Final report on Energy Transitition (2013)

The Energy transition

Driving greater adoption of energy efficiency – the perceptions of

electricians/electrical contractors & consumers -

April 2013

Results Methodology

BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 3

Based on a sample size of 403 electricians/ electrical contractors working in the residential sector for

companies offering energy efficiency products/ solutions. Only companies of 10 or fewer employees were

interviewed. This sample includes 4 roughly equal country-specific population samples:

102 electricians/ electrical contractors in France

101 electricians/ electrical contractors in the United Kingdom

100 electricians/ electrical contractors in Germany

100 electricians/ electrical contractors in the United States of America

This sample was collected using the « quota method », based on the number of employees and region.

The uncertainty margin is between 2 and 5 points. for the full sample size.

For each country-specific population sample the uncertainty margin is between 5 and 10 points .

Responses were collected via a telephone interview with the respondents at their workplace using the CATI system (Computer Assistance for Telephone Interview) with the exception of the United States of America where they were interviewed online with the CAWI system (Computer Assistance for Web Interview)

The fieldwork was conducted from 10 to 22 April 2013

OpinionWay has conducted this survey in accordance with ISO 20252

Methodology – Electricians/Electrical contractors


Methodology – Consumers

Based on a sample size of 8201 consumers, including roughly equal country specific

population samples:

2133 consumers aged 18 years and over, representative of the population of France

2027 individuals aged 18 years and over, representative of the population of the United Kingdom

2020 individuals aged 18 years and over, representative of the population of Germany

2021 individuals aged 18 years and over, representative of the population of the United States of

America

The samples were collected using the « quota method » based on gender, age, region and social class.

Social class is measured on the basis of profession in France, using the ESOMAR definition in the United

Kingdom and Germany (based on the terminal education age and occupation of the main income earner)

and of household revenue in the United States of America.

The uncertainty margin is between 0,5 and 1 point for the full sample size.

For each country-specific population sample the uncertainty margin is between 1 and 2 points.

Samples were interviewed online with the CAWI system (Computer Assistance for Web Interview)

The fieldwork was conducted from 10 to 23 April 2013

OpinionWay has conducted this survey in accordance with ISO 20252

Results

Main learnings 1 The electrical profession today

Main learnings a Company practices


Home automation as an energy efficiency solution offered

by electricians today

Q : Does your company offer home automation solutions/’smart’ control systems to manage technology/products for improved energy efficiency ?

No

Yes

70%

30%

TOTAL


Q : Does your company offer home automation solutions/’smart’ control systems to manage technology/products for improved energy efficiency ?

No Yes

58%

42%

70%

30%

88%

12%

63%

37%

Country breakdown

3 4 1 2 Ranking according to:

`Yes´

Home automation as an energy efficiency solution offered

by electricians today


Certification, accreditation and professional training

… professional training in energy efficiency

… energy efficiency certification

… an energy efficiency accreditation

50%

30%

23%

50%

69%

76%

1%

Yes No DK

Q : Has/your company/(have your employees) received or been awarded…?

TOTAL



… professional training in energy

efficiency

… energy efficiency certification

… an energy efficiency

accreditation

34%

13%

8%

66%

83%

91%

4%

1%

Yes No DK

Q : Has/your company/(have your employees) received or been awarded…?

55%

18%

45%

81%

98%

1%

2%

34%

16%

21%

66%

84%

79%

76%

75%

64%

24%

25%

36%

Country breakdown

3* 3* 1 2 Ranking according to:

`Training´


Free of charge, high-quality training offered by manufacturers…

“This is something positive that I would like to highlight. The industry offers training, the majority of which is offered free of

charge. To some some extent it is focused on the specific product but usually it is neutral advice because it is about understanding

the issue itself. In this [energy efficiency] context, the industry is becoming increasingly active and in terms of quality,

the training is quite good. There is a lot of good training which you can attend.” (Germany, advisor)

“I think we are already well supported by manufacturers. They offer very good free seminars.” (Germany, small contractor)

“ Travis Perkins put us on that to go down and have a look at these biomass boilers, spend a couple of days there, just learning

about these products, again free of charge.” (UK, advisor)



Q : What type(s) of training has your company/have your employees received or been awarded ?


Basis: Respondents who replied that they have received training in energy efficiency technology/installation


What type(s) of certification has your company/have your employees received or been awarded ?


Basis: Respondents who replied that they have received a certification in energy efficiency technology/installation


Q : What type(s) of accreditation has your company/have your employees received or been awarded ?

…

Certification, accreditation and professional training Basis: Respondents who replied that they have been awarded an accreditation in energy efficiency technology/installation


Competitor analysis

Q : How are you set up/positioned for energy efficiency work in comparison to your competitors ?

TOTAL

22%

62%

12%

1% 1%

Very well

DK

Not very well

Quite well

Very badly

ST Well

ST Badly

13%

84%


Competitor analysis

Q : How are you set up/positioned for energy efficiency work in comparison to your competitors ?

10%

66%

12%

1% 11%

Very well DK Not very well Quite well Very badly

17%

66%

15%

2%

24%

57%

15%

4%

37%

57%

6%

Country breakdown

4 3 1 2 Ranking according

to: `Total Well´

ST Well: 94% ST Well: 81% ST Well: 83% ST Well: 76%


Reasons for feeling well positionned Basis: Respondents who replied they were well positionned in comparison to their competitors (84% of respondents)

Q : If you feel you are well setup/positioned, is it… TOTAL

… because your regular customers are starting to develop an interest in energy efficiency solutions

... due to your training and expertise and the accreditation of your energy efficiency credentials..

DK

50%

49%

1%


Reasons for feeling well positionned Basis: Respondents who replied they were well positionned in comparison to their competitors (84% of respondents)

Q : If you feel you are well setup/positioned, is it…

… because your regular customers are starting to

develop an interest in energy efficiency solutions

... due to your training and expertise and the

accreditation of your energy efficiency

credentials.

DK

65%

32%

3%

39%

61%

0%

71%

29%

0%

29%

70%

1%

Country breakdown

2 1 3 4 Ranking according to: `Customers starting

interest…´

Basis: 76%

Basis: 83%

Basis: 81%

Basis: 94%


Reasons for feeling badly positionned Basis: Respondents who replied they were badly positionned in comparison to their competitors (13% of respondents)

Q : If you feel you are badly set up/ positioned, is it… TOTAL

Because it is a difficult market to penetrate, unless you are very specialised

… because your competitors have more experience

DK

80%

18%

2%


Reasons for feeling badly positionned Basis: Respondents who replied they were badly positionned in comparison to their competitors (13% of respondents)

Q : If you feel you are badly setup/positioned, is it…

Because it is a difficult market to penetrate,

unless you are very specialised

… because your competitors have more

experience

DK

77%

15%

8%

87%

13%

0%

78%

22%

0%

79%

21%

0%

Country breakdown

4 3 2 1

Ranking according to: `…it is a difficult market

to penetrate …´

Basis: 13%

Basis: 15%

Basis: 19%

Basis: 6%


Perception of expertise

Q : Would you say that your customers think of you as an expert in energy efficiency ?

Yes, they have confidence in your ability for general electrical work, and would therefore put

trust in your energy efficiency expertise

Yes, they come to you specifically to benefit from our expertise in energy efficiency

No, your energy efficiency expertise does not interest them

68%

24%

8%

TOTAL


Perception of expertise

Q : Would you say that your customers think of you as an expert in energy efficiency ?

