Music Startup Academy Keynote Presentation: Customers Before Code
Find more customers for your startup in 6 easy steps and limited resources
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Transcript of Find more customers for your startup in 6 easy steps and limited resources
Find More Customers for
your Startup in 6 Easy
Steps and limited
resources
Karol Pokojowczyk from Colibri.io
Go Big or Go Home!
• Small businesses, startups and
early stage companies tend to
have limited resources.
• So, the classic small business
response is to go from project to
project and emergency to
emergency boasting about being
nimble rather than getting on track
to achieve business objectives.
• Find below 6 valuable marketing
tactics to get your small business
look really big and keep you on
track to success.
• Try to be specialized for one target
group. It makes you look more
professional and you have the
chance to make one target group
happy.
• Try to find out who your customers
are and what they want. Of course
it is not so easy when you are
having only a few ones, but try to
think about people who might
need your product.
2. Build a plan
• Try to build a business plan. The
goal is to have a good strategy that
provides a framework for keeping
your business on track to grow by
building its brand, attracting new
customers
• Branding is not only for big
corporations, as everyone started
somehow small. You can also
afford to develop your brand.
• The major key is to determine the
core attributes of your brand .Try to
present your company always in
the same way so that it contributes
to your overall brand cost-
effectively.
• Quick win: build your brand identity
with these awesome Moo tools. It
is another print shop, but much
more focused on quality and the
way they treat their customers.
• Nowadays almost every startup,
early stage company or an SME
becomes a content publishing
house. Again, try to stand out from
the crowd.
• Whenever you write something do
the research. Make sure your
article is the best or go home. It’s
that simple.
Be either:
• strangely creative
• super knowledgable
• really creepy
• or damn spooky!
• …otherwise you are just boring.
• In fact, you won’t have thousand of
likes on your Social Media profiles
at the very beginning, but anyway
you need to have a presence on a
variety of Social Media platforms.
• Schedule your Social Media
interaction so that you build
relationships with influencers,
prospects, customers and the
public.
• Schedule the time wisely. Focus on
your key projects including major
strategic initiatives, content
creation and Social Media
interaction.
• Time management is sometimes
really complicated for small
businesses as they rush to
confront the latest issue.
• Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.
This article was originally published on GrowthHacker.am.
Find out more: Find More Customers for your Startup in 6 Easy Steps and
limited resources
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO