother of 2
![Page 4: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/4.jpg)
What would you do next?
![Page 5: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/5.jpg)
Model
![Page 6: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/6.jpg)
Validate
Develop plug concept
Build and sell plug
Find customer with hole
Validate
Find more customers
Sell more
Refine plug
Scale company
![Page 7: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/7.jpg)
Fancier Model
![Page 8: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/8.jpg)
Learn Build
Measure
Ideas
ProductData
Customer Discovery
Customer Validation
Customer Creation
Company Building
Pivot
![Page 9: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/9.jpg)
.. in use
![Page 10: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/10.jpg)
Idea
Magic Fairy in 15 mins
3 years old being sick
HELP!
Mother of 2
![Page 11: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/11.jpg)
Who has this problem?
![Page 12: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/12.jpg)
Customer: Father / Mother Problem: Got to get to work
![Page 13: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/13.jpg)
It is a guess, right?
![Page 14: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/14.jpg)
How would you figure it out?
![Page 15: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/15.jpg)
Mother of 2Me
Would you buy this idea?
![Page 16: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/16.jpg)
Mother of 2Me
Would you buy this idea?
Imagine a scenario… Could you walk me trough what happens?
!Ok, what are the problems you face?
What I am trying to find out?
![Page 17: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/17.jpg)
What I found out..
• 15 min is not a problem, the following days are..
• I’d see that paying to solve this problem would be my employers responsibility
• There is a free service … but they do not have any SLAs
• Trust is the biggest emotional issue
![Page 18: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/18.jpg)
PIVOT
![Page 19: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/19.jpg)
Idea
Magic Fairy in 15 mins
3 years old being sick
HELP!
Mother of 2
Employer
Let me pay this
![Page 20: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/20.jpg)
Customer: Company User: Father/Mother
Problem: Save money by taking care of sick kids
![Page 21: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/21.jpg)
What I found out..
• 300+ hrs / family lost (in age of 27-45)
• Customer acknowledges the problem .. and would pay if somebody would fix the problem
![Page 22: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/22.jpg)
“Validating” that they have this problem
![Page 23: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/23.jpg)
Customer-Problem fit Who is my customer? What is her problem?
![Page 24: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/24.jpg)
What’s next?
![Page 25: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/25.jpg)
From problem to solution
![Page 26: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/26.jpg)
CustomerMe
Do you want to buy this?
![Page 27: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/27.jpg)
CustomerMe
Do you want to buy this?
You mentioned that you have these problems… !
Now we thought this very hard and came up a possible solutions, would you like to see it? !
What do you like, what do you do not like? (and why?) !
How would you like to have it? !
What are the things you could live out? !
When/would you be willing to test this out? !
How much would you be ready to invest into this?
What I am trying to find out?
![Page 28: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/28.jpg)
Minimum Viable Product !
= the thing we need to do to learn the most
![Page 29: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/29.jpg)
“Validating” that they need this solution for
fixing the problem
![Page 30: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/30.jpg)
User centered design can help us
Next 6 slides were originally presented by Ari Tanninen - check http://www.slideshare.net/aritanninen/design-up-front-is-back-v2
![Page 31: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/31.jpg)
M O B I L E A P P L I C AT I O NL O W - F I PA P E R P R O T O T Y P E
Image: flickr / Samuel Mann
![Page 32: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/32.jpg)
F U T U R E L I B R A R Y S E R V I C ED R A M A , L O W - F I P H Y S I C A L P R O T O T Y P E , W I Z A R D O F O Z
Concept, picture & video: Pirjo Kivistö, Marika Latvala, Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea University of Applied Sciences
![Page 33: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/33.jpg)
TA L K I N G S P O R T S W AT C HW I Z A R D O F O Z
Concept and pictures: Juho Vesanto, Marjo Karjalainen, Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea University of Applied Sciences
PrototypeUser
![Page 34: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/34.jpg)
C A S E M A N A G E M E N T S Y S T E M A N D P R O C E S SD E S I G N G A M E
Image: Ari Tanninen, Gosei Oy
![Page 35: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/35.jpg)
C O N S U M E R S E R V I C E W I T H W E B T O U C H P O I N T SS E R V I C E B L U E P R I N T
Image: Gosei Oy
![Page 36: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/36.jpg)
C O N S U M E R S E R V I C E W I T H W E B T O U C H P O I N T SD R A M A
Image: Gosei Oy
![Page 37: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/37.jpg)
CustomerMe
Do you want to buy this?
![Page 38: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/38.jpg)
CustomerMe
Do you want to buy this?
!If this fixes the problem, how valuable it would be for you?
How much you pay for this? !
![Page 39: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/39.jpg)
So what have we done so far..
![Page 40: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/40.jpg)
Customer-Problem fit Who is my customer? What is her problem?
Problem-Solution fit Does my solution fix the problem?
![Page 41: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/41.jpg)
What would happen next?
![Page 42: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/42.jpg)
Customer-Problem fit Who is my customer? What is her problem?
Problem-Solution fit Does my solution fix the problem?
Product-Market fit Is there a market for my product?
Scale How can I grow the company?
![Page 43: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/43.jpg)
Summary
• Idea -> Find the customer with the problem
• Problem -> Figure out the solution, check with customers, use MVP to maximise learning, ask cash in “day 1”
• Use simple tools to share and co-create
• Iterate & validate
![Page 44: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/44.jpg)
The model as “one big picture”
![Page 45: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/45.jpg)
Idea
Customer-Problem fit
Problem-solution fit
Product-market fit
Scaling
Find customer candidates
Build in-depth customer understanding
Capture problems Validate
Choose problem
Design solution concept Validate Design &
build MVP Sell
Create new customers Refine
productDevelop
business model Validate
Develop everything Build company Model of business and product
development by Marko and Ari
![Page 46: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/46.jpg)
How agile software development fits into this?
![Page 47: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/47.jpg)
Idea
Customer-Problem fit
Problem-solution fit
Product-market fit
Scaling
Agile SW Dev
Developing in slices Fast feedback
Frequent delivery User metrics Coordination
![Page 48: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/48.jpg)
How do we do this everyday?
![Page 49: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/49.jpg)
Concept
![Page 50: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/50.jpg)
Business model
![Page 51: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/51.jpg)
Lean Canvas
http://practicetrumpstheory.com/2010/08/businessmodelcanvas/!
![Page 52: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/52.jpg)
Validation board
Validation Lessons Learned
![Page 53: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/53.jpg)
CP fit
PS fit
PM fit
Hypos
Assumptions
Model
Our understanding
Reality
Customers
Riskiest !assumption
Success criteria
Experiment
Results
Validated Learnings
Out of the building
![Page 54: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/54.jpg)
![Page 55: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/55.jpg)
What do you guys think of all this?
![Page 57: Finding a product that people want to buy and use](https://reader033.fdocuments.in/reader033/viewer/2022051819/54c7abc14a7959622b8b45ab/html5/thumbnails/57.jpg)
Books