Expanded Cultural Inventory Project

Final Report

Presented by the Durham Convention & Visitors Bureau

May 30, 2008

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Table of Contents

Introduction .............................................................................................................. 4

Website Portal .......................................................................................................... 5

Home Page .......................................................................................................... 5

Secondary Page ................................................................................................... 6

Tertiary Page ....................................................................................................... 7

Inventory of Cultural Facilities, Programs, Organizations........................................ 8

Organizations in the Cultural Resources Database ............................................. 8

Data Fields ........................................................................................................... 12

Upkeep of Information by Cultural Providers ........................................................... 15

Home Page/Log in ............................................................................................... 15

Initial Landing Page ............................................................................................ 16

Sample Organizational Pages .............................................................................. 17

Sample Contact Information Page ....................................................................... 18

Submit and Log Out Page ................................................................................... 18

Maintenance of the Site and Data ............................................................................ 19

Strategies for Increasing Awareness of the Site ........................................................ 19

Appendix .................................................................................................................. 20

Work Plan and Budget Estimate ......................................................................... 21

Costs with Supporting Documentation ............................................................... 22

Statement of Project Hours from Cross Comm Inc. ....................................... 23

Cross Comm Invoices .................................................................................... 24

Purchase Requisition for Temporary Employee ............................................ 27

Office Team Invoices for Temporary Employee ........................................... 28

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Introduction

A core part of Durham’s distinct identity is its cultural landscape including signature festivals,

noteworthy historic sites, championship spectator and participant sports and renowned visual,

performing and culinary arts.

The Durham Convention & Visitors Bureau was asked to work with the City of Durham and

Durham County in implementing a project of the Cultural Master Plan to create a portal to the

DCVB website housing a searchable database of cultural inventory for planners, educators, visitors

and residents, so they may explore the many indigenous features, cultural experiences, performers

and agencies in Durham.

This was done in pursuant of the Cultural Master Plan goal to provide improved on-line information

and access for arts and cultural institutions and participants as well as for the benefit of the general

public.

The cultural inventory of Durham including facilities, programs, organizations and educational

opportunities now numbers more than 365 records, with up to 135 fields of data collected for each.

DCVB had an existing cultural inventory prior to the start of this project, which it had been tracking

and updating for use primarily by visitors. As requested, DCVB provided this database to Phyllis

Coley who was working on a printed educational catalogue through a different Cultural Master Plan

grant. Supplemental data was received back from Ms. Coley in early May, and DCVB has been

working to integrate that data into its expanded database.

Because the primary deliverable for this project is a website, this report has been prepared to

showcase the many features of that website portal through screen captures.

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Website Portal

As a visitor or resident comes to www.durhamculture.com, they see the following home page. The

center photograph rotates through a diverse selection of images giving an overview of the various

types of cultural entities in Durham.

From this page, users can determine a specific area of interest to hone in on, such as dance, music,

or visual arts. Or, if preferred, the user can use the search box in the upper right hand corner to

search the entire database.

When a category is selected, such as theatre/drama, for example, a listing of all the entities coded as

dance will appear on a secondary page. From here, an additional search can be done on criteria in

the red bar (which will soon be expanded to include a search for an organization/business,

individual or venue.)

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From this list, users can select a specific organization to drill down on for more complete

information about the cultural provider, such as you see on the following page.

Because this is a work in progress, it is worth mentioning the following enhancements that will be

made to this website portal in Phase II (DCVB is not requesting funds at this time to move to

forward with these improvements.)

Translation icons that will translate the site into Spanish, French, German, Italian,

Portuguese, Chinese, Japanese and Korean.

Category specifically for festivals and events

Links to ticketing options for those that support online ticketing

Calendar bug that allows visitors to search for events

Improved search functionality

Link to the Cultural Master Plan

Inventory of Cultural services in Durham

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Inventory of Cultural Facilities, Programs, Organizations Currently, there are a total of 365 records in the cultural resources database representing

individuals, organizations, facilities and programs. Some of the records are completed up to date

and viewable on the site. Some of the records are not yet complete due to lack of response, but will

be in the near future.

