Find your perfect distributor

www.LiquidBrandsManagement.com

Agenda

1. How to find your perfect distributor

2. Where do you want to sell

3. How much do they make

4. How to get the product there

5. How much will that channel make


Who are you?What do you want?

1. You have a beverage

2. You want sales

3. For that you need consumers

4. For this you need retailers

5. To get retailers you need distributors

6. You want to find the perfect one!


Reach Your Perfect Distributor

Host: Jorge Olson

Sell to:-Find your perfect distributor-Sell to Wholesalers-Sell to Distributors


How to find your perfect distributor

1. What is you goal?

2. How much do you want to sell?

3. How fast?

4. Who do you need to get there?


[YOU]


Current Channel

Manufacturer Retailer Direct SaleSupermarkets

Manufacturer Broker Retailer Broker SaleSupermarkets

Manufacturer Distributor Retailer Supermarkets &Convenience

Manufacturer Wholesaler Distributor Retailer Convenience

Manufacturer Broker Distributor Retailer Convenience

Expectations

How to manage your expectations?


Where do you want to sell

1. Natural Food Stores

2. Convenience Stores

3. Supermarkets

4. Restaurants, Bars, Hotels

5. Pharmacy

6. Gyms & Vitamin Stores


How much do they make?

1. What is the GM or % they make?

2. Do you have it?

3. How will you support them?


How to get the product there

1. Your answers will give you the distributor you need!

2. Is it DSD, Direct, Specialty?


How much will distributors make?

1. How much in GM or % will they make?

2. Do you have it?

3. What is your support


What is your answer?

1. Now you know who you want

2. Now, what do they want?


Distribution Channels

Current Channels of Distribution for Manufacturers, Importers and

Master Distributors


Current Channel

Manufacturer Retailer Direct SaleSupermarkets

Manufacturer Broker Retailer Broker SaleSupermarkets

Manufacturer Distributor Retailer Supermarkets &Convenience

Manufacturer Wholesaler Distributor Retailer Convenience

Manufacturer Broker Distributor Retailer Convenience

Your BeverageAcceleration Program

The Only Option?


How Do We Do It?• It took 10 years to develop• We’ve talked to more than 50,000 stores• We’ve visited more than 5,000 stores

personally• We have thousands of brokers in our team• We have spent $2 million dollars learning

how to do this• You benefit from the program, the

experience and the contacts

What You Get

• Calls to prospects• Targeted to your product• Database management• Sales management• Leads delivered to your email• Dedicated project manager


Examples

What You Don’t See!

• VP of sales and marketing• Customized CRM system• Trained salespeople• 10 year relationships with the market• Brand managers• Trade shoes attended


Activity, Knowledge, People Monthly Cost Working With Us

VP Sales $10,000 Included

VP Marketing $12,000 Included

Brand Manager $7,000 Included

4 Salespeople $20,000 Included

Project Manager $5,000 Included

Custom CRM for Consumer Goods $2,500 Included

Rent expense $5,000 Included

Database Management $1,200 Included

Payroll Tax and Employer’s Burden $4,000 Included

Trade Shows to get leads $3,000 Included

Training employees $2,500 Included

Your Investment $72,200Included

Your Alternatives

What are your other options?


[YOU]


INSIDE SALES

3 x $50,000

TRADE ADS

12 x 4 x $2,500

TRADE SHOWS

4 x $15,000

[YOU]


Activity, Knowledge, People Monthly Cost Working With Us

VP Sales $10,000 Included

VP Marketing $12,000 Included

Brand Manager $7,000 Included

4 Salespeople $20,000 Included

Project Manager $5,000 Included

Custom CRM for Consumer Goods $2,500 Included

Rent expense $5,000 Included

Database Management $1,200 Included

Payroll Tax and Employer’s Burden $4,000 Included

Trade Shows to get leads $3,000 Included

Training employees $2,500 Included

Your Investment $72,200 Included

How It Works

How much is the investment?

How do we start?

How do we make money?

More Sales & Distribution


As simple as 1, 2, 3

Kickoff Call:

1. Your best target

2. Contact them, and again, and again

3. We only get you qualified leads

4. You sell to the leads and take the glory!


Next Steps

• Go to the link I will send you• Sign up for the package• Get on your kick-off call• Start getting LEADS


Find your perfect distributor

Business

Transcript of Find your perfect distributor