FINAL PROJECT....

AN OVERVIEW ON NOODLES PRODUCT…

Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods, Japan.

HistoryInstant noodles were first marketed by Momofuku Ando, who was born in southwestern Taiwan when the island was under Japanese colonial rule, in Japan on August 25, 1958, under the brand name Chikin Ramen. In 1971, Nissin introduced the Cup Noodles, instant noodles in a

http://en.wikipedia.org/wiki/File:Chikin_Ramen.JPG

http://en.wikipedia.org/wiki/File:Instantnoodles.jpg

waterproof polystyrene cup, to which boiling water could be added to

cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish.

According to a Japanese poll in the year 2000, instant noodles were the most important Japanese invention of the century. As of 2008, approximately 94 billion servings of instant noodles are eaten worldwide every year. China consumes 45 billion packages of instant noodles per year – 48% of world consumption.

Instant noodles are not only popular with college students, they can also be an economic indicator. In 2005, the Mama Noodles Index was launched to reflect the sales of Mama Noodles, the biggest instant noodle manufacturer in Thailand. The index was steady following recovery from the 1997 Asian Financial Crisis, but sales increased about 15% on a year-to-year basis in the first seven months of 2005, which was regarded as a sign of an inferior good, one whose consumption increases as incomes fall. The theory was that the increase in sales of instant noodles, which are usually cheap, occurred because people could not afford more expensive foods.

NOODLES IN THE SUB-CONTINENT (India, Pakistan, and Bangladesh)

The most popular brand in the three countries is Nestlé's Maggi, which is regarded in popular culture as a two-minute noodle. Other popular brands include Top Ramen and Cup Noodles manufactured by Indo-Nissin Ltd, Ching's Instant Noodles and Wai-Wai, owned by the Chaudhary Group from Nepal and India. Smith & Jones and Ching's secrets are also popular new brands of instant noodles in India. Wai Wai is gaining momentum and is dominating market in North Eastern states, Sikkim and west Bengal. Its unique taste and snack like feature is making it popular in other parts of India as well.

Local flavors such as masala and chicken tikka dominate. The most popular flavor of Top Ramen is known as "Curry Smoodles"; its flavorings mimic a basic curry, including onion, garlic, coriander, and a curry masala. A package sells for 10–12 rupees in India and 16 rupees in Pakistan. In India, there is also great demand for

unflavored instant noodles; brands such as Bambino and Ching's dominate the market. Ching's and Smith and Jones are brand of Capital Foods Ltd. ITC has also launched its Yippee noodle under Sunfeast Brand.

Because of increasing health consciousness, Nestle introduced an instant noodle based on whole wheat grain flour, called Atta Noodles. Instant rice noodles are also available in various flavors. However, Nestle's original "Maggi" masala flavored noodles continue to be the most successful brand of instant noodles not only in India but in the United States for Indian Americans, as well. Although, Nestle is yet to introduce a microwaveable version

of "Maggi" noodles, their current products continue to be increasingly popular.

Foodles, a new instant noodle brand was launched in late 2010, focusing on health issues, with the tagline, ' Noodles without the No'. This range has significantly higher nutrition values compared to other popular brands. It comes in both Multigrain and Wheat-only forms. The brand is owned by Horlicks.

ABOUT THE COMPANY…..

CHOUDHURY GROUP PVT LTD…………

1935-1943

The catastrophic earthquake of 1933 crippled commerce and social infrastructure in Nepal. This acted as the catalyst, which augmented the need for rebuilding.Under the Rana Regime, the first row of shops along the popular Juddha Sadak (the present New Road) took

shape. It was here that the founder Mr.Bhuramull Chaudhary was given a shop on a yearly rental fee of Rs. 200, which eventually increased to Rs 500. It was situated opposite the present Bishal Bazaar and dealt in textiles imported from various parts of India. The late Bhuramull Chaudhary having started his business in a humble manner by importing fabrics from India was also one of the few privileged businessmen permitted to enter the then Rana palace of Shri Shri Shri Judha Shumsher Jung Bahadur Rana. Mr. Bhuramull Chaudhary along with his son carried items from his shop to the palace with the help of several porters and arranged an open shop in the courtyard for the Queen, courtiers and the King's people. This operation functioned under the informal name of Bhuramull Lunkaran Das (those were the days when no registration of private business firms was required).

