The fantasy genre has dominated the bestsellers lists, movie theaters, and museum exhibits. Fantasy provides an escape from the fast paced days, and fills the void of emotionless communication with nostalgia, surrealism, and a way for self expression.

Sultry Fantasy is a luxury fantasy collection, fusing lingerie and jewelry, and filling the needs of emotion, nostalgia, and surrealism.

Fantasy is a growing genre that allows people to escape from the stress of everyday life, like a sultry night.

Lingerie and jewelry are categories of women’s fashionthat are purchased for the emotional connection. Women wear both because it makes them feel better about themselves and their beauty. The growing closeness of lingerie as clothing, jewelry, andhigh embellishment is causing designers to blur the lines of these categories and fuse the different classifications.

Trend

Consumer ProfileA single, professional woman, renting an apartment in a modern city. She is trendy, loves to accessorize, and spend money on herself. She can relate to the different romantic and fantasy shows and trends. She loves to go out at night with her friends to the bars and clubs downtown. She comes from a wealthy family background and has a large amount of discretionary income to spend as this brand will be at a luxury price point. She is the new generation of ‘Sex and the City’.

Colors

The use of black in lingerie has a large pull in the lingerie industry for its sex appeal. Black was selected as a main color for the emotional need to feel sexy. Metallic was chosen as another main color contribution for shine and the connection to a world of mystical luxury. Shades of sea foam green, pastel pink, maroon, and dusty purple can be found to accent the Autumn collection.

Materials

The Autumn/Winter 2015 collection of Sultry Fantasy will include many different materials pertaining to fantasy, lingerie, and jewelry. The main materials include silk chiffon for the chemise/robes, Lycra Spandex, stretch mesh for the bodies of the lingerie, and lace both embellished and plain stretch. This season can be seen with details of leather (metallic and solid), as well as ‘armor,’ consisting of metallic plates and chainmaille. Other embellishments include Swarovski crystals, metal flowers, and beads.

Leather

Metallic Elements

Chiffon

Lace

Lycra

Mesh

Autumn/Winter 2015 Collection

Merchandising Plan

Sheer robe used as a cover-up piece or worn on its own. It has an embellished stand up collar, pleats at the small of the back that lead out to a train, and a three button asymmetrical closure in the front.

Regina Robe

Materials:-Black silk chiffon-Swarovski crystals/trims

Sizing: XS-L

Price: $1,900.00

Lycra four-way stretch halter body suit with mesh insert panels on both front and back. Chainmaille center panel allows for a deep-V peek-a-boo effect with chain necklace choker.

Emma Bodysuit

Materials: -Black Lycra-Black stretch mesh-Chainmaille detail panel-Swarovski crystals

Sizing: XS-L

Price: $900.00

A bra, panty, and garter matching set with chainmaille and Swarovski crystal detailing. The bra has a chainmaille necklace strap with an embellished lace overlay and Swarovski crystal detailing down the straps and around the underwire. The panty also has an embellished lace overlay on the front and has Swarovski detailing in the center back. The back is a see through lace with a small cutout detail. The garter belt is solid chainmaille with Swarovski crystals.

Victoria Chain Bra Set

Materials: -Embellished lace-Swarovski crystal-Black Lycra-Stretch lace

Bra Sizes: 30-36 A-DDPanty Sizes: XS-LGarter Belt Sizes: XS-LStocking Sizes: Listed separately

Bra Price: $600.00Panty Price: $250.00Garter Belt: $350.00Stockings: Listed separately

A bra, panty, and garter matching set with chainmaille and Swarovski crystal detailing. The bra has a chainmaille necklace strap with an embellished lace overlay and Swarovski crystal detailing down the straps and around the underwire. The panty also has an embellished lace overlay on the front and has Swarovski detailing in the center back. The back is a see through lace with a small cutout detail. The garter belt is solid chainmaille with Swarovski crystals.

Josie Teddy

Materials:-Metallic leather-Stretch lace-Chainmaille detail panel-Swarovski crystals-Black lycra

Sizing: XS-L

Price: $1,250.00

A short silk chiffon cover up, that has a leather belt closure, and metal flower embellishment along the neckline, and a middle buckle detail.

Marie Robe

Materials:-Black leather-Purple silk chiffon-Metal flower embellishment-Metal belt detail

Sizing: XS-L

Price: $850.00

A high embellished merry widow panty set. Has a strapless merry-widow with pointed cups, lace up back, leather panels, and en-crusted with Swarovski crys-tals. The panty has stretch lace overlay and Swarovski crystal crossed straps.

Audrey Merry-widow Set

Materials:-Metallic leather-Swarovski crystal-Black Lycra-Stretch mesh-Stretch lace

Sizing: XS-L

Merry Widow Price: $1,050.00Panty Price: $200.00Stockings: Listed separately

Deep-V halter bodysuit with metallic leather panels, embellished lace detail and decorative Swarovski crystal chains across the open back. The bodysuit is highly embellished across the deep-V, along the decorative cut edge.

Caroline Bodysuit

Materials:-Metallic leather-Black Lycra-Swarovski crystals-Embellished lace

Sizing: XS-L

Price: $1,350.00

Long lined bra, with a metal filigree center plate, metallic leather panels, and Swarovski crystal detailing. The matching panty also has leather panels that are accompanied by embellished lace and a back lace up detail.

Aly Bustier and High Waisted Panty Set

Materials:-Metallic leather-Black Lycra-Stretch mesh-Embellished lace-Swarovski crystal-Metal filigree plate

Bra Sizing: 32-36 A-DDPanty Sizing: XS-L

Bra Price: $750.00Panty Price: $400.00

A strapless lace up corset with a center metal filigree plate, metallic leather and swarovski crystal detailing. The panty also has the me-tallic leather and Swarovski crystal details. And has a partial lace back.

Sophie Corset Panty Set

Materials:-Metallic leather-Swarovski crystal-Black Lycra-Stretch lace-Metal plate detail

Bra Sizing: 32-36, A-DDSizing: XS-L

Corset Price: $1,050.00Panty Price: $350.00

Nylon thigh high stockings with a stretch lace trim.

Lace Thigh Highs

Materials:-Nylon-Stretch lace

Sizing: XS-L

Price: $100.00

Marketing Plan

Sultry Fantasy can be found in boutiques in select cities with a luxury market. The product will be on a couple elaborate displays throughout the boutique with the rest behind glass cases as if in a jewelry store. With every piece purchased a hand signed thank you note is enclosed.

On the Runway

Thank You