Yes, they have confidence in your ability for general

electrical work, and would therefore put trust in your

energy efficiency expertise

Yes, they come to you specifically to benefit from

our expertise in energy efficiency

No, your energy efficiency expertise does not interest

them

63%

21%

16%

67%

28%

5%

79%

16%

5%

64%

31%

5%

Country breakdown

4 1 3 2

Ranking according to: `…they have confidence

in your ability …´


Project management tools

Q : When you are carrying out an energy renovation project in a customer’s house, you…

… make drawings and calculations in the traditional way

(paper, calculator, spreadsheet)

… use a dedicated computer program (for savings calculations, audits, home automation)

DK

61%

37%

1%

TOTAL



Q : When you are carrying out an energy renovation project in a customer’s house, you…

… make drawings and calculations in the

traditional way (paper, calculator, spreadsheet)

… use a dedicated computer program

(for savings calculations, audits, home automation)

DK

75%

22%

3%

69%

29%

2%

72%

28%

0%

29%

71%

0%

Country breakdown

1 2 4 3 Ranking according to: `…traditional way…´



Traditional tools

“I can’t tell you how to make a proper audit for a house... I haven’t used any [external] solutions apart from going by my personal

experience, which is based on my gut feeling. We understand where the limits are, and we have the knowledge base as well as good

and bad experiences. This allows us to mesaure things.” (France, small contractor)

“It is also a big investment because you cannot buy a thermal imaging camera for 50 euros. I would have to pay a lot of money

and the pay-back period of a thermal imaging camera is long. I would need to be able to guarantee a lot of jobs; otherwise

the investment would not pay off.” (Germany, large contractor)

Dedicated computer program

"I try to explain the economics [to my clients] because the equipment costs money, so I need to explain how it is paid back in

savings over the future… I have some software which a manufacturer gave me, which compares electricity, fueloil, natural gas and

propane use. So I can give my customer the facts and figures right there and then." (France, small contractor)


Presenting solutions to customers

Q : Do you use a tablet or a computer, when you present solutions to your customers?

TOTAL

50%

11%

39%

Yes

DK

No, but I intend to do so this year

No, it’s not necessary

ST No

50%


Presenting solutions to customers

Yes DK No, but I intend to do so this year

No, it’s not necessary

57%

10%

33%

29%

10%

61%

Country breakdown

3 4 1 2 Ranking according

to: `Yes´

ST No: 29% ST No: 71% ST No: 43% ST No: 58%

Q : Do you use a tablet or a computer, when you present solutions to your customers?

42%

9%

49%

71%

14%

15%

Results b What is at stake, according to consumers?


The energy efficiency debate

Q : Do you agree or disagree with the following statements? "If nothing is done to improve energy efficiency in the future…”

58%

46%

34%

39%

36%

42%

49%

43%

4%

9%

14%

14%

1%

2%

2%

3%

1%

1%

1%

1%

…the cost of energy will continue to rise

…more people will be unable to pay their bills and fall into fuel poverty

…political tensions will rise as we become more dependent on other countries to provide

our energy

…irreversible damage will be made to the environment

Totally agree

Totally disagree

DK Rather agree Rather disagree

ST Agree

94%

88%

83%

82%

TOTAL


The energy efficiency debate

Q : Do you agree or disagree with the following statements? "If nothing is done to improve energy efficiency in the future…”

53%

46%

32%

41%

41%

44%

53%

44%

4%

8%

12%

12%

1%

1%

2%

2%

1%

1%

1%

1%

…the cost of energy will continue to rise

…more people will be unable to pay their

bills and fall into fuel poverty

…political tensions will rise as we become more

dependent on other countries to provide

our energy

…irreversible damage will be made to the

environment

58%

50%

28%

40%

35%

38%

46%

42%

4%

10%

22%

14%

1%

2%

3%

3%

2%

1%

1%

55%

37%

37%

38%

37%

45%

46%

40%

5%

14%

13%

15%

2%

3%

3%

6%

1%

1%

1%

1%

ST Agree

94%

90%

85%

85%

ST Agree

93%

88%

74%

82%

ST Agree

96%

92%

88%

83%

ST Agree

92%

82%

83%

78%

Country breakdown

66%

52%

38%

39%

30%

40%

50%

44%

2%

6%

10%

13%

1%

1%

1%

3%

1%

1%

1%

1%

Totally agree

Totally disagree

DK Rather agree Rather disagree

Results c Consumer behaviour


Home improvements for greater energy efficiency

72%

28%

TOTAL

DK

No

Yes

Definition: Energy efficiency solutions include LED lighting, home automation systems (centralized control of lighting, heating, ventilation and air conditioning, appliances, security locks and systems on gates and doors, automated blinds, occupancy sensors), energy efficient heating system (heat pump, solar thermal, underfloor heating, micro CHP systems), smart meters, insulation of windows/walls/roofs. Q : In the last 5 years, have you made any improvements to your home or lifestyle to make it more energy efficient?


Home improvements for greater energy efficiency

70%

30%

3 1 4 2

Q : […] In the last 5 years, have you made any improvements to your home or lifestyle to make it more energy efficient?

Yes No DK

76%

24%

68%

32%

75%

25%

Country breakdown

Ranking according

to: `Yes´


Energy efficiency measures taken Basis: Respondents who replied that they have made energy efficiency improvements to their homes (72% of respondents)

Q : Please specify which of the following improvements have you made to your home. (Several answers possible - Please tick all that apply to you)

64%

20%

11%

7%

5%

13%

41%

12%

1%

I have installed LED lighting

I have installed an energy efficient heating

and/or air conditioning system (heat pump,…

I have installed a smart meter

I have installed occupancy sensors and other ‘smart’ controls/technology

I have installed a home automation system (a

comprehensive centralized solution for the…

I have done an energy audit of my house to

understand where I can make savings

I have upgraded my wall, roof or window

insulation (inc. replacing windows)

Other

DK

TOTAL

ST Active measures

78%

Passive measures

41%


Energy efficiency measures taken Basis: Respondents who replied that they have made energy efficiency improvements to their homes (72% of respondents)

Q : Please specify which of the following improvements have you made to your home. (Several answers possible - Please tick all that apply to you)

65%

19%

4%

8%

3%

7%

49%

11%

1%

...LED lighting

...an energy efficient heating and/or air conditioning system

…

...a smart meter

...occupancy sensors and other ‘smart’ controls/technology

...a home automation system…

I have done an energy audit …

I have upgraded my wall, roof or window insulation…

Other

DK

82%

16%

9%

6%

5%

7%

28%

12%

1%

41%

17%

15%

3%

4%

20%

56%

14%

1%

67%

27%

17%

9%

9%

21%

31%

12%

1%

77%

Active measures

Ranking according to: `ST Active measures´ 3 1 4 2

90% 59% 84%

Country breakdown

Basis: 70% Basis: 76% Basis: 68% Basis: 75%

Results d Market perceptions


Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energy efficiency at the moment?

Comparison with other countries TOTAL

Very much advanced

Reasonably advanced

Neither advanced nor late

A bit late

Very late

DK

14%

31%

20%

18%

14%

3%

ST Advanced

45%

ST Late

32%


Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energy efficiency at the moment?

Comparison with other countries

Very much advanced

Reasonably advanced

Neither advanced nor late

A bit late

Very late

DK

1%

6%

29%

35%

26%

4%

27%

52%

10%

2%

1%

8%

1%

19%

26%

27%

27%

0%

29%

50%

14%

8%

0%

0%

Country breakdown

3 2 1* 1* Ranking according to: `ST advanced´

ST Advanced: 7%

ST Advanced: 79%

ST Advanced: 20%

ST Advanced: 79%


GERMANY - A country that considers itself as a relative pioneer…

“If you consider the whole of Germany, we are very active and do a lot to make [energy efficiency] more attractive.” (Germany,

advisor)

“Somehow, Germany has taken a dominant position. I have to admit that even if no major advances are taking place today, we are in

an advantageous position.” (Germany, large contractor)

FRANCE - A country somewhere in the middle…

" France sits between these northern pioneering countries and the more lax countries like Spain and Italy who are only just beginning

to think about these things." (France, advisor)

UK - A country playing follow the leader...

“Well, if you compare the UK to the Nordic countries, we’re behind. My former PA was from Finland. She said her energy bills in

Surrey were more than her energy bills in Finland, and that was because the house was efficient and well-built. So, I think we are well

behind.... We’re behind Germany, we’re behind, perhaps France, and certainly the Nordic countries” (UK, advisor).

Comparison with other countries


Q: And in your opinion, what are the main reasons why it is falling behind other countries ? (3 answers possible)

Reasons for falling behind other countries Basis: Respondents who replied that [country name] is late in adopting energy efficiency (32% of respondents)

TOTAL

Because existing energy efficiency products/solutions are too expensive

The lack of support from the government (financial, regulatory etc.)

