Final Tooth Paste Ppt
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Transcript of Final Tooth Paste Ppt
New product Development & Design
Pratik Patel Sunil Kadam Kunjan Megha Ravi Patel Arpit Joshi
Many people in India still clean their teeth with traditional products like neem twigs,salt, ash,tobacco or other herbal ingredients. Average all India per capita consumption of toothpaste is a dismal 82 gms. The dentist to population ration is a critically low 1:35000 in the country. This results in low oral hygiene consciousness and widespread dental diseases. Less than 15% of the indian toothpaste users brush twice a day. Colgate and hindustan lever together account for 35% of the toothpaste powder market. In toothpowders, colgate and dabur are the leading players sharing between them 75% of the market.
More than 50% kids are prone to dental diseases, bad breath etc.
More are ignorant of night brushing95% out of 30% still don’t brush their teeth
in the night even their parents know.40% toothpaste consumer are brand loyal60% of toothpaste consumer are willing to
switch brand if additional value is seen.
What the expert says -Dr Vandana Jyoti, Dentist What is to look for in a child's toothpaste - Fluoride
below 4 years of age - do not use a fluoridated toothpaste as till this age the child ingests a part of the toothpaste.
between 4 to 14 years of age - fluoride is required in the toothpaste as at this age the teeth enamel is permeable and therefore benefits from the fluoride.
above 14 years of age - a fluoridated toothpaste is not required as the teeth enamel are no longer permeable and therefore the fluoride is not used. Excessfluoride may lead to fluorosis.
Attractive colour (if possible) Should produce foam Change the toothpaste every time you buy a new pack as frequent use of
the same formulation makes the bacteria present in the teeth resistant to that toothpaste. (This applies to you too)
Do not use only gel based toothpaste for your child as gels serve more as mouthwash rather than for cleaning teeth. Keep changing the type of toothpaste the child uses.
Experts opinion
Marketing MixProduct CharacteristicName:- Little MasterPackaging:- Box cover in white colour packet & tube colour is white + flavor colourPosition:- Flavor & NIGHT LONG protectionComposition:- Ingredients of natural & medicatedValue addition:- “chrolohexidine” a chemically proven to potent bacteria acid six hr night protectionAvailable Size:- 35gms & 70gms
Pricing MatrixSize 35gmsFlavor 4(Orange, chocolate, Strawberry, Mango)Price: Rs 15 only
Size 70gmsFlavor 4(Orange, chocolate, Strawberry, Mango)Price: Rs 28 only
PlaceTarget Market:-Children & Woman.
Market Demography:- Geographic:- Main cities of India( Ahmedabad,
Benglore, Kolkatta, Delhi etc)
Demographic:- Primarily kids below 12yr
Promotion Brand launch and promotion on TV
channels and Radio Networks Launching oral awareness programme in
schools, colleges, and shopping malls Interaction with distributors and retailers
on product and organizational advantages
Promotion
Product Distribution
Manufacturer
Warehouse Ahmedaba
d
Warehouse
BangaloreWarehouseCalcutta
Retailer Retailer Retailer
Consumer Consumer Consumer
Tooth paste
Box packaging
Thank You