Today, the picture has expanded to a multifarious landscape: quantum leap from its humble beginnings. At the helm of affairs of Nepal's largest corporate house with a growing market presence in the South Asian/South East Asian region and the trust of partner's world wide, maybe the Chairman of Chaudhary Group has yet another vision. A vision that the world has duly learned to heed. The Chaudhary Group's progress over the last sixty-seven years has been a trial-blazer on the Nepalese horizon. Today, a conglomerate of over 40 businesses, the group has an unmatched investment outlay of over $ 250

million. In a land-locked, developing third world nation, this spells nothing short of very hard-earned success. Apart from being a responsible citizen, Chaudhary Group forms an intrinsic part of every realm of life from Food & Beverage, Electronics & Home Appliances, Beer, Cigarette, Financial Services, Infrastructure (Power & Water), Hotels & Real Estate, Automobile, Health Care and Education. Distinguished as the first Nepalese company to have a distribution network spanning the sub continent, the group is poised to become the first Nepalese corporate entity with a growing presence in the South Asian/South East Asian region's fiercely competitive food and beverage sector. Since its inception, Chaudhary Group has contributed to the upliftment of the nation's economy, equalizing the infrastructure and entrepreneurial capability of Nepal with other developing nations. Spearheaded by the dynamic prowess of Mr. Binod K. Chaudhary, Mr. Basant K. Chaudhary and Mr. Arun K. Chaudhary and empowered by a taskforce of over 4,000 dedicated people, the group has the best human resources to ensure qualitative cover on all its ventures. As Nepal's cast investment potential progressively draws the attention of leading multinationals, Chaudhary Group continues to lead, harnessing global partnerships in core sectors and offering cost-effective procurement affiliation to corporates worldwide.

FUDCO (Chaudhary Food Complex)

FUDCO is a model centralized Quality Food Production unit of Chaudhary Group on the southern fringe of Lalitpur district. It in houses the latest food production technology. It offers a wide range of truly international quality products. It was Nepal’s first noodles production company to be awarded ISO 9002 later certified into 9000:2001.FUDCO houses a string of manufacturing units including instant noodles, extruded snacks and crackers and fruit drinks, equipped with a complete Total Quality Management (TQM) Center and Research and Development Center.It also has a well equipped training hall where school / college students are regularly invited to experience the food manufacturing facility. They are also informed on the production processes and given an opportunity to taste new products.

Fudco has 3 sub Units :

Nepal Thai Foods

(NTF)

Gold Beverage (Nepal)

(GBN)

Kwik Foods (Nepal)

(KF)

Nepal Thai Foods-NTF

NTF, complex for producing the Instant Noodles, was established in the year 1985 A. D. It is the first Instant Noodles plant of Nepal to use the state-of-the art technology for producing brown noodles with technical collaboration with Thai Preserved Factory, Thailand. This unit has been pioneer in serving to the growing demand for brown noodles for the country. It has an installed capacity of 90000 cartons or 202 tonnes of noodles per month. It produces variety of noodles under the Wai Wai brand in various flavors and package sizes.

Kwiks Food(Nepal)-KFNKFN produces the Extruded product (Cheese Balls / Rings / Stars) and Fried Products (Crackers / Sticks ). It was established in the year 1987 A.D.

Gold Beverage (Nepal)-GBNGBN was established in the year 1998 A.D. for the production of Beverage. Currently it produces more than 600,000 trays every year.

Products of FUDCO are as follows:

Name of

Products Manufactured

the factory

NTF

Wa Wai Chicken / Veg.Wai Wai SpinachWai Wai Quick Chicken PizzaWai Wai Quick Ms CurryWai Wai Quick Ch CurryWai Wai Quick KimchiWai Wai Tenz Chicken / Veg.Wai Wai Tom YumWai Wai Xpress Chicken / Veg.Bingo

GBN

Fruit Based Energy DrinksRio (Mango/Pineapple/Lychee) 200ml Rio Speed Sports Drink 200mlRio Mango Punte 65mlFruit DrinksRio Alfonso 200mlRio Apple-Cherry 200mlRio Mixed Fruit 200mlFruit N MilkRio Fruit’N milk 65mlFruit Juice / NectarRio Mango Nectar 1 ltr.Rio Mixed Fruit Juice 1 ltr.

