HINDENBURGER LOAN PROPOSAL

Rosa Morales-Human

Resources/Owner

Ryan Marsceau-Hospitality

Manager/Owner

Alicia Mohart-Finance/Owner

Cody Kennedy-Advertising/

Operations/Owner

Seth Heffner-Service

Manger/Owner

Management

• The Hindenburger Company Overview• Services:

• Food and beverages, catering, hosting, in-house dining, housing rental

• History• Started in a food delivery truck for 2 years• Moved into a space in the mall in 2010 after meeting

with the current business partners• Expanded to catering after 2 years in the mall. We

have been the mall for 5 years.• 5 year lease expires in May 2016

• Ownership• We share an equal partnership with each owner in a

unique position based upon their expertise.• Leadership

• All partners share equally in the decision making

• Strategy & vision:• We have decided to expand after being in

business in the mall for 5 years. • It is a better future investment to purchase a

building rather than leasing• We will need to secure a business expansion

loan• Start a marketing campaign• Purchase a location• Remodel the location • Hire and train new staff• Offer incentives for current customers.

(Promotion will be needed to advertise the new location)

Business Plan

Implementation PlanLoan acquisition: 1/15/16 Mall location closes: 4/1/16 Opening Day: 5/6/16

• Funding request• $200,000• 10 year• Building worth $180,000 & equipment worth $100,000• Small business expansion loan

• First payment to start 90 days after originating loan• 10 year fixed interest rate

• $100,000 Cash reserve ( Contribution $20,000 each owner)

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90000Profit & Expense Projections 2016

New location targeted market: Restaurant: 18-40 year olds that like dining with friends and family in

restaurants that serve burgers, steaks, and more.

 Bar: 21-30 year olds in Wausau that like to drink with friends in a bar with a modern atmosphere.

 Catering services: We will be keeping the same market as described above, with the additional option of hosting events in the restaurant.

Target Markets Old location targeted market

Food Court: 15-40 year olds that are in the Wausau Center mall that are looking for a quality entree with a “classic American” feel.

Catering services:

Businesses and factories in the Wausau area that require professional, experienced catering services with a wide range of food for events, picnics, and banquets. 

With the new location we have the opportunity to expand into the following markets:

Restaurant and Bar   Coupons      -Buy one get one 50% off beverages      -25% off appetizers   Promotions      -Birthday: Your age is the percentage off of the bill on your birthday. 1 free shot (21+)      -Kolbe & Kolbe and 3M: Employees of Kolbe & Kolbe and 3M receive a 15% discount on beverages purchased at the bar.      -Rewards cards: Receive 1 punch on the card for every beverage or

entree purchased. On the 7th punch you receive a free beverage at the bar (up to $7.99 value) or up to $9.99 off of their

bill in the restaurant if their bill is at least $16.99.

Catering Services Promotions      -Superbowl parties: If the favored team wins there is a 20% discount on services.      -New clients: 10% discount on 1st time clients      -Repeat clients: 20% discount on 2nd time clients

Promotions and Coupons

Marketing CampaignBefore and during transition-Utilization of word of mouth-Constant social media updates (Facebook and Twitter)-New location's sign is built and date of opening is visible-Distribution of flyers/coupons

One month (3 weeks) before opening-Periodic radio ads 10x per week, peak hours. 94.7 WOZZ-Periodic Wausau Daily Herald newspaper and Buyer's Guide ads 1 per week in each paper (Sundays) -Constant social media updates-Distribute coupons

MARKETING PLAN STAGE 3• Day before opening• -Hand out flyers/coupons at mall• -Social media updates• -Newspaper interview with Wausau Daily Herald• -WAOW News and City Pages local business feature

story are aired/printed•

Opening Day• -Radio ads (3)• -Social media updates

Marketing Campaign Projected Expenses

Social Media- Facebook and Twitter-Constant usage throughout campaign-No charge Radio ads =$5500-33 15 second ads, package deal =$5000-Cost of recording and production of ads =$500

Newspaper ads =$2400-6 4x6in ads (doubles as a cutout coupon)

Coupon/flyer printing =$25-Price for 100 sheets with 4 flyers on each

Total cost: $7925

Our Future Building1024 S. 1st Ave.

Before Renovations

After Renovations Vision

Hindenburger1024 S. 1st Ave.

(715) 867-5309The Hindenburger