The general lack of consumer awareness of these solutions

The investment needed to upgrade existing building stock is too great

Because of consumer reluctance to adopt these solutions

There are too many solutions/products, making it difficult to choose the right ones for the job and understand their

compatibility with other products

Due to a lack of training in energy efficiency for electricians/electrical contractors

There isn’t enough proof of the benefits of energy efficiency

Other

DK

52%

50%

38%

32%

29%

18%

17%

14%

9%

2%


Q: And in your opinion, what are the main reasons why it is falling behind other countries ? (3 answers possible)

Reasons for falling behind other countries Basis: Respondents who replied that [country name] is late in adopting energy efficiency (32% of respondents)

Because existing energy efficiency products/solutions are too expensive

The lack of support from the government (financial, regulatory etc.)

The general lack of consumer awareness of these solutions

The investment needed to upgrade existing building stock is too great

Because of consumer reluctance to adopt these solutions

There are too many solutions/products, making it difficult to choose the right ones

for the job and understand their compatibility with other products

Due to a lack of training in energy efficiency for electricians/electrical contractors

There isn’t enough proof of the benefits of energy efficiency

Other

DK

71%

40%

31%

39%

24%

23%

30%

21%

5%

3%

0%

33%

33%

67%

33%

0%

0%

0%

0%

0%

35%

65%

43%

23%

30%

14%

2%

9%

15%

0%

37%

30%

65%

21%

59%

20%

28%

0%

0%

0%

Country breakdown


`…solutions are too expensive´



Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name] market are… ?

Views on energy efficiency products/ solutions

useful

effective

Meeting customer needs

easy to install

easy for customer to use

affordable

TOTAL

53%

48%

43%

40%

41%

19%

42%

45%

49%

48%

44%

44%

4%

5%

6%

10%

11%

29%

1%

1%

2%

3%

7%

1%

1%

1%

1%

Yes, absolutely

No, not at all

DK Yes, somewhat

No, not really

ST Yes

95%

93%

92%

88%

85%

63%


Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name] market are… ?

Views on energy efficiency products/ solutions

89%

84%

84%

86%

71%

38%

8%

13%

14%

14%

27%

61%

3%

3%

2%

2%

1%

93%

94%

91%

81%

80%

75%

6%

5%

8%

18%

17%

24%

1%

1%

1%

1%

3%

1%

97%

95%

93%

96%

92%

61%

3%

5%

7%

4%

8%

39%

99%

99%

99%

91%

97%

81%

1%

1%

1%

9%

3%

19%

ST Yes ST No DK

Country breakdown

useful

effective

Meeting customer needs

easy to install

easy for customer to use

affordable


Q : Over the last five years have you noticed an improvement among your customer base in terms of...?

Awareness and knowledge of energy efficiency

Increased awareness with regard to wasting energy

Increased knowledge of energy efficiency products/solutions

Increased awareness of the return on investment associated with installing

energy efficiency solutions

Increased awareness of the depletion of natural ‘energy’ resources

85%

79%

68%

62%

14%

21%

32%

38%

1%

TOTAL

Yes No DK


Q : Over the last five years have you noticed an improvement among your customer base in terms of...?

Awareness and knowledge of energy efficiency

Yes No DK

77%

71%

60%

61%

20%

28%

39%

38%

3%

1%

1%

1%

79%

79%

60%

56%

20%

21%

39%

43%

1%

1%

1%

87%

76%

63%

50%

13%

24%

37%

50%

97%

89%

87%

79%

3%

11%

13%

21%

Country breakdown

Increased awareness with regard to wasting energy

Increased knowledge of energy efficiency products/solutions

Increased awareness of the return on investment associated with installing

energy efficiency solutions

Increased awareness of the depletion of natural ‘energy’ resources

Main learnings 2 Motivations and obstacles


38%

16%

16%

11%

9%

7%

2%

1%

32%

32%

32%

29%

26%

16%

Reasons for moving into the energy efficiency space

Q : Thinking about your company, what was the main reason for becoming involved in energy efficiency products/solutions ? (3 answers possible)

To respond to requests from customers looking to reduce their energy bills

The desire to win customer loyalty by providing an added value solution

Interest in new technologies

Concern for the environment (increased awareness of the depletion of natural ‘energy’ resources)

The need to differentiate yourself from your competitors, in order to remain competitive

Legislation/regulatory restrictions, which have forced customers to review their energy

consumption

Other

DK

TOTAL

Total All 3 reasons

70%

48%

48%

40%

35%

23%

First reason

2 other reasons



Q : Thinking about your company, what was the main reason for becoming involved in energy efficiency products/solutions ? (3 answers possible)

To respond to requests from customers looking to reduce

their energy bills

The desire to win customer loyalty by providing an added

value solution

Interest in new technologies

Concern for the environment (increased awareness of the

depletion of natural ‘energy’ resources)

The need to differentiate yourself from your competitors,

in order to remain competitive

Legislation/regulatory restrictions, which have forced

customers to review their energy consumption

Other

DK

45%

12%

18%

7%

8%

9%

1%

1%

36%

34%

29%

32%

17%

16%

42%

15%

12%

13%

10%

6%

0%

2%

26%

31%

31%

25%

26%

10%

34%

15%

17%

7%

9%

12%

5%

0%

30%

26%

35%

23%

26%

27%

32%

23%

18%

17%

9%

2%

0%

0%

37%

37%

32%

34%

36%

13%

Country breakdown

Total All 3 reasons

81%

46%

47%

39%

25%

25%

Total All 3 reasons

68%

46%

43%

38%

36%

16%

Total All 3 reasons

64%

41%

52%

30%

35%

39%

Total All 3 reasons

69%

60%

50%

51%

45%

15%

1 4 2 3 Ranking according to: `Reduction of energy

bills´


Responding to requests from customers

"[…] they come to us expecting us to offer them energy efficiency solutions. We have focused on « expertise », now we focus on

« solution »... a solution that respects the environment…and allows us to build something which is more energy

efficient” (France, large contractor)

To win customer loyalty by provinding an added value solution

"[…] In the beginning we identified this [energy efficiency] as a niche market. It turned out to be a good idea to

give more importance to this area of the market, because it has become increasingly important and it will continue to

do so in the future...” (Germany, large contractor)

Interest in new technology

"Geothermal energy fascinates me… using an energy that is produced naturally to warm houses. That is a fantastic

technology." (Germany, small contractor)

Concern for the environment

“There are environmental reasons, which are close to my heart.” (Germany, advisor)

“Climate change and energy efficiency runs through my veins, or DNA, if you like." (UK, advisor)

"We're talking about resources that we used to think were infinite, we're at the end of the road, we need to find profitable technologies that are simpler to install." (France, advisor)



Q : In your opinion, what are the main reasons your customers are adopting energy efficiency solutions ? (3 answers possible - Please chose the most important to you)

Reasons customers are adopting energy efficiency

TOTAL

To reduce their energy bills

The return on investment

To take advantage of (national/federal) government subsidies/ tax incentives

To improve their standard of living/ comfort


Because their neighbours/ friends/ family, have made energy efficiency improvements to their homes

Because an energy audit has shown them the savings they can make

To meet stricter standards and regulations imposed by (national/federal ) government

An unmissable offer at their local DIY store/retailer

79%

35%

31%

29%

28%

24%

20%

10%

6%


Q : In your opinion, what are the main reasons your customers are adopting energy efficiency solutions ? (3 answers possible - Please chose the most important to you)


To reduce their energy bills


To take advantage of (national/federal) government subsidies/ tax incentives

To improve their standard of living/ comfort


Because their neighbours/ friends/ family, have made energy efficiency improvements

to their homes

Because an energy audit has shown them the savings they can make

To meet stricter standards and regulations imposed by (national/federal ) government

An unmissable offer at their local DIY store/retailer

Country breakdown


`…reducing of energy bills´

67%

45%

28%

42%

24%

33%

23%

14%

7%

86%

29%

32%

23%

29%

28%

7%

10%

4%

88%

39%

28%

9%

20%

13%

20%

9%

6%

77%

26%

36%

40%

41%

20%

30%

9%

8%


To reduce energy bills

“From the customer’s point of view the most important consideration is cost efficiency.” (Germany, large contractor)