KF Extruded ProductsKwik's Cheese Balls / Rings / StarsKwik's Tomato Balls / Choco BallsKwik's Butter Masala BallsFried ProductsTic Tic - Onion Garlic Sticks

Kwik's Chicken CrackerKwik's Veg CrackerKwik's Prawn Cracker

\

Global Partners & Associates

Chaudhary Group has over the last 65 years

forged nurtured and maintained global alliances and this growth has taken place through a deep understanding of local markets, people and customs.

LG Electronics Inc. South Korea

Thai Preserved Food Factory Co. Ltd.

Thailand

Independent Power Corporation UK

Cinnovation Group Singapore

Western Union Financial Services Inc.

USA

Manipal K-12 Education Pvt. Ltd. India

CHOUDHURY GROUP IN INDIA…

CG Foods India Pvt.Ltd. was incorporated during the Financial Year 2002-03, under the Companies Act, 1956 having its registered office at Guwahati, Assam. In three years of operation it has established its business offices at Siliguri, Delhi and Kolkatta. Its registered office has now been shifted to New Delhi. Food and Beverages is one of the core competence areas of the company.

The company is promoted by Cinnovation Group, a multinational company, for the manufacturing and trading of Instant Noodles and ready to eat snacks in India. Cinnovation Group is a leading Multinational Company with incomparable infrastructure whose interest spans from Food and Beverages, Financial Services, Physical and Social Infrastructure Division (Health Care and Research Centre), Hospitality, Real Estate and others specialty sectors.

The Cinnovation Group has the Technical tie – up with Chaudhary Group of Nepal which is one of the largest Noodle Production Centre in the South East Asia Region.

CG Foods india Pvt. Ltd. has set up its first plant in Sikkim to manufacture WAI WAI both Brown and White Noodles, Bhujiya, Cheese Balls and many others snack foods will be added to meet the increasing demand of

India and abroad. The Sikkim Plant started commercial production from April 2006. The plant is spread over an area of 6 acres and has an annual Production Capacity of 11,000 MT of Noodles. The company has entered into an agreement with the owners of “WAI WAI” Brand to use this Brand in India for manufacturing Noodles. Subsequently, the Company has established the second Noodle Plant in Uttrakhand that was commissioned in 2008 with a production capacity of 11,000MT of Noodles. Uttrakhand unit will have snack variants as well.Sikkim plant has already created an employee base of about 400 people which will go up in the times to come.

QUALITY CONTROL….

CG Foods India Pvt Ltd in technical collaboration with CG Foods Nepal Pvt.Ltd. to ensure the quality of finished products and all the incoming raw material and packing material as per international standard, ensure their demand in the market and as such observing highest quality control standards are undertaken seriously .CG Foods Nepal Pvt. Ltd. has successfully achieved the Certification of Quality Management System of ISO 9001:2000 on June 26,2007 by the internationally renowned certification body “Det Norske veritas”. Quality control department of CG Foods Pvt. Ltd is equipped with the most modern analytical instruments complying with Good Laboratory Practices which conduct the testing in accordance with the applicable international monographs. At CG Foods Pvt. Ltd analysts carry out raw material, packaging material analysis, bulk and finished product analysis and review the batch documents besides performing process monitoring of the plant through effective quality management system.

Warehouse / Production Capacity in India…

Sikkim Operations:

CG Foods India Pvt. Ltd. has set up its first plant in Sikkim to manufacture WAI WAI both Brown and White Noodles, Bhujiya, Cheese Balls and many others snack foods will be added to meet the increasing demand of India and abroad. The Sikkim Plant commenced commercial production from April 2006. The plant is spread over an area of 6 acres and have an annual Production Capacity of 11,000 MT of Noodles. Sikkim plant has already created a employee base of about 400 people which will increase in the times to come. The combined valuation of CGFI brands in South Asia far exceeds USD 100 Million.

Rudrapur Operations:

CG Foods India Pvt. Ltd. ( CGFI ) moved a step forward to produce the Hakka Noodles in the Rudrapur Plant that commenced production form June 2008.The plant

is situated about 280 kms from the Capital city of India, New Delhi and also very close to one of the popular hill station Nainital . It is situated at SIDCUL (State Industrial Development Corporation Uttranchal Ltd), Pantnagar in Uttaranchal.

The plant spreads over an area of 3 acres and has the annual production capacity of 900 MT of Hakka Noodles. The plant manufactures Hakka Noodles in vegetarian and egg variety as well as Mama Punte Bhujia in snacks variant. It commenced its 1st production on 6th June, 08 of Hakka Noodles. Currently, it employs 41 employees which will multiply once the plant starts to operate in its full capacity. The group has plans to set up an Instant Noodles Plant in the same location.

