Finance Deck 11062014

download Finance Deck 11062014

of 100

  • date post

    11-Sep-2014
  • Category

    Marketing

  • view

    618
  • download

    0

Embed Size (px)

description

 

Transcript of Finance Deck 11062014

  • Finance & Insurance Event

    11 juni 2014

  • Welcome

    Elske Meines, Account Director Finance

    LinkedIn

  • Welcome

    Elske Meines, Account Director Finance, LinkedIn

    Spotlight on Professional Content

    Forest Baker, Head of Global Insights, LinkedIn

    Finance and Insurance Research

    James McErlean, Head of Financial Services EMEA, LinkedIn

    BREAK

    The power of professional content publishing on LinkedIn

    Oliver Spall, Social Media Consultant, LinkedIn

    Trending and Content Marketing Score

    Elske Meines, Account Director Finance, LinkedIn

    Targeting & Dialoog = 3

    Jeroen van de Ven, Social Media Manager, ABN AMRO Bank N.V.

    Q&A

    Lunch and Company Page workshop

    9.30

    9.45

    10.10

    10.30

    10.45

    11.05

    11.25

    11.45

    12.00

  • #INfinNL

  • Peter Hazenberg

    Earliest Adopter Most connected

    Most popular Most endorsed

    Wadei Laroussi

    Jeroen van de Ven Martine Meijburg

  • Connect the worlds professionals to make

    them more productive and successful

  • 1 in every 2 professionals

    worldwide is on LinkedIn

  • 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

    200,000+ professionals join daily

    1 4 7 16 31

    53 87

    144

    200 238

    300M+

  • Identity Networks Knowledge The professional

    profile of record

    Connect all of the

    worlds professionals The definitive

    professional publishing

    platform

  • Identity

  • Networks

  • Knowledge

    Slideshare,

    Groups &

    Company Page

    Peers Pulse Influencers

  • Members expect and trust content on LinkedIn

    More engagement

    8 Updates

    from brands Current affairs

    Career info

  • The definitive publishing platform

  • Spotlight on Professional Content Forest Baker, Head of Global Insights LinkedIn

  • The 2014

    Professional Content

    Consumption Report

    Rise of the Content Revolutionaries: A Deep Dive into the Top

    Content-Consuming Members on LinkedIn and How Marketers

    can Connect with Them

  • Head of LinkedIn Global

    Insights

  • Evolution of Professional Content

    Content Marketing on LinkedIn: WHY

    Content Marketing on LinkedIn: HOW

    1

    3

    2

    18

    Agenda

  • 19

    In the past, there were few sources for content

    TV Print Radio

  • 20

    Now, the internet provides a sea of information

    that requires filtering Internet

    Websites or

    Apps Content

  • 21

    Social networks are now the dominate portals for

    discovering content

    Content

  • Several years ago, LinkedIn began a transformation

    2006

    Identity

    Network

    Knowledge

    2014

  • 23

    And ultimately evolved into a

    content platform

    500 LinkedIn Influencers

    Pulse: News Aggregator SlideShare

    1.5MM+ sites use InShare

  • That is globally recognised and trusted

    Trustworthy

    78 19 2013 MillwardBrown Digital study on 1,100 US adult internet users

    Top 100 global brand

    SOCIAL NETWORK ASSOCIATION AS

    A TRUSTWORTHY SOURCE OF PROFESSIONAL CONTENT

  • And increasingly delivering content via mobile

    Mobile Traffic

  • Content Marketing on LinkedIn: WHY 2

    26

    Agenda

  • Study: >6,000 LinkedIn members across 8 markets

    We surveyed members who regularly consumed content

    in the LinkedIn homepage feed (desktop or mobile)

    Mean survey time was ~10 mins. Respondents with nonsensical answers or extremely short or long completion times (12 hours) were removed.

    Participants received $5 to $25 for their participation depending on their title. Response rates ranged from 4.8% to 6.8% depending on the country.

    Seniority was used to weight the data when estimating population statistics.