“Unless you can really push the savings, it’s not there. So we really push the savings. When we’re presenting these projects, if I go to someone at a corporate level and tell them, “This is a great product, it has all the bells and whistles,” they don’t want to hear that. What they want to hear is, “Bottom line: What is it going to cost, and what is it going to save me?” ( US, large contractor) Heightened sensitivity…

…in regions where the climate is harsher for extended periods of time…

“Those people who inquired last year, have come back this year and told me: Now, we definitely want to implement it. Following the campaign: Winter comes back every year, awareness has risen.” (Germany, advisor) “The longer the winter , the greater the consumer demand ” (Germany, advisor)

…when governments are challenged by high energy-depedency…

“ We need to move away from central energy supply to decentralized energy supply.” (Germany, advisor)

“ Being qble to produce your own electricity… This is very interesting for us. " (Germany, large contractor)


“It is about the image, the notion of eco-citizens, a responsible corporation..." (France, large contractor)

" People are aware of global warming. It is increasingly talked about in the media that oil is a finite resource " (Germany,

advisor)

Desire to be seen as innovators

““Some people [consumers] need to have the newest of the new technologies." (Germany, large contractor)

To meet stricter industry standards and government regulations

“There are regulatory constraints that customers are concerned about." (France, large contractor)

“When we look at things like ASHRAE and Title 24 in California,[…] there are certain energy efficiency measures that we are doing in

this industry now because they are considered best practice […] and that we weren’t doing 20 or 30 years ago” ( US, advisor)



Consumer motivations for energy efficiency improvements Basis: Respondents who replied that they have made improvements to their home (72% of respondents)

Q : What motivated you to make energy efficiency improvements? (3 answers possible)

76%

36%

33%

24%

12%

8%

8%

6%

6%

0%

I wanted to reduce my energy bills


I wanted to improve my standard of living

The return on investment made sense

I wanted to take advantage ofGovernment (state) subsidies/tax…

Because my neighbors/friends/familyhave made energy efficiency…

I carried out an energy audit and saw thesavings I could make

My DIY/retail store had an unmisssable

offer

To meet stricter standards andregulations imposed by the Government

DK

TOTAL


Consumer motivations for energy efficiency improvements Basis: Respondents who replied that they have made improvements to their home (72% of respondents)

Q : What motivated you to make energy efficiency improvements? (3 answers possible)

Country breakdown

3 4 1 2


Ranking according to: `reduce energy

bills´

75%

39%

42%

14%

14%

6%

3%

4%

7%

1%

… reduce Energy bills

…The environment

…Standard of living


...Government (state)subsidies/tax incentives

…experience of neighbors/friends/family

...an energy audit…

...DIY/retail store's offer...

...stricter standards and regulations…

DK

74%

42%

22%

44%

5%

13%

5%

8%

5%

0%

79%

27%

36%

14%

17%

6%

12%

7%

5%

1%

76%

35%

33%

24%

11%

8%

13%

5%

5%

0%


Q : In your opinion, what are the reasons stopping your customers from adopting energy efficiency solutions ? (3 answers possible - Please chose the most important to you)

Reasons preventing customers from making energy

efficiency improvements TOTAL

The cost and other financial considerations

Lack of knowledge/awareness of what energy efficiency is all about

The feeling that, as tenants renting a property, the investment is not worthwhile

The complexity of the technology/products and a fear of not understanding how to use them

The feeling of being overwhelmed by the number of different technologies/products

The lack people they know who have made energy efficiency improvements to their homes

A simple lack of interest

The difficulty in identifying the right person to advise them

The cost of energy is still not high enough to compel to act

The loss of time and the disruption caused by the work involved

DK

68%

37%

26%

26%

24%

20%

20%

17%

12%

11%

0%


Q : In your opinion, what are the reasons stopping your customers from adopting energy efficiency solutions ? (3 answers possible - Please chose the most important to you)


efficiency improvements

The cost and other financial considerations

Lack of knowledge/awareness of what energy efficiency is all about

The feeling that, as tenants renting a property, the investment is not worthwhile

The complexity of the technology/products and a fear of not understanding how to use them

The feeling of being overwhelmed by the number of different technologies/products

The lack people they know who have made energy efficiency improvements to their homes

A simple lack of interest

The difficulty in identifying the right person to advise them

The cost of energy is still not high enough to compel to act

The loss of time and the disruption caused by the work involved

DK

Country breakdown


`…cost…´

75%

31%

30%

32%

25%

7%

17%

14%

10%

6%

0%

49%

46%

19%

33%

20%

25%

31%

25%

22%

19%

0%

64%

47%

23%

17%

18%

18%

19%

10%

10%

8%

2%

84%

23%

34%

20%

34%

30%

13%

19%

8%

11%

0%


Complexity of the technology

“If consumers were to go on the internet and have a look at all the different solutions and what they promise, well only 10%

would understand them, but the remaining 90% wouldn’t understand them at all.” (Germany, advisor)

"Over the past 5 years, we've provided claarity on a lot of issues and our customers' comprehension […] of energy related topics is

improving little by little but it's still not there. Even today, many don't people don’t understand what we're talking about,

they don't understand the challenges and ask what they are but that's how it all begins" (France, large contractor)

Lack of interest

“Many of us hold onto promises made that it will get better, that the price of energy will come back down and we will also pay less

for oil. That God will come and give us everything we need.” (Germany, advisor)

“Starbucks doesn’t want to go to Jonathan Controls or Siemens and have them install a $50,000 or $35,000 energy management

system in a 2,500-square-foot footprint. ….if that guy leaves the lights on overnight, who cares?” ( US, large contractor)

Resistance to change…

“ For people tt is more simple to do as they have always done, I mean change has a cost. " (France, grand installateur)

The cost of energy still not high enough

“ Maybe energy isn’t expensive enough yet, if it were the situation would be more clear-cut." (France, advisor)

“ Even though you get energy savings and it counts towards something, energy doesn’t cost [enough]. (UK, contractor)

Little awareness of savings they could do

"They're [consumers] not aware of the cost-reduction opportunities." (France, advisor)

“They cannot visualize the savings they will make in two or three years. That is the problem.” (Germany, advisor)


efficiency improvements


Obstacles to energy efficiency improvements in the home

Q : Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home? (3 answers possible - Please choose the 3 most important to you)

59%

27%

17%

12%

10%

8%

7%

7%

7%

4%

1%

The cost and other financialconsiderations

I rent my property so the investment isnot worth my while

I am overwhelmed by the number ofdifferent products/technology available

I don’t know who to turn to for advice/ help

The technology/products are toocomplex, I'm afraid I won't understand…

I’m simply not interested

I'm not interested because it's toodisruptive and time consuming

I don’t know anyone who has made energy efficiency improvements to their …

The cost of energy is low so it’s not a concern

I haven’t heard of energy efficiency or what it entails

DK

TOTAL


Obstacles to energy efficiency improvements in the home

2 1

Country breakdown

Q : Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home? (3 answers possible - Please choose the 3 most important to you)

52%

37%

16%

9%

9%

4%

6%

6%

9%

3%

1%

60%

24%

11%

9%

7%

11%

7%

7%

3%

4%

3%

The cost and other financialconsiderations

I rent my property so theinvestment is not worth my…

I am overwhelmed by thenumber of different…

I don’t know who to turn to for advice/ help

The technology/products aretoo complex, I'm afraid I…

I’m simply not interested

I'm not interested because it'stoo disruptive and time…

I don’t know anyone who has made energy efficiency …

The cost of energy is low so it’s not a concern

I haven’t heard of energy efficiency or what it entails

DK

63%

24%

21%

16%

12%

8%

9%

9%

5%

4%

1%

59%

22%

18%

14%

11%

8%

7%

7%

9%

4%

1%

3 4 Ranking according to:

`The cost…´


Q : With regards to cost and other financial considerations, what do you think are the greatest obstacles for customers ? (2 answers possible - Please chose the most important to you)

The biggest financial obstacles for customers

The high price of energy efficiency products/new technology

A limited disposable income/budget

The time it takes to make a return on investment is too long versus the costs of the solution

