Final Presentation-V2- 10.44pm, 25 Dec (1)
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Transcript of Final Presentation-V2- 10.44pm, 25 Dec (1)
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Brand ManagementFinal presentation
Group: ChillersBatch 51 D
Tawhid ImamAmal Majumder Dipu
Sharjil H. AliRafat Hossain SabitMd. Jobairul Alam
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“Chillers”Chillers offers a unique menu of chocolaty and other milk made drinks
One thing that sets Chillers apart from other cold beverage providers is its affordable range of offerings and
a unique opportunity to “customize your drinks in your own way,” other than the usual set of preset beverages.
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Our target market includes college and university students and young executives
who often opt to enjoy a pocket-friendly break between their busy schedules of classes or work in order to try out new things
Target market
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• Chillers means Escape• Chillers means Refreshment• Chillers means Customization
Chillers Means
• Chillers is Cold Beverage• Chillers is Quick service• Chillers is Affordable drinks
Chillers Is
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Chillers is a beverage outlet for students and young professionals
allowing them to catch a break and energize themselves whereby
they can customize and share their own beverage mix at wallet
friendly prices.
Brand Positioning Statement
Brand MantraChill Customized Drinks
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PRE LAUNCH
Catchy quotes related to Coffee and beverage
• Induction with the beverage shop
Hype Building Through unique value proposition of Chillers
• Customization• Pocket friendly price
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I HAVE A DREAM
That one day there will be a shop where I can have my own drink
-Nelson Mandela
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Bored with the same fixed drinks ?
Wait for Chillers
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Bored with the same fixed drinks ?
Wait for Chillers
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Le me, In regular beverage shops after Chillers
So you are telling me I can’t have my own drink
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Tk 80
Perfect recipe of an awesome drink finally revealed
• Chocolate chips• Whipped Cream• Caramel syrup• Ferrero Rocher
And most importantly……A bit of You.
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1st weekBuy 1 get 1 offer for Liking, Commenting, Sharing, Check-ins
2nd & 3rd week15% discount for Sharing, Reviews and Check-ins
4th week2nd check-in within the month gets a free cookie
LAUNCH
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Post LaunchRegular/ Random updates
• Setting the brand tone• Product features • Brand features• Random posts (related to brand image)
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Regular/ Random updates
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Recent big incidents• Engaging people• Aligned with the brand image
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Recent big incidents
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Recent big incidents
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Event based promotional Communication
• Sequential promotional activity related to eventsValentines Day, Father’s Day
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Shakib Al HasanBefore Going to
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Shakib Al HasanChilling @
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Shakib Al HasanAfter 9 months
Happy Fathers daySpecial Fathers day offers going on @
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Post Launch• Celebrity• Visitors’ event
e.g.: IBA 51D was here (Selfie, wefie posting)• Posting New Drinks• Events• Contest:
Customized DrinksWinner’s Drink get into the menuFree coupons for fnf
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Event based promotional activities• Create a drink for your father on the father’s day• Create a drink for the loved ones on valentines day• Weekend with your wife• Selfie contest• Check-in
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Thank you