Organizations in the Cultural Resources Database

African American Dance Ensemble

Alan Botifoll, Artist

All About Beer Magazine/World Beer Festival

All People's Grill

American Dance Festival

Andalee Belly Dance

Andrea Miralia

Andrea Sumner

Angela Pendergrass Photography

Anotherthyme Restaurant & Bar

Arete Frame Gallery

Armadillo Grill Taproom - Duke University

Art Institute

Art Therapy Institute

Artful Greetings

B&W Videography

B.N. Duke Auditorium

Balloon Man Mike

Barriskill Dance Theatre School

Bennett Place State Historic Site

Bernett Productions

Beverly Botsford - Cross-Cultural Percussionist

Billum Video

Blu Seafood and Bar

Bogart & Bogart Photography

Both Hands Theatre Company

Bouncing Bulldogs - Rope Skipping Demonstration Team

Branch Gallery

Brickhouse Photography

Brightleaf Square

Broad Street Café

Bull City Art & Frame Company

Bull City Headquarters

Bull City Riders Clubhouse

Burn Unit Records Studio

Campell Robert Photography

CAPS (Creative Arts in Public and Private Schools)

Caption Perfect, Inc.

Carla Wilson & All American Country

Carol at the Keyboard Carolina Academic Press

Carolina Ale House

Carolina AudioVisual

Carolina Dancesport

Carolina Stained Glass, Inc.

Carolina Theatre

Carolina Wren Press

Catch the Wind at the Museum of Life and Science

CCI Photographics and Gallery

Center for Documentary Studies at Duke University

Center Stage Productions Inc.

Chamber Orchestra of the Triangle

Chiaramonte Studio

Choral Society of Durham

Choreo Collective

CIS Photo Works

City Beverage

City of Durham Parks and Recreation Department

City Place

Claymakers Studios

Clear-Vue Glass

Colorful Waves Bellydance Troupe

Common Ground Theatre

Common Woman Chorus

Constantino Ferrer

Cosmic Cantina

Council for Senior Citizens

Craven Allen Gallery/House of Frames

Crystal Pictures, Ltd.

Custom Light and Sound Audio/Video Specialists Inc.

Dan Crawford Photography

Deliverable #2

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Dance Black

David DiGiuseppe

DDT Entertainment

Devine's Restaurant and Sports Bar

Dey Photography

Digital Durham

Digitolo Photagraphy

Double Dog Dare Productions

Down Under Pub

Downtown Durham YMCA

Doyle's Sports Bar

Duke Coffeehouse

Duke Department of Theater Studies

Duke Department of Theater Studies

Duke Homestead State Historic Site and Tobacco Museum

Duke Hoof 'N Horn

Duke Performances

Duke Recording Studios

Duke Symphony Orchestra

Duke University Band

Duke University Chapel

Duke University Chorale

Duke University Dance Program

Duke University Law Library

Duke University Music Department

Duke University Musical Instrument Collections

Duke University Perkins Library

Duke University Press

Duke University Touchable Art Gallery

Duke University Undergraduate Publications Board

Duke University Wind Symphony

Duke-Durham Neighborhood Partnership

DUMC Cultural Research Services

Durham Art Guild

Durham Arts Council, Inc.

Durham Bulls Athletic Park

Durham Central Park

Durham Children's Choir

Durham Chorale

Durham Civic Center Complex

Durham Community Concert Band

Durham County Cooperative Extension

Durham County Library, Main Branch

Durham Craft Market

Durham Library Foundation

Durham Performing Arts Center (Opening Dec 2008)

Durham Public Schools Community Education

Durham Savoyards

Durham Symphony Orchestra

DUU LiveEnt

Earthquake Productions

East 22nd

El Centro Hispano

Ellen's PhotoArt

Emily Eve Weinstein

Eno Chamber Ensemble

Eno River Association

Eno River Media Productions

Environmental Protection Agency Library

Exotique

Fargo-Hanna Ltd./Oriental Rug Gallery

Federal

Fidgety Feet Dixieland Band

Film Shots Studio

Film/Video/Digital Program of Duke University

Five Points/Muirhead Plaza

Flamenco Vivo Carlota Santana

Flower Mosaics

Flying Foto Factory

Food Co-op Building Mural by Edie Cohn

Forest History Society

Former Coca-Cola Building (Bevan Building)

Former Wright's Automatic Machinery Co. Building

Fred Astaire Dance Studio

Full Frame Documentary Film Festival

Fusión - Latin Life in North Carolina

Geer Cemetery

Geoff Lloyd, Magician

Geomagic, Inc.

