Finance 4 Growth

Clayton Hotel Galway

February 17th 2015

Agenda

Introducing Lifes2good

Our business model

Our Products

Our Customers

People and our approach

Introducing Lifes2good

• Established in 1997 by James Murphy

• Lifes2good is a rapidly expanding, global health & beauty business,

marketing and distributing a portfolio of category-leading, exclusive

and clinically proven brands across Europe, the Americas, the

Middle East and Asia.

• Our flagship brand Viviscal, holds numerous awards and is globally

recognised as the leading hair-growth dietary supplement.

• With endorsements from an A-list line up of red carpet celebrities

and dermatologists, Viviscal has experienced meteoric success as a

result of Lifes2good’s dynamic marketing promotion.

Employing this channel strategy ensures that sales are maximised

across all available platforms.

Lifes2good’s global success is built on a strategy

of developing innovative niche brands that deliver proven results

by employing highly targeted, aggressive marketing activity

to ensure strong sales performance.

Lifes2good deploys a tactical multi channel strategy

to growing its’ business internationally

RETAIL

pharmacy/drug,

healthstore and

department

stores

Direct marketing

campaigns

targeting the

end consumer

Online retailers

Multi-Channel Strategy

Lifes2good (UK) Limited

221 Watling Street

Radlett

Hertfordshire

WD7 7AL

United Kingdom

Lifes2good

4 Rue Torricelli

75017 Paris

France

Lifes2good Sociedade Unipesseal,

Lda

Av. D. João II,

Lote 1.06.2.5B, 4º Piso

1990-095 Lisboa

Portugal

Lifes2good

Apartado de Correos 5042

36208 Vigo

Espana

Lifes2good Inc

150 N Michigan Avenue

Suite 800

Chicago

IL 60601

United States of America

L2G (Canada)

Health & Beauty Limited

McCaughey Consumer Products

3365 Harvester Road

Suite 204

Burlington

ON L7N 3N2

Canada

Lifes2good (Australia) Pty Limited

Level 22 MLC Centre

19 Martin Place

Sydney

NSW 2000

Australia

Lifes2good Benelux BV

Haverkamp 41

2592AW

The Hague

The Netherlands

Lifes2good Offices

Corporate Headquarters

Unit 7 Racecourse Business Park

Ballybrit

Galway

Ireland

Global Footprint

Lifes2good

Brazil

Lifes2good

Mexico

Global Footprint

Viviscal

Viviscal

Over 4 million boxes sold globally – one box of

supplements sold every minute globally in 2014.

Over 9 clinical trials and numerous consumer

research studies support the efficacy and safety

of Viviscal with respect to nourishing thinning

hair and promoting existing hair growth.

Only Viviscal Supplements contain the exclusive

AminoMar C® / AminoMar Marine Complex.

No.1 Hair Growth Supplement in the US.

Award winning hair supplement – Best hair

supplement- Life & Style Magazine, RSVP Hair

Awards, Harpers Bazaar, Best Thickening Treatment

– Health Magazine.

MICRO Pedi Devices

Gift Sets

Canada

Ireland

US

Portugal

FranceSpain

UK

Draft Retailer Page

The growth plan(t)

Channel growth €

New range €

Cle

ar

str

ate

gie

s

KPI’s

Science

Liquidity

Enablers

PEOPLE Research

Clinical Trials

WebsitesBrands

GLAMSNew Market

Toolkit

Quality

COMUNNICATIONCULTURE

Processes

Financial Controls

CRM

Supply ChainTechnology

Growth and the team

YEAR 2010 2011 2012 2013 2014

Group T/O (€million) 9.0 11.3 25.7 32.0 42.3

Senior Team members 3 4 4 5 6

Operations Team members 1 2 5 6 6

STRATEGIC GOALS

grow to €70m by 2015

make Viviscal a

global brand

add brands with potential

develop L2G

as successful trade brand

DISTINCITIVE

COMPETITIVE ADVANTAGES

clinically proven products

- continuous trial investment

Innovation partnerships

advisory panel

growth categories

marketing expertise

good management

relationship with key retailers

products which work

STRATEGIC ACTION

expand existing markets

new strategic markets

new focused products

clinical trials - regulation

add more brands to mix

develop the team

INTERNAL SELECTION

recruit the best people

on boarding

and coaching vital

financing for market launches

regulation paramount

strategic relationships

with key partners

culture eats strategy

for breakfast

no culture

no future!

COMPETITIVE

ADVANTAGES

woman's hair loss

& beauty a growth category

skincare a growth category

new growing markets –

Brazil/Asia

database/online

marketing expertise

STRATEGY

DIAMOND 2012

Culture

CultureBecause ‘Culture eats strategy for

breakfast’ everything we do is

surrounded by the Lifes2good culture

Lifes2good Behaviours

• Supportive teamwork

• Strategically planned

• Great communication

Recruitment and Selection

process

• Clearly defined role specification – pre agreed by team

• Where to look for the right person - advertise, head hunt,

links to existing networks, word of mouth

• Interview process

• Practical element to interview process

Induction Vs Onboard: Event Vs On-going programme

TYPICAL Induction ONBOARDING

Transactional focus and paperwork Strategic focus and objectives

Less than one week Includes first 6 months

Owned and executed by line manager or HR Integrates multiple offices, functions and individuals

Addresses some new employee needs Addresses all new employee needs – from information, equipment and accounts to training and networking. All in the one toolkit

Employee attends Employee is active participant with vested interest in success

Provides new hires with completed paperwork and some general information

Provides successful 6 months for new employees – maximizes employee engagement and retention

Performance Management

Annual PDP (Performance & Development Plan)

Half yearly review

Linked to business plan objectives

Remuneration and bonus targets

Internal Communications

Questions....