Testing Facilities

CG Foods India Pvt Ltd has a technical collaboration with CG Foods NepalPvt Ltd. Many businesses never take into account the needs and feedbacks of consumer in the marketplace. R & D at CG Foods works in designing and execution of consumer driven product development, testing and strategies.

Major activities done by R & D:

Development of new seasoning mixes and processing technology for production of finished food product.

Take up R & D of all products with a view to increase the shelf life and better consumer acceptability and improvement of quality.

Development of value added products of commercial importance.

Standardization of various factors such as bacteriological standards, preservation standard, additives, etc.

Fortification of foods and beverages for enhancing its nutritional level.

Development of new product and prototype development.

Conducting plant trials and large scale taste marketing/ surveys.

Existing product review and improvement.

Design and Development:

Consumer needs identification. Product design input. Raw material selection. Product development. Taste evaluation. Product design output. Final product. Approval.

Product Development Flow Sheet:

Understanding the Existing Business. Define Business Strategy/ Market Strategy. Identify Target Market. Idea Generation. Idea Screening.

o Market.o Technical.

o Economic. Concept Development Screening. Product Development. Pre-Commercialization. Product Test Market. Product Introduction. Commercialization.

Vision & Mission

CGFI is moving forward with the Vision to become a Global Player. In the initial stages, CGFI plans to concentrate in India, South East Asia and Middle East. In order to manage, innovate and grow in diversed fields, the organization is structured as separate divisions.

SOME OF ITS ACTIVITIES IN INDIA….

CG Foods keen on acquiring an FMCG company with a good distribution network in west and south India

As per the reports CG Foods India Pvt Ltd, the maker of Wai Wai instant noodles in India and Nepal is looking to acquire an FMCG company with a good distribution network in west and south India. The company has planned to raise nearly half the money from debt, especially bank borrowings, and the rest from internal

accruals for funding expansion plans and proposed acquisitions.

CG Foods that sells FMCG products in India and Nepal across the categories of confectioneries, beverages, mineral water, snacks and noodles, was incorporated in 2002 by Singapore-based Cinnovation Group.

The CG brands sells products under the brand names of Wai Wai (noodles), Kwiks (snacks), Mama Bhujia (snacks), Zoom wafers (confectionaries) and Rio (beverages). Wai Wai brand has a 70 per cent market share in North East, Sikkim and West Bengal, while on an all-India basis the market share is 15 per cent.

CG Foods' Indian turnover is Rs.150 Cr and has a global turnover of Rs.350 Crore. CG Foods is expanding its facility by setting up a another manufacturing unit in Rudrapur at an initial investment of Rs.20 Cr, in addition to its already two functional manufacturing plants in Assam & Sikkim with a combined capacity of 270 million packs. The new plant will have a production capacity of 120 million packs.

The company has planned to invest Rs.100 Cr for business expansion over the next three years. Last year, it sold 250 million packs in India. Its distribution reach extends to 1.4 lakh outlets and is planning to double this number by 2014.

Some other players in the instant noodles space include Nestle's Maggi, Hindustan Unilever's Knorr Soupy Noodles, GlaxoSmithKline's Horlicks Foodles, Capital Good's Ching’s Secret and Smith & Jones, Future Group's

Tasty Treat, Nissin Food's Top Ramen and Aditya Birla Retail’s Feasters. ITC is planning to enter this market with - Sunfeast Yippee-instant noodles brand.

With over 45 companies and 40 brands in 30 countries, Cinnovation Group has interests in sectors like FMCG (food & beverage), electronics & home appliances, real estate, education, financial services, infrastructure, tourism and hospitality and is expanding into power, cement, biotech, steel and entertainment.

The Cinnovation Group has the technical tie – up with Chaudhary Group of Nepal, a noodle production firm with presence in the South East Asia region.

SWOT ANALYSIS OF “WAI WAI” NOODLES….

STRENGTHS.

First pre-cooked noodle sold in the nation. Taste suits Indian flavor. Units set up in Sikkim and Rudrapur produces 270

million packs of the product.

Has already captured 14-15% of noodle market share within a short period of time.

Has already captured 70% of market share in West Bengal, Sikkim and Northeast combined with a short period of time.

Single product focused.

WEAKNESS….