George's Garage

Girls Rock NC

Glowing Wood Sculptures

Goingbarefoot, Inc.

Greystone Inn and Conference Center

Guitar Center

Hamilton Hill Jewelry

Harris-Chewning, Inc

Hayti Heritage Center

Historic Baldwin Building

Historic Stagville

History of Medicine Collections

Deliverable #2

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Hi-Tones Entertainment

HLD Productions

Horizon Productions, Inc.

Horizon Video Productions, Inc.

Horse & Buggy Press

Ideas! Coffee House

Imagery Photography Services

Infinity Productions, Inc.

Infuzion

Insight Productions, Inc.

It's A Mystery (Murder Mystery Entertainment)

James E. Shepard Memorial Library

James Joyce Irish Pub

Janet Gaino & Associated, Ltd.

Jewelsmith

Jim Alexander Metalsmith Studio

Jim Shaw Photography

Jim Wallace, Photographer

John Avery Boys & Girls Clubs

John Elkins Photography, Inc.

John Hope Franklin Center for Interdisciplinary & International Studies

Johnny White & the Elite Band

Journey Publishing Company

Jump Shots Billiards Studio

Junior Varsity Superheroes

Keith Nye

Kevin Milz Photography

Kinship Press

Kirkland Newspapers

La Regia Latina

Laluna Night Club

Larry Weaver Entertainment

Lee Thompson Photography

Legacy Studios, LLC

Lesbian Resource Center

Liberty Arts, Inc.

Light Up Durham

Lightning Strike Productions

Little Green Pig Theatrical Concern

Lowery Lighting

Madd Waxx Records, Inc.

Maggiano's Little Italy

Magic Wings Butterfly House and Bayer CropScience Insectarium

Magnolia Grill

Main Street - The Streets At Southpoint

Mallarmé Chamber Players

Manbites Dog Theater Company

Markay Media

MarVell Event Center

Mary Lou Williams Center for Black Culture

Mechanics & Farmers Bank Building

Michael's Music DJ Service

Millennium Hotel Durham

Mindworks Multimedia, Inc

Mr. Rainbow The Clown

Musess Music

Museum of Life and Science

Music Maker Relief Foundation

My Photographer Studio

Nana's Restaurant

Nancy Kalow

Nancy Tuttle May Studio

Nasher Museum of Art at Duke University

National Humanities Center

Native American Powwow

NCCU African American Jazz Caucus Research Institute

New Century Digital Media

North Carolina Biotechnology Center

North Carolina Boys Choir

North Carolina Central University

North Carolina Central University Art Museum

North Carolina Central University Jazz Ensemble

North Carolina Collection at Durham County Library

North Carolina Gay & Lesbian Film Festival

North Carolina Pride

North Carolina Pride Marching Band

North State Video

Old North Durham Inn

Old-Time Music Group/Old Time Herald

Omnific Music

Orange Street Mall

OUTTriangle Inc.

Overdub Lane Recording

P’Gale Fine Art Studio

Papas Grille

Parizade

Parker Imaging

Pelican Productions

Deliverable #2

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Penelope Maunsell & Associates

Percussionist Khalid Saleem

Perk Gallery

Photography by Jerry Head

Pitchforks

Pizza Palace

Plachta Studios

Playful Portraits Photography

Preservation Durham

PromptAmerica

Rags to Riches Theatre for Young Audiences

Rare Earth Bead Shop

Replay Photos

Ringside

Rosenzweig Gallery - Judea Reform Congregation

Sacred Grounds Coffeehouse

Saladelia

Sankofa Fine Art

Satisfaction Restaurant, Bar and Pizza Delivery

Savage Arts

Sea Cow

SeeSaw Studio

Shawn Tomkinson Photography

Sheraton Imperial Hotel & Convention Center

Shooters II

Sirens Lounge

Site of Former Downtown Durham Woolworth Store

Skyline Entertainment, Inc.

South Eastern Efforts Developing Sustainable Spaces, Inc.

