Final Raymond

8/3/2019 Final Raymond

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THE RAYMOND GROUP

The Raymond Group was incorporated in 1925 and within a span of a

few years, transformed from being an Indian textile major to a global

conglomerate.

After making a mark in textiles, Raymond forayed into garmenting

through highly successful ventures like Silver Spark Apparel Ltd.

EverBlue Apparel Ltd. (Jeans wear) and Celebrations Apparel Ltd.(Shirts).


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History

1) Raymond Ltd. was incorporated in the year 1925 and belongs to the VijaypatSinghania Group. The main activity of the company is the manufacture of wovenfabric of wool.

2) When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymondin 1944, the mill primarily made cheap and coarse woollen blankets, and modest

quantities of low priced woollen Fabrics


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Current activities of Raymond

Currently Mr Gautam Hari Singhania is the Chairman and ManagingDirector of the Company. The promoters have about 40 percent of theequity holding in the company, while institutional investors haveapproximately 40 percent and individuals hold about 20 percent of the

equity.

Raymond commands an over 60% market share in worsted suiting inIndia and ranks amongst the first three fully integrated manufacturers of worsted suiting in the world.

Only company in the world to have a diverse product range of nearly 20,000 design and colours of suiting fabric to suit every age, occasionand style.

Export over 50 countries, including USA, Canada, Europe, Japan andthe Middle East.


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GROUP OF COMPANIES

Celebrations Apparel Ltd.Raymond Ltd.Raymond Apparel Ltd.

ColorPlus Fashions Ltd.Silver Spark Apparel Ltd.EverBlue Apparel Ltd.K. Files & ToolsRing Plus Aqua Ltd. J.K. Helene Curtis Ltd. J.K. Investor Trade (India) Ltd


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THE RAYMOND SHOP

The Raymond Shop is a premium retail store offering complete

wardrobe solutions to the discerning man through its range of finefabrics for suits, jackets, trousers, shirts & finely crafted garments

from Raymond, contemporary range of readymades from Park

Avenue, stylish casual wear for occasions beyond work from Parx,

smart casuals from ColorPlusand luxury formals from Manzoni.


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U SP

Cl othing store for the comp lete man as the tag linesuggests.

From ties to cuff links , casua ls to suits , party wearto forma l wear.

Perfumes to shaving creams. A ll what a manrequires, he can get it under one roof.


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Reach

The Raymond Shop network started with a small corner shop in

Ballard Estate, Mumbai, around five decades ago. It has grown

multifold with a dedicated team making it the largest retail store in

the country having more than 500 stores in prime locations, in more

than 200 cities in India with a total built up area of more than 1

million sq ft.


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MANZONI

The Manzoni Luxury Boutique in New Delhi and Mumbai provides aluxurious ambience to make a style statement . Manzoni is a luxury lifestyle brand offering the discerning customer a super premiumrange of formal wear and sportswear including shirts, suits, trousers,

jackets, ties and leather accessories. It s exclusive designs providecustomers the best in contemporary international style & luxury. Eachgarment is crafted from the most exotic cotton silk, linen andsuperfine wool, the best-in-the-world linings, interlinings and threadssourced from around the globe.


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Raymond Premium Apparel

Raymond Premium Apparel is a premium formal wear brand which ispostioned to offer classic garments with impeccable fits and invitingstyles to the Global Indian. Needless to say that the product is made

only from premium Raymond fabrics.The brand reflects the persona of a confident, discerning, classy andan intelligent man. A person who is well educated, well traveled andabove all is sensitive and caring. Virtues like these make him thecomplete man in true sense of the word.

The Suits, Shirts and Trousers are made out of finest fabrics with superior construction and sophisticatedembellishments that give a rich feel and super fit. Superiorcraftsmanship and attention to detail makes the product apleasure to wear.


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PARK AVENU E

The Park Avenue store offers the perfect premium lifestyleexperience. Launched in 1986, Park Avenue is today, India's most

admired formal wear brand. It offers stylish and innovative wardrobesolutions to gentlemen for all their dressing needs, be it Business,

Evening, Leisure, Travel or Heritage Wear. The brand has receivedseveral awards. It had the honor of being the 'Most Admired Brand' atthe Lycra Images Fashion Awards 2007 for the third consecutive year.

Crossing the gender divide, Park Avenue launched 'Park Avenue Woman' - a complete range of Business Wear for women. Park Avenue Woman is designed specially for the working women

professionals of today.


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PARX

Parx is a premium casual lifestyle brand, which ispositioned to cater to the needs of consumers who arelooking for dressing up for life across occasions andevents. Parx makes available the latest internationaltrends through differentiated designs and styles. It hasalways been part of the consumer who is looking atmaking lifestyle statements.


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COLORPLU SColorPlus is one of India's premium and most respected casual wearbrands offering customers a range of shirts, trousers, knits andsurvival gear. ColorPlus constantly innovates processes andtechnologies offering buyers new worlds of comfort. Some of thetechnological innovations it is well known for; include soft jeans, wrinkle free technology, stain-free fabric,etc. Adding new color now to the woman s wardrobe. ColorPlus recently launched ColorPlus Woman - An exclusive range of smart-casualclothing.


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PRODUCT CATEGORY


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Product Display Mechanism

Shirts displayed on Glass and Wooden racks along the wall

Shirts, T-shirts, Trousers arranged on glass tables with layers

Denim wear and new arrivals best suit on Mannequins

Coats & Suits hanged by Hangers along the wall


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Product Display Mechanism

Tie, Belt placed using small projections along the pillars

Hanky, Underwear, Socks, kept in metal rack near counter

Fashion accessories kept on small racks along pillar or on glass

tables


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Small projectionsalong the pillars

Glass and woodenracks along the wall

Glass tableswith layers


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GROU ND FLOOR


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FIRST FLOOR


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THE STORE INTERIOR

At The Raymond Shop everything comes together in a harmony of

color, design and comfort from displays in show windows to array of

fabrics in shades within shades, from welcoming ambience of

tastefully appointed interiors to gleaming racks displaying row after

row trendy ready to wear.

Sound:- Continuous soft Trance music playing onTouch:- Freedom to touch and choose the productSight:- White lighting overall the store

Yellow lighting for focusing fashion accessoriesCutouts advertising new range of productsPosters showing all categories of products available


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MARKETING STRATERGIES

Advertisements:

Television


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Print media


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Billboards


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Lucky Draws.

Parx Motor Show.

Gift Cheque.

Clearance Sale.


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Marketing Suggestions

Target youth too.

Advertise the other brands a lso.

Advertise their new range of women appare l launched by Park Avenue and

Co

lorp

lus.

Facebook.


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Thank You

Feels like Heaven,

Feels like Raymond

Final Raymond

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