They don’t understand the concept of return on investment and the benefits over the long term

Poor understanding/awareness of the subsidies/ tax incentives that are available to them

Reluctance to borrow money/take out a loan

Lack of financial subsidies/tax incentives

DK

40%

39%

34%

21%

21%

16%

16%

1%

TOTAL


Q : With regards to cost and other financial considerations, what do you think are the greatest obstacles for customers ? (2 answers possible - Please chose the most important to you)


The high price of energy efficiency products/new technology

A limited disposable income/budget

The time it takes to make a return on investment is too long versus the

costs of the solution

They don’t understand the concept of return on investment and the

benefits over the long term

Poor understanding/awareness of the subsidies/ tax incentives that

are available to them

Reluctance to borrow money/take out a loan

Lack of financial subsidies/tax incentives

DK

Country breakdown

2 1* 1* 3 Ranking according to:

`The high price of E.E. products…´

45%

53%

39%

19%

16%

11%

11%

0%

35%

32%

43%

14%

23%

24%

10%

1%

40%

34%

22%

28%

28%

15%

22%

0%

40%

36%

34%

23%

17%

14%

19%

3%


The time it takes to make a return on investment is too long versus the costs of the solution

“To get people engaged, you’ve got to get the payback period down to below four years.” (UK, advisor)

“I have to invest a lot of money and the plant pays it off after 20 years.” (Germany, large contractor)

“ We don’t even look at things like upgrading HVAC equipment, per se, like the actual rooftop units or anything of the sort,

because we know that the payback is going to be 7, 10 years out, maybe 15 or 20, even.” (US, large contractor)

Trouble understanding the concept of ROI

"I remain convinced that people want something that works and doe not cost and right from the start they don't consider the

impact…, they don't consider the future… They get an equipement because it works well right now but they don't look how

much it will cost over 5 years compared to a different technology such as heat pumps." (France, small contractor)

Poor awareness of the subsides / tax incentives or their complexity

“ To be frank with you, at that level, when new laws are passed, we get no information, we don't know what's going on.

I myself get information from the French Building Federation because I'm a member but there is generally a lack of information

for installers as well as among end users. ” (France, small contractor)

“ I would say about three percent do [know and understand financial appeal]. ” (Germany, adviser)

“ And not too many people really know where to get or how to get an energy efficiency mortgage or refinancing or something like

this” ( US, small contractor)

Lack of financial subsides / tax incentives

“ They've [financial subsides] been reduced so much that they're no longer a selling point …” (France, small contractor)

“ In Germany, there is a strong motivation on the part of the Government on this topic but this is not the case in France. We had some[subsidies], but there are none anymore…” (France, large contractor)



Consumer views on financial obstacles

Q : Thinking about cost and other financial considerations, which of the following present the biggest barrier for you ?

32%

21%

17%

9%

9%

6%

5%

1%

I don’t have the disposable income to invest in energy efficiency upgrades to my

home

I don’t like to borrow money/ be in debt

The products/technology are tooexpensive

The return on investment is too far in thefuture

There aren’t enough tax incentives/government subsidies to help

with the cost

I don’t understand how the initial investment will payoff in future cost

savings

The tax incentives/ government subsidies are too complicated and I don’t know

what’s available to me

DK

TOTAL


Consumer views on financial obstacles

4 1

Country breakdown

2* 2*

Q : Thinking about cost and other financial considerations, which of the following present the biggest barrier for you ?

30%

16%

17%

12%

14%

5%

5%

1%

I don’t have the disposable income to invest in energy efficiency

upgrades to my home

I don’t like to borrow money/ be in debt

The products/technology are tooexpensive

The return on investment is too farin the future

There aren’t enough tax incentives/government subsidies to

help with the cost

I don’t understand how the initial investment will payoff in future cost

savings

The tax incentives/ government subsidies are too complicated and I don’t know what’s available to me

DK

32%

23%

16%

8%

8%

7%

5%

1%

35%

23%

15%

9%

7%

6%

4%

1%

32%

22%

19%

9%

7%

5%

5%

1%

Ranking according to: `…disposable income…´


Potential future motivations for energy efficiency improvements Basis: Respondents who replied that they had not made energy efficiency improvements to their home (28% of respondents)

Q : What would motivate you to make energy efficiency improvements? (3 answers possible)

61%

29%

27%

21%

21%

15%

10%

9%

5%

15%

1%

Reduction of my energy bills

Government subsidies/tax incentives

Improvement in my standard ofliving/comfort



An energy audit which would show thesavings I could make

An unmissable offer at my DIY/retailstore

My neighbors/friends/family makingenergy efficiency improvements to their…

Meeting stricter standards andregulations imposed by the Government

Nothing would motivate me

DK

TOTAL


Potential future motivations for energy efficiency improvements Basis: Respondents who replied that they had not made energy efficiency improvements to their home (28% of respondents)

Q : What would motivate you to make energy efficiency improvements? (3 answers possible)

4 3 1 2

Country breakdown


Ranking according to: `…Reduction of my

energy bills´

51%

31%

23%

24%

22%

15%

9%

13%

7%

15%

2%

Reduction of my energy bills

Government subsidies/taxincentives

Improvement in my standard ofliving/comfort

…The environment


An energy audit …

...offer at my DIY/retail store

...neighbors/friends/family's

experience…

…Stricter standards and regulations…

Nothing would motivate me

DK

59%

27%

23%

23%

17%

11%

14%

15%

6%

16%

0%

69%

31%

32%

20%

21%

17%

9%

5%

4%

14%

1%

63%

23%

30%

18%

22%

18%

8%

5%

4%

16%

0%


How to encourage greater energy efficiency?

Q : What needs to be done on a local, national and international level to encourage people to make greater energy efficiency improvements to their homes? (3 answers possible)

58%

41%

32%

24%

23%

15%

13%

12%

1%

The price of technology/products wouldneed to come down

Better financial incentives/subsidies fromthe Government

Access to attractive financialpackages/plans to help manage the cost

Better public information to raiseawareness of the problems and solutions

Easier to use products/technology

Better advice from electricians/electricalcontractors and other specialists to help

me understand the energy efficient…

Greater emphasis on the environment andenergy efficiency at school

Greater regulation from the Government

DK

TOTAL


How to encourage greater energy efficiency?

1 3

Country breakdown

2 4

Q : What needs to be done on a local, national and international level to encourage people to make greater energy efficiency improvements to their homes? (3 answers possible)

62%

44%

31%

17%

24%

14%

13%

8%

1%

The price of technology/productswould need to come down

Better financial

incentives/subsidies from theGovernment

Access to attractive financialpackages/plans to help manage

the cost

Better public information to raiseawareness of the problems and

solutions

Easier to use products/technology

Better advice fromelectricians/electrical contractorsand other specialists to help me…

Greater emphasis on the

environment and energy efficiencyat school

Greater regulation from theGovernment

DK

53%

40%

36%

25%

17%

17%

14%

17%

0%

57%

46%

31%

28%

23%

15%

11%

14%

1%

59%

35%

30%

27%

27%

15%

13%

9%

1%

Ranking according to: `…the price of technology…´


Convincing the customer

Q : What are the sales pitches that work best for you/your business to convince customers of the benefits of installing energy efficiency solutions ? (Several answers possible – Please tick all that apply)

A guarantee that we can reduce their energy consumption

A quick return on investment

Increased comfort

The ability to interconnect and run existing products with new products/solutions

Feedback/testimonials from other customers

The subsidies/ tax incentives available to them

A more sustainable/environmentally friendly solution

Providing energy monitoring after the installation is completed

Carrying out an energy audit which convinces the consumer of the energy savings

Assurance that the building work won’t take long

DK

69%

65%

59%

58%

58%

57%

57%

52%

49%

44%

1%

TOTAL



Q : What are the sales pitches that work best for you/your business to convince customers of the benefits of installing energy efficiency solutions ? (Several answers possible – Please tick all that apply)

A guarantee that we can reduce their energy consumption

A quick return on investment

Increased comfort

The ability to interconnect and run existing products with new

products/solutions

Feedback/testimonials from other customers

The subsidies/ tax incentives available to them

A more sustainable/environmentally

friendly solution

Providing energy monitoring after the installation is completed

Carrying out an energy audit which convinces the consumer of the

energy savings

Assurance that the building work won’t take long

DK

91%

75%

81%

82%

78%

68%

62%

74%

60%

62%

0%

62%

70%

65%

61%

59%

58%

65%

59%

43%

43%

1%

83%

77%

57%

73%

67%

68%

66%

60%

68%

63%

3%

38%

36%

34%

15%

28%

35%

33%

14%

25%

8%

0%

Country breakdown

1 2 4 3

Ranking according to: `Guarantee to reduce their

energy consumption´



Carrying out an energy audit which convinces the consumer of the energy savings that can be made to their home

" I show them how they can measure the energy they use at home. It is a measuring device, which we rent out for a week to make people see what they use.” (Germany, advisor)

" I can't force people to work energy efficiently, I have to make them see the benefit of it by doing it myself. ” (Germany, small contractor)

Main learnings 3 Key players in energy efficiency


Whose responsibility is it?