Southern Portico Antiques & Interiors

Southerners On New Ground

Spartacus Restaurant

St. Joseph's Historic Foundation, Inc.

Staircase Band

Stanley Baird Group

Steel Blue

Stella A Cappella Vocal Group

Stephen Peters Design Works

Studio, Dance, and Gymnastics Center, Inc.

Sunset Grille

Superhero Birthdays

Susan R. Williams

Sweet Ivory

Symposium Cafe

Talk of the Town

Tamara Lackey Photography

Telegrams 4 U

Televersity

Temple Building

Terry Sanford Institute of Public Policy

The Bead Room

The Book Exchange

The Bullpen at the Durham Marriott At The Civic Center

The Chest Pains

The Ciompi Quartet

The Clock Depot

The Community Chest

The Duke Center for Latin American and Caribbean Studies / Latino/a Studies at Duke University

The Endocrine Society (Endocrinology)

The Famous Jordanaires

The Freeman Group & FilmSouth

The George Watts Hill Pavilion for the Arts

The Green Room

The Groove Productions

The Herald-Sun

The Know Book Store & Restaurant

The North Carolina Folklife Institute

The Oren Belvin House

The Portal Sculptures by John Donnelley

The Sarah P. Duke Gardens

The Scrap Exchange

The Sessoms-Markham House

The Solution Center

The Stained Glass Shop

The Torch Marauder

The Tuba Exchange, Inc.

Theatre Or

Thomas Day Education Program

Through This Lens

Tomato Jake's Pizzeria

TOSCA Ristorante Italiano & Wine Bar

Triangle Brass Band

Triangle Cultural Awareness Foundation, Inc.

Triangle Dance Studio

Triangle Gay Men's Chorus

Triangle Jazz Society

Triangle Recorder Society

Two Near the Edge

Deliverable #2

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Tyler's Restaurant and Taproom & The SpeakEasy

Ujamaa Digitalworks Inc

United Voices of Praise Gospel Choir

Universal Talent Agency/Universal Production, Inc. of NC

Upchurch Drugs

Utopia Video, Inc.

V Cullum Rogers

Vega Metals, Inc.

Vibrant Memories Photography

Video Dialog Inc.

Viewpoint Video Services

Vin Rouge French Café & Wine Bar

Vintage Studios Iron Furniture

Visions

Waller Digital

Walltown Children's Theatre

Washington Duke Inn & Golf Club

West 94th Street Pub

West Campus Plaza at Duke University

William Branson Photography

Willow Park Antique Mall & Galleries

Wilson's Creative Photography

Wings Community Art Center

Wood Spirit Carvers

Yater Studio

Young People's Performing Company

Zion Gates

Zola Craft Gallery

A total of 135 individual data fields are included, although it is important to note that all categories

do not apply to all records. Below and on the following pages are screen captures of the data that is

being collected.

Deliverable #2

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Upkeep of Information by Cultural Providers

DCVB launched www.MyDurhamInfo.com in February, a tool used by a variety of organizations

and individuals in Durham as a means of updating information in the DCVB database. It is not

viewable by the general public, but rather a place to collect information which is then used to

update websites and publications produced by DCVB.

Users are provided with a user name and password to log in. Upon log in, the password can be

immediately changed to something the user finds easier to remember.

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Within MyDurhamInfo, users can manage both the organizational information as well as contacts

for the organization.

Everything that is currently in the cultural database will appear on the screen, so it is not necessary

for users to “start from scratch” when updating their record.

The users simply verifiy the information is correct, or if the information is not correct, use the back

space button to delete the outdated information and type in the current information. Depending on

the type of business or organization, there are several screens of information to view.

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Upon completion, the user simply hits the submit button and the corrected information comes back

to DCVB. The data submitted will be reviewed by DCVB for accuracy and appropriateness and

will go “live” on the website within one business day.

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Maintenance of the Site and Data

DCVB will maintain the www.DurhamCulture.com site at their expense in addition to taking

responsibility for pushing the www.MyDurhamInfo.com site to all cultural organizations and

individuals in the database. Ideally, users will update their information as changes occur, but at

least once a year DCVB will send reminders to encourage a review and update if needed.

Of course, as new cultural organizations and individuals are identified, they will immediately

receive an email link to www.MyDurhamInfo.com in order to get their information in the database.

