Final project.docx.
Transcript of Final project.docx.
MANDATORIES 15% of the proceeds of each pair bought will go towards the Livestrong Cancer Foundation.
MAGAZINE: NIKE LIVESTRONG PRODUCT
LINE The ads will target to the sentiment of helping out with the fight against cancer. With a dark background like Nike frequently does, the ad will use a pop of yellow on a black background to aesthetically contrast dark and light. One ad will be simple with the image of running shoes and a yellow ribbon next to it with a bold headline. Another ad will show the image of a person running with the headline big and a body copy blurb to explain the proceeds benefitting Livestrong Cancer Foundation.
Your dedication is what can help the Livestrong Cancer Foundation in their fight against cancer. Contact a sporting goods store or go online to www.nike.com.
CALL TO ACTION/CONTACT
We give back what you put into it. Be an unstoppable force and buy Nike Livestrong Running shoes and we will donate to the Livestrong Cancer Foundation.
BODY COPY
Saving lives step by step.
HEADLINE
Advertising will inspire average athletic customers to do extraordinary things by introducing the Nike Livestrong product line. Support will be that your hard workouts can help those in need. Tone will be the gratifying feeling you get from both your work out and your assistance with the Livestrong Cancer Foundation.
STRATEGY STATEMENT
MANDATORIES Each office is independently owned and operated.
NEWSPAPER: RE/MAX REAL ESTATE
AGENTS The advertisement will have a picture of a suburban household with a sold sign in the front year that clearly displays the RE/MAX logo and contact information within the sign. In the corner will be the body copy with an opaque box behind the text to distinguish the text from the image. Another advertisement will have a cardboard box hinting towards a family having their dreams come true by buying their home and now moving their belongings.
Get connected with an agent today by calling 555-555-5555 or visit us online at www.remax.com
CALL TO ACTION/CONTACT
Whether it’s buying or selling a home, choosing the right real estate agent will be the most important decision you make. At RE/MAX our goal is to offer supportive assistance to the stressful undertaking of buying and selling homes. Let us help you embrace the next phase life has to offer by connecting you with one of our knowledgeable agents today. We are a rapidly growing network of franchised real estate offices located across North America, the Caribbean, Europe, Southern Africa, Central America, South America, Australia, New Zealand, and Asia.
BODY COPY
We can make your dreams a reality. HEADLINE
Advertising will expand RE/Max’s business efforts by highlighting their helpful service and widespread locations to future homebuyers. Support will be guaranteeing to help make a family’s dream a reality through friendly and caring agents. The tone will explain that buying a home can be less stressful with supportive assistance from a real estate agent.
STRATEGY STATEMENT
MANDATORIES Caution: This product contains ingredients that may cause skin irritation on certain individuals. The contents are for external use and are not to be consumed.
MINORITY: MAC COSMESTICS FOR AFRICAN AMERICANS
Edgy vibe, featuring a close up shot of an African American woman with copy spaced around. The use of bold fonts and artistic images will capture the professional makeup side of the product.
Discover the unique colors of our mineral-enriched formula used by professional makeup artist all over. Go online to www.maccosmetics.com and unleash your true beauty today.
CALL TO ACTION/CONTACT
With MAC Cosmetics your beauty on the outside matches the inside. It’s time to flaunt it.
BODY COPY
Beauty is striking.
HEADLINE
Advertising will promote MAC Cosmetics to African American women by providing a foundation that matches and enhances skin tones from light amber to dark ebony. Support will be that it is the only mineral-enriched formula made to fit your true skin hue and is used by professional makeup artists. Tone will exude the confidence, power, and beauty that all women posses.
STRATEGY STATEMENT
MANDATORIES Siri is only available on iPhone 4S and requires Internet access. Siri may not be available in all languages or in all areas. Features may also vary depending on location. Cellular date charges may apply.
SHIFTS IN CULTURE: VOICE ACTIVATED
MESSAGING ON SMART PHONES
The advertisement will be a sleek and simple layout that compares BlackBerrys to the iPhone 4s. The two phones will be placed side by side. Overtop of the blackberry will hover a magnifying glass expanded the small buttons which are hard to use and see with older adults . Next to it will be the iPhone 4S with Siri pulled up on the screen showing that you don’t need to use buttons.
Throw out the old and let us help you update to the new. Go to a local Apple retail store or order online at www.apple.com . You’re one button away from a world of possibilities.
CALL TO ACTION/CONTACT
We made it possible. Get recommendations for nearby restaurants, find directions, or even convert your words into text through the easy to use Siri for iPhone 4S. Let Siri help you; all you have to do is use your voice.
BODY COPY
You say it. Siri does it. HEADLINE
Advertising will connect the adult consumer market to invest in smart phones by proposing a voice-activated software for the iPhone 4S. Support will be that they don’t have to learn how to text message when they can press a button and the software automatically does their command for them. Tone will be that they can now engage in the advancements of technology used by the young the adult consumer market through easier application.
STRATEGY STATEMENT
MANDATORIES See the full Ticketmaster Fan Guarantee for details and exceptions regarding canceled or rescheduled events, lost or damaged tickets, or on refunds and exchanges.
