Final Questionnare on Brand Loyalty

8/2/2019 Final Questionnare on Brand Loyalty

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Questionnaire

Please take a few minutes to complete the questionnaire regarding the brand loyalty (i.e. the

tendency to which the consumer is intended through impulsion to repurchase the particular brand

at the foremost option). All information gathered by this survey will be used for academic

purposes only and your responses will be kept confidential. It is requested that please fill out thesurvey to the best of your ability and provide your honest views that should be helpful to explore

new ways. I am deeply appreciative for your time and support in helping me with this project.

Please checked the appropriate box by inserting the CROSS ( ) with regard to the above

enquiry.

{Note: To mark the right option goes to the box and left double click (new window will open)

Check Box From Field Option Default ValueChecked}

Gender: Male Female

Education: (i) High school (ii) College (iii) Graduation Degree

(iv) Master Degree (v) Doctoral Degree

A) Brand Experiences:

StronglyAgree

Agree U

ncertain/

not

applicable

Disagree

StronglyDisagree

1. The impressive brand name and image

attract me to repurchase the brand.

2. The brand products are more frequently

in consuming purposes.

3. The brand provides good value for

money

4. The internal display of the brand is

attractive.

5. The increased prices would not interrupt

my repurchase intention with the brand.

6. I loved this brand for continuously usingin future.

7. Will you recommend your friends to

purchase the brand?

8. I have strong emotions for this brand

9. I retain in physical actions and

behaviors when I use this brand.


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B) Brand Community

StronglyAgree

Agre

e Uncertain/

notapplicable

Disagree

StronglyD

isagree

1. I feel there is a strong sense of group

identity amongst persons associatedwith the brand.

2. I feel a sense of relationship with other

people associated with the brand

3. I feel that I can easily relate to other

people who are associated with thebrand.

4. I feel that I get many opportunities to

interact with others associated with the

brand.

5. I would consider myself being a brandloyal person.

6. I like to share brand success stories

(advertisements etc.) with others.

7. I like to talk about my personal

experiences of the brand with others.

8. I feel that certain events associated with

the brand are guided by traditions.

9. If I buy a product in the brands product

category, I will choose this brand.

10. I think this brand is the best compared to

others in the same category.

11. I would consistently choose to use this

brands product.

C) Creative Advertising

StronglyA

gree

Agree U

ncertain/

notapplicable

Disagr

ee

StronglyDisagree

1. Creative advertisements of the brand

are attractive.

2. The ad campaigns for brand are more


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frequently seen

3. The ad campaigns for brand seem

very expensive compared to

campaigns for competing brands

4. Investing much on advertising isbeing important for encouraging the

strong loyal customers

5. Creative advertisements of the brand

attract me to purchase more

frequently.

6. I usually get better value for my

money in brands advertised on the

media rather than in unadvertised

brands

7. Products that I have used usually live

up to the promises of quality and

performance made in their

advertisements.

8. Advertising regulation should be

done by the advertising industry in

order to create brand loyalty

9. In general, creative advertising results

in

lower prices for the products I would

buy.

D) Commitment:

StronglyAgree

Agree U

ncertain/

notapplicable

Disagr

ee

StronglyDisagree

1. I personally recognize to be highly

devoted with that brand.

2. I have established a closer affiliation

with brand than another.

3. Surely I like attachment with brand

preferable than another4. I am willing to exert more effort to

purchase products from brand than

another.

5. If brand is not available, it would make

little difference to me if I had to choose

another brand.

6. when another brand is available, I will


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normally purchase it rather than brand

7. I want to remain a customer of brand

more than another because I appreciate

the relationship with it.

8. It would be very inflexible for me to

switch away from this brand right noweven if I wanted to.

9. My life would be disturbed if I switched

away from this brand.

10. I would like to feedback about my

evaluations of the product.

E) Brand Loyalty:

StronglyAgree

Agree U

ncertain/

notapplicable

Disagree

StronglyDisagree

1. This brand is my first choice

2. The brand reflects my own personality

3. I am especially loyal to the brand

4. I say positive things about this brand to

other people

5. I would continue to be loyal with thisbrand even if its prices increase

somewhat

6. I am loyal with the brand product evenany other brand enter in the market

7. I will encourage friends and relatives to

use with this brand

******** Thanking you for participation ********

Final Questionnare on Brand Loyalty

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