Final product mood board

Final ProductIdeas, Design and Mood Boards

Baya Lee SafhillStephanie Yarrow

Introduction

After proposing to create a Summer themed set of recipe cards featuring recipes that are perfect for Summer picnics and BBQs, that are easy to make for all ages, which can be adapted easily for Vegans, Vegetarians, and non-Vegetarians to use and enjoy which are of a high quality featuring original photography, we are going to explore mood boards for themes, recipes, ingredients, photography style and layout plans for example, in order to create a basic flat plan of how we would like the recipe cards to look.

Summer Theme

We would to create a set of cards that have a summer theme; I will need to explore how this is achieved through colours especially.Colours that I would need to use are cool, calm, soft and gentle; blues and pastels especially.I will also need to use summer prints and designs such as floral patterns to focus on the theme more.

Summer FoodsSummer is a time of year that most people have off of work and school; it’s a time of year that is lazy, warm, and full of good foods.We will need to make my recipes fitting in with the Summer theme. Summer is a time of year of BBQs and Picnics, with food being a focus to bring people together.This would mean creating a set of recipes that are summer styled. These recipes would need to fit together well, and to follow a basic theme without being a variation of each other.

Recipe Inspiration 1

This is a Jaime Oliver recipe, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a light salad.We knew we wanted to create a set of cards that featured different key ingredients and a Four Grain Salad was one of them.We will of course adapt the recipe to make it our own.


This is a simple recipe that I found online, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a picnic salad.It is easy to prepare and children can help in the preparation too.We knew we wanted to create a set of cards that featured different key ingredients and Pasta was one of them.We will of course adapt the recipe to make it our own.


This is a recipe which I found online from BBC Good Food, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a salad.We knew we wanted to create a set of cards that featured different key ingredients and a Roasted Vegetable and Quinoa Salad was one of them.We will of course adapt the recipe to make it our own.


This is a recipe from a Vegetarian site, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a light salad featuring Couscous.We knew we wanted to create a set of cards that featured different key ingredients and a Couscous Salad was one of them.We will of course adapt the recipe to make it our own.


This is a Japanese recipe, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a light Rice salad.We knew we wanted to create a set of cards that featured different key ingredients and a Rice Salad was one of them. It also uses Tofu which is a perfect ingredient in Vegetarian Cuisine.We will of course adapt the recipe to make it our own.


This is a Three Bean Salad, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a Bean salad.We knew we wanted to create a set of cards that featured different key ingredients and a Bean Salad was one of them.We will of course adapt the recipe to make it our own.

Recipe Inspiration 7This is a recipe which I found online, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a Salad, and Mediterranean food is very summery.We knew we wanted to create a set of cards that featured different key ingredients and a Lentil was one of them.We will of course adapt the recipe to make it our own.


This is a Jaime Oliver recipe, and it fits in with our theme of flexible recipes that can be used by anyone.It also fits our summer theme as it is a light salad of Greek origin.We knew we wanted to create a set of cards that featured different key ingredients and a recipe featuring Bulger Wheat was one of them.We will of course adapt the recipe to make it our own.

Recipe Card Design

We are now going to look at how we would like our set of recipe cards to look.

Examples of Cards We Like

Things We Would Like To Include

Recipe Variations

Serving Suggestions

Style Sheet - Photography

Style Sheet – Colours and Printshttp://www.bing.com/images/search?q=summer+daisy+prints&qs=n&form=QBIR&pq=summer+daisy+prints&sc=0-19&sp=-1&sk=&adlt=strict#view=detail&id=CC4AECC87D5ED76CF546242756CA269FCBB21B9F&selectedIndex=22http://www.bing.com/images/search?q=summer+patterns+butterflies&qs=n&form=QBIR&pq=summer+patterns+butterflies&sc=0-23&sp=-1&sk=&adlt=strict&&id=E63EA7BFCC8DC059E0C54BBBC3111A05AE47F3A8&selectedIndex=297#view=detail&id=E63EA7BFCC8DC059E0C54BBBC3111A05AE47F3A8&selectedIndex=0http://www.bing.com/images/search?q=summer+patterns+butterflies&qs=n&form=QBIR&pq=summer+patterns+butterflies&sc=0-23&sp=-1&sk=&adlt=strict&&id=E63EA7BFCC8DC059E0C54BBBC3111A05AE47F3A8&selectedIndex=297#view=detail&id=B4E6A883A8D2253E9F93E431B187C8E32A0E4DEE&selectedIndex=150

Style Sheet - Fonts

Our Recipe Card DesignFlat Plan

Ingredients

Method

Photograph

Variations / Suggestions

Title

Introduction

Graphics

Graphics

Photograph

TitleGraphics

BannerBanner

Logos

Nutritional Information

Graphics

GraphicsGraphics

Graphics Graphics

Graphics

Graphics

Graphics Graphics

Servings

Vegetarian Vegetarian

Photograph

Final product mood board

Documents

Transcript of Final product mood board