Still need to work on distribution network as the product is doing well only in Sikkim, West Bengal, and Northeast.

Low levels of advertisement and promotional activities.

OPPORTUNITIES…

Penetration of the northern, western and southern Indian markets.

Sale of the products in others sub-continents.

Growing packaged and canned foods market in India. “Wai Wai” intends to capture 25% of the noodle market by 2014.

THREATS….

Presence of competitors like “Maggi” with more market share and brand awareness.

Presence of more diversified products in the market. There are products with high promotional activities

and advertisements. Less product mix unlike “Maggi” which has noodles,

soup, pasta etc. Less Entry Barriers in the Market segment for

product category ITC’s strong base in Indian Market.

PROCESS IN THE PRODUCTION OF “WAI WAI” NOODLES..

RAW MATERIALS

MIXING

.

EXPLANATION OF THE PROCESS….

The main ingredient used in production of the noodle is flour “maida”. Other raw materials are also used. Gaurgum is another raw material used to the make the flour non-sticky.

SHEETING

STEAMING

FOLDING

SOUPING

COOLING PACKING STORING

FRYING

The second process is known as mixing. In this process dough is formed with the flour used. In this process the flour is mixed with other materials for 20 minutes. For another 2 minutes dry mixing is done. In total mixing is done for 22 minutes.

Sheeting is another process where rollers are used to flatten the dough earlier formed into a size of 1 to 1.2 mm.

After sheeting and cutting is done the product is put through the process of steaming at a temperature of 96 to 98 degree Celsius.

Folding is the process where the products are cut into standard size for further process.

Souping is the process where the steamed product is mixed with various other ingredients in a soup form.

The product is the fried with palm oil with a temperature of 165 degree Celsius.

The temperature of the fried noodle is then cooled for packing purpose.

The packaging is then done with the help of new technology where very minimal human effort is required.

The product is then stored to be send to different distributors.

COMPETITORS OF “WAI WAI” IN THE INDIAN MARKET….

Product Category : Instant Noodles

Nestlé India manufactures Maggi Cuppa Noodles. Nestlé is an ISO 14001:2004 certified company and also manufactures Nescafé, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea as well as Nestlé Milk, Nestlé Slim Milk, Nestlé Fresh `N` Natural Dahi and Nestlé Jeera Raita. Maggi Cuppa Noodles is a tasty and healthy supplement. It is available with delicious taste which is combined with goodness of real vegetables. Maggi Cuppa Noodles is packed with Calcium and is available in sleeved cups. Suppliers Name

: Nestle India Limited

Product category : Instant noodles

Prakhya groups offers mayos instant noodles. They offer instant noodles that are made from quality flour. Ready to eat even without cooking, just open the pack and enjoy! available in various flavors, these instant noodles are also nutrient rich. The noodles are packed in different sizes so as to cater to the needs of customers with different consumption habits.


Indo nissin foods limited offers cup noodles. Cup noodles has carved for itself a niche market. This allows the hot water poured in to surround the whole noodle nest and loosen and rehydrate it rapidly. The vegetables stay atop the noodles, helping it to look appetizing and delicious. Since cup noodles is prepared in its own package, no cooking utensils are

needed. These cup noodles are available in three flavours, spicy vegetable, which is packed with all the

goodness & nutrition of vegetables. Mast masala, comes filled with the exciting taste of a blend of

spices and tangy chicken, comes filled with the refreshing taste of spicy chicken.


Nestlé India offers Vegetable Atta Maggi Noodles. Nestlé is an ISO 14001:2004 certified company. Vegetable Atta Maggi Noodles contain whole wheat and real vegetables. It contains Protein and Dietary Fibre for taste. Magii atta noodles is considered to be a healthy product.


Indo nissin foods limited offers top ramen. This range consists of macho masala [vegetarian] authentic indian masala created from the best tangy spices, for a real hot & sizzling macho experience. Available in 50 gms, 100 gms & 400 gms packs, oye tomato [vegetarian] authentic Indian masala. Created from the best saucy spicy tomato. Available in 100 gms & 400 gms packs.

Funky chicken [non-vegetarian] a delightful chicken specialty. Extracts from fresh juicy chicken is blended with choice of spices to give an unusual funky taste, available in 100 gms & 400 gms packs. Powa kid[vegetarian] the new product launched specially keeping the children taste and preference in mind, available in 80 gms packs.