    United States

    Sample Size

    2,701

    Canada

    Sample Size

    472

    Brazil

    Sample Size

    483

    Australia

    Sample Size

    480

    Singapore

    & Hong Kong

    Sample Size

    457

    France

    Sample Size

    497

    Benelux

    Sample Size

    483

    UK

    Sample Size

    485

  • These members are wealth and influential professionals

    1 in 5 Director+ 1 in 3 Manager+

  • 29

    LinkedIn is their primary choice for professionally-

    relevant content

    N = 6,058; data weighted to reflect active LinkedIn members.

    91%

    61% 50%

    36% 30%

    24% 22% 19% 13%

    In a typically work week (Monday through Sunday), what sources do you use to access professionally relevant content?

  • Consuming professional content is vital to their

    success

    Mean # of hours spent

    consuming professionally-

    relevant content per week

    8 = 1 working day per week

  • Content Marketing on LinkedIn: HOW 3

    31

    Agenda

  • 32

    What type of content should I

    create for my target audience?

    3

  • Benefits they experience by consuming content on LinkedIn

    Enhances

    Knowledge

    Strengthens

    Networks

    Boosts

    Personas

    Keeping up with industry News

    Discover new ideas within industry

    Build relationships with colleagues/clients

    Spark conversations

    Build professional reputation

    Improve current job skills

    77%

    71%

    62%

    43%

    55%

    39%

  • 39%

    Positions

    member as

    thought leader

    62%

    Enhances

    members professional

    reputation

    63%

    Increases

    member

    visibility

    Benefits experienced by sharing content on LinkedIn

  • 75%

    Content they prefer to click on and share

    New research

    39%

    71%

    66%

    59%

    58%

    55%

    Breaking news

    Case studies

    55%

    Career advice

    36%

    49%

    49%

    39%

    Produced by business Leader

    Brief, concise in length

    Click

    Share

    Popular content

    types for gaining

    knowledge

    Popular content

    types for helping

    decision-making

  • EMEA Top Sponsored Updates in May 2014

  • Checklist for creating content that resonates

  • 2014 LinkedIn Corporation. All Rights Reserved.

    emea.marketing.linkedin.com

  • Finance & Insurance Research: Social Media

    driving the growth of Medium and Large Co

    James McErlean

    Head Of Financial Services EMEA, LinkedIn

  • How Financial Services have

    embraced social media

  • Medium 5M to 29.9M

    DEFINING

    medium/large businesses

    (annual revenue)

    Large Over 30M

    This report explores the way in which

    medium and large businesses in The

    Netherlands make use of social media.

    decision makers in medium and large businesses surveyed across the Netherlands

    144

  • Medium and large businesses are a

    highly attractive audience, and social

    media offers a unique opportunity to

    engage with them

  • A high proportion of businesses in the Netherlands are reporting

    growth in several key areas Have experienced an

    increase in total revenue

    over the past year

    Have experienced an

    increase in customer/client

    numbers over the past year

    Have experienced an

    increase in overall

    profitability over the

    past year

    62%

    50%

    55%

    Base: 144 medium/large businesses

  • Social media adoption in the Netherlands is well penetrated

    and usage is maturing

    88% Of medium and

    large businesses

    currently use

    social media

    5% Plan to use social

    media in the future

    Base: 144 medium/large businesses

  • % reporting that social media spend

    contributed to revenue growth

    with revenue growth widely attributed to an increased spend on social media advertising.

    Large

    businesses

    35% Medium businesses

    29%

    Base: 89 medium/large businesses experiencing revenue growth

  • Many of these businesses

    tend to make use of social

    media for marketing

    purposes

    46

    Use social media to build awareness

    Use social media to drive business growth

    Use social media to increase sales

    88%

    83%

    80%

    Top 5 uses of social media

    1 2 3 4 5

    Maintain a company

    presence and identity

    Advertise to generate

    new leads

    Generate word-of-

    mouth about my

    company

    Deliver content and

    new information

    Advertise to help

    increase awareness 35%

    36%

    39%

    38%

    44%

    Base: 144 medium/large businesses

  • The most important challenge for medium and large businesses in the Netherlands is raising profit margins

    Keeping up with technology 20%

    21%

    27%

    28%

    32%

    38%

    18%

    16%

    Finding and hiring good employees

    Getting credit/financing/access to

    funding for my company

    Reducin