DIFFERENT GENERATION: MLB WORLD SERIES 2012
One advertisement will be a single shot of a baseball field with a close up on the baseball. It will have a simply and bold headline with the copy underneath. Another ad will have a father and son walking into Busch Stadium together with the headline up top and the body copy on the side. Both will feature the St. Louis Cardinals logo.
Come experience an unforgettable game between the St. Louis Cardinals and the Texas Rangers at the historic Busch Stadium on October 28, 2012. Tickets are sold at Busch Stadium or online at www.ticketmaster.com
CALL TO ACTION/CONTACT
Stop and think for just a moment. Reminisce on your childhood, on your pop. From late night batting lessons to simply playing catch in the backyard, your dad was there coaching you the whole way. Baseball became a common bond, a shared interest between the two of you. Nothing compared to that feeling of accomplishment when you made your dad proud. It was the cheering of your biggest sideline-‐fan after hitting a home run. It was that celebratory hug given when making the last out in the bottom of the 9th. It was the collecting and trading of baseball cards over the years. It was the endless conversations of admired players and team stats. It was the triumphant feeling you got after watching your team win. Most of the significant memories from your childhood revolved around baseball. It’s time to pass the tradition down.
BODY COPY
It’s America’s favorite pastime for a reason. HEADLINE
(Used the teams and location from 2011 World Series) Advertising will promote attendance of both adult and children audiences for the 2012 World Series. Support will be the once in a lifetime experience of the 2012 St. Louis Cardinals’ lineup, the infamous Busch Stadium atmosphere, and the rival competition of the Texas Rangers. Tone will be the unforgettable connection shared between a Father and Son through a memorable event.
STRATEGY STATEMENT
MANDATORIES All services are FREE and confidential.
POLITICAL: ABORTION
The advertisements will use the power of image to grab the attention of the viewer through a photograph in a baby hospital room. A row of bassinets will be lined as the photograph is taken through the window view. Each basket will have a baby sleeping in it while one of the bassinets is empty. The headline will be clear and bold at the very top and the call to action will be found at the bottom.
We are here to let you know that you have options. If you are pregnant and would like to talk to someone, go online to www.imadethisupCPC.org or call us at 555-555-5555. Here at the Crisis Pregnancy Center we care about your future, as well as your baby’s.
CALL TO ACTION/CONTACT
No body copy is needed so that the emphasis focuses on the one-liner and the power of image.
BODY COPY
What if it had been you?
HEADLINE
Advertising for the Crisis Pregnancy Center will resonate with parents, and pro-life audiences while challenging the ideals of pro-choice idealists. Support will be the simply stated headline, which captures the egocentric philosophy of our own personal selves and lives that we all have rooted within. The tone will be thought provoking and hard to contend due the bold, point blank statement of the ad.
STRATEGY STATEMENT
MANDATORIES Keep out of reach of small children and infants.
HUMOR: VENUS GILLETTE DISPOSABLE
RAZORS The advertisements will define the relationship of a couple by portraying a bored female alongside a male who is staring at the television. It will also feature an enlarged image of the razor to incorporate the product to the copy of the ad.
Toss out your old razors and buy Venus Disposable Razors today. All Gillette products can be purchased at convenience stores nearby.
CALL TO ACTION/CONTACT
Are your razors becoming old like your relationship? We believe it’s time for a new one. Venus proudly introduces our newest disposable razor with 5 blades. No more dull razors, no more dull boyfriends.
BODY COPY
If only relationships were like razors. Just use and toss.
HEADLINE
Advertising will target female customers by humorously marketing Venus Disposable Razors through an amusing example of relationships. Support will be that it is the first ever 5-blade disposable razor and is also effortless to replace. The tone will be comical as it relates an old and dull relationship to an old and dull razor.
STRATEGY STATEMENT
MANDATORIES Enjoy responsibly. All consumers must be 21 years of age or older. 4.2% ALC/Vol.
BRAND EXTENSION: BUD LIGHT LIME-‐A-‐RITA Advertisement will use the bright green color of limes to catch the attention of the viewer. An image will show a bud light lime bottle, a margarita glass, and a half cut lime sitting next to each other on a table outside by the pool. The beer bottle will be sweating from the heat and the background will be slightly blurred with a sharp focus on the objects on the table. Around it will be the headline and body copy. Another ad could play off the vibrancy of the green color and have a textured effect like water droplets in the background with a picture of the can expanded with text around it.
Go ahead and try it for yourself. We guarantee it will be a hit. Sold in local convenience/liquor stores.
CALL TO ACTION/CONTACT
Life throws you curve balls. We thought we’d throw one back. We introduce to you our new Bud Light Lime-A-Rita. If two is better than one, there’s no way we could go wrong with these classics.
BODY COPY
Life gave us limes, so we made margaritas.
HEADLINE
Advertising will introduce Bud Light Lime-A-Rita to the adult consumer market. Support will be the guaranteed great taste due to the combination of two classics (Bud Light Lime and margaritas.) Tone will be a message of extreme confidence that entices consumers to try such a bold addition to the Bud Light Family.
STRATEGY STATEMENT