Nestlé India manufactures Instant Maggi Noodles. Nestlé is an ISO 14001:2004 certified company and also manufacture various other products. Instant Maggi Noodle is a 2-Minute Noodle which has 20 percent of the RDA of Calcium and Protein. It is available in four different flavours: Masala, Chicken, Tomato and Curry. Instant Maggi Noodle is provided with no added preservatives.

DEALERS AND DISTRIBUTORS OF WAI WAI IN SIKKIM, NORTHEAST AND WEST BENGAL

PARTY PLACE

BALAJI TRADERS

S.D ENTERPRISE

RAVI ENTERPRISE

HARSH ENTERPRISE

ADVANCE ENTERPRISE

SILIGURI

THE CHOICE

GOYAL DISTRIBUTORS

ADVANCE DISTRIBUTORS

DARJEELING

VIKASH AGENCIES

L.R. AGENCIES

ADHISHWAR ENTERPRISE

CINDRELLAS

SIKKIM

S.L. TRADERS AND AGENCIESP.L. TRADE AGENCYRIPNAR TRADING AGENCIES

SHILLONG

HAUVA AND SONSMIZORAM AGENCIESMOSIA STORESZOFIRM AGENCY

AIZWAL

VINAYAK ENTERPRISE GUWAHATI, ASSAM

JASCOTHOKCHOM IBOYAIMA AND SONSMANIPUR TRADERSN.G TRADERS

IMPHAL

GARG EXPORT (P) LTD.RAM NARAYAN BISHWANATHPARASHAR DISTRIBUTORS

KOLKATA

DEALEARS AND DISTRIBUTORS IN OTHER PARTS OF THE COUNTRY…

PREMIER MARKETING ENTERPRISE

SHARADHA MARKETINGHARYANA STORE

VALLEY CRAFT

KUMAR AGENCIES

NEW DELHI

CHANDIGARH

DEHRADUN

MUMBAI

PIONEER TRADINGKVR AND CO.

BANGALORE

SUSHI ENTERPRISE

SAKUNTALA ENTERPRISE

CHENNAI

DHARAMSHALA

CAPITAL AGENCIES CUTTACK

KUMAR BROTHERS PATNA

KARNAWATI

MANGAL ENTERPRISE

GUJARAT

MYSORE

PRIMARY DATA……..

QUESTIONNAIRE….

PERSONAL INFORMATION….NAME-AGE-SEX:- MALE [ ] FEMALE [ ]

Q1. ARE YOU AWARE OF THE PRODUCT “WAI WAI”YES [ ] NO [ ]

Q2. WHAT WAS YOUR SOURCE OF IMFORMATION?TV ADVERTISEMENT [ ], RADIO [ ], MAGAZINES [ ], HOARDINGS [ ], WORD OF MOUTH [ ], OTHERS [ ], IF OTHERS, PLEASE SPECIFY-

Q3. WHEN DID YOU COME ACROSS THE PRODUCT?5 YEARS AGO [ ], MORE THAN 5 YEARS AGO [ ], LESS THAN 5 YEARS [ ]

Q4. IS THE PRODUCT EASILY AVAILABLE?YES [ ] NO [ ]

Q5. IS THE PRICE OF “WAI WAI’ NOODLES JUSTIFIED AS PER THE PRODUCT?YES [ ] NO [ ] MAY BE [ ]

Q6. ARE YOU AWARE OF OTHER VARIENTS APART FROM ITS CHICKEN AND VEGETARIAN FLAVOUR, SUCH AS WAI WAI QUICK, WAI WAI EXPRESS NOODLES, MIMI ETC?YES [ ] NO [ ] IF YES PLEASE SPECIFY-

Q7. WHAT IS YOUR FREQUENCY OF CONSUMPTION?

5 TIMES A WEEK [ ], LESS THAN 5 TIMES A WEEK [ ], MORE THAN 5 TIMES A WEEK [ ] N/A [ ]

Q8. DO YOU CONSIDER “WAI WAI” TO BE A HEALTHY PRODUCT?YES [ ] NO [ ] DON’T KNOW [ ]

Q9. HAVE YOU NOTICED ANY FORM OF SALES PROMOTIONAL ACTIVITIES ON “WAI WAI” NOODLES IN ANY STORE?YES [ ] NO [ ]

Q10. DO YOU PREFER ANY OTHER BRAND OF NOODLES MORE THAN “WAI WAI”?

