Fall Women’s Collection 2016Trendsetters

By: Natalia Barbera

FM344 Product Development

Professor: Massaro

• Target Customer:

• Ages: 21-45

• They wear a lot of classic pieces mixed with current trends

• Working women, independent, educated

• Lives in urban cities

• Middle Level Income $70,000

bar III• Bar III is one of Macy’s many private label brands. The brand sells a lot of classic pieces for women in

the work field. Bar III sells elegant and contemporary clothing. They like to mix their classic pieces with trendy tops, skirts, or dresses. Bar III sells men’s and women’s clothing. They sell a wide variety of clothes for example, coats, blazers, jackets, pants, skirts, dresses, blouses, shoes, and accessories.

• Bar III is found only in Macy’s department stores.

• Number of department stores in the United States: 850

Top Competitors:

• J.Crew

• Ann Taylor

• White House Black Market

Bar IIIOn the Selling Floor Currently:

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bar III Inspiration:

bar III Fabric Direction:

bar III Silhouette Direction:

bar III Print Direction:

Color Palette:Fall 2016 Women’s Collectionbar III

bar III Style 1010:

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bar III Style 1060:

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bar III Style 1090:

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bar III Style 1100:

• Overview Women’s Fall 2016 Trend Setters:

• In Store Date: August, 08, 2016

• Number of stores (U.S.): 850

• Number of Silhouettes: 10

• Tops: 4

• Bottoms: 3

• Jackets: 2

• Dresses: 1

• Total Quantity to be ordered: 8,500

• Total Retail Value: $25,614,750.00