Final Project
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Transcript of Final Project
Selected Business Article:
“The design firms
pioneering space suit fashion”http://www.bbc.co.uk/news/business-23947790
-Russian man owns space suit company
-Humble beginnings challenge success
-Innovative design brings fame
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein
Ethnographic Research
-Marketing students analyzed products
-Each student wrote down particular details of product
-They noticed what aspects made each product different
Mariana Martinez Professor Klinkowstein
-Jennifer analyzed
restaurant cup
-Noticed how font
adds to character
of restaurant
-Neutral colors
suggest laid back
environment
Mariana Martinez Professor Klinkowstein
Interview With Jennifer
Q: What type of business you want to start?
A: My own restaurant
Q: What types of hardships do you think you will face through this process?
A: The biggest challenge is standing out
from the crowd and being different from all the other restaurants
Mariana Martinez Professor Klinkowstein
Interview With Jennifer cont.
Q: How do you plan to achieve this?
A: I’m not sure yet, I know that every detail
counts and I hope in the future I will be able to know how to stand out.
Mariana Martinez Professor Klinkowstein
-Arielle connected the
graphic with the product
-Product ties history with quality
-Picture makes product stand out
Mariana Martinez Professor Klinkowstein
Interview With Arrielle
Q: What type of business do you want to open?
A: My own fashion line
Q: What challenges do you think you might come across?
A: I think being unique from other
fashion lines, and getting my name out
Mariana Martinez Professor Klinkowstein
Interview With Arrielle Cont.
Q: How do you think you will overcome this challenge?
A: By continuing to learn more about design
and thinking of what types of clothing people want most.
Mariana Martinez Professor Klinkowstein
Conclusion1. The people interviewed were unsure of how to stand out among other businesses
2. A challenge with entrepreneurship is being unique
3. One way to over come this is by reflecting how
your life can be better and implementing that problem into a business
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Arch
Mariana Martinez Professor Klinkowstein
Black And White
Mariana Martinez Professor Klinkowstein
Monochrome
Mariana Martinez Professor Klinkowstein
Dark
Mariana Martinez Professor Klinkowstein
Diagonals
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Using robotic arms the iCloset stores
clothing electronically. Inserting the
garments captures a picture and
each clothing can be accessed
through the screen and dispensed when necessary.
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Comfort
Mariana Martinez Professor Klinkowstein
Straight Forward
Mariana Martinez Professor Klinkowstein
Modern
Mariana Martinez Professor Klinkowstein
Robotic
Mariana Martinez Professor Klinkowstein
Time saving
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
1.Works like a dream -Ambien
2. Do more – American Express
3. Life's Messy! Clean it up -Bissel
Mariana Martinez Professor Klinkowstein
Mariana Martinez Professor Klinkowstein
Thank You