Principles of Marketing Final Project/Exam

Principles of Marketing Final Project/Exam

Ms. Murray/WGHS

Congratulations! You and your partner(s) have been hired by the WGHS Agency to put together a plan for a new business. You must select one of the attached projects for development. Once you have your business planned, you will give a presentation to your potential investors explaining why your project should be selected for implementation. Now it is time to get busy!

All work must be typed (except drawings of course) and creatively bound. Each section will be on its own page in your report and divided with some form of page divider. You need to have some form of visual to use during your presentation. A PowerPoint or Prezi is strongly encouraged as it is much more professional and will give you an edge with investors.

The grading points for each category are next to the section heading. To get the maximum grading points, you must exceed, not just provide, the bare minimum. The suggestions under the section heading are minimum expectations. To get full credit, your team must exceed these. In many cases, suggested visual are given along with other helpful hints.

Follow the directions so that you dont leave anything out. Good Luck!!!

All work is due on _________________ (Wednesday). It will not be accepted late. If you are not here, be sure someone brings your project and report to school before class starts. During the last week of classes, each team will make a 15 minute presentation to the potential investors. Grading will be done by assigning point values to each section. Total points earned will be divided by the total points available to calculate final grade. NOTES

All sources used must be listed on a works cited page at the end of your report. If it is not there, you will lose 25 points. Sources are needed for things like information about the community, the sport and images you do not personally create. The rubric should be placed at the end of your project. If it is not there, you will lose 15 points.Fantasy Pro Team

__________ Part One: City/State Demographic Information (25 points)Written: You should include at least the following information about your selected city.

History of the city

Location

Population

Business/Industry

Transportation Systems

Climate

Average age/income

Recreation and culture available

A teams identity is tied to its home! Be sure your team will fit with your community. This section of the report should not only describe the location you have chosen but should include a clear vision of the residents. Include clear target market segments for your primary and secondary audience (age, gender, income, education, etc.) Why do you feel this is a good city for your team? You cannot select a city that already has a pro team in any sport (minor or major leagues) (if you do, your grade will be reduced by 25 points so be sure to check this carefully).Visual suggestion: pictures from your city, demographic charts, etc.

___________ Part 2: Team Logo/Mascot/Team Name (15 points)

Written: Describe the team logo, name, and mascot. Include why you selected this name and design. Discuss the impact of your team color (is there a psychological reason for picking them?)

Visual suggestion: Drawings of logo and mascot

___________ Part 3: Merchandising (25 points)

Written: This section should include a description of the type of merchandise you plan to sell with the team logo on it. You must not only list the types of merchandise but also answer all parts of the marketing mix for them (price, product, place, promotion) (Where will you sell? At what price? How will people know about your product? What will be available?)

Visual suggestion: Drawings of items

___________ Part 4 Sponsorship (20 points)

Written: Name two major companies in your location that will be sponsors of opening day, the stadium or the team. Describe why you chose these companies and the benefits to both your team and the companies. Describe how they will be recognized as sponsors (scoreboards, programs, advertisements, etc.)

Visual suggestion: Samples of your sponsorships.

____________ Part 5 Tickets (15 points)

Written: After looking at team websites around your league, create a plan for pricing tickets to attract fans to the games. Describe your ideas and justify your pricing decisions. Will you offer rain/snow dates, season tickets, special combo packs?

Visual suggestion: Design a ticket for admission to your games. Be sure the ticket reflects the image of your team. Include important information on the tickets such as location, seat, date, price, etc.

___________ Part 6 Stadium (25 points)Written: Describe the stadium you will play in. How will it be paid for?

Exterior design

Type of stadium (multi-use, open, dome, single-use)

Parking

Public transportation/interstates

Proximity to airport

Interior design

Ticket offices

Restrooms

Amenities (shopping, restaurants, entertainment)

Names for sections of seats/boxes, etc

Scoreboard

Locker rooms

First aid stations

ADA provisions

Types of seats (boxes, stadium, covered, open, luxury, etc.)

Visual suggestion: Drawing/representational views of stadium (must provide)___________ Part 7 Surprise Me Promotional Pieces! (20 points)

Visual suggestion: Include at least two awesome promotional pieces in your report. Your pieces should reflect the team and the city. The pieces must be two different forms of promotion and must show effort and detail. Describe why you chose them and how you will use them. An advertisement or news article would be great ideas here!