YES [ ] NO [ ], IF YES, PLEASE SPECIFY FROM THE FOLLOWING: MAGGI [ ] TOP RAMEN [ ] FOODLES [ ] YIPPEE [ ] CHING’S SECRET [ ] OTHERS [ ]

PRODUCT OFFERINGS……..

• Brown Noodles White Noodles

• Snack Noodles Bhujia & Snacks

Wai Wai 123 is a popular brown noodle (3 Seasonings) available in 2 different flavour-Vegetable and Chicken. It is available in 75 gm packet at MRP 10/-.

Wai Wai Quick is brown noodles (Curry Base-3 Seasonings) available in Vegetable and Chicken flavour is available in 75 gm packet at MRP 10/-.

Wai Wai X Press is a white noodle (2 Seasonings) available in Vegetable and Chicken is available in 100 gm packet at MRP 10/-.

Soaltee is a white noodle available in Chicken flavor is available at MRP 5/- in 50 gm packet.

Mimi, a snack noodle (2 Seasonings) available in Chicken flavor is available in 50gm packet at MRP 5/-.

wai wai cup noodles is another variant available in chicken and vegetable at MRP 20/-

Mama Bhujia is available in Chicken flavour in three different weights-40gm, 10gm and 20 gm.

INTRODUCTION….

There was a time in the early 90s when noodle market enters in India. At the time, it was very new concept for Indian people. So, many big players like HUL, ITC etc. didn't entered in it. But it was Nestle, "A Good Food Good Life" India's top company of baby foods taken the big risk to entering in instant noodle market. At the beginning, it was very steady market and it seems like a flop decision for the company. But as the time passed, the eating habit of Indian people going to change time to time. At early days, noodles used as a tiffin for children for their school. But it's concept changes time per time. Now days, noodles are most preferential food for youth generation as well as working class persons in metros. Sometimes peoples uses it as their lunch or dinner due to it's quick process and easy availability.

Now a days, the total value of instant noodle market in India is Rs.1300 crore. There is more competition in this market and it is increasing year per year. The Rs 1,300-crore instant noodles market in India is in a state of war,

over the last one year. Who will win the battle for the consumer’s heart?

CG Foods India is a subsidiary of the $300 million Cinnovation Group, which has a technical collaboration with Chaudhary Group of Nepal, having a turnover of $250 million. CG’s wai wai has made a major mark in the Indian market. Since its inception in the Indian market in 2003 it has been able to capture 14- 15% of the noodle market in India. With almost negligible sales promotion and advertising the company has been able to seep into the indian market quite comfortably. It has been producing quite a lot of variants in the noodles segment but without the notice of the people. Thus creation of brand is much needed for the company at present.

RESEARCH METHODOLOGY…….

MEANING OF RESEARCH

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Some people consider research as a movement, a movement from the known to the unknown. It is actually a voyage of discovery. Research is an

academic activity and as such the term should be used in a technical sense.

OBJECTIVE OF RESEARCH……

To understand the distribution of wai wai noodles in different parts of the country.

To understand the awareness of the product in the Indian market .

To understand the acceptance of product in the noodles segment in India.

To understand its performance in the Indian market where there are already much established product

To understand its limitations in order to make improvements.

RESEARCH PLAN…

Descriptive:

Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Most ex post facto research projects are used for descriptive studies in which the researcher seeks to measure such items as, for example, frequency of shopping, preferences of people, or similar data.

Analytical research:

In this case, the researcher has to use facts or information already available, and analyse these to make a critical evaluation of the material.

The research was carried out in the form of survey through questionnaire mostly in Kolkata.

Sample Design:The target population of the study was not a particular segment but I have managed to get information from people of all ages without gender bias. The sample was selected by a simple random sampling method.

SAMPLESIZE:SAMPLE SIZE IS 50.

SURVEY FINDINGS…..

1. BRAND AWARENESS.

From the responses of the respondents in the conducted survey it was evident than more than 95% of the people were aware of the product wai wai.

awareunaware

AWARENESS ON OTHER VARIANTS….

USUAL CHICKEN AND VEG FLAVOUROTHER VARIENTS

From the conducted survey it is also evident that only about 4% of the people are aware of the other variants of wai wai noodles apart from its usual chicken and veg flavors.

ANALYSIS:

The company therefore needs to work on distributing more of its other variants in order to provide a wide range of choices to the customers. Otherwise there is a high probability of customer being bored with the same flavor. Thus the company in order to retain its customers should provide them with a wide variety of choices to retain their interest in the product.

