Old Fashioned Way Charles Aznavour Dance in the old fashioned way Won’t you stay in my arms.
Find the best solution, not a better way to do it the old way.
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Transcript of Find the best solution, not a better way to do it the old way.
Find the best solution, not a better way to doit the old way.
How do we make something that no one else can?
Inspiration
What does ‘better’ feel like for our customer or end user?
- Describe it(Ask everyone to freely associate ideas out loud and capture them.) Example: They should feel freedom, no hassle, no barriers – like we made something easier for them.
Concepting
What does ‘better’ look like for our customer or end user? How would they use it?
- Draw it(Ask everyone to draw images on paper and share them.) Example: Someone draws a big door with a smile on it that says your name and behind the door people yelling ‘surprise’ like a party.
Evaluation
Which of our concepts and inspirations will help us make something that no one else can?
- Define it(Ask everyone to name the best solution out loud and combine them into one.) Example: I’d like to call this Free Degree – because we’re building a new way for people to get re-skilled so they can get re-employed.
Collaboration
How do we demonstrate our new idea and engage others in our better solution?
- Prototype it(Ask everyone to volunteer specific skills to make a prototype.) Example: I can write a persuasive story of how the future is better for our customers – and us – with this product.
Stop talking and start making.