28 квітня 2012

Final Report

“Let’s do it, Ukraine 2012”- what is it?

National environmental action of clean up of parks, roadsides, and other littered zones

28 April 2012 was hold the largest clean up since the independence of Ukraine.

Let’s do it, Ukraine united more that 51 000 participants from 110 towns, that went out on their workday to expose their active civic position and clean up Ukraine.

More detailed about project results and full list of co-organizers and partners is available at our website.

Content

1. “Let’s do it, Ukraine 2012”- what is it?

2. Project history3. Project goals4. Media-campaign: • Media-partners 2012• Printed materials• Internet• Mass-media and TV6. Project awards7. Partners8. Photo report9. Plans for the future10. Our contacts

Project «Let’s do it, Ukraine!» is a part of an international initiative «Let's do it!».2008 year- 50 000 volunteers in Estonia collected100 000 t of trash2010 year - 100 000 participants held a clean up in Portugal2010 year - 250 000 participants held a clean up in Slovenia2010 year - 100 000 participants held a clean up in Lithuania2010 year - 150 000 participants held a clean up in Latvia2010 year - 200 000 participants held a clean up in Romania2011 year – project organized for the 1st time in Ukraine, 22000 participant in 56 cities2012 year - project organized for the 2nd time , 51000 participants in 110 cities

Project history

Project goals

“Let’s do it, Ukraine!” is a noncommercial and non-politcal.

Our goal – not just clean green zones from trash, but change Ukrainian citizens’ attitude to their living space and encourage the concious need to keep the surroundings clean and are about the environment.

We believe, after cleaning out in the filed once, person becomes more responsible for the environment and won’t litter anymore. Due to the national reach project becomes large-scale, patriotic and has an element of environmental education.

We’re deeply thankful to all the people, companies, organizations that made an input with their work, time, materials and resources,- it became a significant contribution for the project!

Media partners 2012

Media campaign: printed materials

Printed project materials: •Citilights А1 format (100)•Постери А3 format (10000)•Stickers А6 format (10000)

• Project website www.letsdoit.org.ua• Public groups Вконтакі and Facebook, total number of participant– 8

thousand• Chanel LetsDoItUkraine on Youtube – 15 thousand views• Newsletters, partners groups in social networks, NGO’s websites - total

audience reach 30 тис. осіб• Online partners:

Media campaign: Internet

Media campaign: Mass media and TV

• Video clip with partners translation on the following channels: Novyi, Tonis, MaksiTV, ЕкТВ, ТВі, 5 chabbek, ICTV, etc.

• Audio commercial on radio Kyiv 98 FM

• Press-conferences (28 April and 15 May) involving Mass Media, RBK, «Ukraine» at Raddison Blu hotel

Effie Awards 2011 – top award in marketing communications sphere that evaluets the combination of strategy, creativity and as a result – marketing communications. Goals of the Green Awards 2011 competition that we won is sharing the successful experience for realization of resource-effective and environmental projects.

Нагороди акції

Festival «Sribnyj Merkurii»:1)GRAND PRIX of the festival2)GOLD in the nomination: Best social campaign3) SILVER in the nominations: Best low-budget campaign, Best creative solution of an integrated campaign, Best realization of integrated campaign.

 Main profile-event «Ukrainian Events Awards 2012» marked our project with «Best social event 2011».

Commercial partners that helped with the resources:

Advertising agency«TABASCO» - video productionAdvertising agency «FERZ» - corporate style developmentFULL CONTACT, DHL – logistics of the projectTribal DDB – project web site creation and managementLaw company «Aleksey Pukha & Partners» - legal assistance

Providing regional coordinators with trash bags, gloves, printed materials, t-shirts and other resources :

Kyiv Municipal State Administration, Sun Power, Sniper, Дивосвіт, KPMG, Novartis, UN The Global Compact, “Nebesna krynytsya”, Nova liniya, Mars, Wrigley, Arterium, Watsons, Nadra bank, Erste Bank, OTP Bank, Praktiker, L'Kaffa, Ashan, Carlsberg Group, Triada Print, FitCurves, Kvas Taras, Ibis Hotel, Radisson SAS, SysIQ, EPAM, Univest, Fedoriv, OKKO, Art Sudioo of Printing, ITCG, HoshvaPR, Chytaika, МАМI, etc

Partners of “Let’s do it, Ukraine”

Photo-report

Plans for the future

We have already started preparation for these eventsJoin us as :

Partner– for this you will be asked to contribute to the project by:• Pay for or supply with resources needed for the project( trash bags, gloves),transportation, communications, printing of our commercial –advertising products etc.)• Assist the information spread

Action participants– take your employees to the tree planting and clean up activiteis. It will serve as a great teambuilding activity.

20 October 2012 – Corporate trees planting and improvementin Kyiv projecy (next year – nation-wide)

20 April 2013 – Third nationwide action “Let’s do it,Ukraine!”

Done!

Our coordinators

Roman BrytanchukPartners coordinatorroman.brytanchuk@gmail.comMob: +38 063 400 68 77

We will be glad to meet and discuss possibilities of our cooperation!

Oksana TjupaNational Partners coordinator

Secretary General JCI Ukraineoksana.tjupa@gmail.comMob: +38 067 328 63 89

www.jci.cc www.letsdoit.org.ua

Приєднуйтесь до нашого проекту!