Q : In your opinion, whose responsibility is it to promote energy efficiency? (2 answers possible)

49%

24%

24%

23%

20%

14%

10%

8%

8%

3%

2%

National (Federal ) government

Utilities/ energy companies (…)

Electricians/ electrical contractors

(State) Local/regional

governments/public authorities

Product manufacturers

International governing bodies such

as the United Nations or the…

Other professionals: architects,

plumbers, builders/building…

DIY stores, retailers, distributors of

electrical products

Consumers/general public

NGOs and other associations

DK

TOTAL



National (Federal ) government

Utilities/ energy companies (…)

Electricians/ electrical contractors

(State) Local/regional governments/public authorities


International governing bodies such as the United Nations or the European Union

Other professionals: architects, plumbers, builders/building developers etc.

DIY stores, retailers, distributors of electrical products



DK

58%

9%

30%

25%

20%

19%

9%

10%

3%

2%

4%

43%

20%

19%

19%

22%

22%

9%

4%

15%

2%

2%

52%

31%

26%

24%

16%

9%

11%

6%

5%

6%

1%

42%

38%

21%

25%

23%

8%

10%

12%

7%

3%

0%

Country breakdown

Q : In your opinion, whose responsibility is it to promote energy efficiency? (2 answers possible)


`National/ Federal government´



Q : Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible)

34%

33%

30%

24%

13%

8%

7%

5%

5%

3%


Utilities/energy companies (...)

National (Federal) government

(State ) Local/ regional governments /public authorities


International governing bodies such asthe United nations and the European…

Other professionals: Architects, plumbers,builders/building developers

DIY stores/retailers/ distributers ofelectrical products

Electricians/electrical contractors


TOTAL


Whose responsibility is it? Country breakdown

Q : Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible)

32%

35%

26%

28%

12%

11%

8%

4%

3%

3%


Utilities/energy companies (...)

National (Federal) government

5State)/ Local/ regionalgovernments/ public authorities


International governing bodies suchas the United Nations and the…

Other professionals: Architects,plumbers, builders/building…

DIY stores/retailers/ distributers ofelectrical products

Electricians/electrical contractors


34%

27%

32%

23%

18%

7%

4%

4%

4%

4%

30%

40%

42%

22%

7%

10%

7%

4%

3%

2%

42%

29%

20%

22%

16%

4%

9%

7%

8%

2%


Who would you turn to for energy efficiency advice?

Q : Who do you think consumers like yourself would listen to, to change behaviors and make improvements to their home to make it more energy efficient ? (2 answers possible)

38%

31%

25%

18%

18%

11%

11%

7%

4%

3%

1%

Utilities/energy companies (…)

Researchers specialized in energy(efficiency, savings)

Neighbors, family, friends

Other professionals: Architects, plumbers,builders/building developers

The media

DIY stores/retailers of products

Their local electrician/electricalcontractor

Politicians

Celebrities such as TV stars, movie starsand sports figures

School teachers

DK

TOTAL


Who would you turn to for energy efficiency advice?

1 2

Country breakdown

3

Q : Who do you think consumers like yourself would listen to, to change behaviors and make improvements to their home to make it more energy efficient ? (2 answers possible)

45%

28%

13%

20%

18%

14%

9%

8%

3%

5%

3%

Utilities/energy companies (…)

Researchers specialized inenergy (efficiency, savings)

Neighbors, family, friends

Other professionals: Architects,plumbers, builders/building…

The media

DIY stores/retailers of products

Their local electrician/electricalcontractor

Politicians

Celebrities such as TV stars,movie stars and sports figures

School teachers

DK

27%

33%

35%

15%

18%

7%

15%

7%

3%

3%

1%

40%

34%

22%

19%

20%

10%

8%

7%

6%

2%

1%

39%

30%

29%

19%

15%

13%

11%

6%

5%

3%

1%

4 Ranking according to:

`Utilities/energy companies´


The role of Government according to electricians/electrical contractors

Q : What should the government’s role be in the energy efficiency sector ? (2 answers possible)

To raise awareness of the benefits of energy efficiency products/solutions

To educate the public on optimal energy usage and how changing their habits can save energy

To subsidise energy efficiency solutions

To provide greater support to product manufacturers and electricians/electrical

contractors themselves

To regulate the market in energy efficiency products/solutions

To set targets for the energy efficiency upgrade of existing building stock

Other

DK

44%

38%

36%

34%

17%

13%

1%

2%

TOTAL


The role of Government according to electricians/electrical contractors

Q : What should the government’s role be in the energy efficiency sector ? (2 answers possible)

To raise awareness of the benefits…

To educate the public on optimal energy usage …

To subsidise energy efficiency solutions

To provide greater support to product manufacturers and

electricians…

To regulate the market in energy efficiency

products/solutions

To set targets for the energy efficiency upgrade…

Other

DK

27%

37%

44%

46%

26%

8%

1%

2%

43%

37%

30%

30%

11%

20%

0%

5%

50%

40%

32%

33%

6%

16%

4%

0%

55%

39%

39%

27%

24%

6%

1%

0%

Country breakdown


`…awareness of benefits…´


Opinio

Q : If the government could help you reduce your energy bills would you…?

Would you vote for a more energy efficient government?

17%

41%

3%

1%

38%

0%

Definitely vote for them

Be more likely to vote for them

Be less likely to vote for them

Definitely not vote for them

It would make no difference towho I would vote for

DK

58%

4%

ST Vote for them

ST Not vote for them

TOTAL


Opinio

Q : If the government could help you reduce your energy bills would you…?

Would you vote for a more energy efficient government?

9%

28%

3%

1%

58%

1%

Definitely vote for them

Be more likely to vote forthem

Be less likely to vote for them

Definitely not vote for them

It would make no differenceto who I would vote for

DK

37%

4%

ST Vote

ST Not vote

Country breakdown

18%

46%

3%

1%

32%

0%

16%

48%

2%

1%

33%

0%

25%

43%

3%

2%

27%

0%

64%

4%

64%

3%

67%

5%


`ST Vote´

Main learnings 4 Responding to the needs of the profession


Support for electricians/electrical contractors

More affordable products/solutions

Knowing how to explain the use and benefits of the products/technology…

Better performance indicators to easily compare products

Better and more detailed information …

Better after-sales service and support

Specialised training to conduct audits and set up the equipment

Access to software to demonstrate the return on investment

A more easy-to-install and coherent product offering

Independent, expert advice in choosing the right products/solutions

Recognised certification/accreditations

Access to software to conduct energy audits

Access to consumer case studies/testimonials

Other

DK

70%

64%

55%

51%

51%

49%

46%

45%

41%

41%

40%

40%

4%

2%

TOTAL

Q : What does your business/do your employees need today, for them to be able to better advise/promote/sell energy efficiency in the future (Several answers possible – Please tick all that apply)



Q : What does your business/do your employees need today, for them to be able to better advise/promote/sell energy efficiency in the future (Several answers possible – Please tick all that apply)