SALES PROMOTIONAL ACTIVITIES.

Q. Have you noticed any form of sales promotional activities on wai wai in any store?

no - 100%yes - 0

It is evident from the survey that people have not noticed any form of sales promotional activities on wai wai so far.

SOURCE OF INFORMATION

tv advertisement- 0%radio - 0%magazine- 0%hoardings -3%word of mouth- 92%others - 5 %

Word of mouth seems to be the only form of increasing the awareness of the product.

ANALYSIS…..

The company has to realize that it is competing with various other brands in the noodle segment such as maggi, top ramen, foodles etc which have already established themselves in the market. The company must make efforts to establish the brand in the minds of consumer. In order to increase sales it is very important for the company to adopt sales promotional activities in various forms. I believe that wai wai is still in the introduction stage in various part of the country (except Sikkim, northeast and north Bengal). Thus advertisement and sales promotion is the need of the hour.

COMPARATIVE ANALYSIS….

AS PER PREFERENCE…

MAGGI- 70%WAI WAI- 12% TOP RAMEN- 8% OTHERS- 20%

From the survey it is evident that the people still prefer maggi more than any other product. Preference for wai wai is much less in comparison to maggi.

ANALYSIS….

This is because maggi over the years has established itself in the minds of consumers. Wai wai stand nowhere as far as establishing itself as a brand is concerned. Many people have only heard of wai wai but have not made any efforts to try the product. This is because there is no effort made as such to tempt the consumers to try the product.

HEALTH CONCERNS…

Q. Do you consider wai wai to be a healthy product?

yes - 60%no - 30%don’t know- 10%

From the survey it is evident that people consider wai wai noodles to be a healthy product. However there are major portions who are quite skeptical about it. While a small portion is not sure.

There are people who are not very sure whether the seasoning provided with the noodles are healthy or not as it contains oil contents. Moreover the noodles (brown) are already fried in palm oil. The company must take these things into consideration before it faces any consequences like other established noodle brands.

RECOMMENDATION TO THE COMPANY.....

As per the survey the company needs to go in for more promotional activities and advertising of the product since the product is in the introduction stage in many parts of the country.

The company should work on increasing the distribution channels. While conducting the survey I came across people who were aware about the product but the availability of the product was not convenient.

The company should introduce and distribute its other variants as well which is still unknown in the market.

LIMITATIONS OF THE STUDY….

Time and cost was one of the major constraints as a result other methods of data collection was not possible such as interview method and observation method.

The findings is limited to Kolkata where the product has not attained much popularity. The result would have been much different in Sikkim and northeast where the company claims to have attained 70% market.

The sample size is too small to give the correct idea about the awareness of the product.

CONTENTS….

OBJECTIVES……………. OVERVIEW OF NOODLES………… ABOUT THE COMPANY “CHOUDHURY GROUP”…………. FUDCO ”CHOUDHURY FOOD COMPLEX”…………. GLOBAL ASSOCIATIONS OF THE COMPANY…………………. CHOUDHURY GROUP IN INDIA…………………. WAREHOUSE/ PRODUCTION CAPACITY IN INDIA………… QUALITY CONTROL…………….. MAJOR ACTIVITIES DONE BY RESEARCH AND

DEVELOPMENT… MANAGEMENT……… COMPETITORS OF WAI WAI IN THE INDIAN MARKET…… PROCESS IN THE MANUFACTURING OF WAI WAI

NOODLES…. SWOT ANALYSIS OF WAI WAI…….. PRODUCT OFFERINGS………. DEALERS AND DISTRIBUTORS OF WAI WAI IN SIKKIM,

NORTHEAST AND WEST BENGAL…… DEALERS AND DISTRIBUTORS OF WAI WAI IN OTHER

PARTS OF THE COUNTRY………………… RESEARCH METHODOLOGY………… SURVEY FINDINGS…………….. RECCOMMENDATIONS……………. LIMITATIONS OF THE STUDY………….. QUESTIONNAIRE……………….. BIBLIOGRAPHY…………….

OBJECTIVES OF THE STUDY…………

To understand the growing market of noodles in India.

To find out the acceptability of “wai wai” noodles in the Indian market.

To understand the people’s perception about wai wai noodles which is new to the Indian market.

To understand the workings of the noodles company in India.

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CONCLUSION

BIBLIOGRAPHY

FINAL PROJECT....

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