___________ Part 8 Commercial (20 pts)

You must create a commercial that you can show during your presentation. It should be 30 60 seconds long. It can be real or animated.___________ Part 9 Basic guidelines (15 pts)Written Components (3 points each):

Bound in a folder, report cover or binder

Parts separated with divider of some form

Visual for each section

All parts typed (Times or Arial 12 point font, 1 margins)

Grammar and spelling correct

___________ Part 10 Presentation (100 pts)On the selected date, your team will sell your project to your classmates. You will be required to speak for at least 15 minutes, no more than 20. All members should have a speaking part that is approximately equal. Each person should be dressed professionally.

Visual for presentation

50 points

Presentation length at least 15 minutes20 points

Businesslike attire for presentation15 points

Commercial shown

5 points

Behavior during other presentations 10 points

Please be aware than any questionable or objectionable materials shown during your presentation will result in a grade of 0 for the presentation. If you think it could be a problem, dont use it.

Amusement Park

__________ Part One: City/State Demographic Information (25 points)Written: You should include at least the following information about your selected city.

History of the city

Location

Population

Business/Industry

Transportation Systems

Climate

Average age/income

Recreation and culture available

A parks location is key to its success. Think carefully about where you put your park. Weather can severely limit your operating budget. Be sure your park will fit with your community. This section of the report should not only describe the location you have chosen but should include a clear vision of the residents. Include clear target market segments for your primary and secondary (age, gender, income, education, etc.) Why do you feel this is a good city for your team? You cannot select a city that already has a park or one within 50 miles of a major theme park (i.e. Disney, Six Flags, Sandusky OH, Busch Gardens, etc.) If you do, 25 points will be subtracted from your final grade so check this carefully.Visual suggestion: pictures of your city, demographic charts, etc.

___________ Part 2: Park Name/Mascot (10 points)

Written: Describe the park name and mascot(s). Include why you selected this name and design. Discuss the impact of your mascot.

Visual suggestion: Drawings of sign and mascot(s)

___________ Part 3: Merchandising (25 points)

Written: This section should include a description of the type of merchandise you plan to sell with the park name or mascot on it. You must not only list the types of merchandise but also answer all parts of the marketing mix for them (price, product, place, promotion) (Where will you sell? At what price? How will people know about your product? What will be available?)

Visual suggestion: Drawings of items

___________ Part 4 Sponsorship (20 points)

Written: Name two major companies in your town that will be sponsors of your park. What will they sponsor and why? Describe why you chose these companies and the benefits to both your park and the companies. Describe how they will be recognized as sponsors (building names, programs, advertisements, etc.)

Visual suggestion: Samples of your sponsorships.

____________ Part 5 Tickets/Hours (10 points)

Written: After looking at park websites around the country, create a plan for pricing tickets to attract guests to your park. Describe your ideas and justify your pricing decisions. Will you offer a rain guarantee, season tickets, special combo packs, buy after 7 and get in the next day? What will the hours of operation be? Why?

Visual suggestion: Design a souvenir ticket for admission to your park. Be sure the ticket reflects the image of your park.

___________ Part 6 Physical Setting (35 points)Written: Describe the park in detail.

Overall theme

Types of sections and their names

Parking/shuttle service

Public transportation/interstates

Proximity to airport

Attractions

Games

Restrooms

Amenities (shopping, restaurants, entertainment)

Numbers of roller coasters/water attractions

Rides available

Children/toddlers

Teens/adults

Names for rides

First aid stations

General rules and guidelines

ADA provisions

Sections/areas/divisions of the park

Visual suggestion: Detailed map of the park (must provide this)___________ Part 7 Surprise Me Promotional Pieces! (20 points)

Visual suggestion: Include at least two awesome promotional pieces in your report. Your pieces should reflect the team and the city. The pieces must be two different forms of promotion and must show effort and detail. Describe why you chose them and how you will use them. An advertisement or news article would be great ideas here!

___________ Part 8 Commercial (20 pts)

You must create a commercial that you can show during your presentation. It should be 30 60 seconds long. It can be real people or animated.___________ Part 9 Basic guidelines (15 pts)Written Components (3 points each):

Bound in a folder, report cover or binder

Parts separated with divider of some form

Visual for each section

All parts typed (Times or Arial 12 point font, 1 margins)

Grammar and spelling correct

___________ Part 10 Presentation (100 pts)On the selected date, your team will sell your project to your classmates. You will be required to speak for at least 15 minutes, no more than 20. All members should have a speaking part that is approximately equal. Each person should be dressed professionally.

Visual for presentation

50 points

Presentation length at least 15 minutes20 points

Businesslike attire for presentation15 points

Commercial shown

5 points

Behavior during other presentations 10 points

Please be aware than any questionable or objectionable materials shown during your presentation will result in a grade of 0 for the presentation. If you think it could be a problem, dont use it.