77%

50%

52%

61%

61%

45%

47%

50%

47%

43%

41%

52%

3%

4%

More affordable products/solutions

Knowing how to explain the use and benefits of the …

Better performance indicators toeasily compare products

...information from manufacturers on the technical aspects…

Better after-sales service andsupport

Specialised training to conduct audits…

Access to software to demonstratethe return on investment

A more easy-to-install and coherentproduct offering

Independent, expert advice inchoosing the right…

Recognisedcertification/accreditations

Access to software to conductenergy audits

Access to consumer casestudies/testimonials

Other

DK

66%

62%

48%

49%

50%

52%

47%

41%

35%

18%

37%

29%

0%

4%

89%

82%

71%

55%

58%

61%

62%

63%

70%

73%

57%

52%

10%

0%

48%

64%

47%

39%

34%

38%

28%

25%

12%

28%

25%

26%

1%

0%

Country breakdown

2 1 4 3 Ranking according to: `More affordable products´


Knowing how to explain the use and benefits of the products/technology and demonstrate the value and savings to

be made

"Sometimes it's hard to explain the benefits to the customer, we aren't able to explain the difference between a

heater core made of aluminum and a cast heater core , we know that aluminum heats faster but for not as long... I think

that the manufacturers don't give us enough data and information to understand the products we install." (France, small

contractor)

“The customers appreciate it if you can explain something realistically and if you are able to explain connections.”

(Germany, large contractor)

Better performance indicators to easily compare products

“ There may be a multitude of ranges, solutions and you have to be able to accurately explain the choice of one

solution over another. It's important to be able to offer advice on that." (France, Large contractor)

“ We should all have a list of different products, and know the cost they will have 3 years later, know when the equipment would be

amortize . " (France, small contractor)

Information on new products

“ So we’re always looking for that new thing that is out there, whatever it may be” (US, Large Contractor)

“ ...sourcing the latest products. You can’t stagnate, if that’s the right word. There’s always the latest technology out there. So, we’re always keeping on top of that” ( UK, advisor)

“ The problem is filtering, what is outdated and what is really interesting. ” (Germany, advisor)

Product compatibility

“ Today, building materials aren’t compatible... We work to fixed protocols (…). Every professional has his protocol and if you mix brands, you can no longer use the equipment together." (France, advisor)

“ I had a client that had an old 10,000-square foot home and an old lighting control system he wanted to update….. he was having some issues with the lighting control system being compatible with the LED product. So it’s something we actually had to get one of the reps on and look at how we could integrate it or what we could do to make it compatible." ( US, small contractor)



Access to software to demonstrate ROI and conduct and energy audit

“ I mean as a homeowner and a home analyst I would like to see more, and maybe something that could be on a tablet in terms of energy auditing software.” (US, large contractor)

“And honestly, there are not that many good software packages that have a simple and interactive tablet interface that somebody, a

salesperson or a home analyst, could be showing in real time to a homeowner ( ..) I’ve not seen any very good marketing tools

that would allow a contractor to do a self-presentation and graphically, down to the dollar signs, explain the cost

benefits to the homeowner ” (US, small contractor)

“We need to be able to show our customers what they will gain.” (Germany, large contractor)

Easy to install products

“Some of the control systems are over-complicated. They actually have too many features in some instances. Do we care that I can

have 100 users interface on it? No, I only want one. " ( US, large contractor)

Independent, expert advice

“ In terms of information, I have no access to reference publications that can give me the technical details I need to help me

understand the product and without being partisan to one particular manufacturer." (France, large contractor)

Access to consumer case studies/testimonials

“ […] having access to information that's been tested by others works… You need to have case studies that can prove to you that

you can get something out of it… In France, there are no publications that help you to understand the products, which are not solely

trom the manufacturer's viewpoint. We need experienced feedback." (France, large contractor)


Main learnings 5 The future of the sector


Potential savings from investment in energy efficiency

Q : How much do you think you could save per year on your energy bill by investing in energy efficiency solutions /products?

1%

10%

14%

28%

27%

12%

4%

4%

47%

ST 20% or more

50 % or more

Up to 40 %

Up to 30 %

Up to 20 %

Up to 10 %

Up to 5 %

Nothing or almost nothing

DK

TOTAL

89%

ST Economies


Potential savings from investment in energy efficiency

Q : How much do you think you could save per year on your energy bill by investing in energy efficiency solutions /products?

33%

ST 20%

or more

50 % or more

Up to 40 %

Up to 30 %

Up to 20 %

Up to 10 %

Up to 5 %

Nothing or almost nothing

DK

Country breakdown

0%

6%

10%

27%

29%

17%

6%

5%

57%

1%

10%

17%

31%

25%

10%

3% 3%

41%

0%

7%

11%

26%

30%

14%

5%

7%

56%

2%

18%

19%

28%

22%

7%

2% 2%

4 3 2 1 Ranking according to: `ST 20 % or more


Where to make the greatest savings?

By investing in energy efficient technology/products

By changing your everyday habits/behaviour

46%

53%

1%

TOTAL

DK

Q : Where do you think you could make the greatest savings?


Where to make the greatest savings?

35%

64%

1%

4 1 3 2

56%

44% 44%

55%

1%

50% 50%

Country breakdown

Q : Where do you think you could make the greatest savings?

By investing in energy efficient technology/products

By changing your everyday habits/behaviour DK

Ranking according to: investing in energy efficient

technology/products´


Q: Would you recommend specialising in energy efficiency to today’s young electricians/electrical contractors ?

The next generation of electricians/electrical contractors

DK

No

Yes

85%

14% 1%

TOTAL


Q: Would you recommend specialising in energy efficiency to today’s young electricians/electrical contractors ?


DK No Yes

84%

14% 2%

72%

26%

2%

87%

13%

98%

2%

Country breakdown

2 3 1 4

Ranking according to: `Yes´



Substantial development potential due to…

…inevitable increase in energy costs

" If climate scientists are right, this will be the market segment of the future…We have no other choice than to reduce

consumption or find alternative energies to oil." (France, large contractor)

“From my point of view, even though some people might call me crazy, it will happen overnight. You will turn up at the petrol station and it will be sold out. Then you will drive to the next and the petrol will be sold out thereas well. And at the third station, you will start to seriously think about the reasons ” (Germany, advisor)

… growth in legislation and standards

“Utilities are driven to save energy, as well through legislature. Strong laws or incentives are going to really drive this market.” .

( US, large contractor)

“You already have those requirements, for instance old heating systems that don’t meet the standards anymore… such as night-storage heaters etc. – these have already been regulated: From date X, you will no longer be able to use those systems….In this context, there will be more inspections in the future. I guess this needs to happen but you can’t force a homeowner to insulate his house.” (Germany, advisor)

…and a strong dynamic of innovation...

“Apart from that, hydrogen storage, condensing boiler technology etc.; well, there is so much potential for energy efficiency. I expect more innovations in the future.” (Germany, advisor)


Opinions on the energy efficiency sector

Q : Do you agree/ not agree with the following statements about the energy efficiency sector ?

TOTAL

51%

44%

33%

16%

39%

40%

41%

38%

6%

10%

18%

23%

4%

5%

7%

22%

1%

1%

Agree strongly

Disagree strongly

DK Agree somewhat

Disagree somewhat

For the energy efficiency sector to grow, we need better financing solutions

For the energy efficiency sector to grow, the range of energy efficiency products needs to

be simplified and made easier to install and simpler to use

If the government does not intervene by imposing stricter regulations, consumers will

not do a great deal to adopt energy efficiency solutions and the energy efficiency sector will not

take off

The energy efficiency sector has not taken off because the cost of energy is still relatively

low and consumers are not compelled to reduce waste and save energy

90%

84%

74%

54%

Total Agree



Q : Do you agree/ not agree with the following statements about the energy efficiency sector ?

