Final Savings Station preso - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... ·...
Transcript of Final Savings Station preso - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/... ·...
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SAVINGSSTATION
FROM THE PIGGY TO THE BANK
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SOURCE:ABC
THE PROBLEM
Australian householddebt has tripled in thelast 25 years.
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THE SOLUTION
Create a new generationof financially literateAustralians.
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10 - 18 year old Australians
TARGET AUDIENCE
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Main competitionC o m m o n w e a l t h B a n k D o l l a r m i t e s / Y o u t h s a v e r
W e s t p a c K i d s R e w a r d S a v e r
B a n k W e s t K i d ' s B o n u s S a v e r
P i g g y b a n k s
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COMPETITIVEADVANTAGE
FUN
EDUCATIONALEASY TO USE
SAVINGSSTATION
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CONTENT STRATEGY
Kid-friendlybank accounts
Learner'skeycard
Parentalvisability
Savingsalerts
Educational resources
Calculatorsand charts
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INSPIRATION
http://techtalk.currys.co.uk/infographics/thefutureisnow/
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INSPIRATION
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The Savings Stationapp makes bankingeasy, educational andfun for Aussie kids.
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NAVIGATION
LAYOUT TONE
Information-based navigationThree tab main navigation barNo sub navigation
No banking jargonFun, youthful languageEasy to understand
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EARLY SKETCHES
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USER FLOW
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Here's howit works
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Changed 'name' to'full name'
Changed arrow
direction
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Added contextaround the secret
pattern
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Cut down menuoptions
Changed images toicons
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Changed account name
Added more contextaround transaction history
Simplified the CTA
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Moved entire moneysummary to the top
Changed navigation.
Removed tabs and addedin CTA buttons
Changed the chart to asummary table
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Turned 'goals' into functioningsavings accounts
Replaced 'confusing' imagewith a simple growth chart
Replaced tabs with CTAbuttons
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Changed from goals to funds
Removed complexity of tabs
Added CTA buttons
Included the total savings atthe top
Added the transaction history
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Removed the my goals heading
Changed CTA
Removed tabs