Final sea pdf
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S E AS E A
SEATTLE
Seattle is a West Coast seaport city and
the seat of King County. With an estimated
662,400 residents as of 2015, Seattle is
the largest city in both the state of Wash-
ington and the Pacific Northwest region of
North America. As of July 2013 it was the
fastest-growing major city in the United
States, and remained in the top five in May
2015 with an annual growth rate of 2.1%.
The Seattle metropolitan area of around 3.6
million inhabitants is the 15th largest met-
ropolitan area in the United States. The city
is situated on a narrow isthmus between
Puget Sound (an inlet of the Pacific Ocean)
and Lake Washington, about 100 miles (160
km) south of the Canada–United States
border. A major gateway for trade with Asia,
Seattle is the 8th largest port in the United
States and 9th largest in North America in
terms of container handling.
S
SEASEA SEA
SEA SEA
BASIC TITLE FONT SEA
HONEY SCRIPT SEA NELLA SUE DEMO SEA
SEA SEA SEA SEA
SEA
SEA
SEA
SEA SEA
SEA
SAE S AE
S AEAES
S AES AE
S AE
S AE
S AES AE
S AE
S AES AES AE
S AES AES AE
S AES AES AE
S
SEASEA SEA
SEA SEA
BASIC TITLE FONT SEA
HONEY SCRIPT SEA NELLA SUE DEMO SEA
SEA SEA SEA SEA
SEA
SEA
SEA
SEA SEA
SEA
SAE S AE
S AEAES
S AES AE
S AE
S AE
S AES AE
S AE
S AES AES AE
S AES AES AE
S AES AES AE
DEVELOPMENTTo develop this letter-form I experimented both by
sketching and working digitally. I played around with
several typefaces and arrangements.
I worked to find ways to make the characters interact
with each other and to make the letter-form cohesive.
LET TERMARKOne of the aspects that makes the city of Seattle unique
is the recent rapid growth of the city because of the
large number of big corporations that take residence
there. I wanted this letter-form to look new and pro-
fessional to reflect that key part of the city. I kept the
letter-form bold to reflect the strong corporate environ-
ment that Seattle has.
UNIVERS
In my process I experimented with many different fonts
that I felt would best represent the city. In the end I
found that a sans serif font did the best, and the best
font was Univers. This font was the best to represent
corporate Seattle and how fast growing the city is today
because of the big businesses that reside there.
A B C D E F G H I J K L M -N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m -n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
S E A T T L ES E A T T L E
S E A T T L E
S E A T T L E
S E A T T L E
COLORSOne thing that really defines the city of Seattle is the
weather. It is very well known for being cold and very
rainy. To reflect this important hallmark of the city I
chose to use all cool colors to reflect the city’s climate.
PRIMARY—BETTER BLUE [R19 G79 B124]
SECONDARY—GREEN [R19 G79 B124], VICTORIOUS VIOLET [75M, 100K]
TOUCHPOINTS
T H E C I T Y O F T H E F U T U R E
Sle
ek, c
ohes
ive,
pro
fess
iona
l.
S E A T T L ET H E Q U E E N C I T Y
K YLIE NORTONfor visual communication 202 at the university of kansas.
in the fall semester of 2015,
with michael e kidwell, professor.