Major Studio ProjectMarte Fredriksen S5024317

04-07

08-09

10-19

20-45

46-60 Assessment 4- Cause related marketing

Sløyd

Target audience

Assessment 2 - Product development

Assessment 3- Build a brand

Content

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Sløyds vision is to make peoples workspace more organized when working. We make these products for people who sit behind a desk all day, five days a week. Our products fit every age, are classy and exclusive, yet the items will be in a price range that even students can afford.

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Sløyd is a norwegian word, meaning handcrafted. Since the business is inspired by Norway, I decided that the name was going to be in Norwegian. It’s a name that describes what we’re making.

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TARGET AUDIENCE/

Our target audience is business people and students that sits behind a desk all day, 5 days a week. The age range is from 17-65 years old. They are in need for a tidy and organized desk that looks accommodating to other clients, co-workers, bosses and everyone else that will approach to their work.

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Assessment 2Product Development

PRODUCTS/

Sløyd consists of seven different wood workplace supplies. Every product have rounded corners except from the right corner, the same shape as the logo and the business cards. The items consist of solid Timber from the Gold Coast. The products have a sleek style as well as they looks accommadating to everyone that approach the desk.

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Sløyd/

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Mouse pad/

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Clock/

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Box for business cards/

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Phone charger/

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Pencil holder/

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Notebook/

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”Thank you” Stamp/

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Assessment 3Build a brand

BRANDING/

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Logo/

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C: 4 M: 19 Y: 94 K: 0

ALEGREYA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå1234567890

ALEGREYA BOLDABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅabcdefghijklmnopqrstuvwxyzæøå1234567890

ALEGREYA THINABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ

abcdefghijklmnopqrstuvwxyzæøå

1234567890

Colour palette Typography Logo

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0 K: 0

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Business card/

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SLØYD /

facebook.com/sloyd

www.sloyd.com

sloyd@gmail.com

SLØYD /

facebook.com/sloyd

www.sloyd.com

sloyd@gmail.com

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Labels/

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STATIONARY/

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PACKAGING/

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INTERIOR FIT-OUT/

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ONLINE PRESENCE/

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http://martefredriksen3.wix.com/majorstudioTo visit our website, klick on the link below:

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Assessment Item 4Cause- related Marketing

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”The Australian Unemployment Workers Union is an organisation by the unemployed, for the unemployed. Our mission at the AUU is to protect the common interests of the 750,000+ Australians who are currently unemployed. By organising and sharing our experiences and common grievances, as unemployed Australians we can fight back against the endless attacks being launched against us. Only by fighting together can we force the Australian government to create a fair and humane welfare system for all”.

Who/

Currently in Australia, there are around 750,000 unemployed

people, as well as roughly 900,000 people who are underemployed.

Altogether, that means there is ten job seekers for every job vacancy.

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Our main goal is to decrease the unemployment, help as many we can to get a job by donating money to the organization.

Goal/

”The more difficult the government makes it to be

unemployed, the more desperate the unemployed

will be to accept work; any work.”

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Sløyd is cooparating with Grocer & Grind to support AUWU. By purchasing a designed coffee cup from Grocer & Grind you will get refill with coffee for only AUD 3 and we’ll donate the income to Australian Unemployed Workers Union.

How/

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Coffee cup/

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Banner/

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Poster/

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Facebook/

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Instagram/

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Campaign movie/

https://www.youtube.com/watch?v=afYQ-h3XV8Y&feature=youtu.be

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Website/

http://martefredriksen3.wix.com/majorstudioTo visit our website, klick on the link below:

Thank you!