88%

90%

71%

56%

12%

9%

29%

44%

1%

ST Agree

…we need better financing solutions

…the range of energy efficiency products

needs to be simplified …

…the [need of for ] the government [to]

intervene …

…the cost of energy is still relatively low [to

motivate]…

84%

85%

71%

43%

13%

14%

25%

55%

3%

1%

4%

2%

90%

68%

76%

38%

10%

32%

24%

62%

95%

95%

78%

78%

5%

5%

22%

22%

ST Disagree DK

Country breakdown


Need for better financing solutions

“We need to rationalize costs with open systems and, secondly, have mature support policies... We need to make long-term

industry decisions on the political front and impose legislation with uniform standards." (France, Large contractor)

“The electric automobile industry will become interesting for people the minute electric cars become affordable. " (Germany, large

contractor)

Need for simplified products

“Some of the control systems are over-complicated. They actually have too many features in some instances. Do we care that I

can have 100 users interface on it? No, I only want one. " ( US, Large contractor)

Need for government intervention

“ As the government doesn't say it's compulsory, and it won't undertake this initiative on its own, the business owner only does

what he's required to do before... I think this is especially true in France." (France, Large contractor)

“ It provides an incentive for the government. […] Government needs to do more promotion and advertisement. " (Germany,

advisor)

“In terms of marketing, politics could indeed become more active in order to reach [a greater number of ] people and

raise their awareness.” (Germany, advisor)

Need for an even greater increase in the cost of energy

“ The State today dictates the path we take, we've tried everything in France, there's only one thing left, and that's to

increase the cost of energy . The only way to make progress is to hit peoples' wallets and to put purchasing power in the

crosshairs. Increasing the cost of energy to encourage energy saving is as solution." (France, advisor)



Regulation of the energy efficiency sector

Q : In your opinion, should regulation of the energy efficiency sector be done…

... jointly at a local, national (Federal ) and international level

… first and foremost at a national (Federal ) level

… first and foremost at a European level/ at an international level

... first and foremost at a local level

Regulating the sector is not necessary

DK

35%

30%

16%

13%

5%

0%

TOTAL


Regulation of the energy efficiency sector

Q : In your opinion, should regulation of the energy efficiency sector be done…

... jointly at a local, national (Federal ) and international level

… first and foremost at a national (Federal ) level

… first and foremost at a European level/ at an

international level

... first and foremost at a local level

Regulating the sector is not necessary

DK

Country breakdown

1 3 4 2

Ranking according to: `…jointly at a local, national,

internetional level´

42%

24%

16%

10%

8%

0%

38%

31%

20%

6%

4%

1%

34%

41%

8%

11%

5%

1%

28%

25%

18%

24%

5%

0%


The energy efficiency solutions of the future

Q : In your opinion, what will be the most popular energy efficiency solutions in the future ? (Several answers possible – Please tick all that apply)

A mixture of all these solutions

Energy efficient heating and air conditioning systems

Energy efficient lighting

‘Passive’ solutions such as window, wall and roof insulation, which are not associated with electricity

Home automation, intelligent management of energy in a home

Smart meters

Other ‘Smart’ controls/technology

Other

DK

50%

33%

31%

29%

23%

20%

19%

6%

1%

TOTAL



Q : In your opinion, what will be the most popular energy efficiency solutions in the future ? (Several answers possible – Please tick all that apply)

A mixture of all these solutions


Energy efficient lighting

‘Passive’ solutions such as window, wall and roof insulation, which are

not associated with electricity

Home automation, intelligent management of energy in a home

Smart meters

Other ‘Smart’ controls/technology

Other

DK

34%

58%

46%

58%

45%

27%

36%

1%

0%

58%

29%

28%

23%

18%

14%

15%

0%

3%

73%

18%

25%

15%

6%

14%

12%

24%

0%

35%

26%

26%

18%

24%

24%

12%

0%

0%

Country breakdown

4 1 3 2 Ranking according to: `Mixture of all…´




"Today, for me, the key to success in hot water production is the thermal balloon, and …the air source heat pump... Today, it is no longer worth advising on electric boilers, electric radiators, solar thermal, and photovoltaic panels." (France, Small contractor)

LED

“ I think LED will become more prominent in the residential sector.” (Germany, small contractor)

Smart meters

“They will have to be installed much more widely.” Germany, Large contractor)

« Smart meters will be increasingly used… and also fuel cells, efficient energy storage systems but also CO2 conversion and things like that. I think there will be a lot of change and innovation.” (Germany, advisor)

Home automation

“It is evolving quickly, and I would say, not as a professional but as a homeowner, that would probably be really helpful, because I

don’t honestly know a lot about commercial-level building automation systems, and they're totally different to home automation.

And I know I will come home, and my husband will have seen something on the Internet about some home system, and I’m like,

“Oh, cool, I have no idea.” I don’t know. It doesn’t cross over. And it’s totally different because the scale is different, the target

audience is different, the costs are different. I mean, everything in residential is different. “ (US, advisor)

“ What I see for the future, is that everything will be based on home automation, remote management of radiators, thermal balloons, what's known as the smart home" (France, Small contractor) “I assume that a lot of things will be automated. The management of many things will be simplified.” (Germany, Large contractor)

Solar

“The technology and the innovations we are seeing in the installation of solar, is increasing by the minute.” (US, advisor)


Improvements planned in the next 5 years Basis: Respondents who replied that they have made improvements to their home or plan to do so (96% of respondents)

Q : What improvements are you planning to make in the next 5 years to make it more energy efficient? (Several answers possible - Please tick all that apply to you)

23%

13%

12%

7%

7%

12%

19%

4%

41%

1%

I plan to install LED lighting

I plan to install an energy efficient heating

and/or air conditioning system (heat pump, …

I plan to install a smart meter

I plan to install a home automation system (a

comprehensive centralized solution for the …

I plan to install occupancy sensors and other

‘smart’ controls/technology

I plan to do an energy audit of my house to

understand where I can make savings

I plan to upgrade my wall, roof or window

insulation (inc. replacing the windows)

Other

I’m not planning any energy efficiency

improvements

DK

ST Active measures

44%

Passive measures

19%

TOTAL

ST Is planning

58%


Improvements planned in the next 5 years Basis: Respondents who replied that they have made improvements to their home or plan to do so (96% of respondents)

2 3 1

52% 40% 53%

Country breakdown Q : What improvements are you planning to make in the next 5 years to make it more energy efficient? (Several answers possible - Please tick all that apply to you)


Ranking according to: `Active efficiency´

26%

21%

14%

12%

11%

19%

23%

4%

30%

0%

14%

12%

19%

6%

6%

16%

16%

3%

44%

0%

35%

12%

9%

7%

6%

9%

18%

4%

36%

0%

16%

9%

5%

4%

6%

5%

20%

4%

51%

1%

...LED lighting

...An energy efficient heating

and/or air conditioning system

...A smart meter

...A home automation system

...Occupancy sensors/ ‘smart’

controls…

...To do an energy audit…

...To upgrade my wall, roof or

window insulation…

Other

I’m not planning any energy efficiency improvements

DK

31%

ST Active measures

4


Electricians versus specialist contractors

Q : Would you go to your electrician/electrical contractor versus a specialist contractor for advice on…

68%

48%

40%

34%

34%

32%

27%

47%

54%

61%

62%

63%

Electrician/electrical contractor

Specialist contractor

DK

TOTAL

5%

5%

6%

5%

4%

5%

LED lighting

Smart meters

Occupancy sensors and other smart controls/technology

An energy audit

Energy efficient heating and/or air-conditioning systems

(heat pumps, solar thermal, underfloor heating, micro CHP systems)

Home automation (a comprehensive centralized solution for the control and

management of the heating, lighting, ventilation, air conditioning, security locks and systems on gates, doors

and windows, automated blinds and shutters)


73%

58%

49%

50%

53%

43%

21%

36%

45%

44%

43%

52%

76%

55%

45%

25%

28%

32%

18%

39%

49%

69%

67%

62%

Electricians versus specialist contractors

Q : Would you go to your electrician/electrical contractor versus a specialist contractor for advice on…

Specialist contractor

LED lighting

Smart meters

Occupancy sensors and other smart

controls/technology

An energy audit

Energy efficient heating and/or air-conditioning

systems

Home automation

Country breakdown

72%

46%

41%

33%

33%

31%

21%

48%

53%

61%

62%

64%

50%

34%

27%

28%

20%

21%

47%

63%

69%

68%

77%

76%

Electrician/electrical contractor

Final report on Energy Transitition (2013)

Technology

Transcript of Final report on Energy Transitition (2013)