Additionally, users do not need to wait

Strategies for Increasing Awareness of the Site

The www.DurhamCulture.com portal will be highlighted and extensively linked on the

award-winning www.durham-nc.com website. Currently averaging 145,000 visitor sessions

each month (more than 1.7 million sessions each year with nearly 600,000 unique visitors),

the cultural portal will get significant exposure to visitors and residents through this means.

DCVB will actively encourage the 365 cultural organizations in the database to provide

reciprocal links to the site from their own websites.

DCVB will also work with other Durham messengers (the City of Durham, Durham County,

Durham Area Chamber of Commerce, Downtown Durham Inc., etc.) to make it easy to link

to the site.

DCVB will write and send press releases through Durham News Service to local media as

well as state and regional media with a specific interest in art and culture to generate

awareness and positive stories about the site.

DCVB will highlight the project in its weekly e-newsletter sent to nearly 5,000 civic,

business and university leaders in Durham.

Deliverable #5

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Appendix

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Work Plan and Budget Estimate

CULTURAL RESOURCES DIRECTORY - WORK PLAN AND SCHEDULE

Phase I: Database Improvement and Online Inventory Development

Implementation of inventory software 10/1/2007

Integration of additional database fields with online inventory portal 1/28/2008

Public launch of phase one of online inventory portal (MyDurhamInfo.com) 2/4/2008

Phase II: Inventory Expansion Review of all currently inventoried fields 3/7/2008

Review of fields collected for the cultural education catalogue 3/12/2008

Research of best practices for further expanding inventory fields 3/28/2008

Phase III: Data Collection and Web Database Restructuring (cost estimated at $4,500)

Temporary employee on board to assist with data collection 4/1/2008

Draft of questions and script for telephone inventory 4/1/2008

List of all related organizations and contacts from DCVB database prepared 4/1/2008

Final planning for restructuring of website views by DCVB database coordinator 5/2/2008

Restructuring of website views to accommodate expanded fields 5/7/2008

Merge of data already collected from education catalogue 5/9/2008

Phase IV: Website Portal Design and Development (cost estimated at $5,500)

Preparation of website design by CrossComm March - May

Development of new pages for website portal 4/16/2008

Setup of website tables to match DCVB website views 5/2/2008

Receipt of cultural education catalogue PDFs as component of site 5/9/2008

Linkage of online inventory portal from new website portal 5/16/2008

Review of new site with data 5/16/2008

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Costs with Supporting Documentation

As per the contract between the City of Durham and DCVB, the total amount of the grant is

$10,000, and the following stipulations were set as to payment:

“…the Contractor may utilize the web design services of Cross Comm, Inc, a corporation located in and doing business in Durham, and which is the vendor that is currently under contract to provide web design services for DCVB. It is agreed that an hourly rate not to exceed $107.50 for subcontracted technical services and an hourly rate for a temporary data entry clerk or clerks not to exceed $18 per hour shall be used for billing purposes.”

A total of 145.35 hours were spent on the project by DCVB’s web vendor, Cross Comm, Inc. (See

attached report from Cross Comm on page 21.) At an hourly rate of $102.00, this comes to a total

of $14,825.70. (See pages 22-24 for monthly invoices for March, April, and May. Many of the

charges will not be billed until June, but since the amount of reimbursement being requested was

already been paid in the 3 invoices attached, I did not hold up submitting this report awaiting the

final invoice.)

A total of 269.5 hours were worked by Michael Sample, a temporary employee from Office Team,

at an hourly rate of $16.80, for a total of $4,527.60. (See pages 25-32 for documentation.)

Total amount expended by DCVB:

$19,353.30

Total reimbursement requested:

$10,000

Durhamculture.com Hours BreakdownTask Hours % of Total Hours

Database Edits

Design

Flash

Management

Project Planning

Site Building

Testing

7.50 5.89

29.10 22.85

10.30 8.09

18.00 12.38

23.20 18.21

50.75 39.85

6.50 5.10

Total Hours 145.35

5%

20%

7%

12%16%

35%

4%Database EditsDesignFlashManagementProject PlanningSite BuildingTesting

Durhamculture.com Hours Report

May 2008

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