Selected Business Article:

“The design firms

pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790

-Russian man owns space suit company

-Humble beginnings challenge success

-Innovative design brings fame

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Mr. Southern shows off suit to NASA

Mariana Martinez Professor Klinkowstein

Ethnographic Research

-Marketing students analyzed products

-Each student wrote down particular details of product

-They noticed what aspects made each product different

Mariana Martinez Professor Klinkowstein

-Jennifer analyzed

restaurant cup

-Noticed how font

adds to character

of restaurant

-Neutral colors

suggest laid back

environment

Mariana Martinez Professor Klinkowstein

Interview With Jennifer

Q: What type of business you want to start?

A: My own restaurant

Q: What types of hardships do you think you will face through this process?

A: The biggest challenge is standing out

from the crowd and being different from all the other restaurants

Mariana Martinez Professor Klinkowstein

Interview With Jennifer cont.

Q: How do you plan to achieve this?

A: I’m not sure yet, I know that every detail

counts and I hope in the future I will be able to know how to stand out.

Mariana Martinez Professor Klinkowstein

-Arielle connected the

graphic with the product

-Product ties history with quality

-Picture makes product stand out

Mariana Martinez Professor Klinkowstein

Interview With Arrielle

Q: What type of business do you want to open?

A: My own fashion line

Q: What challenges do you think you might come across?

A: I think being unique from other

fashion lines, and getting my name out

Mariana Martinez Professor Klinkowstein

Interview With Arrielle Cont.

Q: How do you think you will overcome this challenge?

A: By continuing to learn more about design

and thinking of what types of clothing people want most.

Mariana Martinez Professor Klinkowstein

Conclusion1. The people interviewed were unsure of how to stand out among other businesses

2. A challenge with entrepreneurship is being unique

3. One way to over come this is by reflecting how

your life can be better and implementing that problem into a business

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Arch

Mariana Martinez Professor Klinkowstein

Black And White

Mariana Martinez Professor Klinkowstein

Monochrome

Mariana Martinez Professor Klinkowstein

Dark

Mariana Martinez Professor Klinkowstein

Diagonals

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Using robotic arms the iCloset stores

clothing electronically. Inserting the

garments captures a picture and

each clothing can be accessed

through the screen and dispensed when necessary.

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Comfort

Mariana Martinez Professor Klinkowstein

Straight Forward

Mariana Martinez Professor Klinkowstein

Modern

Mariana Martinez Professor Klinkowstein

Robotic

Mariana Martinez Professor Klinkowstein

Time saving

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

1.Works like a dream -Ambien

2. Do more – American Express

3. Life's Messy! Clean it up -Bissel

Mariana Martinez Professor Klinkowstein

Mariana Martinez Professor Klinkowstein

Thank You